This document summarizes an industry report on online advertising spend in Ireland from 2010. It finds that online ad spend increased 13.5% from 2009 to 2010, totaling €110 million. This surpassed predictions of €102 million. The automobile category was the largest spender at 21% of total online ads. Increased broadband connections and time spent online helped fuel online's growth compared to other media. Most report participants predicted continued online ad spend growth in 2011.