Marketers are struggling - they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve and grow customers at a rapid pace, with less time and effort. Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real-time, and deliver connected experiences that pay off quickly. Attend this webinar to learn more about: - Overcoming the challenges organizations face connecting martech and customer data - How to make organizational change happen to enable connected customer experiences - How to build customer journey maps and connect the dots of the customer journey - How GeekHive uses Acquia Journey as a marketing enablement solution for it's clients to make real-time, journey-based engagement possible

9. ©2016 Acquia Inc. — Confidential and Proprietary
Click a
‘slot’ to
personalize
2 Select a target
segment
3
Search and find
the perfect digital
experience for
that segment
Your
site
Lift Drives Engagement through Personalization
9
1
2
3

10. ©2016 Acquia Inc. — Confidential and Proprietary
Map known
and
unknown
users
Collect and
Unify
Audience
Profile and
Behavioral
Data
Assign profiles
to segments in
real-time
Analyze data
to discover
customer
insights
Lift – Tackling the User Data Challenge
10
1
2 3
4

12. ©2016 Acquia Inc. — Confidential and Proprietary
Increase customer engagement and the
effectiveness of cross-channel experience

14. Who is GeekHive?

15. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Who is GeekHive: The Martech Enablement Company
GeekHive partners with companies who want to fully realize the potential of their marketing technology
investment. We connect people, processes and technology to deliver the right information, at the right time, to
help build brands, market products and services, and assist the sales organization.
We are “The Martech Enablement Company”.

16. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Who is GeekHive: 4 Dimensions of Martech
Customer
Centricity
Digital Culture Digital Strategy
Organizational
Process
When it comes to Martech Enablement, in order to craft a plan we focus on the follow 4 areas to help establish
your organization’s martech baseline, and serve as the starting point for digital growth.

17. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Who is GeekHive: 5 Pillars of Technology
Customer
Relationship
Management
Content
Management
System
Marketing
Automation
eCommerce Data Analytics
As a means of sorting through the clutter, we at GeekHive have devised a system for organizing marketing stacks
according to what we’ve named, “The 5 Pillars of Martech.”

18. Story

19. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
A story from long ago…
A CFO calls for a meeting
● CMO
● CTO…

20. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
A $3,000,000 Budget
● CMO gets $2,000,000 for strategy, creative
and content
● CTO gets $1,000,000 for implementation,
software and infrastructure
● Capital Expenditure amortized over 3 years

21. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Success was qualitative
● We got a new site!
● We elevated the brand!
● Customer got a new fresh experience!

22. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Then the cloud arrived
● AWS in 2006 and Azure in 2010
● Software as a service
● Scott Brinkers Martech Landscape
○ 150 products in 2011
○ 7,000+ in 2018

23. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Fast forward . . . .
Again, the CFO calls a meeting.
● No need for CTO budget
● No more CapEx
● Now P&L expensed
● All $3,000,000 goes to CMO
● $1,000,000 per year

24. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
CFO wants something new
Qualitative is not good enough anymore
● Show me the numbers!
● Marketing’s contribution to revenue
● ROMI (Return on Marketing
Investment)
Money Image

25. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Plus, Industry pressure!
The CMO must . . .
● Digitally Mature
● Digital Transformation

26. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
First thing the CMO does…
● PANICS!!!!!!!!!!
● No wonder the CMO is the shortest
tenured role in the C-Suite (42 months)

27. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
CMO thinks . . . .
“Martech is the answer”
● And they start spending money…
● Millions…
● Billions…
● Over 70% are dissatisfied

28. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Martech spending is huge
and growing.
● 29% of CMO’s budget in 2018
● Recent survey suggests increasing
to 42% in 2019

29. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
All this spending has
created new problems
● Siloed systems
● Siloed data & reporting
● Siloed teams

30. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
CMOs need...
● Connected teams
● Connected processes
● Connected technology
● This is the utopia of Martech

31. Grandeur

32. © 2018 GeekHive All information, content and concepts contained herein are the property of GeekHive. All rights reserved. Any sharing or use of these concepts, ideas, presentations in part or in its entirety are expressly forbidden.
Grandeur Travel is a fictitious
company that sells exclusive guided
travel all around the world.
Martech Stack includes:
» Drupal (CMS)
» Acquia Journey (Orchestration)
» Acquia Lift (Personalization)
» Salesforce (CRM)
» Marketo (MAP)
geekhive.com/journey

33. geekhive.com/journey

34. Questions