Digital technologies are impacting all forms of communication. New technologies like broadband, wireless networks, and devices allow information to be consumed in many ways - on TV, computers, or mobile devices. This is leading to a more customized media experience where people can choose what, when, and how they access content. Content is increasingly being generated by users through blogs, social media, and user-uploaded videos/photos. This shifts control from traditional media companies to consumers.
The Investment News is the monthly newsletter for Real Estate Professionals from Mid-America Association of Real Estate Investors based in the Kansas City Metro and serving the Real Estate Industry since 2003.
The Investment News is the monthly newsletter for Real Estate Professionals from Mid-America Association of Real Estate Investors based in the Kansas City Metro and serving the Real Estate Industry since 2003.
Oplev fordelene ved power-servere (IBM Systems and Technology Group)IBM Danmark
IBM Power Systems = performance og besparelser
IBM Power Systems er seneste generation af kraftfulde, intelligente serversystemer, som både er kompakte og lette at administrere. Du får:
• bedre ydeevne til en lavere pris og større fleksibilitet
• højere tilgængelighed og flere virtualiseringsmuligheder med de samme eller færre vedligeholdelsesomkostninger.
• IBM POWER6-processor teknologi i alle de nye systemer
• Nye JS-bladeservere gør det muligt for i-programmer at køre på IBM BladeCenter
• IBM BladeCenter- og System x-platformene fører System i's driftssikkerhed, ydeevne og nemme administration over på Intel-området
Med udgangspunkt i konkrete kundecases gennemgås forretningsfordelene med en IBM Power-platform, herunder færre omkostninger og lavere Total Cost of Ownership (TCO), forbedret Service Level Agreement (SLA) og øget sikkerhed.
Læs mere her: bit.ly/softwaredaghw1
The Investment News is the monthly newsletter for Real Estate Professionals from Mid-America Association of Real Estate Investors based in the Kansas City Metro and serving the Real Estate Industry since 2003.
The Investment News is the monthly newsletter for Real Estate Professionals from Mid-America Association of Real Estate Investors based in the Kansas City Metro and serving the Real Estate Industry since 2003.
Oplev fordelene ved power-servere (IBM Systems and Technology Group)IBM Danmark
IBM Power Systems = performance og besparelser
IBM Power Systems er seneste generation af kraftfulde, intelligente serversystemer, som både er kompakte og lette at administrere. Du får:
• bedre ydeevne til en lavere pris og større fleksibilitet
• højere tilgængelighed og flere virtualiseringsmuligheder med de samme eller færre vedligeholdelsesomkostninger.
• IBM POWER6-processor teknologi i alle de nye systemer
• Nye JS-bladeservere gør det muligt for i-programmer at køre på IBM BladeCenter
• IBM BladeCenter- og System x-platformene fører System i's driftssikkerhed, ydeevne og nemme administration over på Intel-området
Med udgangspunkt i konkrete kundecases gennemgås forretningsfordelene med en IBM Power-platform, herunder færre omkostninger og lavere Total Cost of Ownership (TCO), forbedret Service Level Agreement (SLA) og øget sikkerhed.
Læs mere her: bit.ly/softwaredaghw1
The Toronto Region is a global leader in water-related research, industry and policy.
Located on the Great Lakes, the Toronto Region has a wealth of water-related research, industry and policy expertise.
Some of the key findings include:
• Home to 3 hubs of excellence within the region: Guelph-Waterloo, Burlington and Toronto
• The location of 160+ water-related companies that employ more than 30,000 workers
• Ranked #1 in international patent applications related to Membrane Separation, and is in the top 5 for patent applications related to adsorption; dialysis/osmosis/reverse osmosis/hyperfiltration; filtration; flocculation/precipitation; ion exchange; and sedmentation. Canada ranks in the top 10 globally in these areas.
• Ranked #1 in Canada for the most publications on water-related topics: adsorption; dialysis/osmosis/reverse osmosis/hyperfiltration; filtration; flocculation/precipitation; and sedmentation. Canada ranks in the top 10 globally in these areas.
IBM Linux on System z Executive Advisory Customer Council Jersey City 2012 Filipe Miranda
Topics of this presentation - Red Hat Inc, Red Hat Enterprise Linux highlights for System z, RHN Satellite and Customer References of RHEL on System z.
Internet Access & Shopping Report Apr 10SteveAbbott
This report studies the two main aspects of the population in relation to the use of the Internet for purchasing goods and
services -
Who has access to the Internet
Who uses the Internet for Online Shopping.
The purpose of the Report is to provide a detailed view of the current population of Internet Shoppers –
Who they are;
What identifies them amongst the population as a whole;
How their numbers have progressed over the last two years;
What are the differences between those who shop for Groceries and those who shop for all other goods and services.
The Toronto Region is a global leader in water-related research, industry and policy.
Located on the Great Lakes, the Toronto Region has a wealth of water-related research, industry and policy expertise.
Some of the key findings include:
• Home to 3 hubs of excellence within the region: Guelph-Waterloo, Burlington and Toronto
• The location of 160+ water-related companies that employ more than 30,000 workers
• Ranked #1 in international patent applications related to Membrane Separation, and is in the top 5 for patent applications related to adsorption; dialysis/osmosis/reverse osmosis/hyperfiltration; filtration; flocculation/precipitation; ion exchange; and sedmentation. Canada ranks in the top 10 globally in these areas.
• Ranked #1 in Canada for the most publications on water-related topics: adsorption; dialysis/osmosis/reverse osmosis/hyperfiltration; filtration; flocculation/precipitation; and sedmentation. Canada ranks in the top 10 globally in these areas.
IBM Linux on System z Executive Advisory Customer Council Jersey City 2012 Filipe Miranda
Topics of this presentation - Red Hat Inc, Red Hat Enterprise Linux highlights for System z, RHN Satellite and Customer References of RHEL on System z.
Internet Access & Shopping Report Apr 10SteveAbbott
This report studies the two main aspects of the population in relation to the use of the Internet for purchasing goods and
services -
Who has access to the Internet
Who uses the Internet for Online Shopping.
The purpose of the Report is to provide a detailed view of the current population of Internet Shoppers –
Who they are;
What identifies them amongst the population as a whole;
How their numbers have progressed over the last two years;
What are the differences between those who shop for Groceries and those who shop for all other goods and services.
Budgets among SMBs have been on the rise for the past few years, and in our recent 2H 2012 State of SMB IT report we found that they’ve reached their highest point during that time. Over the last year, budgets grew 13% worldwide and reached an average of $162,000 with EMEA clocking in at $151,000 on average.
To dig a little deeper, we spoke to over 900 IT pros to find out how they go about creating and managing their IT budget and where they plan to put their dollars in 2013. Results show that as investment in IT continues to grow, IT pros will most likely spend as follows:
• Invest close to 50% of average budget on new projects
• Regard hardware and software as a top priority for 2013 spend
• Continue to invest more in cloud-based services and mobile
This report highlights both worldwide findings as well as a breakout for Europe, Middle East and Africa (EMEA).
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
how A.I. is transforming the marketing Mix - Innovation assesment - Gartner Curve - ChatGPT - Open AI
Lecture Deck at Solvay Brussels School of Economics & Management - ULB - Commpass
Hugues Rey a mis l’accent sur les projets et accomplissements de l’UMA ces dernières années, en insistant sur l’importance des partenariats au sein de l’industrie – une valeur que l’UMA incarne, notamment par son partenariat avec l’UBA.
Pub & Clip 9 6 2023 - Hugues Rey - VKRS .pptxHugues Rey
Master Class au VKRS à propos de la convergence des VidéoClip et de la publicité.Meaningful Marketing.
art ou Artisanat. Pouvoir du son.
“Videos need to succinctly express the artist’s unique visual style to appeal to fans and differentiate them from other performers.
I therefore think that music videos can be considered a form of art, especially a form of modern art. Many music videos use elements of post-modernism, like pastiche, bricolage and homage…
"You cannot buy engagement. You have to build engagement." — Tara-Nicholle Nelson
Imported from Detroit was the Grand Effie winner because they sold the product, the category and the city
DUBAI TOURISM
INCREASE AWARENESS & CONSIDERATION
AS GLOBAL DESTINATION
THROUGH CONTENT MARKETING
Meaningful Media Experience and communities - HR - 28 2 2023.pdfHugues Rey
introduction speech by Hugues Rey - 15th year celebration Mediaspecs - seminaire: Marketing and Communities
- Meaningful Media Experience / contextual targeting
The Virtuous Struggle for Sustainabilty Leads to Meaningful (and Profitable) ...Hugues Rey
The search for meaning in communication and marketing is a virtuous circle that benefits all parties: the consumer, the company and its employees, the shareholders, and society in general. More than ever, the search for purpose goes beyond sustainability and encompasses a more holistic model of collective well-being. Discover this new reality through concrete and local examples.
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels Schoo...Hugues Rey
SOSTAC approach of digital planning 2021 - Hugues Rey - Solvay Brussels School of Economics and Management - Executive Master in Digital Marketing and Communication - final lecture of Communication Module - 2021
meaningful brands meaningful companies - 9122020 - Hugues Rey - SBS - ULB Hugues Rey
Meaningful brands meaningful companies - By Hugues Rey - Examples: Danone P&G Chrysler Lacoste BNPPF - data sources: Havas Meaningful Brand - mediabrands
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hugues Rey Deck ACE 02 2006
1. ACE
New technologies
&
Communication
17th february 2006
2. Technology is dominated by two types of people:
Those who understand what they do not manage,…
… and those who manage what they do not understand
- Anonymous
Source: whatis.com
3. What do we need to understand ?
vs
What do we need to manage ?
Content x Technology
What ? How To ?
Ad communication
4. New Technologies = Digital + Access
New Technologies impacts the whole communication world !
5. Digital is the first step…
Keywords: PSP, IDTV, Online Dailies, 3G, …
7. Example: Digital impacts newspaper consumption (Belgium)
the CIM survey : PDF readers
25 10%
Thousands
9%
20 8%
7%
15 6%
5%
10 4%
3%
5 2%
1%
0 0%
EN
O
NL
JD
IR
SP
FR
D
G
DL
CH
AR
SO
DN
TI
RG
RO
ES
RO
/G
L'E
DA
DE
LE
S+
LG
O
-L
ET
ET
M
AN
DH
W
BE
M
M
EU
ST
E
BR
NI
HL
LI
PDF excl. Readers PDF as % of LDP read.
Source : CIM 2005
8. Digital impacts everything !
Several ways to consume « TV » news !
News
TV iDTV RTL.be
When ?
1 hour delay Live Delay Special
Live
section
On Demand
9. Broadband & Wireless
A matter of fact !
Keywords: ADSL, DSL, UMTS, 3G, Wifi, Wimax, Hotspots, …
15. My Life is a medium …
Virtually real or Virtual reality ?
Keywords: Blog, Vlog, Communities, …
16. Content !
(John Rich, Interactive Creative Director at TM)
Over 50 percent of all pages on the Web are consumer
generated
– “I think what we'll see in '06 is less of the traditional linear
marketing messages. The best ideas are going to be powerful
ideas that we allow consumers to execute against.”
– “Technology and the digital medium are allowing this to happen.
The benefit from the advertiser's standpoint is the level of
interaction with the brand. It's becoming part of your life.”
17. Blogs
Etymology: 1997-2005; abbr. of Weblog
– coined by Jorn Barger on 17 December 1997
An online diary - a personal chronological log of thoughts
published on a Web page -
Typically updated daily, blogs often reflect the personality
of the author
Blogs differ from traditional web sites in that, rather then
being composed of many individual pages connected by
hyperlinks, they are composed of a few templates, into
which content is fed from a database
18. Blog Example (Blogger.com – FastBridge Brussels)
FastBridge's Brussels
daily pick of online
advertising news
Hungry for hot digital
news, Pease look at:
http://blog.fastbridge.be/
25. Amsterdam Tourism Board Blog(gers) Case
ATB in connection with BlogAds, will send 25
bloggers to Amsterdam in exchange for ad
space on their blogs.
– While the bloggers are not required to write anything
about their trip, bloggers being bloggers, there will,
no doubt, be a litany of posts covering their
escapades during their five day stay.
The promotion, called quot;Bloggers in
Amsterdam,quot; calls for bloggers to be
interviewed by the Tourism Board and provide
the Board with one month of advertising on
their blogs.
– The program is an extension of standard industry
practices in which travel journalists are given a free
ride so they can experience a destination and write
about it.
26. Canon: Branded MSN Spaces / Digital photography Hub
Microsite to promote 3 elements of their brands: Eos SLR
camera, direct print Ixus, and the Canon pixma printers.
Viral competition element
– People are encouraged to upload their interpretation of this as a
picture, then uploaded into a CANON branded MSN Space where
other users can add their comments and also enter into the
competition themselves. The winner of each theme, voted by our
users is sent a Canon digital photography kit for their home.
Traffic to the microsite will be from editorial, and also a
large media placement purchase by Canon, all of which
will point internally
27.
28. Personal upload + Comments
3 millions votes
30.000 comments
19.000 uploads
30. Virtual world: Habbo Hotel
A virtual hotel used for chatting to and meeting other
people on the internet: habbohotel.com
– An orange building with an incredebly large amount of rooms
inside which include beauty contest, races, mafias, rare trade
rooms, and gay bars. Although there is over 7000 people in the
hotel usually, there are 2 cars in the parking lot.
30 million unique accounts over the years ! (16 countries)
31. Virtual Virtuality: Gorillaz Habbo Hotel Tour !
Gorillaz are a popular beat
combo, who are the cartoon
children of Damon Albarn (of Blur
fame) and Jamie Hewlett (of Tank
Girl fame).
32. My Media Generation
Content Syndication
Keywords: RSS, Podcasting, IP PVR, …
33. RSS
RSS is a family of XML dialects for Web syndication used by
(among other things) news websites and weblogs.
The technology of RSS allows Internet users to subscribe to
websites that have provided RSS feeds; these are typically
sites that change or add content regularly. Unlike
subscriptions to many printed newspapers and magazines,
most RSS subscriptions are free.
, RSS allows a website's frequent readers to track updates on
the site using an aggregator.
34. RSS = Best WW secret !
Worldwide usage
Use e-mail 87%
Multiple mail adresses 78%
Instant Messaging 60%
Downlolad (files, videos, songs...) 53%
Chat 24%
Look at videos 22%
Participate to Forums, blogs 25%
Network Gaming 13%
Construct own blog 6%
RSS 2%
Sources : JD Power, Forrester Research, 2005
35. RSS … The « Mr Jourdain » syndrom !
(Please visit Alex Barnett Blog !)
Source: Yahoo – RSS Study - 2005
36. Podcasting / Videocasting… (Just another RSS application)
Podcasting is the practice of making audio files
available online in a way that allows software to
automatically detect new files and download
them.
Technically, this is accomplished using RSS 2.0
news feeds to provide information about a
collection of audio files in MP3 format.
In common use, podcasting is often used to
refer to independent audio shows that can be
downloaded from the Internet
37. How to use RSS (Pocasting/Videocasting) in ad communication ?
Search engine Syndicate
improvement your content to
other Web Media
Content delivred Improve visbility
to the end-users Generate Visitors
RSS
Branded RSS RSS
Agregator Advertising
39. Podcast advertising: Fruitcast example
15-second spot at the beginning of a podcast
Bid system / download
– The current minimum bid for each ad is $0.04 per download
45. Is there any opportunities of (r)evolution in the TV world ?
IDTV or IPTV
Digital Television service
Interactieve Digital
delivered to subscribing
Televisie in Vlanderen
consumers using the
voor technisch geïnteresserde
Internet protocol over a
televisiekijker en de reative adverteerder
Chris Van Roey broadband connection
50. What kind of application are you ready to pay for ? ( % 15-64)
(Source: Future TV 2 – October 2005)
Personal Video Recorder
Video On Demand
More channels
Web access
Electronic Program Guide
e-mail
Program Interaction
Football
T-Commerce
TV By GSM
0 10 20 30 40
51. iDTV: 12% of the Belgian 12+ within the 12 months !
(Source: Future TV 2 – October 2005)
37
Early adopters
17
13
12
8
6
3 2 2
R
ER
A
HS
HS
S
AR
S
E
VE
-N
AR
AR
M
US
NT
NT
YE
TI
DK
NE
YE
YE
O
O
E
1
R
M
M
2
5
O
3-
3
6
M
52. Web 2.0
From Casa Kafka to My fully integrated digital World
Keywords: All !!!
54. Web 2.0 !
The term quot;Web 2.0quot; refers to what some people see as a
second phase of development of the World Wide Web,
including its architecture and its applications.
– the transition of websites from isolated information silos to
sources of content and functionality, thus becoming a
computing platform serving web applications to end users
– a social phenomenon referring to an approach to creating and
distributing Web content itself, characterized by open
communication, decentralization of authority, freedom to share
and re-use, and quot;the market as a conversationquot;
– a more organized and categorized content, with a far more
developed deeplinking web architecture
55. Google map: Fun ! Usefull ?
Snack Honolulu
Snack Time Out
Paco Snack
My office
60. MASS MEDIA
(a few for the great majority)
CUSTOMIZATION
(multiple reach = fragmentation)
MASS CUSTOMERIZATION
(countless content adaptation of the leaders)
61. Let’s talk …
Now …
– Question Time !
… Or Later !
– Fixed line: +32 2 464 93 61
– Mobile: +32 496 26 06 88
– Mail: hugues.rey@fastbridge.be
– Messenger: hugues_rey@hotmail.com
– Gmail – Gmessenger – Gtalk: hugues.rey@gmail.com
– … and Skype of course !
A copy of the presentation ?
– In a few minutes on your e-mail
– SMS: Rey to 3366
– Thanks to SMS2Mail (All is Blue)