The document discusses how adding new links can affect Google PageRank. It summarizes that: - Adding links to pages within the same web community as the source page can increase the source page's PageRank. - Simply adding many new links may decrease the PageRank of pages the links point to, if most new links point to irrelevant pages outside the web community. - The optimal linking strategy for a page is to have a single outgoing link that points to the page with the shortest expected time to return to the original page via random walks. Maintaining a logical link structure and relevance is most sensible.