2013 i vox- cases - via- ruimte voor morgen
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This document provides an overview of a project called "Ruimte Voor Morgen" for clients Vlaanderen in Actie and the Flemish Government. The concept was to make people reflect on their digital footprint by confronting them with their digital footprint based on their survey responses. The approach involved online brainstorming and interactive digital campaigns to develop an iDEA and iPROFILE product.
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This document provides an overview of a project called "Ruimte Voor Morgen" for clients Vlaanderen in Actie and the Flemish Government. The concept was to make people reflect on their digital footprint by confronting them with their digital footprint based on their declared behaviors in an online survey. The approach involved online brainstorming and interactive digital campaigns. The type of products developed included iDEA and iPROFILE, with explanatory text and an interactive survey. Contact details and social media links are provided at the bottom.
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Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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How American Bath Group Leveraged Kontent
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We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
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2013 i vox- cases - via- ruimte voor morgen
- 1. Much more than just facilitating market research, we spark connections since 2003
- 2. Project Overview Clients name project Ruimte Voor Morgen clients Vlaanderen in Actie, Vlaamse Overheid concept To make people reflect about their digital footprint by confronting them with their digital footprint based on the behaviour they declare in the survey approach Online brainstorming, Interactive Digital campaigns type of product iDEA, iPROFILE
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- 11. sales@ivox.be +32 16 22 62 14 Engelsplein 35/01.01 3000 Leuven Watch us on YouTube @ivox_be www.ivox.be