This document discusses two ideas for a house style for an organization focused on preserving beaches and the marine environment. The first style aims at adults and uses bright blues to focus on the positive aspects. Images of people enjoying clean beaches will be used in a scrapbook or grid style on leaflets, posters, and merchandise. The second style also aims at adults but focuses on the negatives that need to be stopped using darker greens and blues inspired by army colors. Army-style propaganda posters may be effective for the second style.