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Consumer behaviour
AWADHESH TIWARI
Consumer
Introduction​ ----- a person who buys
good or services for their our use .
consumer is the end user of product
or service. And not able to resell.
customer ;
customer is the person ,who actually purchase the product
or service
> customer is the able to resell and consume .
Costomer are must paid by customer
Types of customer
Loyal customer
impulse shoppers
bargain hunters
wandering customer
esteem customer
need—based customer
3
Differnce b/w customer and
consumer
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
4
Customer & consumer
QUARTERLY PERFORMANCE
4.5
3.5
2.5
4.3
2.8
1.8
4.4
2.4
5.0
3.0
2.0
2.0
- 1.0 2.0 3.0 4.0 5.0 6.0
Q4
Q3
Q2
Q1
Series 1 Series 2 Series 3
6
BUSINESS OPPORTUNITIES ARE
LIKE BUSES. THERE'S ALWAYS
ANOTHER ONE COMING.
“
Richard Branson ”
7
MEET OUR TEAM 8
TAKUMA HAYASHI
President
MIRJAM NILSSON
Chief Executive Officer
FLORA BERGGREN​
Chief Operations Officer
RAJESH SANTOSHI​
VP Marketing
MEET OUR Extended TEAM 9
TAKUMA HAYASHI
President
GRAHAM BARNES
VP Product
MIRJAM NILSSON
Chief Executive Officer
ROWAN MURPHY
SEO Strategist
FLORA BERGGREN​
Chief Operations Officer
ELIZABETH MOORE
Product Designer
RAJESH SANTOSHI​
VP Marketing
ROBIN KLINE
Content Developer
PLAN FOR PRODUCT LAUNCH
10
PLANNING
Synergize scalable
e-commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster holistically
superior
methodologies
LAUNCH
Deploy strategic
networks with
compelling e-
business needs
TIMELINE 11
SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX
Synergize scalable
e-commerce
Disseminate
standardized
metrics
Coordinate e-
business applications
Foster holistically
superior
methodologies
Deploy strategic
networks with
compelling e-
business needs
AREAS OF FOCUS
B2B MARKET SCENARIOS
 Develop winning strategies to keep
ahead of the competition
 Capitalize on low-hanging fruit to
identify a ballpark value
 Visualize customer directed
convergence
CLOUD-BASED
OPPORTUNITIES
 Iterative approaches to corporate
strategy
 Establish a management framework
from the inside
12
HOW WE GET THERE
13
ROI
• Envision multimedia-
based expertise and
cross-media growth
strategies
• Visualize quality
intellectual capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through
sustainable strategies
• Engage top-line web
services with cutting-edge
deliverables
SUPPLY CHAINS
• Cultivate one-to-one
customer service with
robust ideas
• Maximize timely
deliverables for real-time
schemas
SUMMARY
 At Contoso, we believe in giving 110%. By using our next-generation data
architecture, we help organizations virtually manage agile workflows. We
thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
14
THANK YOU
MIRJAM NILSSON​
MIRJAM@CONTOSO.COM
WWW.CONTOSO.COM

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Consumer behaviourhghgjhkkkggftkkggfftjj

  • 2. Consumer Introduction​ ----- a person who buys good or services for their our use . consumer is the end user of product or service. And not able to resell.
  • 3. customer ; customer is the person ,who actually purchase the product or service > customer is the able to resell and consume . Costomer are must paid by customer Types of customer Loyal customer impulse shoppers bargain hunters wandering customer esteem customer need—based customer 3
  • 4. Differnce b/w customer and consumer Q1 4.5 2.3 1.7 5.0 Q2 3.2 5.1 4.4 3.0 Q3 2.1 1.7 2.5 2.8 Q4 4.5 2.2 1.7 7.0 4
  • 6. QUARTERLY PERFORMANCE 4.5 3.5 2.5 4.3 2.8 1.8 4.4 2.4 5.0 3.0 2.0 2.0 - 1.0 2.0 3.0 4.0 5.0 6.0 Q4 Q3 Q2 Q1 Series 1 Series 2 Series 3 6
  • 7. BUSINESS OPPORTUNITIES ARE LIKE BUSES. THERE'S ALWAYS ANOTHER ONE COMING. “ Richard Branson ” 7
  • 8. MEET OUR TEAM 8 TAKUMA HAYASHI President MIRJAM NILSSON Chief Executive Officer FLORA BERGGREN​ Chief Operations Officer RAJESH SANTOSHI​ VP Marketing
  • 9. MEET OUR Extended TEAM 9 TAKUMA HAYASHI President GRAHAM BARNES VP Product MIRJAM NILSSON Chief Executive Officer ROWAN MURPHY SEO Strategist FLORA BERGGREN​ Chief Operations Officer ELIZABETH MOORE Product Designer RAJESH SANTOSHI​ VP Marketing ROBIN KLINE Content Developer
  • 10. PLAN FOR PRODUCT LAUNCH 10 PLANNING Synergize scalable e-commerce MARKETING Disseminate standardized metrics DESIGN Coordinate e- business applications STRATEGY Foster holistically superior methodologies LAUNCH Deploy strategic networks with compelling e- business needs
  • 11. TIMELINE 11 SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX Synergize scalable e-commerce Disseminate standardized metrics Coordinate e- business applications Foster holistically superior methodologies Deploy strategic networks with compelling e- business needs
  • 12. AREAS OF FOCUS B2B MARKET SCENARIOS  Develop winning strategies to keep ahead of the competition  Capitalize on low-hanging fruit to identify a ballpark value  Visualize customer directed convergence CLOUD-BASED OPPORTUNITIES  Iterative approaches to corporate strategy  Establish a management framework from the inside 12
  • 13. HOW WE GET THERE 13 ROI • Envision multimedia- based expertise and cross-media growth strategies • Visualize quality intellectual capital • Engage worldwide methodologies with web- enabled technologies NICHE MARKETS • Pursue scalable customer service through sustainable strategies • Engage top-line web services with cutting-edge deliverables SUPPLY CHAINS • Cultivate one-to-one customer service with robust ideas • Maximize timely deliverables for real-time schemas
  • 14. SUMMARY  At Contoso, we believe in giving 110%. By using our next-generation data architecture, we help organizations virtually manage agile workflows. We thrive because of our market knowledge and great team behind our product. As our CEO says, "Efficiencies will come from proactively transforming how we do business." 14