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Мобильность бизнеса
 Марина Сергеева
 Корпоративные решения Nokia




                               Nokia for Business
Nokia for Business

Пейзаж Бизнес- мобильности

850 Млн моб. пользователей
глобально в 2009*
                                        *ID
                                        C



    650 Млн корп.почтовых email глобально
    Только ~20 Млн.почт.ящиков сегодня*
                                              *IDC




       Mobility solution adoption is well
       along through the adoption cycle


           Построение полноценной
           мобильной стратегии –это
           правильный выбор

                   Мобильному управлению и
                   безопасности не придают
                   значение
2
Бизнес становится мобильным:                                         Nokia for Business


факторы
    Социальный            Технологический            Бизнес
     Desire for             Disruptive              Push for
     convenience            technologies            gains in
     and work/life          enabling business       productivity
     balance                mobility                and efficiency
                            (e.g., VoIP)
     Increasingly                                   Increasing
     virtual                Converged               focus on
     workforce              devices                 businesses




       Улучшает макроэкономику Business Mobility/ IT Spending




3
Nokia for Business
 Приоритеты мобильности

PLAN




ARCHITECT




DEPLOY




OPERATE




OPTIMIZE




  4
Nokia for Business

Cпрос на мобильные решения

         % компаний интересующихся мобильными решениями (Европа)


100%
                                                                                                                             Enterprise size
90%
                                                                                                                             (no of employees)
80%
                                                                                                                                Small (50-99)
70%
                                                                                                                                Mid (100-499)
60%                                                                                                                             Mid2 (500-999)
                                                                                                                               Large (>1000)
50%

40%

30%

20%

10%

                                                                                                                             Graph Source: IDC
    0%
                                                                                                         FA
                                                            cts                          BX
                           lls                  ils
          alk                                                               e                                        re
                                   S                                                                   ,F
                                                                         nc
                                 LB                                                                               atu
                         Ca                              nta
                                             ma                                       hP
        oT                                                                                          FA
                                                                      se
                                                                                  wit                           n
                                                       Co
                                            e
                       p
      ht                                                             e                           ,S          Sig
                                                                  Pr
                    rou                  te
  s                                                 r&
                                     ora                                      ion           RM
Pu                                                                                                        ig
                G
                                                                           rat
                                                  da
                                   rp                                                                  dD
                                                                                          C
                                              len
                                 Co                                     teg                          an
                                            Ca                         n
                                                                   vI                             on
                                                                                               ati
                                                                 De                        tic
                                                            bile                         en
                                                                                      uth
                                                         Mo                        A


5
Nokia for Business

    Эволюция мобильности :
                                                                 Трансформация
                                                                 End-to-end
                                                                 бизнес-
                                                                 процессов & re-
                                              Вертикальные       engineering
                                              приложения

                          Горизонтальные
                          приложения          • Доступ к корп.
                                                                 •Real-time в
                                                данным
                          • телефония                            бизнес-
                                              • Доступ к
                          • E-mail &PIM                          процессах+
                                                бизнес-
      Инфраструктура
                                                приложениям      интеграция с
                          • Mobile Intranet
      Технологии
                                                                 сервисами(Web,
                                                                 location,context)
      •Wired+security &
       wireless network




6
Возможности мобильного и ИТ-                                Nokia for Business



рынка
    Сеть               Телефония                 Данные


                                      6.8B€
                   Mobileware
                                      CAGR 28%



                                      4.6B€
                    Security
                                      CAGR 16%




                  Mobile network


                                      20.1B€
                 Enterprise devices
                                      CAGR 16%




    Устройства
                                               Настольные
     (PC/PDA)
                                                телефоны




7
Комплексный подход Nokia                       Nokia for Business




                            E-series for Business




                                   Mobility Software
Канал и партнеры




                                   Бизнес-Телефония
    Сервисы и поддержка



                           Продукты безопасности


8
Nokia for Business
3 Новых бизнес- устройств
    Телефония                                   Email                      Бизнес-приложения
Target: Enterprise employees            Target: Busy Professionals                   Target: Busy Professionals
Small and stylish smart phone           Intensive mobile email user                  Sr. Exec and business owners.
                                                                                     Mostly away from desk.
                                                                                     Relies on mobile devices




Nokia E65                          Nokia E61i                              Nokia E90 Communicator
•   Dedicated voice keys           •   Multiple wireless email clients     •   Full suite of voice, email and PIM
                                                                               applications
•   Long battery life              •   Quick Search for notes and emails
                                                                           •   Multi-radio connectivity including WLAN
•   PBX integration                •   23% thinner than Nokia E61
                                                                               802.11g/a and HSDPA
•   Contacts and calendar          •   2-Megapixel camera
                                                                           •   GPS
•   Choice of email applications   •   VoIP over Cellular and WLAN




9
Nokia for Business

Nokia Intellisync Mobile Suite
Построение мобильной платформы

Открытая платформа(модульная арх-
 ра):
                                                     S60 UIQ Palm WinMobile J2ME Brew
• Nokia Intellisync Wireless Email, Device
  Management, File Sync, Application Sync,
  Call Connect Client
                                                      Nokia Intellisync
                                                        Mobileware Platform
• Powerful, consistent user experience across all
  device platforms (100+ devices supported)

• Base / Pro-licensing: cost-effective deployment
  to entire organization

• Flexible deployment options: fully and partially
  hosted, behind-the-firewall

10
Бизнес- Телефония:                Nokia for Business


Oдин номер, Один голосовой ящик


       Nokia Intellisync Call
              Connect
     • One business number
     • One voice mail
     • PBX services on mobiles
     • Interoperable with email
       client (future)




11
Nokia for Business

Бизнес-приложения

 Increasing ROI, Productivity,
 Agility, Competitiveness, and
            Creativity

                                                                                 Совместная
                                                                Телефония
                                                                                 работа
                                                                Cost-effective
                                      Приложения                telecoms         • Team-working
                                                                                 • Increased
                                          Instant interaction
                       Email/PIM                                                   accessibility of
                                          with business
                                                                                   subject matter
                                          systems
                         Increased                                                 experts
                         responsiveness                                          • Real-time
           Голос                                                                   information
            Personal contact                                                     • Faster work rates




1212
Nokia for Business

Продукты безопасности


• Firewall-продукты
     – Новые продукты на платформах и в
       операционных системах;
     – Альянс с Check Point продуктами;

• Расширение рынка UTM and IDP
• Решения «endpoint secure connections» и
  «application security»



13
Почему Nokia ?                                Nokia for Business




       • Комплексный подход для разных
         рынков:
          – Для потребительского рынка
          – Для корпоративного рынка
          – Поддерживает все известные
            мульти-платформы и приложения
          – Создает канал системных
            интеграторов (дисти и реселлеры
            ПО)
          – Обучение и сертификация
            продуктов(софт, оборудование)




14
Nokia for Business

Тех.поддержка и сервисы Nokia

• Поддержка: With a strong global presence,
  Nokia offers a highly experienced and          Consulting                    Support
                                                 Consulting                    Support
  proven support team that focuses on
  results and adapts to our customers
  changing needs.

• Обучение: Nokia training and certification
  focuses on building technical knowledge                                     Training
                                                                               Training
  through classroom training, e-learning ,        Delivery                         &
                                                  Delivery                          &
                                                                             Certification
  online resources and virtual classrooms.                                   Certification
                                                             Mobility Solutions
                                                     ‘Services and Support’ Life-Cycle
• Консалтинг: With Nokia, our customers
    can feel confident in the knowledge that
    they are being guided by a team of
    business professionals who will understand
    and anticipate their needs.
 15
Nokia for Business

4 успешных фактора мобильности бизнеса

                                          Calling
     Costs
                                          Life management
     Productivity        Employee
                         Behavior
                                          Business use
     Competitive edge

                                                    Device
              Business                    Device Sophistication
                                       Sophistication
               Needs


     Affordable                           Capacity
                          Maturing
                         Proposition
     Interoperable                        Capability
     Secure                               Acceptance

16
Nokia for Business

  Клиенты и пользователи:
                     End user                   Business owner                 IT manager
               “ФУНКЦИОНАЛЬНОСТЬ”            “Возврат инвестиций”       “Расходы, безопасность”
           •   Optimized to meet my needs   • Increase productivity     • Easy application
Устройст
                                                                          deployment
           •   Comfortable, simple to use   • No unnecessary features
ва
                                              or complexity             • Easy device management
           •   Beautiful design
                                                                        • Least cost routing
           •   Flexible connectivity
                                                                        • Minimize support calls


           • Allow easy access to apps      • Enable access to apps     • Easy access to
Мобильн
                                                                          applications
ое ПО                                       • Leverage existing
                                              investments               • Cost effective deployment
                                                                          and management


           • Protect my data                • Protect company IP        • End to end security
Продукты
           • Transparent                    • Minimize disruption       • Easy to deploy and
безопасн
                                                                          manage
ости
Nokia for Business

Реальные интеграторы в России


                   • БОРЛАС
                     КОНСАЛТИНГ ГРУПП
                   • СОФТЛАЙН
                   • ЮНИ




18
Nokia for Business

Реальный мир – реальные клиенты


                   • МинПромЭнерго РФ
                   • ММК
                   • СовКомФлот
                   • Нац Банк «Траст»
                   • ТД «Мир»
                   • Золото/добыча
                     «Полюс»
                   • Евросиб СПБ
                   • «ГлавСтрой
                     Менеджмент»

19
Connecting people !!!   Nokia for Business




20
Nokia for Business




СПАСИБО!

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Moblie Business

  • 1. Мобильность бизнеса Марина Сергеева Корпоративные решения Nokia Nokia for Business
  • 2. Nokia for Business Пейзаж Бизнес- мобильности 850 Млн моб. пользователей глобально в 2009* *ID C 650 Млн корп.почтовых email глобально Только ~20 Млн.почт.ящиков сегодня* *IDC Mobility solution adoption is well along through the adoption cycle Построение полноценной мобильной стратегии –это правильный выбор Мобильному управлению и безопасности не придают значение 2
  • 3. Бизнес становится мобильным: Nokia for Business факторы Социальный Технологический Бизнес Desire for Disruptive Push for convenience technologies gains in and work/life enabling business productivity balance mobility and efficiency (e.g., VoIP) Increasingly Increasing virtual Converged focus on workforce devices businesses Улучшает макроэкономику Business Mobility/ IT Spending 3
  • 4. Nokia for Business Приоритеты мобильности PLAN ARCHITECT DEPLOY OPERATE OPTIMIZE 4
  • 5. Nokia for Business Cпрос на мобильные решения % компаний интересующихся мобильными решениями (Европа) 100% Enterprise size 90% (no of employees) 80% Small (50-99) 70% Mid (100-499) 60% Mid2 (500-999) Large (>1000) 50% 40% 30% 20% 10% Graph Source: IDC 0% FA cts BX lls ils alk e re S ,F nc LB atu Ca nta ma hP oT FA se wit n Co e p ht e ,S Sig Pr rou te s r& ora ion RM Pu ig G rat da rp dD C len Co teg an Ca n vI on ati De tic bile en uth Mo A 5
  • 6. Nokia for Business Эволюция мобильности : Трансформация End-to-end бизнес- процессов & re- Вертикальные engineering приложения Горизонтальные приложения • Доступ к корп. •Real-time в данным • телефония бизнес- • Доступ к • E-mail &PIM процессах+ бизнес- Инфраструктура приложениям интеграция с • Mobile Intranet Технологии сервисами(Web, location,context) •Wired+security & wireless network 6
  • 7. Возможности мобильного и ИТ- Nokia for Business рынка Сеть Телефония Данные 6.8B€ Mobileware CAGR 28% 4.6B€ Security CAGR 16% Mobile network 20.1B€ Enterprise devices CAGR 16% Устройства Настольные (PC/PDA) телефоны 7
  • 8. Комплексный подход Nokia Nokia for Business E-series for Business Mobility Software Канал и партнеры Бизнес-Телефония Сервисы и поддержка Продукты безопасности 8
  • 9. Nokia for Business 3 Новых бизнес- устройств Телефония Email Бизнес-приложения Target: Enterprise employees Target: Busy Professionals Target: Busy Professionals Small and stylish smart phone Intensive mobile email user Sr. Exec and business owners. Mostly away from desk. Relies on mobile devices Nokia E65 Nokia E61i Nokia E90 Communicator • Dedicated voice keys • Multiple wireless email clients • Full suite of voice, email and PIM applications • Long battery life • Quick Search for notes and emails • Multi-radio connectivity including WLAN • PBX integration • 23% thinner than Nokia E61 802.11g/a and HSDPA • Contacts and calendar • 2-Megapixel camera • GPS • Choice of email applications • VoIP over Cellular and WLAN 9
  • 10. Nokia for Business Nokia Intellisync Mobile Suite Построение мобильной платформы Открытая платформа(модульная арх- ра): S60 UIQ Palm WinMobile J2ME Brew • Nokia Intellisync Wireless Email, Device Management, File Sync, Application Sync, Call Connect Client Nokia Intellisync Mobileware Platform • Powerful, consistent user experience across all device platforms (100+ devices supported) • Base / Pro-licensing: cost-effective deployment to entire organization • Flexible deployment options: fully and partially hosted, behind-the-firewall 10
  • 11. Бизнес- Телефония: Nokia for Business Oдин номер, Один голосовой ящик Nokia Intellisync Call Connect • One business number • One voice mail • PBX services on mobiles • Interoperable with email client (future) 11
  • 12. Nokia for Business Бизнес-приложения Increasing ROI, Productivity, Agility, Competitiveness, and Creativity Совместная Телефония работа Cost-effective Приложения telecoms • Team-working • Increased Instant interaction Email/PIM accessibility of with business subject matter systems Increased experts responsiveness • Real-time Голос information Personal contact • Faster work rates 1212
  • 13. Nokia for Business Продукты безопасности • Firewall-продукты – Новые продукты на платформах и в операционных системах; – Альянс с Check Point продуктами; • Расширение рынка UTM and IDP • Решения «endpoint secure connections» и «application security» 13
  • 14. Почему Nokia ? Nokia for Business • Комплексный подход для разных рынков: – Для потребительского рынка – Для корпоративного рынка – Поддерживает все известные мульти-платформы и приложения – Создает канал системных интеграторов (дисти и реселлеры ПО) – Обучение и сертификация продуктов(софт, оборудование) 14
  • 15. Nokia for Business Тех.поддержка и сервисы Nokia • Поддержка: With a strong global presence, Nokia offers a highly experienced and Consulting Support Consulting Support proven support team that focuses on results and adapts to our customers changing needs. • Обучение: Nokia training and certification focuses on building technical knowledge Training Training through classroom training, e-learning , Delivery & Delivery & Certification online resources and virtual classrooms. Certification Mobility Solutions ‘Services and Support’ Life-Cycle • Консалтинг: With Nokia, our customers can feel confident in the knowledge that they are being guided by a team of business professionals who will understand and anticipate their needs. 15
  • 16. Nokia for Business 4 успешных фактора мобильности бизнеса Calling Costs Life management Productivity Employee Behavior Business use Competitive edge Device Business Device Sophistication Sophistication Needs Affordable Capacity Maturing Proposition Interoperable Capability Secure Acceptance 16
  • 17. Nokia for Business Клиенты и пользователи: End user Business owner IT manager “ФУНКЦИОНАЛЬНОСТЬ” “Возврат инвестиций” “Расходы, безопасность” • Optimized to meet my needs • Increase productivity • Easy application Устройст deployment • Comfortable, simple to use • No unnecessary features ва or complexity • Easy device management • Beautiful design • Least cost routing • Flexible connectivity • Minimize support calls • Allow easy access to apps • Enable access to apps • Easy access to Мобильн applications ое ПО • Leverage existing investments • Cost effective deployment and management • Protect my data • Protect company IP • End to end security Продукты • Transparent • Minimize disruption • Easy to deploy and безопасн manage ости
  • 18. Nokia for Business Реальные интеграторы в России • БОРЛАС КОНСАЛТИНГ ГРУПП • СОФТЛАЙН • ЮНИ 18
  • 19. Nokia for Business Реальный мир – реальные клиенты • МинПромЭнерго РФ • ММК • СовКомФлот • Нац Банк «Траст» • ТД «Мир» • Золото/добыча «Полюс» • Евросиб СПБ • «ГлавСтрой Менеджмент» 19
  • 20. Connecting people !!! Nokia for Business 20