This document discusses distribution channels and provides an example of Cathay Pacific's successful strategy. It defines distribution channels as connecting producers and consumers by making products available at the right time, place, and quantity. Distribution channels perform logistics, facilitate additional services, create efficiencies through bulk breaking and assortments, and share risks. The document uses Cathay Pacific as an example of a company that launched an employee advocacy program to position its staff as travel experts, strengthening its distribution network through social media engagement.
Above the line, Below the line and through the line activities used for marketing both in both Mass and Niche market and the challenges that are faced in the current market dynamics.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
Above the line, Below the line and through the line activities used for marketing both in both Mass and Niche market and the challenges that are faced in the current market dynamics.
This PPT waz submitted to IIPM Delhi. Our group i.e. Mehfuz,Manish,Divyank,Shikha,Yuvaraj...
If one needs n e more ppts den contact on mefuz@yahoo.co.in
Advertising on internet webinar by_kiran_mandrawadkar_9886733833Kiran Mandrawadkar
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
Successful companies always formulate effective marketing strategies by adopting approaches like;
Having a strategic focus based on developing and sustaining a profitable customer base
Increasing sales and market shares
Targeting committed and profitable customers
Bench-marking and targeting competitors
Focusing on a greater commitment to innovation
* In an increasingly copy-cat economy, the new basis of competition is business model innovation.
* Unfortunately, the work of business model innovation is too often left undone, at great cost to the organization's longer term growth opportunities and its profitability. This gap is the outcome of marketing's role increasingly being defined around demand generation and brand communications in increasingly fragmented channels, roles that have required many new marketing subspecialties.
* The CMO is ideally suited to facilitate business model strategy decisions, decisions that must be made by the leadership team as a whole.
* Deploying the CMO to facilitate business model innovation will align brand and business strategy, benefiting the success of both.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
2. MANAGING DISTRIBUTION CHANNELS CAN BE CHALLENGING EVEN FOR
THE MOST SUCCESSFUL COMPANIES. THAT'S BECAUSE THERE ARE SO
MANY VARIABLES TO THINK ABOUT—ESPECIALLY IN THIS PERIOD OF
SOCIAL MEDIA AND TECHNOLOGY. FAILING TO PUT IN A GOOD STRATEGY
TO MANAGE THESE CHANNELS CAN LEAD TO A POOR BUSINESS MODEL
AND EVEN HIGHER COSTS.
MANY COMPANIES INCREASE THE NUMBER OF DISTRIBUTION CHANNELS
THEY HAVE TO BOOST THEIR PROFITS ,WHY? HAVING MORE CHANNELS
MEANS GETTING MORE OF YOUR PRODUCTS AND SERVICES TO
CONSUMERS WHICH TRANSLATES TO MORE MONEY. THIS CAN BE
TRICKY—ADDING MORE LAYERS TO THE BUSINESS MEANS THE NEED FOR
MORE OVERSIGHT. BUT A COMPANY WILL NEED TO SPEND MORE TIME
AND MONEY INVESTING IN THIS KIND OF STRATEGY. COMPANIES CAN
EARN MORE REVENUE AND PROFIT BY INCREASING THE EFFICIENCY OF AN
ALREADY ESTABLISHED DISTRIBUTION CHANNEL.
Increasing distribution Channel efficiency
3. FUNCTION OF A DISTRIBUTION CHANNEL
Functions of Distribution Channels
In order to understand the importance of distribution channels, you need to understand that it
doesn’t just bridge the gap between the producer of a product and its user.
• Distribution channels provide time, place, and ownership utility. They make the product
available when, where, and in which quantities the customer wants. But other than
these transactional functions, marketing channels are also responsible to carry out the
following functions:
• Logistics and Physical Distribution: Marketing channels are responsible for assembly,
storage, sorting, and transportation of goods from manufacturers to customers.
• Facilitation: Channels of distribution even provide pre-sale and post-purchase services like
financing, maintenance, information dissemination and channel coordination.
• Creating Efficiencies: This is done in two ways: bulk breaking and creating assortments.
Wholesalers and retailers purchase large quantities of goods from manufacturers but break
the bulk by selling few at a time to many other channels or customers. They also offer
different types of products at a single place which is a huge benefit to customers as they
don’t have to visit different retailers for different products.
• Sharing Risks: Since most of the channels buy the products beforehand, they also share the
risk with the manufacturers and do everything possible to sell it.
• Marketing: Distribution channels are also called marketing channels because they are
among the core touch points where many marketing strategies are executed. They are in
direct contact with the end customers and help the manufacturers in propagating the brand
message and product benefits and other benefits to the customers.
4. CATHAY PACIFIC : EXAMPLE OF A COMPANY USING
A SUCCESSFUL DISTRIBUTION CHANNEL
In an effort to drive brand awareness, engagement, and revenue, Cathay
Pacific, an international airline, recently launched an employee advocacy
program. The program brings various types of employees (pilots, baggage
handlers, flight attendants, etc.) into one app to easily access the best
content on travel.
Access to this content has positioned its employees as worldwide experts
and thought leaders in the industry. If you have travel questions or just
want to find some inspiration, Cathay Pacific’s 30,000 employees are there
for you on every social media channel.
As the wheels are beginning to spin, you’ve probably realized that
employees play a pivotal role in creating a successful distribution strategy.
Therefore, you must ensure every staff member in every department is
highly informed and educated about the brand, its mission, and its core
values.
It’s time to quit relying on outdated content distribution channels. In this
social media-driven world, employees are now the key carriers of a brand’s
message. They’re the ones marketers need to count on when it comes to
building strong relationships with potential clients.
Brands that make content friendly and easy to access are the ones that
have mastered modern distribution.