The document discusses using blogging as part of a business's social media strategy. It recommends setting up a blog on Wordpress.com and provides 10 tips for promoting the blog, such as focusing on keywords, commenting on other blogs, synchronizing with Twitter, making the blog available on social networks, and adding sharing buttons and great, frequent content to engage readers and drive traffic.

1. SOCIAL MEDIA FOR YOUR BUSINESS Blogging

2. Blogs in plain english

3. Before starting a blog

4. Google Alerts – For blogs Slide 

5. Google Blogsearch Slide 

6. Blog Structure

7. Creating your blog..

8. Go to Wordpress.com

9. 10 Tips for Promoting your blog Slide 

10. Tip 1 – Focus on keywords

11. Tip 2 – Comment on other blogs

12. Tip 3 – Synchronise with twitter Slide 

13. Tip 4 – Make available on social networks

14. Tip 5 – Create an account on Irishblogs.ie

15. Tip 6 – Promote everywhere Slide  Ian Cleary Web: www.razorcoast.com Blog: www.razorcoast.com/blog Skype: icleary Twitter: ianmcleary LinkedIn: http://www.linkedin.com/in/iancleary Ph: 01-2401321 / 086 2252915

16. Tip 7 – Add Sharing to your blog

17. Short but useful New Your personal opinion Controversial Use multimedia Tip 8 – Add Great Content!

18. Tip 9 - Google blog reader

19. Tip 10 - Update your blog 66% of blogs not updated in 2 months

20. What would you blog about? How often? How to drive traffic? Practical Exercise