SlideShare a Scribd company logo
OUR SOCIAL RESPONSIBILITY
WEBSITE DESIGN SERVICES
FREE FOR
NGOs/CSOs
1
The demand for websites for Vietnamese NGOs
2
What are your priorities?
What are you resources?
Do you have any plans? Long-
term or short-term? Is website
development anywhere in your
development plans?
To provide information
about the organization
and its vision, mission,
beliefs, values…
Promote and enhance
the image of the
organization
Implement
communication channels
for the project
An interactive channel?
Connect to donors and
partners
Mission – what is your
organization?
What do you want to
show the image as like>
Who do you want to
show it to (internal or
external)? What is your
message?
Do you have lots of
projects? Who is your
main focus? What do
you want to do with
them?
One-way or two-way
channel?
Multidimensional?
Which channel will you
use to interact?
Is your information
transparent? If your
image compelling?
Website Issues
3
Design is not attractive, not
professional…
Design is rich and professional,
prototype image of the overall media plan
Poor content, not up to date,
inefficient, unfriendly search
Communications officer providing
content updates, user-behavior research,
SEO
Website nobody uses –
information inefficient, operate
mainly using social media
Maintenance costs Consistent solutions/support, long
term plan
Provide value to the content, keyword
research, SEO, content optimization,
backlinks, seedings
Hack/Deny Of service,
Suspension...
Administration: Professional,
periodic upgrades,
consulting/professional support
1 MINUTE TO THINK ABOUT
YOUR PROBLEMS
4
Introduction to Vietnamese Culture (VHV)
 JSC Vietnam Cultural Communication
 April 2008 - present
 Products/services: website development platform,
Colombo (‘First Prize’ at Vietnam Talent 2007)
 vhv.vn, colombo.vn, vinabase.com,...
 Manager:
 Mr. Nguyễn Hoàng Long,
 Achievements:
 30.000+ free websites(http://web.vn)
 1000+ advanced website (http://colombo.vn/khach-hang)
5
Free website design service
6
VhV has supported NGO websites
7
Program rating environmentally
friendly hotels in Vietnam
khachsanxanh.vn, greenlotushotelvietnam.com
Capacity Development
Tourism Program is
responsible for Environment
and Society vtos.esrt.vn
Premium website design services
8
Set up website
Spreading knowledge, community
service creation technology
platform, branded Vietnam
international level .
SEO Optimization when designing
SEO (Search Engine Optimization or
Search Engine Optimizer) is the
process of optimizing the website on
search engines
Website Responsiveness
Responsive web design is
understood to simply mean
building a compatible
technology interface into a
website
The diverse nature
Colombo offer customers a
Vietnamese website with
many advanced features to
help customers to master
Maintenance
With the motto " Do not neglect
the customer ," Colombo vowed
to always support the customer
even if the product is lacking
Easy Administration
Many customers feel
anxious when starting a
website administrator
Develop a clear process
The new website design or
website design cloning , the
procedure is almost the same
Customer support
Colombo has a staff of
enthusiastic , passionate ,
attentive and experienced
Featured Projects
9
 Free website design service with the domain name web.vn (30.000
website)
 Specialist industry website design service - colombo.vn (Colombo
on VTC: https://youtu.be/pzM9yjwyOVg )
 Services booth mayxaydung.vn
 E-commerce website design services kenhbanle.vn
 Hai Phong E-commerce portal : hpe.gov.vn
 Cat Ba tourism portal : catba.country.vn
 Floor Trading architect : archizi.com
 The search engine database : vinabase.com
 Books trader: hieusach.vn
 Online supermarkets: eximart.vn, timemart.vn, hoaphatsaigon.vn,
kangaroovietnam.vn, lotabee.com, gogogroup.vn, ...
 And > 1000 other customers
Survey
• According to data from 2013 , there are 990
NGOs operating in Vietnam. In 10 years more
than 28,000 projects have been implemented
with a total investment value of nearly $ 2.4
billion .
10
www.ngocentre.org.vn ced.edu.vn srd.org.vn ...
NGOs Website Demands
• NGOs address the important issues of the
community and the social development
challenges of Vietnam today
• Small and dynamic
• Limited resources, unsustainable finances,
dependence on projects, sponsors,…
• Demand media websites for projects (multiple
sites in many different fields)
– Share staff to avoid replication
– Call for funding
11
Issues of NGO website
• Website cost should be a
one off payment
• Many websites do not
have, or cannot maintain, a
professional website (all
projects)
• Small NGOs are
understaffed for IT
professionals and have
difficulties in website
governance
12
Web services on the market
• On the market there are
many companies and
individuals offering a
variety of websites of
differing quality and price
• Cheap websites are often
low quality
• Require complex
management
• You can be vulnerable
when using open source
13
Our proposal - Solutions
Building the portal ngosnet.com:
– Diverse sample website templates available
to support NGOs to build, design and operate
their website for free or at special rates
– Links, connecting NGOs (Contacts by country
according to fields of activity)
– News resources for NGOs (recruitment
information, events, documents, eBooks,…)
14
Target Audience
• Vietnamese NGOs, and NGOs with international
operations in Vietnam
• Individuals working in the field of development
• Social enterprises; international and small
associations in Vietnam
15
– Proven products in Vietnam
(Over 30 000 customers and
6+ years of experience)
– Stable, good performance, safe
and secure
– Professional interface that is
easy to use
– Easy to manage upgrades
– Friendly search process and
connections with popular social
networks
– Free training, support and
consultation 24/7
16
System Features
Participation Process
• Procedure:
– NGO registers with VhV
– VhV: Selection
– VhV & NGO :
Survey/Consultation (1 week)
– VhV & NGO : Contracting
– VhV & NGO : Implementation
(1 week)
– VhV : Training/Delivery
– NGO : Reception/Operation
– VhV : Support
• Eligible NGOs must:
– Comply with Vietnamese
law
– Have a legal
representative
(registration/sponsorship)
– Have field activities
consistent with the
direction of the supporting
company
17
Rights and responsibilities of VhV
• Place the logo/backlink to VhV
• Introduce NGO to our consulting service and
partners
• Termination of the contract if the NGO does not
meet the initial selection criteria
• Agreement and change of contract terms after
giving 1 months notice to NGO
• Advice/support/service agreements with NGOs
18
Rights and Responsibilities of NGO
• Free or discounted website advice, support and design
• Use professional website service
• Linking organizations
• Support media
• Free website hosting when building a website to
introduce the organization
• NGOs are responsible for the purchase and
maintenance of the domain names under the provisions
of Vietnam or Internationally
• Upgrade to premium services when conditions permit
fees
19
20
Thanh you!
Vu Anh Minh (CED) -
minhva@ced.edu.vn

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Case study colombo ngo ver5 16062015-en

  • 1. OUR SOCIAL RESPONSIBILITY WEBSITE DESIGN SERVICES FREE FOR NGOs/CSOs 1
  • 2. The demand for websites for Vietnamese NGOs 2 What are your priorities? What are you resources? Do you have any plans? Long- term or short-term? Is website development anywhere in your development plans? To provide information about the organization and its vision, mission, beliefs, values… Promote and enhance the image of the organization Implement communication channels for the project An interactive channel? Connect to donors and partners Mission – what is your organization? What do you want to show the image as like> Who do you want to show it to (internal or external)? What is your message? Do you have lots of projects? Who is your main focus? What do you want to do with them? One-way or two-way channel? Multidimensional? Which channel will you use to interact? Is your information transparent? If your image compelling?
  • 3. Website Issues 3 Design is not attractive, not professional… Design is rich and professional, prototype image of the overall media plan Poor content, not up to date, inefficient, unfriendly search Communications officer providing content updates, user-behavior research, SEO Website nobody uses – information inefficient, operate mainly using social media Maintenance costs Consistent solutions/support, long term plan Provide value to the content, keyword research, SEO, content optimization, backlinks, seedings Hack/Deny Of service, Suspension... Administration: Professional, periodic upgrades, consulting/professional support
  • 4. 1 MINUTE TO THINK ABOUT YOUR PROBLEMS 4
  • 5. Introduction to Vietnamese Culture (VHV)  JSC Vietnam Cultural Communication  April 2008 - present  Products/services: website development platform, Colombo (‘First Prize’ at Vietnam Talent 2007)  vhv.vn, colombo.vn, vinabase.com,...  Manager:  Mr. Nguyễn Hoàng Long,  Achievements:  30.000+ free websites(http://web.vn)  1000+ advanced website (http://colombo.vn/khach-hang) 5
  • 7. VhV has supported NGO websites 7 Program rating environmentally friendly hotels in Vietnam khachsanxanh.vn, greenlotushotelvietnam.com Capacity Development Tourism Program is responsible for Environment and Society vtos.esrt.vn
  • 8. Premium website design services 8 Set up website Spreading knowledge, community service creation technology platform, branded Vietnam international level . SEO Optimization when designing SEO (Search Engine Optimization or Search Engine Optimizer) is the process of optimizing the website on search engines Website Responsiveness Responsive web design is understood to simply mean building a compatible technology interface into a website The diverse nature Colombo offer customers a Vietnamese website with many advanced features to help customers to master Maintenance With the motto " Do not neglect the customer ," Colombo vowed to always support the customer even if the product is lacking Easy Administration Many customers feel anxious when starting a website administrator Develop a clear process The new website design or website design cloning , the procedure is almost the same Customer support Colombo has a staff of enthusiastic , passionate , attentive and experienced
  • 9. Featured Projects 9  Free website design service with the domain name web.vn (30.000 website)  Specialist industry website design service - colombo.vn (Colombo on VTC: https://youtu.be/pzM9yjwyOVg )  Services booth mayxaydung.vn  E-commerce website design services kenhbanle.vn  Hai Phong E-commerce portal : hpe.gov.vn  Cat Ba tourism portal : catba.country.vn  Floor Trading architect : archizi.com  The search engine database : vinabase.com  Books trader: hieusach.vn  Online supermarkets: eximart.vn, timemart.vn, hoaphatsaigon.vn, kangaroovietnam.vn, lotabee.com, gogogroup.vn, ...  And > 1000 other customers
  • 10. Survey • According to data from 2013 , there are 990 NGOs operating in Vietnam. In 10 years more than 28,000 projects have been implemented with a total investment value of nearly $ 2.4 billion . 10 www.ngocentre.org.vn ced.edu.vn srd.org.vn ...
  • 11. NGOs Website Demands • NGOs address the important issues of the community and the social development challenges of Vietnam today • Small and dynamic • Limited resources, unsustainable finances, dependence on projects, sponsors,… • Demand media websites for projects (multiple sites in many different fields) – Share staff to avoid replication – Call for funding 11
  • 12. Issues of NGO website • Website cost should be a one off payment • Many websites do not have, or cannot maintain, a professional website (all projects) • Small NGOs are understaffed for IT professionals and have difficulties in website governance 12
  • 13. Web services on the market • On the market there are many companies and individuals offering a variety of websites of differing quality and price • Cheap websites are often low quality • Require complex management • You can be vulnerable when using open source 13
  • 14. Our proposal - Solutions Building the portal ngosnet.com: – Diverse sample website templates available to support NGOs to build, design and operate their website for free or at special rates – Links, connecting NGOs (Contacts by country according to fields of activity) – News resources for NGOs (recruitment information, events, documents, eBooks,…) 14
  • 15. Target Audience • Vietnamese NGOs, and NGOs with international operations in Vietnam • Individuals working in the field of development • Social enterprises; international and small associations in Vietnam 15
  • 16. – Proven products in Vietnam (Over 30 000 customers and 6+ years of experience) – Stable, good performance, safe and secure – Professional interface that is easy to use – Easy to manage upgrades – Friendly search process and connections with popular social networks – Free training, support and consultation 24/7 16 System Features
  • 17. Participation Process • Procedure: – NGO registers with VhV – VhV: Selection – VhV & NGO : Survey/Consultation (1 week) – VhV & NGO : Contracting – VhV & NGO : Implementation (1 week) – VhV : Training/Delivery – NGO : Reception/Operation – VhV : Support • Eligible NGOs must: – Comply with Vietnamese law – Have a legal representative (registration/sponsorship) – Have field activities consistent with the direction of the supporting company 17
  • 18. Rights and responsibilities of VhV • Place the logo/backlink to VhV • Introduce NGO to our consulting service and partners • Termination of the contract if the NGO does not meet the initial selection criteria • Agreement and change of contract terms after giving 1 months notice to NGO • Advice/support/service agreements with NGOs 18
  • 19. Rights and Responsibilities of NGO • Free or discounted website advice, support and design • Use professional website service • Linking organizations • Support media • Free website hosting when building a website to introduce the organization • NGOs are responsible for the purchase and maintenance of the domain names under the provisions of Vietnam or Internationally • Upgrade to premium services when conditions permit fees 19
  • 20. 20 Thanh you! Vu Anh Minh (CED) - minhva@ced.edu.vn