Web 2.0 refers to websites that allow users to interact and collaborate to contribute content, as opposed to non-interactive websites where users can only passively view information. Examples include social networking sites, video sharing sites, wikis, blogs, and mashups. The term was coined in 1999 and began rising in popularity in 2004 when the first Web 2.0 conference was held. Key characteristics of Web 2.0 include using the network as a platform, participation and flocking by users, radical trust between users, and leveraging metadata for scalability. Technologies that power Web 2.0 include Ajax, Flash, and JavaScript frameworks. Web 2.0 is used in domains like blogging, social networking, publishing