The document summarizes an initiative called Ukraine Online led by the research bureau iVOX Ukraine. The initiative aims to measure visitor satisfaction levels of Ukrainian websites through online surveys. iVOX recruits panel members by placing banners on popular websites that offer visitors the opportunity to participate in surveys and join the iVOX panel. The standardized surveys evaluate websites based on criteria like design, content and usability. They also collect socio-demographic data. Participating websites receive quarterly reports analyzing their visitor data and benchmarking them against competitors. The goals are to help websites improve, attract more visitors and advertisers, and benchmark performance across categories. Over 20 websites joined in the first quarter and over 7,000 respondents participated.

1. CASES
PANEL BUILDING
(RECRUITMENT)
UKRAINE ONLINE

4. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
CLIENT &
SECTOR
 Multiple clients
 Multiple sectors
 The first stage of the All-Ukrainian project UOnline was finished on
March, 31, 2009. the project aimed to measure visitors satisfaction level
of Ukrainian web-sites.
 UOnline is the All-Ukrainian survey of Ukrainian Internet users. The project
is held by research bureau iVOX Ukraine in cooperation with numerous websites which have expressed their desire to participate in the project.
CASE
SPECS
 The project is unique for Ukraine because its allows web-site's visitors to
express their opinion about the design, content, usability, and many other
parameters. And for one's turn allows the web-site to get the objective
analysis of its performance from its own audience.
 Main goal for iVOX =>panel building by placing banners on very popular
websites and offering participants to website evaluation possibility to subscribe
to iVOX panel !!!

5. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Goals towards the participants (websites / portal sites)
 Standardized and scientifically validated questionnaire designed by iVOX
and aimed to provide / define / organise:

Complex web-site evaluation by users on different criteria
 Why do visitors visit your website
 Which weak sides of the website should be improved
 …
GOALS

To benchmark the web-sites in major categories (finance, media, sport etc)

To provide socio-demographic profile of the visitors for better understanding of the
target audience and efficient attraction of advertisers

To get deep analysis of specific Internet trends
Ukraine Online was launched in January 2009. By the end of the
first quarter around 20 web-sites have joined the project.

6. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Goals for iVOX UA
Simple:
 Build the panel!
 Create awareness and generate sales
GOALS

7. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
 If you are in the Internet, you are known.
 If you have web-site, you are known even more.
 But is this communication efficient? Every owner of the web-site
should
 Know who are the people he speaks to and how well he is doing that.
APPROACH
To sell

Who are the visitors of my website?

How do they evaluate the website by different criteria?

How am I doing comparing to my competitors?

What should be improved to attract more visitors and advertisers?
 Ukraine Online is a national project aimed to give answers to all
these
 Questions to give a new push in development of the Internet in
Ukraine

8. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
3 parts of Ukraine Online project:
Ukraine online monitor
APPROACH
Special focus surveys
Loyalty program

9. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
The main websites categories
 Media
 Business & Finance
 Goods and Services
 Sport
APPROACH
 Computers
 Weather
 Аuto/moto
 Regional portals
 Entertainment

10. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Ukraine Online Monitor. HOW?
 Layer to attract visitors for participation
 Message:

“We are interested about your opinion”

“Help us to improve our website”
 Technically controlled by iVOX:
APPROACH

Cookie-based (one person will see the questionnaire only once)

Disappears over some time or can be closed easily

Web-administrator need only to insert 1 line of Java-script to make it all live
 Respondents answers go directly to Socratos Online Research
System. At the end of each quarter they are analyzed by iVOX
specialists and provided in a report to project participants on their
visitors.

11. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Questionnaire
 The questionnaire is standard and includes the following questions:
 Where did you first hear about this web-site?
 Please, rate your first impression when you visited this web-site.
APPROACH
 Have you ever visited other websites in the same field? If so, is this
web-site worse or better?
 What is the reason you have visited/are visiting this web-site?
 Would you or would you not recommend this web-site to others (friends,
family, colleagues)?
 What would you recommend this web-site? Please, write all of
comments and requests.

12. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Questionnaire
 The questionnaire also includes respondent evaluation of the website
based on a five point scale by the following criteria:


The text on web-site can be read easily

The structure of web-site is clear to me

APPROACH
Web-site has a good design
Web-site works without any technical problems

Loading of web-site goes quickly

The information at web-site is up-to-date, recent

Web-site is the source which I trust

Web-site invites me to surf around

The information on web-site is relevant for me

Web-site is user friendly

Web-site causes a desire to come back once again

Web-site stands out among other web-sites in the field

13. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Questionnaire
 In addition, the questionnaire includes questions for visitor profile
analysis. It gives understanding of the visitors’ socio-demographic
characteristics:


APPROACH
Gender
Age

Education level

Household situation

Presence, gender and children’s age

Place of residence (region, size of inhabited locality)

Occupation

Personal net income

Level of using the Internet

14. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Steps to participants:
 Sign the partnership agreement
 Get the website logo from partner
 Launch the Ukraine Online Monitor on participant website (1 line of Java-code
to be added to the website) for at least one year
APPROACH
 Elaborate and send the results at the end of each quarter (reporting &
analysis)

15. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
 Knowledge and know how
 Partnerships with professional web improve companies => ask the right
questions
USP’s
 iVOX brand image and positive reputation
 Socratos survey platform
 Partnership approach and interesting commercial value proposition
 Evaluation of website and detection of possible issues or points for
improvement
 Optimize traffic to website and keep visitors longer
Value
For
Client
 Improve clickthroughs (if applicable)
 Reach website’s goals better and with less effort
 E.g. sales, get contact data, … => wide possibility for commercial advantages
 Inform customers, members or other stakeholders
 …
* Related to the target group of the panel, see earlier

16. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
UOnline was launched in January 2009 => end of the first quarter about 20
different Ukrainian websites have become its participants such as btlady.com.ua, career.ua, delo.ua, gorod.cn.ua, happywoman.com.ua,innova
tions.com.ua, mycityua.com, segodnya.ua, unian.net + MANY others.
SOME
RESULTS
During the first quarter the project OUkraine was attended by over 7000
respondents. In the beginning of April iVOX made the first gifts raffle among
all respondents (mobile phone Nokia 7610 Supernova, household appliances,
perfumes gift certificates, petrol vouchers, mobile communications account
replenishment cards).
In the first quarter all websites-participants received detailed survey reports as
well as the analysis that would contribute to improve websites activities for
better visitors attraction and cooperation with advertisers. Such reports will be
provided to participants at the end of each quarter. Also we plan to
conductsurveys on special Internet related topics (online spending,
eFinance, eTravel, eNews, Real Estate, Automotive,...) two times a year
through a representative sample of Ukrainian Internet Users (1000 people for
each survey) based on the iVOX Online Panel. The project is on an ongoing
basis so the organizers invite all the websites to join the participan

17. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
iVOX supplies:
 Total infrastructure to run the surveys
 Methodological support of our research specialists
 6 electronic reports:
CONCRETE
DELIVERABLES &
RESULTS

18. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Ukraine Online Monitor. RESULT?
 Dataset with response data ready for any other marketing analysis
 Excel or SPSS format
CONCRETE
DELIVERABLES &
RESULTS
 The results of competitive analysis for your category (the results of your
web-site compared with average characteristics of category, only you get the
information on your visitors’ opinion)
 Four times a year – on the results for each quarter (delivered by April, 15,
July, 15, October, 15, January, 15)

19. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Potential extra: Special Focus Surveys
 In depth analysis on special Internet related topics (online spending,
eFinance, eTravel, eNews, Real Estate, Automotive,…)
CONCRETE
DELIVERABLES &
RESULTS
 Based on tailor made questionnaires that have already been used iVOX in
Belgium.
 Through a representative sample of Ukrainian Internet Users (1000 people
for each survey) based on the iVOX Online Panel
 Participants of Ukraine Online get free report with detailed analysis of the
issue (quarter 2 and quarter 4)

20. CASE: VARIOUS CLIENTS – IVOX INITIATIVES
UKRAINE ONLINE
Loyalty Program
 Participants of Ukraine Online allow iVOX to invite respondents to iVOX
research community
CONCRETE
DELIVERABLES &
RESULTS
 For every 10.000 iVOX members that are recruited through your channels
during 1 year, you obtain 1 survey at no costs.
 The survey:

Can be on any topic you want

Will be launched on the iVOX Online Panel with 1.000 completes.
 Participating websites / partners obtain:

The results of your survey with a representative set of Internet Users in Ukraine

Report in Excel and SPSS