Bereket Döner, founded by Hayrettin Taşkıran in 1989, produces 3 tons of meat daily and operates 32 restaurants and 2 döner factories, aiming to establish a franchise system and improve brand recognition. The company's target market includes all generations in Turkey, excluding those seeking unhealthy options, and offers a variety of meat types and other products like pizza and meatballs. The marketing campaign emphasizes health, freshness, and timely delivery, running from May 1 to June 1, 2011, and its success will be evaluated based on financial performance post-campaign.

1. Some information about firm
-In 1989, Hayrettin Taşkıran,Businessman,founded
Bereket Döner
- In 1999 start produce first meet stock and they
produced every day 3 tons meat
-Now they have 32 restaurants and 2 döner
factories..

2. We choose our logo and brand
name this

3. The main purpose of this
marketing plan
- To start a franchise system
- Bring to creative methods for
this sector..

4. We are producing our döner by
ourself and now we will show our
process ..

5. Target Group
Target Market: Try to be best brand at our sector
with our new products and services.
Döner Man target market at Turkey: Every
generation except for unhealthy people.

6. We have two type of meats(red
and white)
- Also we have many different kind of döner style
and also we are selling except döner this kind of
product :pizza,meatball,and any other type of
sweets..

8. Distribution
- Our factory should be middle of restaurants
and farmer’s way.Because we want to save
time and money.
- We have speacial trucks.( All of trucks have to
have freezer)
- We want to delivery our products right on time
because time is very important for fresh
meats.

9. ‘’Nothing is important than human health’’

10. Used media
- Some local channels at our restaurants’ region
-Distribute brochures to public places ( such us,
Apartments,Hostels,any other small firms..)
-Some local radios
-Firm’s website
-POS advertisements, give away cards

11. Message (slogen)
-The firm’s message: ‘’Hiçbirşey insan
sağlığından daha önemli değildir’’.(Nothing is
important than human health ).
-Slogen: ‘’Dünya döndükçe dönerlerimizde
dönecek’’ ( During the world turns our döners
will turn, too )

12. The style, colours and
atmosphere of advertising
campaign
-Healthy, Tasteful, Trustworthy and friendly
- You can eat our meats easily without fear

13. Time duration, frequency etc.
Time of the campaign:
01.05.2011. – 01.06.2011.
- Local channels at Turkey: Between 15:00 & 20:00
- Brochures: Continuously
- Radios: 12:00 & 17:00
- Firm’s website: Continuously
- ( www.donermann.com.tr)
- POS advertisements, give away cards:
Continuosly

14. Connecting other actions or
activities
Some amateur football organizations and
festivals

15. When and how will you measure
the success of the campaign
- We will compare our financial condition before
the advertisement and if our income increase
then we can say advertisement was success.

16. THANK YOU FOR YOUR
ATTENTİON