El documento aborda el impacto de la inteligencia artificial en la gestión de la cadena de valor de retail y franquicias, destacando tendencias como la hiperpersonalización, precios dinámicos y almacenes automatizados. Se presentan diversas herramientas y plataformas tecnológicas que mejoran la experiencia del consumidor y optimizan la operativa en el comercio digital. Además, se resalta el enfoque en la sinergia entre tecnología y empleados para entender mejor las intenciones del cliente.

2. Impacto práctico de la Inteligencia Articial AI en la
Gestión de la cadena de valor de un Retail &
Franquicias
Marcos Pueyrredon
Co-Founder & Global Executive SVP, VTEX
Próxima conferencia – 19:45hs
Santiago Porchetto
eCommerce Consultant / Former Innovation
Manager en Stylestore

3. ecapacitacion.org
Digital Commerce 45 minutos Retail Consumer
Foco Charla:

4. ecapacitacion.org

10. Tendencias IA en los retailers & marcas
- Hyper personalización de la experiencia
- Sinergia entre tecnología-empleados
- Precios dinámicos en tiempo real
- Entender la intención del cliente
- Test de tecnologías en tienda
- Almacenes automatizados (Planeamiento de
inventario y pronósticos de demanda)

11. Texto a Imagen
Pebblely FLAIR AI

12. Text to video

13. Interpretación de imagenes

14. Chatbot con inteligencia artificial

15. Computer vision y reconocimiento facial
Mood-me

16. Computer vision in store

17. AUTOGPT

18. Almacenes automatizados

20. ecapacitacion.org

21. Commerce Platform
Headless Systems
Traditional Systems
Native App Browser Chat App/PWA Browser AR/VR Voice IoT Wearables POS Social
“Head”
=
Frontend
“Body”
=
Backend
Display Engine
Templates, SEO, Personalization, etc.
API Orchestration
Commerce Engine APIs
Cart, Catalog, Promotions, Order, etc.
Data Sources
CDP, PIM, ERP, CRM, DAM, CMS
Data Sources
CDP, PIM, ERP, CRM, DAM, CMS
Storefronts
Templates, SEO, Personalization, etc.
Commerce Engine Modules
Cart, Catalog, Promotions, Orders, etc.
Modules

22. VTEX Commerce Platform: Composable and Complete
Search &
Personalization
Carriers
Third-party
Marketplaces
Payments
Third-party
Sellers
Marketing &
Analytics
200+ 250+ 80+ 2500+
40+
10+
OMS/WMS
Pick and
Pack
ERP
CRM
Integrated
Solutions
3,000
+
Live
Shopping
Other
Channels
Conversational
Commerce
Sales App
5+
5+
25+
User
Admin
Dashboard
& Analytics
Releases
User &
Account
Mgmt
Extensions
Hub
Experience Management
Headless
CMS
Storefront
Application
Intelligent
Search
PWA
Application
Digital
Commerce
Catalog
Promotions Checkout
Payment
Gateway
Price
Buying
Organizations
Request for
Quote
Channel
Management
Distributed Order Management
Inventory
Management
Logistics
Order
Routing
Shipping
Network
Marketplace Management
Seller
Management
Seller Portal
Offer Quality
& Mgmt
Marketplace
Network
Developer
Tooling
VTEX IO
Storefront
Platform
VTEX IO
App
Platform
APIs
Masterdata
Mgmt
PIM/CPQ
10+
Personal
Shopper

23. VTEX Commerce Platform: Composable and Complete
Search &
Personalization
Carriers
Third-party
Marketplaces
Payments
Third-party
Sellers
Marketing &
Analytics
200+ 250+ 80+ 2500+
40+
10+
OMS/WMS
Pick and
Pack
ERP
CRM
Integrated
Solutions
3,000
+
Live
Shopping
Other
Channels
Conversational
Commerce
Sales App
5+
5+
25+
User
Admin
Dashboard
& Analytics
Releases
User &
Account
Mgmt
Extensions
Hub
Experience Management
Headless
CMS
Storefront
Application
Intelligent
Search
PWA
Application
Digital
Commerce
Catalog
Promotions Checkout
Payment
Gateway
Price
Buying
Organizations
Request for
Quote
Channel
Management
Distributed Order Management
Inventory
Management
Logistics
Order
Routing
Shipping
Network
Marketplace Management
Seller
Management
Seller Portal
Offer Quality
& Mgmt
Marketplace
Network
Developer
Tooling
VTEX IO
Storefront
Platform
VTEX IO
App
Platform
APIs
Masterdata
Mgmt
PIM/CPQ
10+
Personal
Shopper

24. MUCHAS GRACIAS !
vtex.com
MG. MARCOS
PUEYRREDON
coFounder & Global Executive SVP | VTEX
Presidente | eCommerce Institute
marcos@vtex.com
www.vtex.com
Twitter: @vtexonline
blog personal:
www.pueyrredonline.com
es.wikipedia.org/wiki/Marcos_Pueyrred
on
www.linkedin.com/in/pueyrredon
www.facebook.com/pueyrredon
www.instagram.com/pueyrredonline
skype: pueyrredonline
Twitter: @pueyrredonline

25. Licencia de
Copyleft
Este documento está protegido bajo la licencia
Reconocimiento – Sin Obra Derivada 2.5 de Creative Common
(http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)
Copyright © 2023 Marcos Pueyrredon
<marcos@pueyrredon.com>
El autor permite:
Compartir - copiar, distribuir, ejecutar
y comunicar públicamente la obra citando el autor
No se permite su uso comercial y la
realización de obra derivadas, a no sea ser que se
obtenga permiso expreso del autor.