International Business Machines (IBM) is a global information technology company founded in 1911, with its headquarters in New York, over 426,000 employees worldwide, and revenues of $29.5 billion in 2010 and $106.9 billion in 2011; IBM provides consulting and IT services and solutions including servers, storage, software, and financing, and competes with companies such as Microsoft, Oracle, HP, and Accenture.

1. PGDM 2012-14

2.  INTRODUCTION
 ORIGIN
 KEY PEOPLE
 PRODUCTS AND SERVICES
 ACHIEVEMENTS
 COMPETITORS
 REVENUE-PAST 2 YEARS
 FUTURE

3.  International Business Machines (IBM) is the
world's largest information technology(IT)
company.
 Engaged in providing business, technology and
consulting services.
 Offerings include consulting, delivery and
implementation of services, enterprise software,
systems and financing.
 IBM operates in more than 170 countries across
the world.
 The company’s headquarter - Armonk, New York
 Employs 426,751 people.

4.  The history of IBM dates back to the Computing
Tabulating Recording(CTR), incorporated in 1911
in Binghamton, New York.
 This company was formed as a result of a merger
of the Tabulating Machine Company, the
Computing Scale Company and the International
Time Recording Company.
 In 1924, CTR changed its name to International
Business Machines Corporation (IBM).
 The merger was done by noted financier Charles
Flint.

5.  Samuel J. Palmisano - Chairman, President and
Chief Executive Officer
 Alain J. P. Belda – Director
 Kenneth I. Chenault - Director
 Michael L. Eskew - Director
 Shirley Ann Jackson – Director
 Andrew N. Liveris – Director
 W. James McNerney – Director
 James W. Owens – Director

6. Joan E. Spero – Director
Sidney Taurel – Director
Lorenzo H. Zambrano – Director
Rodney C. Adkins - Senior Vice President,
Systems and
Technology Group
Michael E. Daniels - Senior Vice President
and Group Executive,
Services
Jon C. Iwata - Senior Vice President,
Marketing and
Communications

7. John E. Kelly - Senior Vice President
and Director of IBM
Research
R. Franklin Kern - Senior Vice
President, IBM Global
Business Services
Mark Loughridge - Senior Vice President
and Chief Financial
Officer, Finance and
Enterprise
Transformation

8. J. Randall MacDonald - Senior Vice
President,
Human Resources
Steven A. Mills - Senior Vice President
and Group Executive –
Software and Systems
Virginia M Rometty - Senior Vice
President and
Group Executive
Sales, Marketing
and Strategy

9.  SERVERS AND SYSTEMS
a. Linux servers
b. Mainframe servers
c. Intel processor based services
 STORAGE
a. Disk systems
b. Hard drives/ Micro drives
c. Storage software
d. Tape systems

10.  INTERNET SECURITY
 POINT OF SALE SERVICES
a. POS systems
b. Self service
c. Peripherals
 WORKSTATIONS
a. BladeCenter HC10
b. IntelliStation Pro
c. IntelliStation POWER

11.  LAPTOPS
 DESKTOPS
 MONITORS
 IT SERVICES
a. Business continuity and resiliency
services
b. End user services
c. IT strategy and architecture services
d. Maintenance and technical support
services
e. Services for IT Managers

12.  OUTSOURCING SERVICES
 TRAINING
 FINANCING
a. Leasing, financing and asset disposal
b. Working capital to finance
c. Remanufacturing and remarketing
BRANDS
a. Lotus
b. Tivoli
c. WebSphere
d. Cognos
e. Informix

13.  1914 – 76 years before the US Disabilities Act,
IBM hired its first disabled employee.
 1930 – IBM receives its first patent for a traffic
signal timing system.
 1932 – IBM started education programs for
employees and customers.
 1934 – IBM introduces group life insurance (in
the midst of the great depression).
 1935 – IBM opens the first professional training
school for women.

14.  1941 – IBM hired a legally blind employee,
psychologist Dr. Michael Supa, to make
its products more usable by the visually
impaired and to assist in the hiring of
181 people with disabilities over the
following two years.
 1942 – IBM launches a disabled employee
training program.
 1943 – Ruth Leach Amonette is elected IBM’s
first female vice-president.

15.  1946 – IBM hires T.J. Laster, their first black
sales representative,18 years before
the Civil Rights Act of 1964.
 1953 – IBM chairman Thomas Watson issue’s
the first equal Opportunity Policy
letter.
 1967 – IBM employee Benoit Mandelbrot asks
how long is the Coast of Britain and a
new branch of Mathematics(Fractal
Geometry) is born.
 1981 – IBM introduces the first IBM PC.

16.  2004 – IBM creates the World Community
Grid(a public grid computing project
to tackle scientific research projects
that benefit humanity.
 2008 – IBM creates the Smarter Planet and
Smarter cities programs.
 Inventions of ATM, Barcode and DRAM.
 At least 3 IBM’ers have won Nobel Prize.

17.  Computer Sciences Corporation
 Hewlett-Packard Company
 Infosys Technologies Limited
 Microsoft Corporation
 Oracle Corporation
 Wipro Corporation
 Accenture Corporation
 Dell Inc.
 HCL Technologies Limited
 Tata Consultancy Services Limited

18.  Full year 2010 - $29.5 billion
 Full year 2011 - $106.9 billion
 1st quarter 2012 - $24.7 billion

19. IBM has introduced a 2015 road map i.e. a
management model organized around major clients
of its earnings.
1. Operating leverage – Aiming for $8 million of
productivity improvement over the next 5 years.
Part will go to bottom line, part will go to
investments that improve competitiveness in the
market.
2. Share repurchase – Continue returning value to
consumers. Calls for $50 billion in anticipated
share repurchases and $20 billion in dividend.
3. Growth strategies – Focus on 4 growth priorities
:-

20. a. Growth markets
b. Business analytics and optimization
c. Cloud and smarter computing
d. Smarter planet

22.  This service shows the new function in
charging, a call to a service subscriber will be
called by the called party.
 All charges are levied on the service
subscriber.
 The service is free of any charge to the calling
user.
 Service is accessible from networks of other
operators also.
 11-digit number 1800-XYZ-ABCD.

23. BSNL TATA RELIANCE
Time of
day/time
Yes Yes Yes
interval
routing
Day of week
Yes Yes Yes
routing
Origin
Yes No Yes
dependent
Percent
No Yes Yes
allocation
Condition
Yes Yes Yes
based routing
Black and
Yes Yes Yes
white list
Grey list Yes Yes No

24. BSNL TATA RELIANCE
Registration
Rs 3000 Rs 5000 Nil
charges
Refundable
Initially Rs
security Rs 25000 Rs 10000
10000
deposit
Monthly rental Rs 10000 Rs 3000 Nil
Service
Nil Nil Rs 3000
activation fee
Vanity no. Super
Diamond-Rs Platinum-Rs
charges(One premium-Rs
10000 10000
time) 10000
Platinum-Rs Diamond-Rs
Premium-Rs
7500 7500
7500
Golden-Rs 5000 Gold-Rs 5000
Prime-Rs 5000
Vanity no. Super Diamond-Rs
Platinum-Rs
charges(Monthl premium-Rs 1000
1000
y) 1000 Platinum-Rs
Diamond-Rs
Premium-Rs 750
750
750 Golden-Rs 500