Humble beginnings
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Karl Benz invented the first petrol or gasoline powered automobile, the Benz Patent-Motorwagen, in 1886. However, the first internal combustion engine powered vehicle was invented by François Isaac de Rivaz in 1807, fueled by hydrogen. Coca-Cola claims its name is the second most understood word worldwide behind "OK." The company is also responsible for popularizing the modern image of Santa Claus wearing red through its Christmas advertisements in the 1930s.
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Coca cola
Coca Cola was created in 1886 by John Pemberton and was first sold for 3 pence per glass. The company later developed a distinctive bottle shape that is still used today. In 1928, Coca Cola was introduced internationally when it was served at the Olympics in Amsterdam. Advertising for Coca Cola has focused on themes of fun, friends, and good times. More recently, Coca Cola has sponsored many major sporting events and introduced popular advertising campaigns like the Coca Cola Polar Bear. Their Christmas advertisements often feature Santa Claus and lights on a Coca Cola truck.
Coca cola-the-real-thing
This document provides a history of Coca-Cola and discusses their advertising campaigns over time. It notes that Coca-Cola was founded in 1886 and was first sold for 5 cents a glass. In the 1960s, Coca-Cola began experimenting with color advertising and produced one of their most popular ads called "Hilltop" featuring the song "I'd Like to Buy the World a Coke." The document also discusses Coca-Cola's use of slogans over the years from "Things Go Better with Coke" to "Always Coca-Cola" and their shift to computer animated ads in 1993.
Coca cola
This document provides a history of Coca-Cola and discusses their advertising campaigns over time. It describes how Coca-Cola was founded in 1886 and discusses some of their early struggles. It then outlines key ads throughout the decades, including their famous "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke". The document also mentions Coca-Cola's shift to more animated ads in the 1990s and their use of slogans over the years to appeal globally.
Coca cola
Coca-Cola has had a long history of innovative advertising campaigns since the late 19th century. Some of their most famous campaigns include the "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke", the introduction of their animated polar bear mascot in the 1990s, and shifting to the global slogan "Coca-Cola. Enjoy" in 2000 to appeal to people worldwide. Coca-Cola has also utilized different slogans over the decades like "Things Go Better With Coke" and "It's the Real Thing" to promote their product.
Presentación1
The document provides a brief history of Coca-Cola, discussing how it was created in 1886 by John Pemberton and has since utilized various advertising slogans and signage to promote the brand. It notes some iconic ads, including using polar bears in one campaign and shaping Santa Claus's modern image through illustrations in magazines in the 1930s. The document also summarizes the consumer backlash in 1985 when Coca-Cola briefly changed its formula, calling it the biggest consumer goods risk in history.
Golden Circle 4
The document reveals details about 4 members of Ireland's alleged "Golden Circle" who benefitted from government bailouts and connections to Fianna Fail:
1. Gerry Gannon co-owns the K-Club and owns property development companies.
2. Joe O'Reilly developed the Dundrum town centre and plans large developments in Dublin.
3. Seamus Ross is a large home builder who admitted to paying a FF TD for an address change that increased his home values.
4. Jerry Conlan sold land for €300 million and used the funds to open a private hospital, and his partner is also connected to Fianna Fail.
coke
1. The document provides a summary of the history and marketing of Coca-Cola, the world's largest beverage company.
2. It discusses how Coca-Cola was founded in 1886 in Atlanta, Georgia and how sales grew over time from just 9 servings per day initially.
3. The document also summarizes some of Coca-Cola's famous advertising campaigns over the decades from their first TV ad in 1950 to their "Always Coca-Cola" campaign and slogans used in different countries and times.
Ad age advertising century top 100 advertising campaigns
This document lists the top 100 advertising campaigns of the 20th century as selected by Ad Age magazine. It begins with the iconic "Think Small" campaign for Volkswagen by Doyle Dane Bernbach in 1959, which is credited with revolutionizing advertising by using wit and self-deprecating humor. The summary discusses how this campaign changed advertising from motivational manipulation to more agreeable and effective storytelling. It also notes that many of the top campaigns that followed employed this new creative style pioneered by DDB, including other campaigns for VW, Avis, Woodbury soap and Calvin Klein.
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Coca cola
Coca Cola was created in 1886 by John Pemberton and was first sold for 3 pence per glass. The company later developed a distinctive bottle shape that is still used today. In 1928, Coca Cola was introduced internationally when it was served at the Olympics in Amsterdam. Advertising for Coca Cola has focused on themes of fun, friends, and good times. More recently, Coca Cola has sponsored many major sporting events and introduced popular advertising campaigns like the Coca Cola Polar Bear. Their Christmas advertisements often feature Santa Claus and lights on a Coca Cola truck.
Coca cola-the-real-thing
This document provides a history of Coca-Cola and discusses their advertising campaigns over time. It notes that Coca-Cola was founded in 1886 and was first sold for 5 cents a glass. In the 1960s, Coca-Cola began experimenting with color advertising and produced one of their most popular ads called "Hilltop" featuring the song "I'd Like to Buy the World a Coke." The document also discusses Coca-Cola's use of slogans over the years from "Things Go Better with Coke" to "Always Coca-Cola" and their shift to computer animated ads in 1993.
Coca cola
This document provides a history of Coca-Cola and discusses their advertising campaigns over time. It describes how Coca-Cola was founded in 1886 and discusses some of their early struggles. It then outlines key ads throughout the decades, including their famous "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke". The document also mentions Coca-Cola's shift to more animated ads in the 1990s and their use of slogans over the years to appeal globally.
Coca cola
Coca-Cola has had a long history of innovative advertising campaigns since the late 19th century. Some of their most famous campaigns include the "Hilltop" commercial from the 1960s featuring the song "I'd Like to Buy the World a Coke", the introduction of their animated polar bear mascot in the 1990s, and shifting to the global slogan "Coca-Cola. Enjoy" in 2000 to appeal to people worldwide. Coca-Cola has also utilized different slogans over the decades like "Things Go Better With Coke" and "It's the Real Thing" to promote their product.
Presentación1
The document provides a brief history of Coca-Cola, discussing how it was created in 1886 by John Pemberton and has since utilized various advertising slogans and signage to promote the brand. It notes some iconic ads, including using polar bears in one campaign and shaping Santa Claus's modern image through illustrations in magazines in the 1930s. The document also summarizes the consumer backlash in 1985 when Coca-Cola briefly changed its formula, calling it the biggest consumer goods risk in history.
Golden Circle 4
The document reveals details about 4 members of Ireland's alleged "Golden Circle" who benefitted from government bailouts and connections to Fianna Fail:
1. Gerry Gannon co-owns the K-Club and owns property development companies.
2. Joe O'Reilly developed the Dundrum town centre and plans large developments in Dublin.
3. Seamus Ross is a large home builder who admitted to paying a FF TD for an address change that increased his home values.
4. Jerry Conlan sold land for €300 million and used the funds to open a private hospital, and his partner is also connected to Fianna Fail.
coke
1. The document provides a summary of the history and marketing of Coca-Cola, the world's largest beverage company.
2. It discusses how Coca-Cola was founded in 1886 in Atlanta, Georgia and how sales grew over time from just 9 servings per day initially.
3. The document also summarizes some of Coca-Cola's famous advertising campaigns over the decades from their first TV ad in 1950 to their "Always Coca-Cola" campaign and slogans used in different countries and times.
Ad age advertising century top 100 advertising campaigns
This document lists the top 100 advertising campaigns of the 20th century as selected by Ad Age magazine. It begins with the iconic "Think Small" campaign for Volkswagen by Doyle Dane Bernbach in 1959, which is credited with revolutionizing advertising by using wit and self-deprecating humor. The summary discusses how this campaign changed advertising from motivational manipulation to more agreeable and effective storytelling. It also notes that many of the top campaigns that followed employed this new creative style pioneered by DDB, including other campaigns for VW, Avis, Woodbury soap and Calvin Klein.
Pride in Place - Moving Targets Conference
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My final script
Coca-Cola is one of the most iconic and recognizable brands in history. It was founded in 1886 in Atlanta, Georgia by John Stith Pemberton. Over the past 125+ years, Coca-Cola has established itself as one of the most popular drinks sold in over 300 countries worldwide. While the secret formula and branding have remained consistent, Coca-Cola has evolved its marketing and advertising strategies over time. It continues to use innovative campaigns to promote its image as a drink associated with optimism and togetherness.
Coca Cola
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
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2) It mentions Thalidomide, a drug that was withdrawn in the 1960s after being linked to birth defects.
3) It discusses a controversial Pepsi commercial from 1989 featuring Madonna and her music video for "Like a Prayer" that caused the company to pull the ad.
Storyselling
This document discusses how stories are powerful tools for branding. It explains that stories are how humans naturally understand and share information. Successful movies, books, and businesses have leveraged compelling stories to achieve financial success. The document then outlines six storytelling models that can be used to build brands: the founder story, employee storytelling, external partnerships, storytelling through product lines, place-based storytelling, and creating different brand experiences through stories. It encourages using these models of storytelling to strengthen brands and compete against others in the marketplace.
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The document summarizes amenities and services provided by the London Edition hotel to attract families with children. The Family Package offers extras like a play tunnel and snacks for kids. It also allows parents to enjoy the hotel's upscale restaurant and bars while knowing children are comfortably accommodated nearby. The package aims to make families feel welcome at the otherwise trendy and adult-focused hotel.
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The document provides a history of Unilever, describing how it was formed through mergers between margarine producers in Europe in the early 20th century. It then discusses one of Unilever's brands, Lynx deodorant, outlining its marketing strategies and targeting of teenage and young adult males. The document concludes by describing a rebranding plan to target older males aged 50-75 by promoting Lynx as a way to feel sophisticated and recall the "good old days".
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Ben and Jerry's started in 1978 with an ice cream-making course and $12,000 investment. The founders opened their first scoop shop in a renovated gas station, which became popular. Currently, Ben and Jerry's uses bright colors and cartoons in advertising perceived as child-oriented, but the document proposes a rebranding targeting adults by showing ice cream as refreshing after tiring activities.
the19hole_sp3
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Unilever
Unilever was created in 1890 by William Hesketh Lever to produce soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever owns many popular brands and seeks to create products that improve people's lives and help them feel good. Some of Unilever's most well-known brands include Ben & Jerry's, Lynx, PG Tips, Magnum, and Dove. Ben & Jerry's ice cream started in 1978 with a mail-order ice cream making course and has since expanded, creating innovations like the Cowmobile ice cream truck.
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The document is a quiz with multiple choice and fill-in-the-blank questions covering topics like famous people, companies, products, and their slogans and taglines. Some questions require identifying logos, places, or people from images provided. The quiz tests knowledge in areas of business, history, culture and current events.
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Coca cola 125-years_booklet
This document provides a brief history of Coca-Cola from its creation in 1886 to the late 1940s. It summarizes key events such as Coca-Cola being registered as a trademark in 1893, the introduction of the contour bottle in 1915 to prevent imitation, expansion into global markets in the early 20th century, and providing Coke to troops during World War II. The document also discusses how Coca-Cola's iconic Santa Claus imagery was developed through advertisements starting in the 1930s.
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The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.
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Cocacolapowerpoint
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Cocacolapowerpointenglishintro
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Coca Cola Company
The document provides a history of Coca-Cola from 1886 to the present. It details key events and people in the company's development, including John Pemberton creating the original Coca-Cola recipe in 1886, Asa Griggs Candler acquiring rights to the business and becoming the first president, Robert Woodruff expanding distribution globally during his tenure as president from 1923 to 1954, and the introduction of new products and packaging innovations over time that helped Coca-Cola grow into one of the most recognized brands worldwide.
Introduction to coca cola
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
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My final script
Coca-Cola is one of the most iconic and recognizable brands in history. It was founded in 1886 in Atlanta, Georgia by John Stith Pemberton. Over the past 125+ years, Coca-Cola has established itself as one of the most popular drinks sold in over 300 countries worldwide. While the secret formula and branding have remained consistent, Coca-Cola has evolved its marketing and advertising strategies over time. It continues to use innovative campaigns to promote its image as a drink associated with optimism and togetherness.
Coca Cola
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Twsnbn Iii 13.8.09
The document discusses several topics in a disjointed manner:
1) It describes the Droste effect, which is a type of recursive image that depicts a smaller version of itself within the original image.
2) It mentions Thalidomide, a drug that was withdrawn in the 1960s after being linked to birth defects.
3) It discusses a controversial Pepsi commercial from 1989 featuring Madonna and her music video for "Like a Prayer" that caused the company to pull the ad.
Storyselling
This document discusses how stories are powerful tools for branding. It explains that stories are how humans naturally understand and share information. Successful movies, books, and businesses have leveraged compelling stories to achieve financial success. The document then outlines six storytelling models that can be used to build brands: the founder story, employee storytelling, external partnerships, storytelling through product lines, place-based storytelling, and creating different brand experiences through stories. It encourages using these models of storytelling to strengthen brands and compete against others in the marketplace.
eds_21 August
This document is the publisher's note for a magazine about the BMW International Polo tournament. It introduces the magazine by describing the polo tournament as a spectacle that attracts thrill-seekers and the elegant elite. It notes BMW's investment in bringing top polo players from around the world to compete. The summary highlights several article topics covered in the magazine, including profiles of diva polo players, sustainable luxury destinations, a profile of a polo player living in the USA, an introduction to the game of polo for novices, profiles and schedules of tournament players and events, and a closing article by a columnist.
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This document discusses motorcycles that are suitable for basic riders. It recommends starting with a smaller motorcycle, such as a Kawasaki that has been manufactured since 1988, as they are inexpensive and have good gas mileage. While motorcycles can provide enjoyment, riders should be financially responsible and avoid DUIs, as they are very costly mistakes.
A wonderful Edition to the family
The document summarizes amenities and services provided by the London Edition hotel to attract families with children. The Family Package offers extras like a play tunnel and snacks for kids. It also allows parents to enjoy the hotel's upscale restaurant and bars while knowing children are comfortably accommodated nearby. The package aims to make families feel welcome at the otherwise trendy and adult-focused hotel.
Unilever
The document provides a history of Unilever, describing how it was formed through mergers between margarine producers in Europe in the early 20th century. It then discusses one of Unilever's brands, Lynx deodorant, outlining its marketing strategies and targeting of teenage and young adult males. The document concludes by describing a rebranding plan to target older males aged 50-75 by promoting Lynx as a way to feel sophisticated and recall the "good old days".
Unilever
Unilever began in 1890 when William Hesketh Lever created a simple bar of soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever has many popular brands and aims to create products that improve people's lives.
Ben and Jerry's started in 1978 with an ice cream-making course and $12,000 investment. The founders opened their first scoop shop in a renovated gas station, which became popular. Currently, Ben and Jerry's uses bright colors and cartoons in advertising perceived as child-oriented, but the document proposes a rebranding targeting adults by showing ice cream as refreshing after tiring activities.
the19hole_sp3
Tiger Woods, Michelle Wie, and other golfers have helped reduce the role of race and gender in golf. It was only in 1961 that the race barrier was broken when Charlie Sifford played in a pro tournament, and 1975 when Lee Elder became the first African American to play in The Masters. Increased television coverage of golf since the 1980s has helped spread the sport's popularity to a larger audience. Whereas Arnold Palmer may have been seen once a week in the 1950s, now there is constant golf coverage across channels like ESPN. Every professional golf tournament today for men, women and seniors is televised. Digital technology has further contributed to golf's urbanization more than any other change.
Unilever
Unilever was created in 1890 by William Hesketh Lever to produce soap. In the 1900s, Unilever expanded into products made from oils and fats like soap and margarine. Today, Unilever owns many popular brands and seeks to create products that improve people's lives and help them feel good. Some of Unilever's most well-known brands include Ben & Jerry's, Lynx, PG Tips, Magnum, and Dove. Ben & Jerry's ice cream started in 1978 with a mail-order ice cream making course and has since expanded, creating innovations like the Cowmobile ice cream truck.
IETE QUIZ
The document is a quiz with multiple choice and fill-in-the-blank questions covering topics like famous people, companies, products, and their slogans and taglines. Some questions require identifying logos, places, or people from images provided. The quiz tests knowledge in areas of business, history, culture and current events.
Ignition five 10.09.12
1) The document discusses several advertising campaigns from this week, including Murphy's offering free pints of stout when it rains through a smartphone app, Google promoting the Nexus 7 tablet with an ad about camping, and Durex promoting condom safety on an airplane with flight attendants.
2) It also mentions a Carlton Draught ad about a car chase where men desperately hold onto their beers and Volkswagen's "blue label" print ads that encouraged magazine recycling.
3) The ads promoted products and services from Murphy's, Google, Durex, Carlton Draught and Volkswagen in a variety of humorous and environmentally-friendly ways.
Ignition Five 07.12.09
Permanent TSB has launched an Emergency Cash service that allows registered customers to receive a cash payment by text if their ATM card is lost or stolen. This is the first service of its kind in Ireland. TSB has advertised the service on toilet doors to target people attending Christmas parties. Nandos has a popular loyalty program on its website that keeps its Dundrum restaurant busy each night. Ikea used photo tagging on Facebook to promote its flat-pack furniture globally without large advertising budgets. Christmas FM radio is broadcasting Christmas music in Dublin and Cork to raise funds for local Simon Community organizations, with text donations of €1.
Coca cola 125-years_booklet
This document provides a brief history of Coca-Cola from its creation in 1886 to the late 1940s. It summarizes key events such as Coca-Cola being registered as a trademark in 1893, the introduction of the contour bottle in 1915 to prevent imitation, expansion into global markets in the early 20th century, and providing Coke to troops during World War II. The document also discusses how Coca-Cola's iconic Santa Claus imagery was developed through advertisements starting in the 1930s.
Cola war
The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.
CBeebies Land review
This document provides information about CBeebies Land, a new area at Alton Towers theme park based on the BBC children's TV channel CBeebies. The 5-acre land includes rides and attractions featuring popular CBeebies characters. It aims to entertain preschool children but also includes quiet activities. CBeebies Land cost $9 million to build and provides interactive experiences for young visitors.
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Similar to Humble beginnings
Cocacolapowerpoint
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Cocacolapowerpointenglishintro
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Coca Cola Company
The document provides a history of Coca-Cola from 1886 to the present. It details key events and people in the company's development, including John Pemberton creating the original Coca-Cola recipe in 1886, Asa Griggs Candler acquiring rights to the business and becoming the first president, Robert Woodruff expanding distribution globally during his tenure as president from 1923 to 1954, and the introduction of new products and packaging innovations over time that helped Coca-Cola grow into one of the most recognized brands worldwide.
Introduction to coca cola
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
Coca Cola Christmas Emmy H
John Pemberton, a pharmacist from Atlanta, Georgia, invented Coca-Cola in 1886. He created a carbonated soft drink that was sold at soda fountains. Pemberton experimented with a formula including coca leaves and kola nuts. Frank Robinson, Pemberton's partner, named the new beverage "Coca-Cola". Pemberton sold portions of his business before his death in 1888, with the majority being purchased by businessman Asa G. Candler. Coca-Cola has since become one of the most recognizable brands worldwide.
Coca Cola Xmas Misc Florenit
Coca-Cola commissioned artist Haddon Sundblom to develop their Santa Claus advertising images in 1931. Sundblom's interpretation of Santa as a warm, friendly figure wearing a red coat became the model for Santa that is widely recognized today. Sundblom's paintings of Santa delivering toys and enjoying a Coke were featured in many magazines for over 30 years and helped to popularize the image of Santa that almost all children now envision.
Case study coca cola
The document provides a detailed case study and history of Coca-Cola, including its origins in the 1880s, branding, logo development, expansion globally over time, competitors like Pepsi, and marketing campaigns. It analyzes a 2011 Coca-Cola Christmas television advert, discussing its content, target audience, costs, legal/ethical considerations, and production process. The document contains a wealth of information about Coca-Cola and the case study advert.
Case Study
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to present day.
- Details on Coca-Cola's competitors like PepsiCo.
- An analysis of Coca-Cola's "Share a Coke" marketing campaign from 2014 that became popular in many countries.
- Background on a 2014 Coca-Cola Christmas print advertisement promoting sharing and the holidays.
Le coca cola
The Coca Cola story began in 1886 when John Pemberton invented Coca Cola as a remedy for headaches. He struggled to sell it as medicine so in 1888 Asa Candler bought the recipe and began aggressively advertising it. His campaign was successful and Coke became immensely popular in the US. In the 1920s, Robert Woodruff expanded Coke globally through innovative advertising and partnerships. During World War 2, soldiers drank Coke all over the world, further spreading its popularity internationally. Today, Coca Cola remains the top selling soft drink globally due to its iconic brand and constant innovation, though it faces competition from rivals like Pepsi.
Coca Cola Final Draft
Coca-Cola was invented in 1886 in Atlanta, Georgia by John Pemberton. It became one of the largest beverage companies globally. The logo was created by Frank Robinson, Pemberton's bookkeeper. After Pemberton's death in 1888, Asa Griggs Candler took over the company for $2,300. Coca-Cola faced business risks when building syrup plants but sales remained strong, making it the most popular drink in America. It was first bottled in 1894 by Joseph Biedenharn who gained full rights to bottle and sell it for $1.
Positioning of pepsi and coca cola
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
Case study coca cola
This document provides a case study on Coca-Cola, including:
- A history of Coca-Cola from its founding in 1886 to the present, covering innovations, expansions, and campaigns over time.
- Details on Coca-Cola's main competitor, PepsiCo, and PepsiCo's marketing approaches.
- An overview of Coca-Cola's "Share a Coke" campaign from 2013 in Australia that personalized Coke bottles and cans with names. The campaign was highly successful and expanded to over 70 countries.
Coca cola
The document summarizes the history of Coca-Cola bottling from its origins in 1891 in Vicksburg, Mississippi to the present day. It details how the bottling of Coca-Cola began as a modest operation and grew rapidly in the early 1900s as bottling plants proliferated across the US. By the 1920s, bottle sales of Coca-Cola exceeded fountain sales as packaging innovations like six-bottle cartons increased popularity. The company then expanded bottling internationally in the following decades. The bottling system continued to consolidate to better serve large customers throughout the late 20th century while also expanding into new markets globally.
Coca cola project
The document summarizes the history of Coca-Cola bottling from its origins in 1891 to the present day. It describes how the first bottling occurred in Vicksburg, Mississippi in 1891 and how bottling grew rapidly in the following decades as bottling plants opened across the US and internationally. By the 1920s, bottle sales of Coca-Cola exceeded fountain sales as bottling operations expanded globally. The bottling system continued to innovate with new packaging formats and brands over the 20th century and consolidated in the late 20th century while expanding into new markets internationally.
Cocacola PRODUCT
The document provides information about the ingredients and history of Coca-Cola. It was invented in 1886 by John Pemberton as a medicine for headaches. After Pemberton's death, Asa Candler bought the recipe and began marketing it as a drink. Over a hundred years later, Coca-Cola remains one of the most popular drinks worldwide. The production process involves blending sugar and water, adding a secret Coca-Cola formula and carbonation, filling and labeling bottles, and packaging them for distribution.
The success of_coca-cola_2007ppt
History of the World Most Famous brand #1: Coca-Cola
This document has been created by:
- Mr Raiarii Lehartel, IAE Tlse L3 CC, 2009-2010
- Mr Yoan Lasbouygues, IAE Tlse L3 CC, 2009-2010
We sincerely hope that it will help some students :D
Cocacola
This document contains information about Coca-Cola in Spanish and English. It discusses the ingredients of Coca-Cola including carbonated water, high fructose corn syrup, caramel color, and phosphoric acid. The secret formula is kept in a bank vault in Atlanta. It then provides a brief history, explaining that Coca-Cola was invented in 1886 in Atlanta and was first sold as a medicine before becoming a popular soft drink. The document also outlines the bottling and production process for Coca-Cola.
coca cola
Coca-Cola originated in Columbus, Georgia in 1886 when Dr. John Pemberton created a syrup that was mixed with carbonated water at Jacob's Pharmacy. The customers enjoyed it so much that it began being sold for 5 cents a glass. Frank M. Robinson designed the iconic Coca-Cola logo with two "C" letters. After Dr. Pemberton's death in 1888, Asa G. Candler took over and greatly expanded the Coca-Cola business. The company has faced challenges over time but also created jobs and gave back to communities.
hrm_planning_process_coca_cola.pdf
This document provides an overview of the history and operations of Coca-Cola, including its mission, vision, brands/products, and human resource practices at its plant in Gujranwala, Pakistan. It details Coca-Cola's founding in 1886 and growth into a global corporation serving over 200 countries. The document also describes Coca-Cola's HR functions like recruitment, training, performance management, and compensation & benefits at its Gujranwala plant.
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Student ready program
This document provides an overview of the Student Ready Program, a one-month training program for dairy technology students at the National Dairy Research Institute in Haryana, India. The program involves classroom lectures, farm visits, and hands-on training in various sections of the cattle yard. Students are divided into groups and work on assigned topics, while gaining knowledge about dairy breeds, animal health, milking, fodder cultivation, and other areas of dairy farming. The program aims to provide cooperative, practical learning experiences to supplement students' academic education.
Starter culture technology
The document discusses various methods for producing and preserving starter cultures for fermented dairy products. It describes traditional liquid culture production methods and highlights that they are time-consuming and risk contamination. It then outlines several improvements to culture production including concentrated, freeze-dried cultures and cryoprotected frozen cultures that allow for direct inoculation and overcome issues with traditional methods. The document also discusses factors that affect survival of freeze-dried cultures and outlines three main systems for bulk starter culture production: using simple techniques; mechanically protected tanks; and propagation in a phage-inhibitory medium.
Enumeration of salmonella and shigella
This document discusses Salmonella and Shigella, which are foodborne pathogens that can cause diseases like typhoid fever and dysentery in humans. It provides details on their transmission, pathogenesis, clinical symptoms, treatment, and methods for isolation and enumeration from samples. Salmonella is usually transmitted through contaminated foods of animal origin and can cause diseases ranging from gastroenteritis to typhoid fever. Shigella transmission occurs through the fecal-oral route and mainly affects children, causing shigellosis. Diagnosis involves culturing samples in selective media. Treatment requires antibiotics while prevention relies on sanitation and hygiene practices.
Classification of Lactic acid bacteria
This document discusses various lactic acid bacteria used in food fermentations. It describes the classification and characteristics of important genera used as starter cultures including Lactococcus, Streptococcus, Leuconostoc, Pediococcus, and Lactobacillus. It also provides background on the taxonomy and phylogeny of these microorganisms based on 16S rRNA sequencing and their roles in important fermented foods like cheese, yogurt, sausages and vegetables.
Carbohydrate metabolism
This document discusses carbohydrate utilization by lactic acid bacteria (LAB). It describes two principal pathways - homofermentation and heterofermentation. Homofermentation uses the Embden-Meyerhoff pathway to metabolize hexoses into pyruvate and then lactate, yielding 2 ATP per hexose. Heterofermentation uses the phosphoketolase pathway to produce lactate, acetate, ethanol and CO2, yielding 1 ATP per hexose. It then focuses on lactose metabolism, describing the lactose phosphotransferase system in Lactococcus lactis and the lactose permease/beta-galactosidase system in Streptococcus thermophilus. It also discusses galactose
Evalution of purity and acivity of starter cultures
The document discusses quality control tests for dairy starter cultures. Lactic acid bacteria are used for dairy fermentations and have specific characteristics. Quality control tests examine the purity and activity of starter cultures. Purity can be determined through microscopic examination and staining methods. Activity refers to the ability to produce desirable changes in dairy products and is usually measured by acidification of milk. Common activity tests described are titratable acidity testing, resazurin reduction time testing, and Voges-Proskauer testing.
spray Drier with fluidized bed drier
specifications and working of two stage spray drier with fluidized bed drier installed in experimental dairy,national dairy research institute,karnal,haryana
Self rating questionnaire
This document provides instructions for a self-rating entrepreneurship questionnaire consisting of 70 statements. Participants are asked to rate how well each statement describes them on a scale of 1 to 5, with 1 being "not at all" and 5 being "very well". The questionnaire is intended to assess entrepreneurial competencies and participants are advised to answer honestly and not overthink their responses, which will only appear for 15 seconds each.
Ration bpd final draft
1. Proper ration formulation for dairy animals is important to optimize their milk production, reproduction and health. Rations should meet the animals' nutrient needs during different stages and account for factors like milk yield, body weight and forage quality.
2. Balanced rations can improve digestibility, increase milk yield and fat-corrected milk, enhance feed efficiency and reduce production costs. Special care is needed when formulating rations for high producing animals and those in transition periods.
3. Feeding calves requires proper colostrum and liquid feeding initially, followed by transition to solid feed like calf starter to support growth and rumen development. A structured feeding schedule tailored to the calf's age and needs optimizes its
A presentation on milk
This document discusses the composition of milk and factors that affect its composition. It begins by defining milk as a white liquid produced by mammary glands of mammals that provides nutrition for infant mammals. The document then discusses the components of milk including water, fat, proteins, carbohydrates, vitamins and minerals. It also discusses factors like breed, stage of lactation, disease, season, age and feeding practices that can impact the composition of milk. The document provides details on the percentages of fat, protein and other components in milk from different cow breeds and how these are affected by somatic cell counts, lactation stage and other factors.
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Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
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原版制作(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(CDU毕业证书)查尔斯达尔文大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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A anaysis dedicated to identify the addiction on winniing by diverse population
Public Speaking Tips to Help You Be A Strong Leader.pdf
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
在线办理(UVic毕业证书)维多利亚大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(UVic毕业证书)维多利亚大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Employment Practices Regulation and Multinational Corporations
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原版制作(澳洲WSU毕业证书)西悉尼大学毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(澳洲WSU毕业证书)西悉尼大学毕业证、文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Comparing Stability and Sustainability in Agile Systems
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
在线办理(Murdoch毕业证书)莫道克大学毕业证电子版成绩单一模一样
学校原件一模一样【微信：741003700 】《(Murdoch毕业证书)莫道克大学毕业证电子版成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
The Management Guide: From Projects to Portfolio
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Integrity in leadership builds trust by ensuring consistency between words an...
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
Strategic Org Design with Org Topologies™
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Risk-Management-presentation for cooperatives
Power point presentation for risk management for cooperatives
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I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
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Humble beginnings
- 2. • In the year 1886, Benz Patent-Motorwagen was invented by Karl Benz. This was considered the birth of the modern car as it was the first petrol or gasoline powered automobile. However, the first internal combustion engine which was fuelled by hydrogen and powered a vehicle, was invented by François Isaac de Rivaz in 1807.
- 6. 8 May 1886
- 8. Coca-Cola claims its name is the second-most understood word in the world, behind "OK."
- 9. Coca-Cola is also to thank for the image we have today of Santa Claus. Coke began its Christmas advertising in 1920s to drum up sales in the slow winter months. It used several images, but none proved popular until 1931 when illustrator Haddon Sundblom painted a plump, jolly Santa in a red coat. The image was based on the Clement Moore poem "A Visit from St. Nicholas" and his own Scandinavian heritage. Previous images of Santa Claus ranged from him being gaunt, to very big, and he wore all different colors including green and brown.
- 10. In 1985, Coca-Cola became the first soft drink to ever go to space. Astronauts tested the Coca-Cola Space Can aboard the Space Shuttle Challenger. Here's the can.
- 11. Coca-Cola was invented by an Atlanta-based pharmacist John S. Pemberton in 1886. But the name was conjured up by his bookkeeper, Frank Robinson, who was also a dab hand with a pen. He created the unique flowing script that became the Coca-Cola logo that is still used today.
- 12. THE FAMOUS BOTTLE WAS ORIGINALLY SHAPED LIKE A COCOA BEAN. While Pemberton’s soft drink would eventually prove to be a hit at soda fountains, he was more of an idea man than a marketing expert: Coca-Cola languished for years until a businessman named Asa Griggs Candler took over the business following Pemberton’s death in 1888. To raise awareness, Candler had sales representatives hand out coupons good for a free serving. Once people tried it, they kept coming back for more—and forking over five cents a glass thereafter.
- 14. “I made my first investment at age eleven. I was wasting my life up until then.” “Don’t save what is left after spending, but spend what is left after saving.” s good to learn from your mistakes. It’s etter to learn from other people’s mistakes.”
- 15. His compensation in FY17 was more than the combined salaries of the entire boards of TCS, Wipro and Infosys. 'I am a self-made man from a very modest background,' Tech Mahindra's CEO C P Gurnani. He says he is "extremely proud" of the fact that he became India's highest paid CEO in FY17, with a total compensation of Rs 150 crore (Rs 1.5 billion). "I am a self-made man from a very modest background," he says. He remembers one incident that taught him to think ahead and plan for the future. His mother would stitch his trousers, which always had a margin inside to increase the length further as and when required.