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IBM SoftLayer - overview of Cloud Infrastructure

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1 
IBM Cloud: Think it. Build it. Tap into it. 
© 2013 IBM Corporation 
Achieving Optimization & Economics with IaaS- SoftLayer,an IBM Company
2 
IBM Cloud: Think it. Build it. Tap into it. 
A better platform - Unified architecture with common management and programming interfaces 
•Common command and control interface across a unified architecture 
•Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API 
•All deployed on-demand and provisioned in real-time 
•Ideally suited to big data deployments, high I/O and latency-sensitive apps
3 
IBM Cloud: Think it. Build it. Tap into it. 
SoftLayer
4 
IBM Cloud: Think it. Build it. Tap into it. 
Softlayer - Global IaaS Leader 
Formed by 10 industry veterans in 2005 
Model predicated on software-driven infrastructure 
Unencumbered by early-industry legacy restrictions 
Founding principles Innovation, Empowerment, Automation, Integration 
Acquired by IBM in July 2013
5 
IBM Cloud: Think it. Build it. Tap into it. 
Cloud Infrastructure At Enterprise Scale 
BARE METAL SERVERS 
VIRTUAL INSTANCES 
Public Clouds 
Hosted Hybrid Clouds 
Hosted Private Clouds 
Virtual Servers 
Private Clusters 
STORAGE
6 
IBM Cloud: Think it. Build it. Tap into it. 
SoftLayer network and global presence 
13 data centers 
•Tier III+ 
•SOC2 Compliant 
• 17 additional points of presence WW 
• 100,000 servers, > 22M domains 
• 21,000 customers

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IBM SoftLayer - overview of Cloud Infrastructure

  • 1. 1 IBM Cloud: Think it. Build it. Tap into it. © 2013 IBM Corporation Achieving Optimization & Economics with IaaS- SoftLayer,an IBM Company
  • 2. 2 IBM Cloud: Think it. Build it. Tap into it. A better platform - Unified architecture with common management and programming interfaces •Common command and control interface across a unified architecture •Combine bare-metal servers, public cloud instances and private cloud deployments into distributed hybrid architectures and manage from a single control pane and API •All deployed on-demand and provisioned in real-time •Ideally suited to big data deployments, high I/O and latency-sensitive apps
  • 3. 3 IBM Cloud: Think it. Build it. Tap into it. SoftLayer
  • 4. 4 IBM Cloud: Think it. Build it. Tap into it. Softlayer - Global IaaS Leader Formed by 10 industry veterans in 2005 Model predicated on software-driven infrastructure Unencumbered by early-industry legacy restrictions Founding principles Innovation, Empowerment, Automation, Integration Acquired by IBM in July 2013
  • 5. 5 IBM Cloud: Think it. Build it. Tap into it. Cloud Infrastructure At Enterprise Scale BARE METAL SERVERS VIRTUAL INSTANCES Public Clouds Hosted Hybrid Clouds Hosted Private Clouds Virtual Servers Private Clusters STORAGE
  • 6. 6 IBM Cloud: Think it. Build it. Tap into it. SoftLayer network and global presence 13 data centers •Tier III+ •SOC2 Compliant • 17 additional points of presence WW • 100,000 servers, > 22M domains • 21,000 customers
  • 7. 7 IBM Cloud: Think it. Build it. Tap into it. High-performance public network with transit from multiple tier-1 carriers Secure OOB management via VPN Private network for intra-application and inter-facility communications, access to shared services Native IPv6 support Virtual racks for integrated management Complete suite of network services Triple-network architecture
  • 8. 8 IBM Cloud: Think it. Build it. Tap into it. Robust, full-featured API Improves customer control, reduces error, increases flexibility SoftLayer API provides 1,600 function calls to over 200 services Supports REST, SOAP & XML-RPC interfaces Enables full auto-scaling implementations Comprehensive documentation, libraries and support Functions include: •Automatic server deployment •Service provisioning •Reboots & reloads •Ticketing •Hardware configuration •Software load •DNS •Network •Storage •Security scans •Monitoring
  • 9. 9 IBM Cloud: Think it. Build it. Tap into it. Compute & Storage Public Cloud Instances •Virtual server instances •Dedicated physical nodes available Bare Metal Servers •Dedicated servers deployed on demand •Hourly & monthly pricing •Complete range of options •GPU servers for HPC Private Clouds •Support for multiple virtualization platforms •Turnkey solution for Citrix CloudPlatform •Multiple local storage options •SAS •SATA •SSD •SAN •NAS •QuantaStor Storage Server •Object Storage •Global platform •Meta tagging •Backup services
  • 10. 10 IBM Cloud: Think it. Build it. Tap into it. Network & Security CDN •24 nodes •Secure content management Load balancing •Local •Global •Citrix Netscaler Firewalls •Shared •Dedicated •Fortigate Security Appliance Application acceleration DNS services IDS protection and assessment SSL certificate management Antivirus & malware protection
  • 11. 11 IBM Cloud: Think it. Build it. Tap into it. Complete control Mobile and Web-based management portals Purchase, provision, deploy & manage infrastructure Access to services, tools, automation & tutorials Secure access via VPN to management network Two-factor authentication to Web portal
  • 12. 12 IBM Cloud: Think it. Build it. Tap into it. SoftLayer Stands Apart IBM Confidential All resources are virtualized All resources are shared Cloud providers and many in the market make some core assumptions that mandate that… With SoftLayer, neither is mandated, opening up cloud computing to new applications and use cases … virtualization is a choice with a flexible set of options … resources can be shared, dedicated or mixed. …you as a customer make the ultimate choice Softlayer 8,928 VM/Machine options possible based on independent selection of option 16 options 1x2 GHz core to 16x2 GHz cores of CPU 18 options 1 GB to 16 GB, 32 GB, 48 GB of RAM 31 options 25 GB to 2 TB of Storage
  • 13. 13 IBM Cloud: Think it. Build it. Tap into it. IBM Investments •$1.2B on SoftLayer pods •Advertising and Demand Gen. •Business Partner Enablement •Skills TCA (Total Cost of Acquisition) Analysis
  • 14. 14 IBM Cloud: Think it. Build it. Tap into it. Flexibility – Bare Metal. Virtual. Hybrid. You choose. Performance – >50% better I/O performance than equivalent competitor configuration. Automation – Fully dedicated infrastructure in 2-4 hours. Globalization – 13 global data centers all connected by private network. Transparency – See everything from network topology to hardware. Control – 10x more APIs than next cloud competitor. IBM Investments • $1.2B on SoftLayer pods • Advertising and Demand Gen. • Business Partner Enablement • Skills SoftLayer Advantages
  • 15. 15 IBM Cloud: Think it. Build it. Tap into it. 21,000 leading-edge customers* Social Software as a Service Mobile & Communications Marketing and Digital Media Enterprise Hosting & Service Providers Games and Entertainment Platform as a Service Bump Voxer Instapaper Yelp * SoftLayer references,
  • 16. 16 IBM Cloud: Think it. Build it. Tap into it. Cloud in Action: India-based energy corporation selects SoftLayer to gain agility, automation, and scalability to compete effectively in the power sector Solution Need Benefit •Customer is in the business of energy generation in India with plans to invest USD 10 Billion in next 5 - 10 years. •Customer was looking for a partner to provide an IT infrastructure solution to manage their business critical ERP application. •The solution consists of a SL IaaS hosted out of Singapore Datacenter to provide end to end monitoring and management of dev and test and production workloads in a hybrid environment. •IBM will provide dedicated and cloud based hardware solution for their SAP environment with server monitoring & management •Overall benefits around agility, automation, and scalability •Decreased cost and increased flexibility to aligns to their business dynamics and growth plans •Minimum involvement from the IT team •Faster time to market •Predictable performance and outflow on IT to minimize capital expenditure.
  • 17. 17 IBM Cloud: Think it. Build it. Tap into it. Cloud in Action: One of world’s leading hotel price comparison search engines selects SoftLayer as its IaaS provider and chose a complete range of products which enabled the company to use several thousand cores of processing power provided by the SoftLayer servers Solution Need Benefit •The Customer site collects and presents more than 2,500,000 real-time international hotel deals from a database of 235,000 hotels in 225 countries. •More than 6.5 million users visit their site each month to compare prices and make reservations. •Its multi-threaded application architecture collects and processes data from a large number of sources, all in real- time. •The customer required a complex infrastructure solution. •The customer needed an infrastructure-as-service (IaaS) provider to provide flexibility, scalability, and great customer service to power its high-end online service. •SoftLayer provisioned the high-end servers in hours and allowed the customer to manage its servers directly through its industry-leading Customer Portal •Provided a complete range of products including load balancers, on-demand virtual server instances, and redundant iSCSI storage •A solution flexible enough to scale with changing demand cycles •A robust infrastructure managed through SoftLayer which allowed the customer to retain the advantage of allowing its developers and management to focus on the business’ core competencies. •Availability of newest technologies like scalable cloud computing, solid-state drives (SSD) and Nehalem X processes
  • 18. 18 IBM Cloud: Think it. Build it. Tap into it. Cloud in Action: One of the largest ticketing sites in Indonesia selects SoftLayer as its IaaS provider to provide highly stable infrastructure, consistent performance, and reliable support to ensure site uptime and a smooth end-user experience. Solution Need Benefit •The Customer allows users to purchase tickets for entertainment events, such as concerts and movies, book hotel rooms and make airline reservations for both domestic and international carriers. •The customer needed a reliable security and uptime from a hosting provider as the site accepts international and local payment gateways. •SoftLayer allowed the company to leverage a high-performance network with exceptional uptime, industry leading infrastructure to maintain system integrity and functionality. •Three to four times more CPU and memory performance compared to previous configuration. •The stable and high- performance infrastructure provided by SoftLayer improved the ability to deliver a flawless user experience for its customers. •With its new technological strengths provided by SoftLayer infrastructure, the customer has also been able to grow its business substantially utilizing a large network of partners and resellers.
  • 19. 19 IBM Cloud: Think it. Build it. Tap into it. Existing Planned IBM is investing $1.2B in new cloud resources to significantly expand our SoftLayer presence and provide clients with localized data management solutions they require. 40 data centers worldwide in 15 countries and five continents globally. New cloud investments will meet clients’ needs for choice, compliance and data residency. Note: Locations indicated are approximate and illustrative. Every upstream network port is multiple 10G and every rack is terminated with 40G of connectivity. This includes two 10G connections to the public Internet and two 10G connections to our private network.
  • 20. 20 IBM Cloud: Think it. Build it. Tap into it.