weavus company intro

1. Company
I. Company & Team
II. Product & Market
III. Overall time plan & Financial projection
IV. Future Plan
[ Appendix & FAQ ]
Notice: This document is only intended for providing information. The information presented in this document is exclusive and confidential. This document is owned by WEAVUS corp.
Opening the contents to the third parties without written consent is strictly prohibited.
2012. xx. xx (xxx)
Introduction

2. Company & Team
Product & Market
Overall time plan & Financial projection
Future Plan

3. Ⅰ. Company & Team
1/8
Company
WEAVUS is a young and innovative IT venture company
that aims to be the world leading social communication hub
+WEAVE
=
connecting
WEAVE
=
connecting
+US
=
you & me
US
=
you & me
=
History
Three guys met in their childhood Talked about making the better world Went different directions Got back together!
1995 1995 ~ 2009 2009 Feb. 2012
*
Principles for the product development
Fun
&
Creative
Online
&
Offline mix
Easy
to
Use
* The symbol of WEAVUS is a hedgehog. The natural response of a Hedgehog is to erect the spines on their backs when they feel stressed or frightened. In many ways, this response reflects how many in our society
react to the stresses and concerns they face in their lives. This instinctive response has brought forth barriers forming relationships with our neighbors. With this in mind, the image of a hedgehog is to remind all of us
at WEAVUS, that our goal is to bring down those barriers that people erect and to connect people through relationships built on trust.

4. [Main experiences]
• Synthego*
- Lead designer & Co-founder
- Graphics & Design
[Main experiences]
• Synthego*
- CEO & Co-founder
- Service development (iPhone, Android)
• TmaxSoft (Jan 2009 – Feb 2010)
- Senior research engineer
- ProFrame 5 Java development
* IT venture start-up company / Smart-phone game & application development and contribution / 4 team members / Feb 2010 – Feb 2012
• Dong Sung Lee
- CSO
- Marketing & Sales strategy
- Fund raising & Recruiting
- Married
• Share : 40%
Ⅰ. Company & Team Team : 3 Co-founders
[Main experiences]
• LG Electronics (May 2009 – Feb 2012)
- Global business developer
- B2B Set-top box business development team
(Asia & Europe)
• United Nations (UNIFIL)
- Interpreter & Administrative assistant
[Education]
• Michigan State University (USA)
- B.S : Electrical engineering
• Seohyun High-school** (Bundang, Korea)
[Education]
• University of Wisconsin – Madison (USA)
- B.S : Computer science
• Seohyun High-school** (Bundang, Korea)
[Education]
• Korea National University of Arts (Korea)
- B.A : Animation
• Joongang High-school (Bundang, Korea)
• Jun Sik Shim
- CEO
- Service planning &
development
- Married
• Share : 40%
• Young Bae Son
- Lead designer
- Design concept & direction
- Graphical visualization
- Single
• Share : 20%
** One of the best high-schools in Korea at the era, the graduates are spread in the main-streams of Korea economy.
* Detailed profile can be found ata the link below:
http://www.linkedin.com/in/junsikshim
* Detailed profile can be found at the link below:
http://www.linkedin.com/in/dongsunglee
•Detailed profile can be found at the link below:
http://kr.linkedin.com/in/youngbaeson
The three members are all well renowned for the professionalism and the passion in
their own field.
1/8

5. Ⅰ. Company & Team Team : 3 G
1/8
Great
Team
Great
Team
Great
Product
Great
Product
Great
Network
Great
Network
Harmony of Differences
• Specialties
• Characteristic
• Experiences
Deep Understanding
• The time that members shared
together helps to understand each
other.
Respect
• The members are well aware of
the importance of respecting each
other.
Creative Ideas
• WEAVUS wants to be the first-
mover rather than fast-follower.
Fine Design
• The first hook to the customers is
attractive visuals.
• We do know what customers
want.
Simple & Easy UX
• Customers does not have
enough time. Things have to be
simple & easy.
Global
• College network in USA
• Global family network
Domestic
• One of the best high-school
• Unique military service path
• Various professional networks
Field Diversity
• Engineering
• Marketing & Sales
• Art
Varies in

6. Company & Team
Product & Market
Overall time plan & Financial projection
Future Plan

7. Product : Description
1/8
ⅠI. Product & Market
• Name
: ChicPoc ( 칙폭 )
• Concept
: Rail-road trip concept mobile group blind dating
• Type
: Smartphone dating application (iOS & Android)
• Region
: Korea
• Customers
: Age range 24~39 working professionals
• Business model
: Item & gift purchase
Offline party collaboration
Advertisement
• Expected launching date
Overall descriptionOverall description
Closed beta Open beta
Dec. 2012 Jan. 2013
Service
Launch
Valentine’s day 2013
[ Icon ]
[ App Store ]

8. Product : Timeline
1/8
ⅠI. Product & Market
11:00 13:00 11:00
Start ChicPocStart ChicPoc Before boardingBefore boarding On boardOn board
• You can enjoy full ChicPoc
service only after the boarding.
• Boarding call is once a day at
11:00
• Boarding starts at 11:00
and you have two hours to choose
which compartment to get on.
• Within the time, you can change
to other compartments freely.
• Trains leave at 13:00, if you
are on board you can enjoy the
group blind dating.
• After boarding, every two hours
members’ profile information will
be open one at a time and members
will be given with some games that
everyone can join together as well.
• Members can show their interest
to the other by messaging or
passing gifts.
• You can see someone’s full
profiles or ask contacts by using
items.
• The trip is over in 2 days
and you will start another trip with
new members.
2 Days2 Days

9. Product : Business model
1/8
ⅠI. Product & Market
[ Shop ]
[ Gift ]
• Gift can be purchased by using points and it can be passed to the other passengers only in the compartment.
Gift Price Receiver point up My point up Last for (Day)
Chocolate 10p 2 1 1
Milk 20p 4 2 2
Coffee 30p 6 3 4
Cake 50p 12 6 8
Waffle 90p 24 12 12
GiftGift
• Gift can be passed to myself as well.
 Richness is also an charming point.
• It is a method to show his or her interest to the other.
 It would raise up the chance for the person who gives the gift to be selected.
• Gift can last for certain time of period. After the expiration date, charming point related of the gift will be
deducted from the total charming points.
• The expiration date of gifts can be extended by double as using ‘Freeze’ item(= half price of the gift).
ItemItem
Item Price Detail
Matching result check 10p Look up the matching result of one person
Look up who selected me 10p
Look up full profile (1 person) 30p
Age, Height, Body type, Residence, Religion, etc.Look up full profile
(Everyone in the compartment)
60p
Get off from the train 10p
Once you get on the train, you cannot change to other compartments for 2 days.
However, if you want get off, you have to use the item and will be able to get on the
other trains next day.
1 day charming point up 100p
You can appeal yourself to the others by boosting up your charming point and get on
the VIP compartment.
1 person contact asking 90p If mutual parts agree, contacts will be exchanged and points will be deducted.
Screen shotScreen shot

10. Product : Business model
1/8
ⅠI. Product & Market
• Outside the window, sign board and
airplanes holding various advertisement
will be passing by
• It looks natural as the real world
 Lower complain rate is expected
• Various gifts will be sold at the shop and
the cart.
• It will show the real products as we draw
advertisers.
• It looks natural as the real world.
 Lower complain rate is expected.
 More intimacy to the passengers.
• Party planning
• facebook.com/LUBU.me
• CEO: Lauren Kim
• Region: Korea
• Party planning
• minddesignmim.com/
• Co-founder: Yoo Sun Ahn
• Region: Korea
• Party planning
• facebook.com/Circleconnection
• CEO: Jonathan Lee
• Region: Korea
Direct AdvertisementDirect Advertisement Indirect AdvertisementIndirect Advertisement Offline party partnersOffline party partners
• Profit share
• Having conversation about the partnership

11. Product : Selection reasoning
1/8
Principles of product planning
Existing marketExisting market Growing marketGrowing market Initial customer
accessibility
Initial customer
accessibility
Online datingOnline dating FriendsFriends
Filtered result
ⅠI. Product & Market
* Source: Jupiter Research, 2010, Mobile Dating U.S industry Report *** Source: Zoosk Deepens Global Footprint as World's First Platform-Agnostic Online Dating Service, <Marketwire>, 2010/04/27
** Source: IBISWorld 2011 Online Dating & Matchmaking U.S. Industry Report **** Source: 매경이코노미 ‘ 20~30 대 미혼 직장인 겨냥한 ‘소셜데이팅’…결혼정보업체보다 성공률 높아 인기’ 2012.02.04
Mobile serviceMobile service
Market selectionMarket selection Customer targetingCustomer targeting
Ticketmonster Coupang Couponmoa
ium Cocoabook Datepresso
Anypang Dragonflight iLoveCoffee
• The age range of WEAVUS founders’ friends
network is 25~36.
• Most of them just started working.
• Personal experience: 1:1 match making through
friends or parents and contacting the matching
companies are not preferred way.
Commerce
Dating
Gaming
• Mobile online-dating market *
: 1.4 bil USD expected, year 2013
• USA **
: 2 bil USD, year 2010
• World wide ***
: Over 4 bil USD2, year 2010
• Online dating related business entity
: Over 1400 in USA, year 2010
• Social dating market in Korea ****
: Apprx. 0.5 mil users and growing rapidly
Market size
• Working professionals, age ranging 25~36,
want casual gatherings to find the right one.
Hypothesis

12. 1/8
Mobile
Meeting application
for
Office-workers!!
ⅠI. Product & Market Product : Selection reasoning

13. Product : Feasibility check
1/8
울 시민 가운데 30 대 이상 미혼자가 크게 늘고 있다 .
테마가 있는 뉴스 Why뉴스[생생영상] 화제뉴스'00동 0000호, 돈 갚아
'…잔인한 '벽보'유준상·오만석·류정한, 국내 초연 뮤지컬 '레베카' 주연
임산부에게 위험하다고? 독감 백신에 대한 6가지 오해
17 일 서울시에 따르면 작년 말 현재 만 15 세 이상 시민 827 만 6 천 179 명
중 30 대 미혼인구는 65 만 6 천 814 명으로 , 2000 년 30 대 미혼 인구에 비
해 32 만 2 천 473 명 (96.5%) 증가했다 .
30 대 미혼 인구가 전체에서 차지하는 비율도 2000 년 4.2% 에서 작년 7.9%
로 배에 가까운 3.7% 포인트 높아졌다 .
특히 30~34 세 서울시민 85 만 7 천 764 명 중에서는 미혼인 경우가 43 만 1
천 847 명으로 , 결혼했거나 한 적이 있는 42 만 5 천 917 명에 비해 오히려 많
았다 .
전체 미혼 인구 중 남성은 159 만 2 천 218 명 (53.9%), 여성은 136 만 469 명
(46.1%) 으로 , 10 년 전 미혼 남성이 157 만 4 천 876 명 (56.0%), 여성이
123 만 5 천 341 명 (44.0%) 이었던 데 비해 미혼 여성의 비율이 높아졌다 .
연령별 미혼 인구는 25~29 세가 76 만 6 천 914 명으로 가장 많았고 , 이어
20~24 세 67 만 4 천 849 명 , 15~19 세 63 만 3 천 633 명 , 30~34 세 43 만 1
천 847 명 , 35~39 세 22 만 4 천 967 명 등 순으로 나타났다 .
2000 년 연령대별 미혼 인구가 20~24 세 91 만 8 천 739 명 , 15~19 세 78 만
2 천 522 명 , 25~29 세 70 만 99 명 , 30~34 세 24 만 6 천 408 명 , 35~39 세
8 만 7 천 933 명 등 순이었던 것과 비교하면 전체적으로 고령화됐다 .
작년 이혼 상태인 서울시민은 총 33 만 5 천 849 명으로 , 2000 년 17 만 5 천
148 명에 비해 16 만 701 명 (91.8%) 증가했다 .
이혼 인구 중 50 대 이상은 16 만 6 천 889 명으로 , 2000 년 5 만 3 천 677 명
에 비해 11 만 3 천 212 명 (210.9%) 늘어 전체 평균 증가치를 크게 웃돌았다
.
http://www.nocutnews.co.kr/show.asp?idx=1834106
ⅠI. Product & Market
•VOC examples: 소개팅 , 선 , 결혼정보회
사는 부담 스럽다 .
직장인 미팅 추세에 대한 기사
이음 매출 추이
실제 인터뷰 내용
이음 매출 : http://www.zdnet.co.kr/news/news_view.asp?artice_id=20120906100920

14. Product - Marketing
1/8
• Chicpoc! The smart way to meet girls and guys for the trend-leading young working professionals
Marketing catch-phraseMarketing catch-phrase
ⅠI. Product & Market
YeouidoYeouido
Kwang-
hwamoon
Kwang-
hwamoon
Teheran-
ro
Teheran-
ro
• Key success factor
- Good pool of the Initial customers  viral marketing
• Qualification of the initial customers
- Sex
- Male: Good occupations, Decent appearance
- Female: Good appearance, Decent job
- Occupation
- Group by fields
- Major domestic companies / Foreign companies
- Specialists
- Government officers
- Geographically
- Kwanghwamoon
- Yeouido
- Teheran-ro
•Target initial customer networks
- Friends network
- School network
- High-school
- University
- Previous works network
- LG
- Tmax
- KIST
- Woori financial group
- Military service,
Initial customer acquisitionInitial customer acquisition

15. Company & Team
Product & Market
Overall time plan & Financial projection
Future Plan

16. I. Overall time plan & Financial projection
1/8
KRW (K) Subs.
100
1,000
50,000
100,000
10,000
Subscribers
Cash in
Cash out
Cash total
Dec
2012
Jan
2013
Valentine’s day
2013
June
2013
Oct
2013
Dec
2013
Mar
2013
April
2013
iOS
Closed beta
iOS & Android
Open beta
Service
Launch
Beta testingBeta testing
Summer
offline party
Fall
offline party
Government
funding
Recruiting
( 2 Eng / 1 Mkt / 1 Art )
Ad to the
Alumni network
0
MarketingMarketing MarketingMarketing MarketingMarketingBeta testingBeta testing
10,000
50,000
100,000
(10,000)
Source: Appendix – Financial projection
2013 Winter
offline party
MarketingMarketing

17. Company & Team
Product & Market
Overall time plan & Financial projection
Future Plan

18. ⅠV. Future Plan
1/8
Monetize the services
Expand & Fortify the team
MaleMale Head-hunterHead-hunterSOHOSOHOIndie artistsIndie artists InternationalInternational
FemaleFemale Job seekersJob seekersUnique item seekersUnique item seekersUnique art seekersUnique art seekers DomesticDomestic
DatingDating JobJobCommerceCommerceEntertainmentEntertainment ConsultingConsultingMarketMarket
Who
to
Who
Who
to
Who
• • •
Grow together with the partners!

19. [ Appendix ]
1/8

20. 1/8
Financial projection – Excel 1/2[ Appendix ]
Assumed that 10% of the total subsctibers will actually pay for the service and they will spend 10,000 per
month
Expected Profit and Loss Table (WEAVUS, FY2012-
2013)
Thousand KRW
2012. 4Q 2013. 1Q 2013. 2Q 2013. 3Q 2013. 4Q
Profit
Sales Revenue
Service generated (Including App store tax
30%)
140 2,100 21,000 105,000 210,000
Advertisement - 5,000 10,000 20,000 40,000
Technical Alliance - - - - -
Application Comission - - - - -
Total Sales Revenue 140 7,100 31,000 125,000 250,000
Cost of Sales
Advertisement - (1,000) - - (2,000)
Technical Alliance - - - - -
Application Comission - - - - -
Total Cost of Sales 0 (1,000) 0 0 (2,000)
Gross profit 140 6,100 31,000 125,000 248,000
Operating Expenses
Sales and Marketing
Advertising - (500) (500) (500) (500)
Direct Marketing (400) (600) (1,000) (1,000) (1,000)
Total Sales and Marketing Expenses (400) (1,100) (1,500) (1,500) (1,500)
Research and Development
Technology Licenses - - - - -
Patents - - - - -
Total Research and Development Expenses 0 0 0 0 0

21. 1/8
Financial projection – Excel 2/2[ Appendix ]
Expected Profit and Loss Table (WEAVUS, FY2012-2013) Thousand KRW
2012. 4Q 2013. 1Q 2013. 2Q 2013. 3Q 2013. 4Q
General and administrative
Wages and Salaries (4,200) (6,300) (25,200) (25,200) (25,200)
Supplies (100) (150) (200) (200) (200)
Rent (1,400) (2,100) (2,100) (4,200) (4,200)
Meals and Entertainment (680) (1,022) (2,280) (2,280) (2,280)
Telephone (40) (60) (100) (120) (140)
Utilities (150) (150) (300) (300) (300)
Depreciation - - - - -
Repairs and Maintenance - - - - -
Total General and Administrative Expences (6,570) (9,782) (30,180) (32,300) (32,320)
Total Operating Expences (6,570) (9,782) (30,180) (32,300) (32,320)
Taxes
Income Taxes (14) (710) (3,100) (12,500) (25,000)
Other Taxes - - - - -
Total Taxes (14) (710) (3,100) (12,500) (25,000)
Net Profit (6,444) (4,392) (2,280) 80,200 190,680

22. Target market - Feasibility check
1/8
http://en.wikipedia.org/wiki/Online_dating_service
http://www.marketresearch.com/Marketdata-Enterprises-Inc-v416/Dating-Services-6773764/
[ Appendix ]
http://news.kbs.co.kr/society/2012/05/20/2477618.html
http://www.fnnews.com/view?ra=Sent0901m_View&corp=fnnews&arcid=201209060100047420002657&cDateYear=2012&cDateMonth=09&cDateDay=06
http://en.wikipedia.org/wiki/Online_dating_service
http://www.marketresearch.com/Marketdata-Enterprises-Inc-v416/Dating-Services-6773764/
미혼 인구율 증가 추이
한국 & 글로벌

23. 1/8
Previous works
• Category: Entertainment
• Available since Jan, 2011
• Description: Casual game
• Trailer:
http://www.youtube.com/watch?v=UjORixsPWeU&feature=plcp
• Design & Developed by Synthego.com
BW Man
Xris P
• Category: Travel
• Available since Sep, 2010
• Description: Guide application for
National Palace Museum of Korea
• Design & Developed by Synthego.com
고궁문화유산
Oniontech Co., Ltd
[ Appendix ]

24. 1/8
Previous works
• Category: Education
• Launched in Feb, 2011
• No longer available
• Description: Alphabet book with
funny animations
ABC Funnimals
Synthego.com
• Category: Game
• Launched in May, 2010
• No longer available
• Description: Casual game
• Trailer: http://vimeo.com/12047498
BW Man
Synthego.com
[ Appendix ]

25. 1/8
Previous works
• Category: Game
• Launching postponed
• Description: 3D Real-time strategy
simulation game
• Trailer: http://youtu.be/_blopQY3UeA
Monster Chaos
Synthego.com
??
[ Appendix ]

26. Marketing – Initial customer acquisition[ Appendix ]
High-school alumni groupHigh-school alumni group University alumni groupUniversity alumni group
• Group: Seohyun high-school
• Region: Bundang, Korea
• Total members on Facebook: 980
• The alumni gathering is recently being organized and
WEAVUS co-founder is working as a initial organizing member.
• Group: Michigan State University Korean Alumni
• Region: Korea
• Total members on Facebook: 338
• The alumni gathering is recently being organized and
WEAVUS co-founder is working as a initial organizing member.

27. Company PR - Homepage
Homepage
• Official company homepage
• www.weavuscorp.com
• Expected launching time: Mid Nov, 2012
• Languages: English, Korean, Japanese, Chinese
[ Global partners ]
• WEAVUS is gathering the global partners to grow together.
• The list of the partners will be shown on a map in the homepage as shown below
and subscribed with the email news letters delivering the real field news provided
by the partners and their profiles & contacts.
• Please contact us at partner@weavuscorp.com
[ Appendix ]

28. Company PR - Facebook
• Official facebook fan page
• www.facebook.com/weavus.corp
• Open to the public
• Synced with Homepage, Twitter and Blog(Tumblr)
• Marketing activities will be executed to secure more
‘like’s
[ Appendix ]

29. Company PR - Twitter
• Official twitter account
• twitter.com/weavuscorp
• Open to the public
• Synced with Homepage, Facebook, and
Blog(Tumblr)
• Marketing activities will be executed to secure more
followers
[ Appendix ]

30. Company PR - Blog
• Official tumblr account
• http://weavuscorp.tumblr.com/
• Open to the public
• Synced with Homepage, Facebook, and Twitter
• Marketing activities will be executed to secure
more followers
[ Appendix ]

31. Chicpoc PR - Facebook
• Official facebook account
• Link will be open later
• Will be synced with Homepage, Facebook, and
Twitter
• Marketing activities will be executed to secure
more ‘like’s
[ Appendix ]

32. Chicpoc PR - Twitter
• Official twitter account
• Link will be open later
• Synced with Homepage, Facebook, and
Blog(Tumblr)
• Marketing activities will be executed to secure more
followers
[ Appendix ]

33. Chicpoc PR - Blog
• Official tumblr account
• Link will be open later
• Synced with Homepage, Facebook, and Twitter
• Marketing activities will be executed to secure
more followers
[ Appendix ]

34. 1/8
Global partners
Country Company URL Brief explanation
South Korea Wisdome http://wisdo.me Market place for Sharing personal knowledge and experience
South Korea onoffmix* http://onoffmix.com Market place for gatherings
South Korea MyRealTrip http://myrealtrip.com/ Market place for the personal guide
South Korea Easyworks* http://www.goeasyworks.com/ Talent based social profile service
Japan NaNa music* http://nana-music.com/ Social music collaboration platform
Japan Co-meeting* http://co-meeting.com/ Text-based group discussion tool
Japan Dyzo Furuichi Freelancer web analyst
Japan WERU investment* http://www.weruinvest.com/ Venture capital
Taiwan Fourdesire http://fourdesire.com/ Social networking
USA Airbnb* http://aribnb.com/
[ Appendix ]
* Work in progress

35. 1/8
Registered company
• WEAVUS is an officially registered company.
- Name: 위버스코퍼레이션 (WEAVUS corp.)
• You can check it at http://www.iros.go.kr
- Step1: Click ‘ 법인상호검색’
- Step2: Select ‘ 서울중앙지방법원 등기국’
- Step3: Type ‘ 위버스코퍼레이션’
[ Appendix ]