Digital World is more than Social. Firstly there are many players and many services that are sold by Big and Small Advertisers and Agencies. Future will be always different from 5 minuts before, but only knowing the traditional process will be the right way to understand it and to manage it

1. Record!
$5 million for a TV ad during CBS's
broadcast of This Year’s Super Bowl, but
with most of the chatter about the game
happening online, Big Game marketers are
also pouring big money into Digital
Advertising.

2. THE WORLD IS
CHANGING FAST
Giulia Decina
@giuliad86
rome_life

3. TREND DIGITAL

4. PLAYERS

5. BRANDS
AGENZIE
CONCESSIONARIE
DATA PLATFORM

6. 6

7. WHERE HOW
WHATWHO

8. LEOBURNET S&S
WPP
MEDIACOM CARAT
SPOTIFY
FACEBOOK VOGUE
SIPRA
ADIDAS
APPLE
BRANDS
CONCESSIONARIE STRATEGIA
IDEA
DENTSU

9. LEOBURNET S&S
WPP
MEDIACOM CARAT
SPOTIFY
FACEBOOK VOGUE
SIPRA
ADIDAS
APPLE
BRANDS
CONCESSIONARIE STRATEGIA
IDEA
DENTSU

10. MEDIA
AGENCIES
CREATIVE
AGENCIES
MACHINE
IN CONTROL
CONSUMER
IN CONTROL
BRAND

11. MEDIA
AGENCIES
CREATIVE
AGENCIES
MACHINE
IN CONTROL
CONSUMER
IN CONTROL
BRAND

12. 2020
33 BN CONNECTED
DEVICES

13. 13

14. FOCUS ON: INTEGRATION

15. 15
BE STRATEGIC WITH
PLANNING
AWARENESS
CONSIDERAZIONE
INTENZIONE DI ACQUISTO
VENDITA
CROSS/UP SELLING
LOYALTY
ADVOCACY
 DISPLAY
AWARENESS
 VIDEO ADV
 SOCIAL
 PROGRAMMATIC
 NATIVE ADV
 SOCIAL
 AD NETWORK
 AFFILIAZIONE
 RETARGETING
 SEARCH
 DEM
VISIBILITÀ
FIDELIZZAZIONE
E CONDIVISIONE
ENGAGMENT
PERFORMANCE

16. OPTIMIZE AND MAXIIMIZE
MAGAZINE
NEWSPAPER
EVENTS
SOCIAL
TV

17. OLTRE 50

18. start shopping on one
device and continue
on another
67%
Source: comScore/PayPal “Reaching the Connected Consumer” Custom Surveys, Oct 2013
COMPLEX PATHS

20. MEDIA
AGENCIES
CREATIVE
AGENCIES
MACHINE
IN CONTROL
CONSUMER
IN CONTROL
BRAND

21. 5
February,
This document was prepared by Carat for P&G. All rights reserved 21
NATIVE
VIEWABILITY AD BLOCKING
PROGRAM.

22. DAL 1 TO MANY AL 1 TO 1
22
PROGRAMMATIC

23. 23

24. 5 February, 2016This document was prepared by Carat for P&G. All rights reserved 24
AD BLOCKING

25. NON-HUMAN
TRAFFIC
OUT OF
GEO-
VISIBILITY
TEST RESULTS
48%
AVERAGE VALIDATED
IMPRESSIONS
YAHOO! BEST PERFORMER
62%
AV VALIDATED IMPRESSIONS
SKYPE WORST PERFORMER
10%
AV VALIDATED IMPRESSIONS
ComScore AdEffx Reports – 1 Feb-30 Apr 2014
+/-50%
EFFECTIVENE
SS
VIEWABILITY

26. NATIVE NATIVE

27. ENGAGE WITH
NATIVE
MEUSURE
WITH TOOLS
REACH WITH
PROGRAM.
BEHAVIOUR
VIEWABILITY
PROGRAMMATIC
CUSTOMIZED
NATIVE
SOCIAL
ECOMMERCE
INTEGRATION
UX
MESSAGGING
SNAPCHAT
TRUST WITH
KOWLEDGE

28. ENGAGE WITH
NATIVE
MEUSURE
WITH TOOLS
REACH WITH
PROGRAM.
BEHAVIOUR
VIEWABILITY
PROGRAMMATIC
CUSTOMIZED
NATIVE
SOCIAL
ECOMMERCE
INTEGRATION
UX
MESSAGGING
SNAPCHAT
TRUST WITH
KOWLEDGE

29. ALERT PRODUCT IN CONTEXT
29

30. INSPIRE BRAND IN CULTURE
30

31. COMMIT CONSUMER
IN ACTION

33. CONTENT INTEGRATION
IDEA CUSTOMIZE

34. CONTENT INTEGRATION
IDEA CUSTOMIZE

35. STARTUP
M&A
IAB
NEOLAUREATI
DATA+MVIDEO
AGENCIES
BRAND
PARTNERSHIP

36. STARTUP
M&A
IAB
NEOLAUREATI
DATA+MVIDEO
AGENCIES
BRAND
PARTNERSHIP

37. SPOTIFY PARTNERSHIP

39. “The Future of
Media
Measurement
should be
People-
Based”
David Gosen
Managing Director
Digital, Online &
Telecoms, Nielsen