Robin Bienfait, CEIO and EVP at Samsung Electronics America, shares her thoughts and insights on how to successfully innovate with enterprise mobility.

1. Copyright© 2015 Samsung Electronics Co. Ltd
Samsung Business
Enterprise innovation in an ever-expanding mobile world
Robin Bienfait
Chief Enterprise Innovation Officer & Executive Vice President
Samsung Electronics America

2. Copyright© 2015 Samsung Electronics Co. Ltd
Agenda
• Smartphones and tablets are entrenched in the enterprise
• We’re on the cusp of the next wave of mobility(IoT / M2M)
• Samsung and our partner ecosystem are superbly-positioned
to assist you with this next wave
• Deployment
• Manageability
• Security

3. Copyright© 2015 Samsung Electronics Co. Ltd
Samsung Group
78
90
$ 305B
$ 22B
>80
489,000+
Construction Engineering
Our extensive expertise spans major industries
Electronics Ship Building
Medical Centers BiologicsChemicals
Electronic
Components
Hotels Fashion
Financial
Services
Marketing
Services
Resorts
Food
Services
Trading

4. Copyright© 2015 Samsung Electronics Co. Ltd
Samsung Electronics Overview
2nd
1st
3rd
2nd
1st
7th
Number 1 products
in market
IDC Analysis 2012, 2013
Best Global Brands
Interbrand, 2014
World’s Most
Innovative Company
Boston Consulting Group, 2014
Second-
Largest US
Patent Winner
IFI, 2013
in Design Awards for
Consecutive Years
iF, 2012~2014 / IDEA 2009~2013
World’s Most Admired
Companies in Electronics
Fortune, 2013

5. Copyright© 2015 Samsung Electronics Co. Ltd
Technology Trends
Computing Everywhere
IoT (4.9B  25B in 5 yrs)
Vehicles
Mobile Payments
Wearables
Cloud & Mobile
Advanced & Invisible Analytics
Strategic Vendor Cooperation
Wearables
Building automation
Personalized services
Health care
Automotive
Smart manufacturing
Smart cities

6. Copyright© 2015 Samsung Electronics Co. Ltd
IoT and M2M: the next wave of mobility
• Highly fragmented market across devices, services, platforms
• Billions of new endpoints on networks
• Big data analytics will play a key role
• Personalized services and pricing
• Replacement of legacy equipment
• Security and risk management
• Samsung is the No. 1
• Lessons learned from the first wave of mobility
• IoT products and M2M modules with embedded security and management (KNOX)
• Tizen / Android

7. Copyright© 2015 Samsung Electronics Co. Ltd
Expansion of Mobility and Risk
The greater an organization
utilizes mobility, the greater the
potential risk
Organizations need to be able to
asses their risk and build a
security strategy that’s
embedded into their mobility
strategy
Risk
BusinessValue

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How confident are you in your mobility protection?
Are you aware of intrusions to your systems and
networks?
If not, you could still be compromised but may only
find out when it’s in the news.
• Connection hijacking
• Signed malicious apps
• Increasingly sophisticated mobile attackers
• Non-malicious but uneducated users
• Rootkits
• Authentication attacks
• Corporate information mining apps
• Lack of mobile device policies

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Getting Security Right
Too Little Just Right Too Much

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Security as a Business Enabler
CONNECT
Reach and Deliver Great
Experiences
Secure Anywhere,
Anytime Access
TRANSFORM
Security Enabling Future and
the Possibilities
Customer-Driven Business
Model
INNOVATE
Driving Opportunities
and Growth
Deliver innovation and
confidence through
Security
SIMPLIFY
Identify, Characterize Risk
and Stabilize
Connected without
Complexity

11. Copyright© 2015 Samsung Electronics Co. Ltd
Application Support Services
• Application Development and
Migration
• Application Development
Consulting & Training
• Enterprise Applications
• Application Platforms
Starting with a Secure Ecosystem
Mobile Management Services
• Device Provisioning
• EMM Assessments
• EMM License Sourcing
• EMM Migration Services
Technical Support Services
• Flexible Support Options
• Tech-to-Site
• Device Repair
• Extended Warranty

12. Copyright© 2015 Samsung Electronics Co. Ltd
Safe and Secured
- Dual Persona Container to separate
work/play
- Available and activated via leading MDMs
Additional Protection
Anti-Virus + KNOX Active Protection
- Anti-malware technology from McAfee
- Users can monitor security threats (Smart
Manager)
*To be discussed further later
- Real time protection of Kernel modifications
Default-On
KNOX TIMA on by default
- Periodically detects unexpected kernel
modification
- Prevent unauthorized firmware from
loading while booting
Maximum Protection
KNOX Workspace (Optional)
* TIMA: TrustZone-based Integrity Measurement Architecture
TIMA and RKP
TrustZone
Secure Boot/Trusted Boot
Hardware Root of Trust
Security Enhancement
For Android
with
KNOX: real-time device protection from
the moment you turn it on

13. Copyright© 2015 Samsung Electronics Co. Ltd
KNOX: the ultimate expression of Android for Work
• Google has addressed many security concerns with AfW
• KNOX platform-level security is anchored in the hardware of
the device

14. Copyright© 2015 Samsung Electronics Co. Ltd
Thank You
© 2015 Samsung Electronics America, Inc. Samsung, Samsung Galaxy Tab, Samsung Galaxy Note, KNOX, Samsung Business and Samsung Business Services are all trademarks of Samsung Electronics Co., Ltd.
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