This document defines human memory and its key components. It discusses that memory involves encoding, storing, and retrieving information through different types: sensory memory holds information briefly, short-term memory for a few seconds to minutes, and long-term memory for hours to years. The memory processes of encoding, storage, and retrieval are also explained. Three important factors that affect memory retention are attention during learning, the emotional impact of experiences, and tailoring learning to an individual's preferred learning style.

1. HUMAN
MEMORY

2. DEFINITION OF
HUMAN MEMORY
Memory is a cognitive process that involves
encoding, storing, and retrieving information. It is
an essential function of the brain that helps us
learn, make decisions, and navigate our
environment. Understanding how memory works
can help us improve our learning and cognitive
abilities.

4. Sensory memory is a brief,
initial stage in the memory
process where information from
the senses is briefly registered.
It helps maintain a continuous
perception of the world around
us.

5. STM is a type of memory holds
information for a limited period
(few seconds to minutes).
Information from sensory
memory may transfer to short-
term memory.

6. LTM is the type of memory
stores information for a more
extended period, form hours to
years. It is responsible for
retaining facts, experiences, and
skills.

8. ENCODING
Encoding in memory is the process
of converting sensory input into a
form that the brain can use and
store. It involves transforming
information into a neural code that
can be retained and later retrieved.

9. STORAGE
The storage process in the brain
involves the retention of encoded
information over time. Once
information is successfully encoded,
it moves into various types of
memory stores, primarily short-term
memory and long-term memory.

10. RETRIEVAL
The retrieval process in memory
involves accessing and bringing forth
stored information when needed. It
consists of recalling and recognizing
information that has been previously
encoded and stored in the brain.

11. 1
ENT
n and focus
process plays
mory
ns can hinder
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3
T H R E E I M P O R TA N T
FACTORS
AFFECTING
MEMORY
RETENTION

12. 1
ATTENTION
The level of attention and
focus during the learning
process plays a crucial role in
memory retention.
Distractions can hinder the
encoding of information into
memory.
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ave a
trong
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13. 1
ENT
n and focus
process plays
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EMOTION
Emotional experiences, whether
positive or negative, often have a
strong impact on memory. Strong
emotion associated with an event
usually lead to better memory
retention.
2
3

14. 1
ENT
n and focus
process plays
mory
ns can hinder
rmation into
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trong
2
LEARNING
Individuals have different learning
styles, such as visual, auditory, or
kinesthetic. Tailoring learning
experiences to one’s preferred style
can enhance memory retention.
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15. Got questions?
This presentation was prepared
by Mohammad Masood