This is the final powerpoint presentation of the outcome of my AS work :)

1. ICE FM
Tahmina Begum
Candidate number: 4560

2. Preliminary task

3. Main task

4. In what ways does your media
product use, develop or
challenge forms and
conventions of real
media products?

5. Comparing our radio show, ICE FM to other
radio shows including BBC1 Radio.
Conventions include:
 ICE FM jingle
 Jingle at intervals.
 A weather forecast

6. Conventions we challenged:
 Our weather forecast is slightly different.
 We meet a balance.
 We challenge stereotypes.

7. How does your media
product represent particular
social groups?

8. Representation
 We have 5 news stories:
 Mile end stabbing

9.  An interview with Boris John.
 Young mayor

10.  Food Critic
 X Factor

11. What media institutions might
distribute our news cast?
 Radio 1 is aimed at people aged 15-29
 Along with other radio shows it contains
chart hits with popular music.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

12. Who would be the
audience and why?

13. Audience
 we handed out questionnaires to find out
people’s listening habits.
%
30%
25%
20%
People aged 16-21 were
15% %
less likely to tune into the
10%
Radio than people over 55.
5%
0%
16-21 22-35 36-45 46-55 55+

14. Females are more like than
Males to listen to the radio.
46%
Male However, we decided not to
Female target a specific gender
54%
West London We found out people from east
London are less likely to listen to
East London
Series1
The radio so we wanted our target
South London Audience to be students from east
London.
North London
0% 5% 10% 15% 20% 25% 30% 35%

15. G
os
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2
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8
10
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14
16
18
20
E d ip
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ec o v
ia Fa na l ice
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s/
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Lo rvie
ca ws
G lN
Li lob ew
ve al s
st n e
ud ws
io
ch
at
Series2
Local news.
The most and they seemed
Very interested on interviews
With special guests as well as
Music interested young people

16. How did you
attract/address the
audience?

17.  ICE FM’s target audience is:
 16-21 year olds
 Living/studying/working in Tower Hamlets

18. What have you learnt about
technologies from the process
of constructing this product?

19. The advancement
of technology

20. DAB Radio
 Digital Audio Broadcasting is the
equivalent to sky on the radio.
 DAB Radio has many advantages.

21. Digital Divide
 The digital divide is the space between
people who have access to digital
technology and those who do not.
 Convergence, the merging of two forms of
media.

22. Media platforms
 A media platform is a type of software or
technology that allows users to construct,
or build up community relations and user-
generated content.

23. Software:
 Garage Band
 Audacity
 Logic studio
Equipment:
 Studio Microphone
 Mp3 recorder

24. What do you think you have
learnt in the progression from it
to the full product?