MPLIFY is a training and consultancy firm that helps organizations develop their talents and culture through evidence-based assessment and development tools. It offers strategic HR consultancy, leadership development consultancy, organizational culture design, and analysis of organizational behavior and culture. MPLIFY has trained over 150,000 people across 10 countries in Asia and is continuing to grow.

1. Strategic Career
Development

2. TRAINED & PROFILED MORETHAN
150,000
10
TOP
ASIA
PROFILE
C O M P A N Y
C OU N TR IES
AN D GR OW IN G
8
MPLIFY is a training and consultancy firm that
specializes in the helping organizations develop
talents and create impactful and productive
organizational culture.
We specialized in using evidence-based methods
and tools in the assessment and development of
human capital in order to help organizations gain
competitive advantage in their industry.
Services Offered
• Strategic HR Consultancy
• Leadership Pipeline Design and Development
Consultancy
• Organization Culture Design and
Development
• Analysis of Organizational Behaviour and
Culture
Contact us at melvinchia@mplify.co for
a discussion on how to empower your
team effectively

3. Copyright © 2018 by MPLIFY Pte Ltd
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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
MEGATRENDS
D I S C O V E R I N G
2 0 1 7 - 2 0 1 8
Rapid Urbanization
• Increasing demands on
infrastructure, services,
job creation
• Environment becomes
more collaborative and
flexible, Sharing
Economy
Source: Megatrends: 5 global shifts changing the
way we live and do business, PwC 2017

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
MEGATRENDS
D I S C O V E R I N G
2 0 1 7 - 2 0 1 8
Climate Change &
Resource Scarcity
• Increasing demands
for energy and food
• Cost Management
moved from Reactive
to Strategic
Rapid
Urbanization
Source: Megatrends: 5 global shifts changing the
way we live and do business, PwC 2017

5. Copyright © 2018 by MPLIFY Pte Ltd
All rights reserved. This slide deck or any portion thereof
may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
MEGATRENDS
D I S C O V E R I N G
2 0 1 7 - 2 0 1 8
Shift in Global
Economic Power
• Slow growth in
Developed Countries
• Explosive growth in
the Emerging Markets
Rapid
Urbanization
Climate Change &
Resource Scarcity
Source: Megatrends: 5 global shifts changing the
way we live and do business, PwC 2017

6. Copyright © 2018 by MPLIFY Pte Ltd
All rights reserved. This slide deck or any portion thereof
may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
MEGATRENDS
D I S C O V E R I N G
2 0 1 7 - 2 0 1 8
Shift in Global
Economic Power
Demographic &
Social Change
• Aging Economy,
Untapped,
Inexperienced Young
Workforce
• Harness Experience
and Knowledge of
Senior Workers
Rapid
Urbanization
Climate Change &
Resource Scarcity
Source: Megatrends: 5 global shifts changing the
way we live and do business, PwC 2017

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All rights reserved. This slide deck or any portion thereof
may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
MEGATRENDS
D I S C O V E R I N G
2 0 1 7 - 2 0 1 8
Technological
Breakthroughs
• Fast adoption of
technology in
business
• “All to All” Mentality,
Fast Penetration &
Innovation
Shift in Global
Economic Power
Rapid
Urbanization
Climate Change &
Resource Scarcity
Demographic and
Social Change
Source: Megatrends: 5 global shifts changing the
way we live and do business, PwC 2017

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Strategic Shift #1
Change the way we perceive
the environment and observe
areas of opportunities

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
INDUSTRY
U N D E R S T A N D I N G
E N V I R O N M E N T
NoofApproachestoAchieve
CompetitiveAdvantage
Size of Competitive Advantage
Fragmented Specialized
Stalemate Volume
ManyFew
LargeSmall
Eg: Coca-Cola,
YKK (Zip Manufacturers), etc
Eg: Oil Rig Builders, Traditional
Book Publishers, etc
Eg: Contractors, Local
Distributors, etc
Eg: Professional Services, Ferrari,
Harley Davidson, etc

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
STALEMATE
U N D E R S T A N D I N G
E N V I R O N M E N T
Business Priority
• Price Sensitivity in Price War
Environment
• Tight Cost Control
• Emphasizes on Efficiency,
Optimization and High Utilization
• Cost Efficiency to gain competitive
advantage at all costs. Including the
dislocation of labour, energy,
material and other costs
Work Environment
• Hierarchical Structure
• Maximizing capacity of heavy fixed assets
• Emphasis on Procedures and
Traditionalistic operational manuals
How to Value Add?
• Strong understanding of the business
environment and supply chain
• Optimization of the supply chain
• Ability to adopt foresight to
understand geographical and
ecosystem

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
VOLUME
U N D E R S T A N D I N G
E N V I R O N M E N T
Business Priority
• Mass repetitive manufacturing
• Efficient mass distribution channels
• Emphasize on standardization of
product offerings and delivery
consistencies
• Differentiation through branding
• Achieving Market Leadership
Work Environment
• Constantly seek to raise the stakes
through Marketing, R&D, new
products
• Culture is aggressive, often driven
by marketing
• Operations are standardized to
create effective mass distribution
How to Value Add?
• Marketing to gain higher market
share, market rank, etc
• Focus on strategic judgements to
gain market leadership
• Equipped with strong understanding
of M&A environment/tactics

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
FRAGMENTED
U N D E R S T A N D I N G
E N V I R O N M E N T
Business Priority
• Generating high variety of
products/services
• Managing high labour cost
• Managing cashflow
• Short time to market implementation
Work Environment
• Short product life cycle, constant
change for advantage
• Clear business focus and operational
excellence to bring cost down
• Dynamic and quick
How to Value Add?
• Strong networks to bring
organizations into new markets
• Adaptive to market changes and
quick reaction times
• Independent, autonomous worker

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
SPECIALIZED
U N D E R S T A N D I N G
E N V I R O N M E N T
Business Priority
• Create distinct competitive
dimensions in narrow target markets
• Acquire proprietary knowledge (IP)
• Building strong brand, reputation,
status
Work Environment
• Premium on people who have
specialized skills/knowledge/networks
• Demands exceptional deliver of
products/services as differentiation
How to Value Add?
• Having premium, proprietary
knowledge
• High people skills
• Strong marketing presence and
understanding
• Internationalization skillsets

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Strategic Shift #2
Know the game and how you
can value add to the
organization

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Time
Value
Horizon 1:
Maintain & Defend Position
“I know what I’m good at”
Horizon 2:
Prepare and Present Value Add
to the Organization
“I position well to bring the
organization forward”
Horizon 3:
Creation of New Opportunities,
First Market Mover
“I am going to be part of the
C-Suite”
HORIZONS
STRATEGICPOSITIONING
P E R S P E C T I V E
Source: Three Horizons of Growth, McKinsey 2009

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
WHITESPACE
STRATEGICPOSITIONING
A N A L Y S I S
Concept we want
to stay away
Concept we want to
enhance or partially adopt
Concept we want to adopt
and differentiate
Concept we want
to fully adopt
Qualifications &
Certifications
Talent
Management
Value Adding
Organizations
Fresh Graduates
Specialized Software
Developer
Context:
L&D Senior
Consultant in a IT
Consultancy Firm
HR
Consultants
External
Management
Consultants

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Strategic Shift #3
Find a space that you can call
your own and make it visible

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Adopt an Entrepreneurial
Mindset in Career
Development
In the VUCA environment, it’s
all about leveraging on
differentiation develop a
holistic strategic foresight
Being strategic is about being
factual and objective in
assessment and courageous
in implementation
CONCLUSION

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may not be reproduced or used in any manner whatsoever
without the express written permission of the author.
Melvin Chia
Co-Founder / Managing Director
Email: melvinchia@mplify.co
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