The document provides information about the Brilliant Young Entrepreneurs (BYE) initiative launched by Hyundai Motor Europe and JA-YE Europe. BYE will provide financial support to 13 young business startups across 12 European countries. Over 600 students participated in national competitions, with almost 150 business ideas presented. National juries from Hyundai selected the winning startups in each country. The supported businesses cover a variety of innovative ideas and industries. BYE winners will receive €15,000 in funding and mentoring support to help turn their ideas into real businesses over the coming year.

1. Brilliant
Young
Entrepreneurs
Interim Report 2013
27th June 2013

2. Contents
Highlights ............................................................................................................................................................ 3
Brilliant Young Entrepreneurs ...................................................................................................................... 4
Objectives and Vision ................................................................................................................................. 4
The context: JA-YE Start-Up Programme ............................................................................................ 4
How does the competition work? .......................................................................................................... 6
The mentoring activities............................................................................................................................ 9
The European BYE award ........................................................................................................................10
BYE Results year 2012/2013 ........................................................................................................................12
Main activities in the Pilot Year .............................................................................................................12
Overall achievements ...............................................................................................................................12
The National Competitions ....................................................................................................................13
The National BYE Competitions .................................................................................................................15
Belgium (Flemish) ......................................................................................................................................15
Belgium (French) ........................................................................................................................................17
Bulgaria .........................................................................................................................................................19
Denmark .......................................................................................................................................................22
Finland ...........................................................................................................................................................24
Macedonia ....................................................................................................................................................27
Netherlands .................................................................................................................................................30
Norway ..........................................................................................................................................................32
Romania ........................................................................................................................................................36
Slovakia .........................................................................................................................................................38
Spain...............................................................................................................................................................41
UK ....................................................................................................................................................................43
Deliverables at European Level .................................................................................................................47

3. Highlights
•
Brilliant Young Entrepreneurs (BYE) is an initiative to help young European business
leaders of tomorrow to turn their dreams into reality. Through the Brilliant Young
Entrepreneurs initiative Hyundai will provide financial support to those participants
developing business plans with strong potential to become ‘real’ businesses.
•
BYE complements Skills for the Future, Hyundai’s and JA-YE Europe’s programme of
learning skills development for 15-18 years old in vocational education
•
BYE was launched by Hyundai Motor Europe and JA-YE Europe in April 2013
•
12 Countries took part in the pilot year and 13 youth enterprises will be supported
in start-up their businesses
•
More than 600 students took part in the competitions and almost 150 ideas were
presented to the juries in 12 competitions.
•
Jury members from Hyundai Motor in all 12 countries took part in the selection
process and will support, with mentoring activities, the young start-ups.
•
The businesses awarded are all very innovative and diverse and the companies
have real start-up potential.
•
The BYE Initiative will also support a European Award that will take place on July 3
and 4 in Liege

4. Brilliant Young Entrepreneurs
Objectives and Vision
Hyundai and JA-YE Europe have launched an
initiative that will help the young European
business leaders of tomorrow turn their
dreams into reality. Through the “Brilliant
Young Entrepreneurs” initiative Hyundai will
provide financial support to those
participants developing business plans
with strong potential to become ‘real’
businesses. 15 Start-Ups from 14 participating
countries will have the opportunity to benefit from the investment provided by Hyundai.
In the first year of implementation 14 Start-up will be supported through the BYE initiative
across Europe.
The context: JA-YE Start-Up Programme
BYE operates in the frame of the JA-YE Start-Up Programme, the flagship initiative for the
graduate level.
The programme aims at providing a real entrepreneurial learning experience for students
aged 19 and up as well as equipping them with skills and knowledge to develop their own
ventures/enterprises/endeavors.
15 countries today (Belgium (Flemish and French part), Bulgaria, Denmark, Finland, France,
Lithuania, Macedonia, Netherlands, Norway, Portugal, Romania, Russia, Slovakia, Spain and
UK 1) + opening 5 more in the coming year (Germany, Italy, Poland, Greece and Sweden)
Start-Up Programme is implemented in more than 100 universities across Europe involving
20,000 students.
Students form JA-YE Start Up Companies, chartered by JA-YE develop statutes, a Board of
Directors, sell shares, create a management team, develop business plans, implement
them, & liquidate the company.
1
Russia will be the only country not involved in BYE activities since it is out of HME geographical scope.

5. The figure on the left presents the seven steps divided into ten “Core Activities” and
provided to guide the development and operation of the JA-YE Start Up company.
Every Start-Up group has a a volunteer business coach or mentor. The Start Up
Programme can be embedded in the curriculum or run as an extra activity at the
institution.
The final phase of the programme is participation in the national or Europe-wide
competition which includes presentations to investors, business angels and venture
capitalists.
Studies on past-participants show that 15% will go on to start their own business.
The focus of the Start-Up programme is on the concept development, entrepreneurial
experience, working with mentors, building a team and a go-tomarket strategy and
getting to a final stage of launching the enterprise. Investment at this moment is critical,
but it is also the most difficult financing to get. Often, this stage needs support for further
work toward the development of the prototype (product, process or service). On the other
hand, this early stage investment does not need to be huge to make a difference. Itcan
range from 15 000 to 25 000 Euros as some of the SEED Capital Funds (under JEREMIE
Program of the EU) are doing. The investment could combine financial and mobility
support.
The Brilliant Young Entrepeneurship Initiative focus on giving financial and
mentoring support to those participants developing business plans with strong
potential in becoming real businesses.

6. How does the competition work?
The Brilliant Young Entrepreneurs Initiative activities are divided in 3 main steps as
described in the following figure.
Activities
during the year
National
Competitions
Mentoring
Activities
Students in Start-Up
Programme in 15
countries across Europe
5 Finalists for each
National Competition
Investment given in 3
stages
Submit application for
BYE
National BYE Award
15,000 €
Hyundai and JA-YE
mentors will guide the
start up in the 3 stages
September – April 2013
May – June 2013
June – December 2013
Who can participate?
University students from JA-YE Start-Up Programme from the following countries Belgium,
Bulgaria, Denmark, Finland, France, Lithuania, Macedonia, Netherlands, Norway, Portugal,
Romania, Slovakia, Spain and UK.
Award details
The 15 National Winners will receive 15,000€ worth investment for their business
development.
The investment will be given in 3 stages; the package will include training/mentoring,
funding for proof of concept or IP, legal advice, market research and media opportunities
at national level.
Judging criteria
The Hyundai Brilliant Young Entrepreneur Award will recognize the best start-up
enterprise that has demonstrated business potential, innovation in their sector and a clear
plan for becoming a real business.

7. 1. Business potential: demonstrate that the solution represents sufficient business
potential to justify the investment efforts and the risks to be taken. Show concrete
steps and plan on how it will become/is a real business.
2. Opportunities for growth: Demonstrate how well positioned is the start-up to grow,
how strong the marketing plan and scalable the business is.
3. Community impact: Demonstrate how the business benefits the local community.
4. Financial performance: Demonstrate how sustainable the solution will be beyond the
initial start-up period and forecast on how the 15,000 Euros will be spent.
5. Innovation: Demonstrate that the solution is innovative and a culture of innovation
was created within their start-up plan and how it differentiates from competition.
Judging process
Stage 1:
• From February – May 2013, the start-up teams apply for the Hyundai Brilliant
Entrepreneur at National Level.
Stage 2:
• In May a panel of judges will review all entries and select 5 finalists per country.
Panel of judges will consist of Hyundai representatives and JA-YE local Board members or
investors
Stage 3:
• By June 15, the judges will review the 5 finalists and award the national winner.
The prize will be given during the National Start-Up Programme Competition in each
country (dates may vary from country to country).
Stage
1
• February - May
2013
• Start-up teams
apply for the
competition at
National Level
Stage
2
• May 2013
• Panel Judges
will identify the
5 finalists at
National Level
Stage
3
• May – June
2013
• The judges will
award the
National Winner
at the National
Competition of
the JA-YE Start
up programe

8. How to enter
1. Submit an Abstract/Business Concept of max 5 pages. The document should
consist of:
• An executive summary of max 1 page that should provide the essential
information to demonstrate the business potential, sustainability of the
solution, and the motivation and readiness of the team to make a real
business.
• A financial forecast (profit and loss forecast; cash flow forecast; and
comments) may not exceed one page and should provide sufficient
information about growth and investment potential.
• Appendices that provide supporting information to the executive summary
and financial forecast.
• The Abstracts/ Business Concepts should be presented in pdf format and
the file should not exceed 5 MB.
2. The 5 finalists will be invited to submit a 2 min Video Pitch in English.
• A short video presentation of your solution/company/people in a format of an
elevator pitch 2 min.
• Technical specifications:
o Resolution: HD videos 1920*1080 or 1440*1080 pixels
o Format: QuickTime or AVI
o The files should be UNCOMPRESSED

9. The mentoring activities
The National Winners of the BYE Award will receive a 15,000€ investment for their
business. It will be given in 3 stages; and the package will include training/ mentoring
funding for proof of concept or IP, legal advice, market research and media opportunities
at national level.
The Awards will be given in 3 steps according to the needs of the Start-Up Companies and
the advice of the mentors.
The mentoring/funding phases are described in the following scheme
National
Competition
1 Company win
the Hyundai BYE
Award
End of June
September
The first 5,000 € are
provided to the
company
The mentor
follows the startup and attest
that the
company is ready
for other 5,000 €
The Hyundai
Mentor(s) is
appointed
Next 6 months
The mentor will
decide when is
the best time to
provide the final
5,000 €
Mentoring activities: minimum of 1 day per month of mentoring for a minimum of 9
months
Mentor Profile(s): One main mentor, one person who can be the main contact and the
main mentor. The Company may also need specific expertise in the area of business focus
and then include more general mentoring in areas like finance and marketing. It is
important that the main mentor can have a discussion with the mentees in the first
meeting in order to find out what kind of specific mentoring is needed.

10. The European BYE award
The European BYE Award is a separate competition from the National BYE Awards.
The European BYE Award competition will happen during the JA-YE European Enterprise
Challenge, the European Competition of the Start-Up Programme.
The Enterprise Challenge Competition
JA-YE Members in Europe have a long tradition of organising events that bring students
together from across the continent. These events created a mutual focus for participating
members and gave them a fantastic opportunity to bring staff, supporters, volunteers, and
especially young people all together at the same time and place.
All around the continent
The unique aspect of these events is that they are rotating from member to member.
These are events which are understood to be a meeting place for the network and a
theatre for its achievements. That is why JA-YE members have always insisted that the
event should be under the name “JA-YE Europe” and it has always been JA-YE members as
a group that have made the collective decision about who will have the privilege to host
the event on behalf of the others.
The Host
Hosting the events has become a matter of pride and opportunity as much as solidarity.
Host members can show others what they have achieved; they can bring important
recognition to their supporters as well as create interesting new fundraising opportunities;
finally they take their turn to “give back” and welcome the rest of the European family to
their “country” as their peers did before them. Thus the events were never seen as just a
member affair, though of course they always brought with them a local flavour; instead
they were seen as special moments during the year when individual members could
demonstrate that they are part of a larger network.
The events have had another benefit, which has been to maintain the strength and quality
of the programs on the ground. Without these events, programs like the START UP
Programmme would likely have been hugely divergent from one member to the next.
Growth in these programs would also not have been as strong. By maintaining a European
dimension to our programs, through such events which everyone joined and shared
experiences, the network was able to keep a certain degree of consistency and unity.
These events are a crucial part of what sustains our network, maintains program quality
and assures growth. They are also a powerful way to motivate teachers, staff, sponsors,
board members and volunteers as well as keep all of us in closer personal touch with each

11. other. They are the platform that we use to communicate our message to policy-makers,
business leaders and government. Furthermore these events give students what may be
one of their first opportunities to interact with their peers from many other places. So,
these events have significant direct and indirect benefits to everyone in the network.
In 2013 the Enterprise Challenge is hosted by the National French Belgian Organisation,
Les Jeunes Entreprises, in Liege next 3rd and 4th of July.

12. BYE Results year 2012/2013
Main activities in the Pilot Year
•
•
•
•
•
•
•
The project was kicked off in April 2013
15 countries selected in the beginning: Belgium, Bulgaria, Denmark, Finland,
France, Lithuania, Macedonia, Netherlands, Norway, Portugal, Romania, Russia,
Slovakia, Spain and the UK.
Russia step out since is not under HME (Further discussions between Hyundai
Russia and JA Russia took place, their participation in the project is still under
discussion)
The funding for Russia was allocated the 2 Belgian organisations (Les Jeunes
Entreprises and VLAJO)
Portugal and France agreed that it was too early to start the competition this school
year and will implement the project next year
Lithuania will implement the competition in September 2013
13 Organisations in 12 countries are currently implementing BYE
Overall achievements
Country 2
Belgium FL
Belgium FR
Bulgaria
Denmark
Finland
Lithuania 3
Macedonia
The
Netherlands
Norway
Romania
Slovakia
Spain
UK
TOTAL
2
3
Companies in Start
Up
450
256
45
118
23
-20
Students in Start
UP
2250
1145
270
468
73
-104
Companies in
BYE
2
16
10
12
8
-8
Students in
BYE
6
98
49
48
29
-26
80
558
5
35
23
27
39
51
233
1365
89
102
145
106
1300
6610
23
12
29
15
8
148
89
45
75
28
82
610
Portugal and France did not take part in the Pilot Year but will participate from next year on.
The Lithuanian Competition will take place in September

13. Each country selected finalists to take part in the national Hyundai Brilliant Young
Entrepreneurs Competitions.
12 Start-Up Companies were awarded with the National Brilliant Young Entrepreneurs
Awards and one competition will take place next fall.
The European Competition will take place on July 3-4 in Liege, Belgium.
The National Competitions
The National Awards were recognised during the 13 national competitions with the
exception of Belgium Flanders were the competition for BYE took place one week after the
official Start-Up Final Competition.
In Lithuania as well the BYE competition will take place in September 2013 since the
students’ companies started their activities later during the year and at this stage no
company has the potential to take part in the competition.
Here under the calendar of the national competitions:
JA-YE Organisation
Country
National Competition
Vlajo
Les Jeunes Entreprises
Junior Achievement Bulgaria
Young Enterprise Denmark
JA Finland
Junior Achievement Lithuania
JA Macedonia
Jong Ondernemen (YE Netherlands)
JA-YE Norway
Junior Achievement Romania
Junior Achievement Slovakia
JA Spain
Young Enterprise, UK
Belgium (Flemish)
Belgium (French)
Bulgaria
Denmark
Finland
Lithuania
Macedonia
Netherlands
Norway
Romania
Slovakia
Spain
UK
May 6
April 25
June 5
May 16
May 7
May 16-17
June 15
June 10
June 5,6
May 29
May 29
May 22
May 15
JA-YE Local offices appointed a project coordinator for BYE and Hyundai local branches
identified one coordinator at national level to implement the project and identify the jury
members for the National BYE Awards.

14. Here under is the list of National Coordinators for BYE
Country
JA-YE Coordinator
JA-YE Organisation
Belgium (Flemish)
Kristof Ooms
Vlajo
Belgium (French)
Thierry Villers
Les Jeunes Entreprises
Bulgaria
Denmark
Finland
France
Lithuania
Macedonia
Netherlands
Norway
Elica Efremova
Tilde Reffstrup
Turo Numminen
Yasmine Duboisset
Eugenijus Savičius
Jasmina Maneva
Hanna Koning
Anette
Nygårdsmoen
Caroline Staedtler
Lucian Gramescu
Gretka Balatova
Carolina Garcia de
Rasilla
Ashleigh McMillan
Junior Achievement Bulgaria
Portugal
Romania
Slovakia
Spain
UK
Young Enterprise Denmark
JA Finland
EPA France
Junior Achievement Lithuania
JA Macedonia
Jong Ondernemen
JA-YE Norway
Junior Achievement Portugal
Junior Achievement Romania
Junior Achievement Slovakia
JA Spain
Young Enterprise, UK
Hyundai
Coordinator
William Meerschaut
and Savina Colson
William Meerschaut
and Savina Colson
Stefan Mitov
Jan Johannesen,
Jonna Nevalainen
Martina Gerth
TBC
Vili Horvat
Mike Belinfante
Edvard Jung and
Helen Karlsen
TBC
Dana Barbulescu
Lucia Haraksimová
Diego Gutierrez
Colomer
Karen Lothian

15. The National BYE Competitions
Belgium (Flemish)
The competition
This year 2 teams with real ‘start up potential’ were selected to participate in the ‘Hyundai
Brilliant Young Entrepreneurs’ competition. Both teams consist of 3 students.
Judging process
Stage 1: Start-up companies with innovative ideas in their sector and real business
potential can apply by sending in their business plan.
Stage 2: Hyundai experts, supported by JA-YE local staff members, will decide which team
wins the national Hyundai BYE competition by May 30th.
The award ceremony will take place on July 1st, 2013 in Kontich, Belgium.
The Hyundai BYE Award will recognize the best start-up enterprise that has demonstrated
real business potential, innovation and a clear plan of becoming a real business.
Judges of Hyundai BYE competition:
- William Meerschaut (PR & Sponsoring manager, Hyundai)
- Savina Colson (Press & Communications officer, Hyundai)
The finalists
Talentdepo:
Talentdepo is a new way for recruiting young potentials rather based on who that person
is than only judging by a resume. We believe anyone, especially students, are more than
just a resume. Talentdepo is a web platform where recruiters find more about young
starters, such as a portfolio, recommendations from fellow students, vacation job
colleagues and many more relevant connections.
Qualenica:
Qualenica is a pharmaceutical company specialized in private label products for
pharmacists.
The unique business model offers products with a higher margin for the pharmacist and
which are cheaper for the patient than the pharmaceutical alternatives. A vast variety of
private label products creates new possibilities for pharmacists to make them known and
diversify themselves. Homemade medicines do not have a fixed price. They can generate a
higher margin than registered medicines because they need less administration.
Profile of the winner
Talentdepo is a new way for recruiting young potentials rather based on who that person
is than only judging by a resume. We believe anyone, especially students, are more than

16. just a resume. Talentdepo is a web platform where recruiters find more about young
starters, such as a portfolio, recommendations from fellow students, vacation job
colleagues and many more relevant connections. The entrepreneurial attitude and
technical skills of Fritz Hoste (who ran a webdesign company as a student), Matthias Van
Parijs (a Microsoft Student Partner, code guru) and Maarten Lermytte (event organizer)
makes it realistic to launch Talentdepo on the market.
The mentoring activities
Mentoring activities will be established after the Award Ceremony on July 1st.

17. Belgium (French)
The Competition
All participants to the Belgian French national challenge were invited to participate to the
Hyundai Award in this first pilot year. Scheme of the competition:
Before the National competition
Stage 1 :
Internal competition in each university to select their representatives
Stage 2 :
Selection of the 5 finalists (out of the 16 teams) by the BeLux Hyundai
team based on the business plans.
Name of the 5 finalist teams : EcoRallium, HandBip, Hermosa, Union Belgium, Wox.
At the National competition
Stage 3 :
Visit of the stands and presentation / elevator Pitch (4 minutes +
questions) of the 5 finalists.
Jury Members:
•
•
•
•
De Wachter Rudy
Colson Savina
Guyot Christophe
Hacken Christophe
The finalists
Name
Baby Follow
Eggs’clusif
The Secret Pocket
The Old School
Distillery
Hermosa
The Field
Union Belgium
Ecorallium
Everywealth
Kozee
Wox
Just4Schools
Amplay
IREI
Hand Bip
Hyundai BeLux - Sponsoring & Events Manager
Hyundai BeLux - Press & Communications Officer
Independant Consultant & Company Administrator
Credit & Treasury Expert
Business idea
Extensible and adaptable clothing for children 0-3 years.
Fast-food which offers various free range egg-based dishes
Creation of a range of underwear with a discrete pocket
Bar that offers four different beers directly brought to the clients'
tables.
Customizable women bags
Sports Café
Supermarket comprising only Belgian products
Breeding and reproduction of corals in aquariums
New kind of toothpaste in the form of a soft capsule dissolving into
the mouth
Web portal dedicated to simplify the students’ life (housing,...)
A self -heating box that can be used to heat up food
Customizable school bags
Micro-amplifier for electric guitar
Development and marketing of new drinks for youngs
Revolutionary key holder with an integrated GPS beacon to help to

18. Guess Where
find your keys anywhere.
Short-lived restaurant based on event concept
Profile of the winner
The company
Name : Ecorallium S.A.
Associates : 5
Operating headquarters : Frasnes-Lez-Anvaing
Sector of activities : reef aquaculture
The company produces breeding and reproduction of corals in aquariums. The innovation
stands in the commercialisation of these corals to professionals of reef aquarium purposes
without involving sea levies and imports. In that way, we'll help to preserve our planet and
to cure the damaged coral reefs.
The mentoring activities
As the team was in exams for the last weeks, the precise scheme is not yet defined. But it
was announced that the prize will be given in 3 stages linked to specific outputs /
deliverables and that the package will include training/mentoring funding. The mentoring
process will be defined and monitored in collaboration with representatives of Hyundai
BeLux.

19. Bulgaria
The competition
The competition was held on June 5th in the
Inter Expo Center in Sofia.
Hyundai was represented by Stefan Mitov,
Country Sales Director of Hyundai Motor
Bulgaria.
The competition itself was under the
patronage of the President of the Republic of
Bulgaria – Mr. Rosen Plevnenliev.
The winners of the BYE Award also met the President during the competition.
The 5 finalists
BigBite.bg, American University in Bulgaria
Bigbite.bg is a web site that will provide an innovative connection between customers and
restaurants to improve the current food order-delivery system in Blagoevgrad. The
practical functionality of bigbite.bg is to (1) improve the food ordering experience for
consumers and (2) the order processing functions for the restaurant businesses. Bigbite.bg
will improve the ordering process of the restaurants and will not carry any delivery
functions.
Doctors Break, Sofia University
Doctors Break project is a professional social network, exclusive to physicians, which allows
medical practitioners to easily discuss, share and consult, connect and collaborate on the
go.
KOKI, University of National and World Economy/ Sofia University
“KOKI” is a company offering prediction market software for trading business issues and
ideas between the employees and/or the customers of medium and large the enterprises.
The methodology is based on the theory of collective intelligence.
JEY, Sofia University
JEY - platform for targeted messaging, on the one hand will offer business alternative
media advertising and increase sales by increasing its mobile presence and performance of
direct contact with customers, and the other - will offer the end user mobile application

20. JeyAssist - Easy and convenient to use mobile application platform of Jey, which will help
them save money while shopping at your favorite stores.
Profile of the winner
Winner: FLL Casts, Sofia University
FLLCasts is an innovative and visionary online education platform with the mission to
inspire students to involve themselves in technical sciences by constructing and
programming robots. The videos available now at www.fllcasts.com are focused on the
FIRST LEGO League robotics competition.
The FLLCasts team consists of two young startups from the Sofia University, studying
computer science. Their interest in robotics
brought Ivan and Julian together. Both of
them are putting their knowledge into
practice by being tutors in the
Robopartans School of Robotics and also
taking part in robotics competitions in
Bulgaria and abroad.
Their product is a video-based educational
platform, which aims to supply the
necessary knowledge and experience to
win the international robotics competition FIRST LEGO League (FLL). It is one of the steps
to create a connected learning experience that will unite young people with passion for
science and technology.
Their mission is to inspire young students to involve themselves in technical sciences, by
creating a connected learning experience that will unite them for their passion. This, FLL

21. Casts provides a platform with video tutorials, which will cover different topics in the field
of robotics.
Ivan and Julian define themselves as: “We are a team of young entrepreneurs with more
than 4 years of experience in robotics education, as mentors, tutors and judges,
participants and organizers of competitions. That is why we are confident in providing our
knowledge in an appropriate way to our customers.”
The mentoring activities
We are planning to provide 12-months-support program to the winning team, as there
would be two check points for the development of the company – in December and in
June. For that period, the winners will receive full support from different mentors and 3
transactions (eventually) of 5 000 EUR each. The timeline of the mentoring scheme can be
seen below:

22. Denmark
The competition
Judging process
Stage 1: A panel of four Hyundai representatives receives the 12 business plans before the
national final.
Hyundai Representatives:
• Jens Ipsen, Sales and Marketing
manager
• Annegrethe Skovby, Head of PR
• Thomas Madsen, Finance/leasing
manager
• Jan Johannesen, Head of Human
Resources.
Stage 2: At the national final the jury
interviews each team at their stands and thereafter select a winner
Winner of the Hyundai Brilliant Young
Entrepreneur Award – Denmark
Product: Room for Change
Team members: Morten Steen Buzejka Trads, Dan
Høgh Vium, Nanna Sølbech Aakjær Svendsen,
Doris Julia David
University: Aarhus Erhvervsakademi

23. The 5 finalists
All 12 teams selected for the national final competed for the Hyundai award. The students
have, before handing in the business plan, been informed about the special Hyundai
criteria.
All ideas are available in Danish in the National Report
Profile of the winner
Product: Room for Change
Team members: Morten Steen Buzejka Trads, Dan Høgh Vium, Nanna Sølbech Aakjær
Svendsen, Doris Julia David
University: Aarhus Erhvervsakademi
The retail industry is experiencing extreme competition from online shopping and todays
consumers are no longer as loyal as earlier. Room For Change (RFC) is developing a
concept which enables the physical stores, in the retail industry, to resist the increasing
competition from online shopping. It is a digital solution, that gives the consumer a new
buying- and changing room experience and the stores financial gains and competitive
advantage. The target group is stores in the retail industry.
By integrating different technologies in the changing room RFC will be able to solve
problems, consumers often experience. For example like not being able to see yourself
from behind, trying the wrong size or color, feeling unsure if it is the right buy or having a
hard time determining what would fit with the item. The concept will give the customer1
increased turnover, fewer returns, better service, differentiation, integration of on- and offline sales valuable statistics and targeted advertising. The concept gives the consumer a
new, more valuable and socialized experience in the changing room, more safety in the
purchase, a better service experience and styling tips.
The mentoring activities
TBC

24. Finland
The Competition
Competition was a one day event, where every company
held a 4 minutes live presentation on the stage, participated
on the judges’ interview and held a public stand
presentation for judges and visitors.
Time and place: 7th of May 2013, Swedish School of
Economics (Hanken), Helsinki
Judges of the competition
Competition had three judges from different companies.
Judges and roles are listed below.
• Jonna Nevalainen – Hyundai (photo) Communication
and PR manager from Hyundai Finland
• Pia Ramm-Schmidt – SEB Communication Manager
• Drazen Dodik – Microsoft Student Evangelist.
The finalists
Baranka:
Company creates kitchen utilities (rug) especially for cleaning and is using a bamboo as the
material for all the products. First released product will be odorless kitchen rug, that will
look nice and has no smells even after the use.
Julja:
JULJA gives women the opportunity to dress differently and stand out of the crowd.
There’s nothing like JULJA in the European market. JULJA offers a unique way of dressing
that is brave, flirtatious and feminine but still comfortable. The clothes are made in a way
that fits and compliments different body types through its cuts and colors.
Fashion Flash Finland:
www.fashionflashfinland.com, offers lots of content and information about Finnish fashion
to the consumer in various languages, and a possibility to instantly purchase the products
that are featured in our content through a service called Kiosked (a very successful Finnish
start-up).
4 Safety:
4 Safety provides self-defense courses called Streetwise. They organized the courses,
create promotion and marketing and contact the trainers for the classes.

25. One day solutions:
OneDay is a concept of 24 working hours by taking advantage of different time-zones in
the world. The scenario is this: After working till 16:00 in Finland (GMT+2), the project will
be continued in Texas, US (GMT-6) because it is just 8:00 in Texas; When the team in Texas
finish their working day at 16:00, the project will be continued in the place with GMT+10,
and then the Finnish team will continue the project at 8:00 again.
This process will be managed and utilized effectively so that the ideal result can be 3 times
faster than a normal process. The price will be cheaper when resources are located in
developing countries.
Planniton:
Planniton introduces an easy way to plan free time, for example, coming weekend, with
just a couple of click.
Based on the user profile and preferences the service may suggest a complete plan for
user, consisting of several venues, with timing and route planning. That can be done with a
couple of clicks. Another option is to add events from our database manually in few clicks
with drag’n’drop from the user zone on the site and filter suggested places with
parameters like price, rating, popularity, etc.
MOA Design:
MOA Design designs and manufactures timeless small unisex bags for variety of uses (from
evening bags to tablet cover). Bags are made from high quality surplus leather from
furniture industry and cotton. Manufacturing is done locally. Bags are planned to be
durable, timeless and stylish
Shopping Cart:
Shopping Cart aims to provide all the discounts from your local area in one location, easily
accessed by the mobile phone. Main emphasis will be the grocery items and target market
in the primary phase are university students (who don’t have abilities to travel far without
car, but they are avid users of the smart phones)
Profile of the winner
JULJA:
JULJA gives women the opportunity to dress differently and stand out of the crowd.
There’s nothing like JULJA in the European market. JULJA offers a unique way of dressing
that is brave, flirtatious and feminine but still comfortable. The clothes are made in a way
that fits and compliments different body types through its cuts and colors. The designer,
Nora Peltoniemi, appreciates clothing that is flattering, easy to wear and of high quality
and she wants to make the same through JULJA clothing as well.

26. The mentoring activities
Julja was accepted to extensive summer mentoring programme called Start Up Journey
that is organized by Boost Turku (Entrepreneurship society in the University –
http://www.boostturku.com ).
This programme runs during the whole summer and every participant has to be extremely
committed to the process of founding a company. According the founders the Start Up –
programme process was instrumental for learning the skills to become an entrepreneur.
Also their company can really focus on creating the great start up, since they have made
extensive groundwork already. During the programme the participants receive mentoring
and they have learning session almost every day.
We have agreed to help on mentoring and PR-coverage after the summer programme
when the company has their first products designed and manufactured. Mentoring
scheme will be agreed when we know the needs of the company after the summer
mentoring programme.

27. Macedonia
The competition
The event was held in Skopje on June 15th, 2013 at the premises of Korea Auto Trade
Skopje: Skupi 3a, 1000 Skopje.
Host:
Jasmina Maneva, Executive Director of Junior Achievement Macedonia
Marko Bazerko, Marketing Manager&DEP Manager, Korea Auto Trade
Jury Members
• Jasmina Maneva- CEO Junior Achievement
Macedonia
• Marko Bazerko- Marketing & DEP Manager,
Korea Auto Trade Macedonia
• Maja Stojanovska- Financial Director, Korea
Auto Trade Macedonia
• Ivan Novakovski- Business Manager at Nova
International Schools
• Zoran Zlatkovski- Vice principle at Economic High School Arseni Jovkov Skopje and
teacher of Business and Economics
Winning team: Wigoo - € 15.000: for the implementation of business plan and consulting
services from Hyundai experts.
1st Runner Up: Business Hub - Voucher of € 1,000 from Korea Auto Trade Macedonia and a
weekend in Ohrid for the team with the Hyundai vehicle.
2nd Runner Up: Pharma Plus-Vending machines -Voucher of € 1,000 from Korea Auto
Trade of Macedonia.
A video of the competition is also available here.
The 5 finalists
Business Hub (1st Runner up)
Business Hub is a free site of enterprise software, which is focused on small businesses.
Rather than the established subscriptions model in SaaS (Software as Service), it generates
revenues through B2B Group deals by creating massive economies of scale for the
previously unrelated companies. The product is designed to be used by mobile devices, is
specialized for small enterprises and is completely free of charge.
Pharma Plus (2nd Runner up)

28. Pharma Plus Vending machines introduce new and innovative distribution channel for
selling of non- prescription medicines. These machines cut down the operating costs and
eliminate time constraints providing increased convenience for customers. This model is a
great way to bring medication to the customers.
Bio Energy
Bio Energy is a company that is bringing revolution in the Energy market, by usage of the
biodegradable waste in order to make electrical energy that later will be sold on the
market. With their product they are providing a cheaper price for electricity energy and a
cleaner and healthier environment.
Esende
Esende offers system of services, intended for its targeted consumers, designers, architects,
innovative and creative persons. The targeted group of companies and individuals will
have the chance to make extra income, through the design of products which are born out
of specific need or innovative idea, gathered from the experience of constant work in the
field of architecture or design.
Artfloo
Artfloo is a company for production, sales and services in the digital world. The activity of
company consists of offering digital content in different formats, through its own online
store. There are Artfloo services: selling electronic books (e-Books), selling posters and
photographs, selling music generated from graphical content, converting texts into
electronic books (e-Books), converting photos and other graphical contents into musical
contents (mp3) and Android applications development.
Profile of the winner
Company: Wigoo (Winner)
Wigoo is a software that offers
functionality for fast, simple and quality
publishing of digital contents,
introducing the interactive variable and
user interaction supported system,
available for mobile devices, such as
phones and tablets. Wigoo is software,
which has the sole purpose to simplify
and improve the usage of digital media for representation of printed products such as
newspapers, magazines, books, catalogs and many others. The key differences and
characteristics by which this product is innovative is the usage of the interactive
component while publishing the digital materials and the simplified end user experience,
which saves time and effort.

29. The mentoring activities
It is forecasted 1 day per month of mentoring for period of minimum 9 mounts.
The mentoring will be done by three mentors with specific expertise in different business
areas:
• Marko Bazerko- Marketing & DEP Manager, Korea Auto Trade Macedonia
• Maja Stojanovska- Financial Director, Korea Auto Trade Macedonia
• Zoran Zlatkovski- Vice principle at Economic High School Arsenie Jovkov Skopje
and teacher of Business and Economics
The mentoring process
1. The first meeting will be held in July after the team returns
from Liege, Belgium.
2. The business mentoring contract
3. The agreement of the next meetings within the year
4. The on-going business mentoring relationship.
The first meeting of the winner of BYE award will be held after July 10th, 2013, with the
Hyundai team and Junior Achievement in order:
• To get to know each other better, introductions, and a brief on what the business
mentor and mentee have done in the past.
• To set objectives based on the mentees draft objectives covering what outcomes
they would like to achieve through the mentoring.
• To articulate and agree upon the expectations.
• To make deal about the rules as frequency and length of meetings.
• To define the agenda of the business mentoring programme.

30. Netherlands
The competition
Information about judges, lists of all involved. See added link below at the internet page
HBO-jury, Hyundai Mike Belinfante and Bas Wibier
The 5 finalists
1 USB Cycle
2 Freshmen
3 Compatree
4 Bag-up
5 Zeeuwse Belle
Profile of the winner
USB Cycle is a portable generator to
charge your smartphone while
cycling. Cycling power today it is
almost necessary. Very often
smartphone batteries last than
24hours. So when you ride your bike
you can now charge your phone
trough a USB connection directly
connected to the bicycle dynamo.
While cycling, you also generate
sustainable green energy.
Besides charging the smartphone our USB connection can be also used for bike navigation,
speakers and other portable devices where power is needed.
The mentoring activities
JA YE the Netherlands is setting up 3 mentor-meetings with the national winner and
Hyundai from the Netherlands. Timetables are depending on agenda’s. I am waiting for
replies. We want to do the mentor-meetings as described below:
1 The winner will send us their restart plan including their financial needs and planning.
Based on this plan Hyundai and JA YE the Netherlands, will advise them and transfer the
first funding tranche

31. 2 Follow up meeting to discuss the progress and financial planning, second funding
tranche
3 Evaluation meeting to look back and give advice for the future, if needed third tranche of
funding depending on the initial plan and amounts during first and second tranches.
If the national winner needs more/other kind of mentorship next to this, we will discuss
and arrange that.

32. Norway
The Competition
The Jury
•
•
•
•
•
Kim Kristian Humborstad, Swipe AS
Torunn Linneberg, Høgskolen i Gjøvik
Ronny Bertelsen, Brønnøysundregstrene/Altinn
Stig Aspli, Hyundai
Morten Brusletto, Hyundai
The finalists
Start-Up
BOJT SB
CoverUp SB
dinStudent SB
Dyptvann SB
Fargekl(H)atten SB
Intelo SB
Invidia SB
KolibriMedia SB
Kort Fortalt SB
MIMO SB
Business idea
Bojt offers faster and safer evacuation solutions for disable people.
Bojt promotes universal design developed with the help of userdriven innovation, and will offer service and training to the
international market.
Coverup SB develops and sells innovative solutions for temporary covering
of roofs, structural elements, etc. The purpose is to make the job of
temporary covering faster, more durable and environmentally friendly
dinStudent SB has developed a web portal: C-Videos.com - an
exciting new web portal for students and companies to make it easier
to get in touch with each other and find the "right match"
Njord Accessories offers high quality products of fish leather and other
natural materials. The products are of good handcraft, good design, and
helps to highlight the identity and status of the consumer.
We will offer businesses in our area innovation, creativity and
teambuilding days in a room where the creative environment and an
effective method is based on the concept.
New Built-in ovens often require two sockets. Older kitchens often have not,
therefore Intelo SB developed ELO plug. Elo plug to make it faster, easier
and cheaper for consumers to extend their electrical systems.
Invidia SB to develop and sell a cutting board for pizza for the private
market. Through our vision and business idea, we develop a sustainable
business for the future.
Kolibri Media SB will be an innovative 360 Management to address the
challenges of bands and artists in Norway and Europe. We will be a total
supplier for the artist.
Kort Fortalt, SB will produce and sell high-quality postcards with design,
where subjects are inspired by and interpret cities and towns in Norway.
MIMO SB is the future of advertising powered phone - available and
easily sync - stylish and thrive in tough environments - lent free
example.

33. Napbox SB
Norvation SB
OPERIO SB
Protips SB
PullDog SB
Napbox is a provider of mobile, self-contained units sleep for short-term
stays. These can be booked on site or via a mobile application.
Route E6 is an information application and a website which refers to
experiences with uniqueness and high quality along and around E6. The
information offered to the travelers and is a marketing channel for providers
of travel experiences
OPERIO SB will develop a system that makes it safer to use gas in cabins,
boats, caravans and campers. This can be overcome by the gas shut off
automatically in the event of a leak.
Protips offers a humorous and easy to read book with useful everyday tips
at a reasonable price.
PullDog SB to develop and sell a device that facilitates leash training of
dogs. Clientele are private dog handlers.
Sjøsikker SB
Its main objective is to create a new standard in boating safety by
replacing the ordinary engine kill switch with a wireless solution.
Stance SB
Hold-open spring mounted on the door. The tilted down towards the
ground and keeps the door in the desired position. The fitting is a robust
and durable solution that simplifies through traffic and reduces
maintenance.
Tailor-Made Technologies manufactures digital tools and training facilities
for children and young people. The tools are in the form of apps that can be
downloaded on smart phones and tablets, and can be customized for the
individual user so that they are adapted to his or her special interests and
problems.
Tailor-Made
Technologies SB
Tuta SB
Uncia SB
Tuta SB is a Student working on security of house and home. The idea
is a locking mechanism that works in the same way as a remotecontrolled central locking system for cars. With this mechanism,
known as Tuta system, you can unlock and open all the doors and
windows of your home with just a touch of a button on a small
remote control that acts as a key.
Our product is a tool to make cutting and marking of sheet materials in the
construction industry as accurately and efficiently as possible. Meddrager'n
also fit function, which makes it easy to mark out circles. This will make life
easier and more enjoyable for professionals.
Utvekslingsstudenten Utvekslingsstudenten SB providing a service in the form of a website with
experiential interviews of former exchange students at various universities
SB
in the world. The business idea behind the concept is based on exploiting
the number of hits on the website as a source of income in the form of
sponsorship and advertising.
Villsom SB wants to develop, produce and sell a magazine for children in the
Villsom SB
target group 10-13 years. The blade should be both educational and
entertaining, and stimulating sensation,
practical and aesthetic thinking and creative activity.
WayaWaya is an organization of and for strong women. WayaWaya offer
WayaWaya SB

34. employment to Zambian women in a disadvantaged position by
developing, manufacturing and selling trendy quality handbags in leather
to Norwegian and international markets.
Profile of the winner
Sjøsikker SB
Its main objective is to create a new standard in boating safety by replacing the ordinary
engine kill switch with a wireless solution.
The mentoring activities
The winning company, Sjøsikker SB, was invited to Oslo on June 18th to receive mentoring
from Ferd, Manpower Group and NHO. They met, among others, Johan H. Andresen (Ferd)
and he gave them advice on further business strategy and content of the business plan. At
Manpower Group they met CEO, Maalfrid Brath. Brath and her colleagues gave advice on
presentation skills/pitching and HR.
The prize money that Sjøsikker received from Hyundai has increased their motivation to
move on and these days they are establishing a real business. Together with Hyundai we
have agreed that Sjøsikker SB can apply for 5,000 euros by 1 September, at the same time

35. they will get mentoring from Hyundai and JA-YE Norway. The remaining 5,000 euros they
apply by the end of 2013.

36. Romania
The Competition
The Hyundai Brilliant Entrepreneur Award has been judged as a special section of the
Company of the Year national final to ensure better visibility.
As such, participating teams have been judged by a jury based on three stages:
• Company presentations
• Jury visits at the booths
• Jury interviews at the booths
The Jury
• Hyundai Auto Romania: Mihai Oprescu
• Proiect Manager BCR: Nicoleta Deliu
• Corporate Communications and Community Affairs Coordinator Ernst & Young:
Mihaela Matei
• Senior Consultant Transactional Advisory Services SAP: Dan Besleaga
• Consulting Manager Entrepreneur and investor: Sergiu Negut
The finalists
CUBE:
CUBE provides home automation through a gadget which can be controlled remotely.
DR. LEX :
Dr. Lex offers a practical guide to avoiding malpractice cases - a membership-based
website -which includes consolidated legislation and comments and answers on medical
malpractice for the most common questions in the field, as well as clear instructions to be
followed in various malpractice scenarios.
ELECTRONIC ROADS :
Electroclassic offers a cultural product by combining electronic music with a classic - cello in workshops, concerts and other cultural events.
HEART OF TRANSYLVANIA:
Heart of Transylvania offers traditional and local packages of products to promote and
support regional values.
ReNeW:
Feet Care is the only scrub cream using tea tree oil and corn cob as main ingredients, an
excellent combination of three actions: exfoliating, cleansing and moisturizing the feet.

37. Profile of the winner
CUBE: The team aims to introduce
a new way of interaction with the
home environment using a gadget
that is connected to customers’
homes and is also a user-friendly,
multipurpose sharing a social
device. Every person that wishes to
interact in innovative ways with
their house, friends and others
represent the target population,
whether they wish to do so from a
distance or simply to increase their
comfort at home.
Home automation is the future and finding a solution to ease its management is certain to
attract clients.
The mentoring activities
The team will receive the funds in three increasing rounds, of 3000, 5000 and 7000 EUR, as
they gradually go through the set milestones.
Currently, the team and JA Romania work on the following schedule:
- June – July 2013: finalizing team requirements and contract; first installment
- September 2013: evaluation of results, updating milestones and
requirements; second installment if requirements are met or extension of
the current stage
- November 2013: evaluation of results, updating milestones and
requirements; third installment if requirements are met or extension of the
current stage
- February 2013: final evaluation of results, identifying further support
necessary.
After basic requirements and consulting needs are established JA Romania and Hyundai
Auto Romania, will discuss on a business volunteer support scheme, to identify the
appropriate team working as an advisory board for the wining Company.

38. Slovakia
The Competition
Junior Achievement-Young Enterprise Europe in collaboration with Hyundai launches
initiative to help young European managers of tomorrow to turn their dreams into reality.
Through competition Brilliant Young Entrepreneurs provide Hyundai winning team
financial support of € 15,000 to develop a business plan with a high potential to transform
the "real" business.
Partners of the program in Slovakia:
• Hyundai Motor Slovakia as main partner
–
• the SPOT (Start incubator)
-up
• National Agency for Develop ment of Small and Medium Enterp rises
• VTP Zil (Start-up incubator)
ina
• Forbesas media partner
Jury Members
• Ivan Debnár - the SPOT (Start-up incubator) - chairman of the jury
• Juraj Porubský - Forbes
• Lucia Haraksimová – Hyunday Motor Slovakia
• Vanda Franciscy – Junior Achievement – Young Enterprise Europe
• Marek Timko - National Agency for Development of Small and Medium Enterprises
• Juraj Kavecký – VTP Zilina (Start-up incubator)
The 5 finalists
SPEEKLE:
Speekle the solution of problems in speech and language therapy, and not only that
motivates children to exercise through fun computer games using innovative
technologies, but improves speech therapist and patient cooperation.
EJSI:
Our product has the great potential to become a trend. A similar range of products
currently offered on the market such as electric scooters are impractical as the order of
tens of kilograms weight and size of the composition is just cheaper or less the scooter.
Many of them use lead-acid batteries and DC motor carbon. Our goal is to offer an
alternative product that uses achievements of modern science and technology.
FOGIES:
Fog Technologies combine science with practice. Our company looks for the practical
application of research activities. We aim at creating an environment (and financial security
for researchers) and projects that have the potential to help people. Some projects at the
school have the potential to be further developed and disseminated, but the school does

39. not have a means of distributing or selling them. Our company will facilitate the
commercialization of these projects..
OPTITEL TEAM:
Basic idea of our business is to establish a comparison of prices and services of mobile
operators who will be directly and easily allows you to change your calling plan for a client
from the comforts of home. There is a place where you can clearly Sort calling plans of
individual operators. Today almost everyone has a phone, but almost nobody is focus on
complex price lists. This is a space for our idea that has great potential time of the inquiry.
PROROBOTIC SYSTEM:
Our primary objective is research, production and sale of medical and assistive robots,
professional robots systems and specialized software. A secondary focus is the
development, testing and innovation of our as well as customer prototypes and products.
Our main product is a new generation of mobile assistive robots for health. This generation
of its appearance and features are a combination of equipment, which together could
solve care, transportation, care, treatment, diagnosis and communication with customers.
Customers are people with various health movement disabilities, impaired cognition,
impaired mental health, elderly people and patients in health care facilities. The
introduction of robots leads to a reduction in the cost of long term care. It also simplifies
logistics and supply medical devices, and in part may be replaced by a simple role of
nurses and caregivers. We expect that it will be possible to operate as a completely
independent medical assistant who is able to work independently and as a member of the
medical team human-robot.
Profile of the winner
Speekle:
Speekle, is a software system targeting the most frequented reason, why speech therapy
fails – lack of exercise at home. Children who attend a speech therapist simply hate to
exercise. We provide parent of such children with our innovative software, which turns
speech exercises into fun activity of playing games. We developed two unique
technologies –children can control games in real time by their tongue or by pronouncing
certain problematic phonemes. This allows children to exercise just like they need to
without them ever noticing it. More, the whole process of home exercises is fully
integrated into an ordinary speech therapy and is thus under the careful surveillance of a
speech therapist, who can access all the relevant data through a web app.

40. The mentoring activities
Hyundai Motor Slovakia will provide Mentoring Session with the following persons:
• Martin Saitz Managing Director of Hyundai Motor Slovakia
–
• Financial Director of Hyundai Motor Slovakia
• Marketing Director of Hyundai Motor Slovakia
In addition, students of winning team were offered mentoring from:
• Miroslav Dunajcin, Financial Director, National Agency for Development of Small
and Medium Enterprises
• Ivan Deb nar, Mentor and one of the founder of start incubator the Spot
-up
• Michaela Benedigova, Managing Director of Seesame (PR agency)
Winning team will receive first 5 000 € at the beginning of July 2013, second part (5 000 €)
after report in about December 2013/January 2014 and the final part (last 5 000 €) after
report in about July 2014. According to Slovak legislation, money has to be taxed so
students finally receive 12 150 €.

41. Spain
The Competition
• Stage 1 - The start-up teams selected to participate in the national final competition
are able to apply for the Hyundai Brilliant Entrepreneurs at National Level before
April 26th 2013.
• Stage 2 - A panel of judges will review all entries and select 5 finalists per country.
The panel of judges will consist of Hyundai representatives and will be supported
by JA-YE local Board Members.
• Stage 3 - The national winner will be selected. The prize will be given during the
National Start-up Programme Competition that will be held in Madrid, May 22nd.
The Jury from Hyundai Motor Spain:
• 
Javier Arboleda, Jefe de Servicio / Service Senior Manager
• 
Juan José Martínez Saavedra Communication & PR General Manager
• 
Sonia Jadraque Cabanillas HR Manager
The finalists
Company: Cranway
Product: Collaborative platform which aim is to improve the experience of e.learning
focusing in social interaction.
Company: e-Park: smart parking, smart cities
Product: Smart parking application for smart cities. It aims to 1) allow car drivers to find
free parking space in the street reducing the search time and saving money of parking
taxes and to 2) provide services to the city hall and the overall community.
Company: iTrading
Product: iTradeFinder is an online platform that helps our users to find the best trading
opportunities in Stock, Forex and Commodities markets by making use of advanced
intelligent price pattern recognition technology. The company has developed an
intelligent pattern recognition system that automatically searches for patterns in real-time
in a huge set of different type of financial products, thus enabling to perform many
investment operations, even in intraday operation.
Company: Stand-up
Product: Global solutions for events. They create the personal media for an event and
provide it with a broad range of exclusive contents (broadcast, interviews, stories and
photography). They design on line and off line communication plan to attract more media,
clients and sponsors.

42. Company: Latinie
Product: They seek business opportunities in China with Latin-American products: online
platform of contacts, suppliers in China, market research
Profile of the winner
Cramway is a collaborative platform which aims to improve the experience of elearning
focusing in one of the most important aspects of the learning process, social interaction.
The problem: We started this project a year ago when as students, we came across several
non-functional e-learning systems: There was not actual interaction between users, too
much useless information and few tools to improve the experience of e-learning …
Learning is more than books!
The solution: we want cramway to become the meeting point of people who want to learn
or teach, providing an environment to share their knowledge.
The secret to make it real are "The crams": a cram is a virtual work area where you can:
• Collaborate with other people on the same document.
• Discuss any important matter on a special chat provided.
• And use a wide range of specific tools to work on it.
Target Market:
• people who want to work together online we created cramway 4 users.
• training centers like universities or enterprises we developed cramway
• people who need specific tools to take the most out of the crams we created the
cramway tool store
The mentoring activities
Minimum of 1 day per month of
mentoring for a minimum of 9 months.
3 mentors with specific expertise in
different business areas:
• Javier Arboleda, Jefe de Servicio
/ Service Senior Manager
• Juan José Martínez Saavedra
Communication & PR General
Manager Hyundai Motor
España, S.L.
• Sonia Jadraque Cabanillas HR Manager.

43. UK
The competition
Schedule for the Judges
• 12:30pm Arrival and set up of stands
• Judges arrive between 12pm and 12:30
• 12:30 – 13:30 Meet the other judges and discuss marking of the company reports
•
13:30 Welcome and Instructions
•
•
13:45 Company Interviews and presentation practice
Judges conduct a business interview with the companies directors
•
•
15:30 Judging of trade stands
Judges view and assess trade stands and ask any other questions they may have
•
•
16:30 presentations
Judges view and judge presentations
•
•
17:30 Guests network and refreshments
Judges retire to deliberate
•
18:15 Awards
•
19:15 Close and briefing winning team about European competition
The 5 finalists
Name
Product
The Future
Company
42
Tabli – A childs
blackboard placemat
Intend to talk to their entrepreneurship unit at
Kingston uni to seek advice to register their company
and continue it.
The Teabox
Company
Mail order loose tea
They have chosen their MD and another director
who will continue the company next year. Other
members will be contracted to help when studies
and Teabox income permits.
University
of Ales
Bottled Ale
Selling Ale locally and in process of making contacts
at other universities with aim of continuing. Have
sought IP advice. Working with Camra to continue
their company.

44. Ferox
Magnetic bag/belt clips Currently seeking an investor to allow company to
continue
Motionbird
media
Video production
4C
Splaza – an online retail Not sure about the future, are seeking support from
space within the
Kingston regarding continuing Splaza.
university to buy, sell
and swap
Of the 11 currently in the company 2-3 will continue
it and subcontract others as freelance when income
permits. Have a business plan to continue.
TechCrunch Mobile phone app for
buying tickets for
public transport
So far they have been focused on the technical
challenge, will now consider business but their
course has required them to develop technical skills.
Solo
Specifically designed
clothing for pole
dancers, including
Registered Solo as a trademark for their company.
(under category 25) All are equal shareholders and
hope to continue to expand in to other universities
societies. So far have focused on the product, but
now will set up a website and start selling.
Brolliant
Enhanced umbrellas.
Hope to register as a ltd company and expand range
of products.
The Egg
Den
A collaboration of skills
to give customers a full
design solution to their
exhibition or
architecture needs.
3rd year students so unsure where they will all be.
Possibly continue but unlikely.
Profile of the winner
The Tea Box Company:
“the teabox company” specialises in the distribution of loose leaf tea, allowing our
customers to order a variety of premium teas, straight to their door. We also offer a
Business-to-Business service which allows retail outlets such as shops, bars and restaurants
to stock our products.

45. The market research that we have conducted has
shown a rising trend in the consumption of tea, a
gap in the supply of loose leaf tea and also an
ever-increasing request for convenience. In
response to primary and secondary research, in
the form of surveys, reports and journals, the
teabox company has created a product that can
satisfy demands from the market.
Our product range includes 12 speciality teas and,
in time, will expand to a larger variety of flavours.
Below are the 12 teas that we have decided to retail in 50g pouches, ensuring that the
most popular types of tea are included in our range.
The mentoring activities
Minimum of 1 day per month of mentoring for a minimum of 9 months.
• We will work with Hyundai to find mentors with specific expertise in different
business areas.
•
First meeting of the winner of BYE award will be with the Hyundai team and Young
Enterprise in order to get to know each other better, introductions, and a brief on
what the business mentor and mentee have done in the past. This is important, not
only as an ice breaker, but as a way for both parties to decide if they are happy to
continue beyond the first meeting. The main outcomes of the meeting should be:
o To articulate and agree expectations
o To focus on the mentoring targets (identifying areas of assistance, expertise
or knowledge).
o To set and agree ground rules as frequency and length of meetings.
o To set objectives based on the mentees draft objectives covering
o To define the outcomes they would like to achieve through the mentoring.
o To identifying the key areas of the business mentoring contract.
The business mentor will help the mentee to understand some of the more informal ways
of getting things done and some of the unwritten and unstated ways of working
The first 5,000 € are provided to the company on the 1st August
The Hyundai Mentor(s) is appointed on the 1st August

46. The mentor follows the start-up and confirm that the company is ready for the next 5,000 €
in October
During Next 6 months the mentor will recommend when would be the best time to
provide the final 5,000 €
The Mentors(s) will also lever their knowledge and experience by providing advice,
counsel, network contacts and political and cultural know-how, together with on-going
personal support and encouragement.

47. Deliverables at European Level
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BYE Brochure
Web link for FAQ - here
Judging sheet with criteria - here
Mentors Guide - here
Business Concept template - here
Materials/Prints templates - here
Press release draft to be adapted – here