This document summarizes information provided by Cool Creative Concepts, a UK branding and marketing firm, about their business and international expansion efforts. Some key points:
- Cool Creative Concepts works with customers to redefine their brands, build brand equity, and create integrated digital marketing campaigns.
- They have expanded internationally by partnering with firms in other countries, such as a joint venture in the US and projects in Russia and Colombia.
- UK Trade & Investment (UKTI) has provided support through services like market research, mentoring, and a marketing scholarship program that helped Cool Creative reposition their offering for the US market.
- Cool Creative advocates an "adaptive channel marketing" approach of sharing resources
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Meeting the Challenges of the Empowered Consumers. Creating Successful First ...SCG International
Meeting the challenges of the empowered consumer.
Creating successful first choice destination brands.
Expert presentation illustrates the most problematic issues of the field and their practical solutions.
Clive Woodger at I Summit for Shopping and Entertainment Centers Owners and Managers: in a search of breakthrough idea, Ukrainian Real Estate Club.
Kyiv, May 2015.
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Check our websites for more projects:
www.scg.international
www.idnt.ua
Every aspect on how to build relationship at the level of international business and market development.
Practical case-analysis and examples are used to explain the process on how, when, where and with what you can build global business relationships while having a preventive understanding of solutions and resources needed and used to reach such goal with distant and different cultural and personality preferences.
The Author: Dr. Said El Mansour Cherkaoui is an Advisor in International Business, international marketing and the related fields of operation management and development. He can be reached at saidcherkaoui24@gmail.com
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Neste natal deixe a tradição sentar-se à mesa de quem mais preza.
Escolha connosco o seu cabaz de Natal e ofereça o melhor que a gastronomia transmontana tem para dar.
The 2017 Investment Policy of Kazakhstan is well structured to attract foreign investors and multinational corporations seeking to contribute to balanced economic and GDP growth for Kazakhstan.
Achieving a Successful Identity Management and Governance Deployment The Flor...CA Technologies
Florida Blue recently undertook a large-scale identity management deployment in order to help improve their business agility and increase efficiencies. In doing so, they faced a number of common challenges. This session will cover these critical considerations and the methodology Florida Blue followed to approach their project and the strategies and tactics that they chose to adopt. Most importantly, it will show the benefits to the business that they have achieved, and the lessons that were learned during this complex process.
For more information, please visit http://cainc.to/Nv2VOe
Every aspect on how to build relationship at the level of international business and market development.
Practical case-analysis and examples are used to explain the process on how, when, where and with what you can build global business relationships while having a preventive understanding of solutions and resources needed and used to reach such goal with distant and different cultural and personality preferences.
The Author: Dr. Said El Mansour Cherkaoui is an Advisor in International Business, international marketing and the related fields of operation management and development. He can be reached at saidcherkaoui24@gmail.com
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
Clive Woodger & Anna Poberezhna spoke @ workshop "Shopping Centre Challenges in Crisis Times – Factors for Success"
Kyiv, June 2015.
Organised by Ukrainian Building Community, SCG International and DTZ Ukraine.
Neste natal deixe a tradição sentar-se à mesa de quem mais preza.
Escolha connosco o seu cabaz de Natal e ofereça o melhor que a gastronomia transmontana tem para dar.
The 2017 Investment Policy of Kazakhstan is well structured to attract foreign investors and multinational corporations seeking to contribute to balanced economic and GDP growth for Kazakhstan.
Achieving a Successful Identity Management and Governance Deployment The Flor...CA Technologies
Florida Blue recently undertook a large-scale identity management deployment in order to help improve their business agility and increase efficiencies. In doing so, they faced a number of common challenges. This session will cover these critical considerations and the methodology Florida Blue followed to approach their project and the strategies and tactics that they chose to adopt. Most importantly, it will show the benefits to the business that they have achieved, and the lessons that were learned during this complex process.
For more information, please visit http://cainc.to/Nv2VOe
Apuntes del Curso Psicología Penitenciaria del Máster Oficial de Psicología Jurídica y Forense (curso 2015-2016). Profesores Ana Isabel Sánchez y Sergio Ruiz Arias. Facultad de Psicología, Granada (España)
WE BELIEVE THAT TODAY EVERY BRAND IS FIGHTING TO GET INTO CUSTOMERS' HEARTS, MINDS AND HANDS
WE EXIST TO HELP YOU WIN THE FIGHT
We are Forest Creative. We are the agency for the digital revolution.
When we say full-service, that’s exactly what we mean.
At Forest Creative we have the skills and capabilities in-house to deliver on almost any communications project. From strategy, through to production and delivery, we aim to provide experiences of value, building and maintaining a conversation between people and brands.
This is why we’ve mastered a beautiful composition between Image enhancements to Storytelling. It's not about simply interrupting people. It's about engaging them in the places they're actually paying attention and delivering a compelling message that creates an impact.
That’s why we specialise ‘MARKETING IN THE AGE OF DISTRACTION’
Be it
Brand Development
Corporate Identity Kits
360 Degree Marketing Strategy
Mobile & Web
Social Media Marketing
Interactive Space Design
Retail Store Space Design
Exhibition Space
Visual Merchandising
Corporate Office Theme Design and Events
Email & Content Marketing
Lead Generation
Photography
Explainer Videos
Corporate/Ad films.
On another note, We also specialise in image enhancement, creating value to the photographs/images used for web, advertisements, social media postings and image stocks.
We create amazing results for our (growing) list of pioneering clients. We’re not just an agency, we're a trusted partner.
Get to know us, you won’t be disappointed!
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
Steve Currie of Communitech - ScaleUp CT keynote 2017Courtney King
Keynote presentation from Communitech's own Steve Currie. Covering how Communitech is changing Waterloo-Kitchener, what Connecticut can do to emulate it, and how ScaleUps can face- and conquer, their uniquer challenges.
GOLIN / DIGITAL & SOCIAL MEDIA EXCELLENCE / HONG KONGZaheer Nooruddin
Digital and Social Media Strategy Excellence at Golin Hong Kong - an integrated communications and marketing agency with a worldwide network. Contact: Zaheer Nooruddin, Head of Digital Innovation, Asia at znooruddin@golin.com
FOREST is an all creative agency that specialises in the
exotic art of brand storytelling. We cra insighul
creative work which result in compelling brand
experiences and wholesome value. We are an all hands
on deck advertising solutions provider with a panache for
creating outstanding creative work for any, and all,
media. We value ourselves as an immaculate provider of
creative solutions that connects with the target market.
Special shows require special positioning - how Clarion launched a million pound global portfolio of Mobile Money Transfer confexs
By: Håkan Gershagen, Commercial Director, MacBrooks, London, UK
replacing Kieron Osmotherly, Group Director of Production, Clarion Conferences, Clarion Events Ltd., London , UK
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Ed...Justin Kirby
What exactly is branded content marketing, and how can you use it in German-speaking countries to improve your business and engage better with customers?
Find out all about it in this first ever edition of the international Best of Branded Content Marketing (BOBCM) book series exclusively for, from and about the German, Austrian and Swiss region.
Spearheaded by BOBCM's local editor and partner, renowned branded entertainment consultant, strategist and journalist Sandra Freisinger-Heinl, this book presents the combined experience and wisdom of more than 45 local branded content experts.
Best of Branded Content Marketing 2015: Germany, Austria and Switzerland - Edited by Sandra Freisinger-Heinl
It explains vital aspects of branded content usage specific to the German-speaking market, including legal and research information. However, it's much more than a 'how-to' guide; it also provides insights into experts' daily work with brands, showcasing the best examples, including Deutsche Telekom Familie Heins, Media Markt Rabbit Race and Hasbro NERF Toy Blaster.
Equipped with all the information from this book, you too can use the power of branded content marketing to inspire your work.
HUB:BLE-1 Boosting Local Enterprise - Business AdviceSpace IDEAS Hub
HUB:BLE-1 Boosting Local Enterprise -
Session 2 - Business Advice
Including: Business loans without banks, export marketing research, supportive environments for business and satellite applications catapult
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
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This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Reaching the World
Samantha Gemmell
– Cool Creative Concepts
Kerry Bailey
– UK Trade and Investment
Estelle Colmeraurer
– Enterprise Europe Network
Jasmine Chambers
– China-Britain Business Council
Ben Snutch
– SynYang
3. Your Brand . Your Story . Your People
Sam Gemmell
Director
Cool Creative Concepts LTD
How to build a micro multi-national
“Opponents are thwarted with intelligent planning”
Sun Tzu
and a little help from UKTI – the SAS of business support
www.cool-creative.co.uk
4. Your Brand . Your Story . Your People
Redefining our brand values, building channel equity and
innovating our service offer
Tesseract or hypercube: A mathematical gateway to infinite possibility
www.cool-creative.co.uk
5. Your Brand . Your Story . Your People
Redefining our brand – brand is a symbol of value
Our Value Proposition
We create world-class brands and build brand equity and profitability for
our customers. We leverage brand stories and turn consumers into
brand storytellers by delivering integrated digital and social media
marketing campaigns with a measurable return on investment, reach
and influence.
www.cool-creative.co.uk
6. Your Brand . Your Story . Your People
Our value-based market offering – from this….
We are accomplished listeners and infectious storytellers.
It's not about ads... it's about reach.
It's not about marketing... it's about business transformation
www.cool-creative.co.uk
7. Your Brand . Your Story . Your People
… to this - transforming our customer’s brands
Avenger Assemble: Ironman uses his virtual technology (the net) to directly
experience the tesseract (brand) for the first time
www.cool-creative.co.uk
8. Your Brand . Your Story . Your People
Consumer covets branded services and products
Brand value recognition through relevance, reach and resonance
Loki desires tesseract (branded product) for global domination
www.cool-creative.co.uk
9. Your Brand . Your Story . Your People
Building Global Brand equity – The conversation prism
Brands become stories and
customers become storytellers
Capture attention
Steer online experiences
Spark conversations and word of mouth
Help customers address challenges and
create new opportunities
www.cool-creative.co.uk
10. Your Brand . Your Story . Your People
Building Global Brand equity – The Global Brand Sphere
Meet customers where they connect and
fold them into the narrative
Brands invest in the 5 media landscapes:
Paid: Digital advertising, banners, ad words, overlays
Owned: Created assets, custom content
Earned: Brand-related conversations & user generated
content
Promoted: in stream or social paid promotions
Shared: Open platforms or communities . Customers
co-create and collaborate with brands
www.cool-creative.co.uk
11. Your Brand . Your Story . Your People
Motivation to export
Constricting UK Market - Not buying into fiscal austerity measures
– be smart and lean not small and cheap!
Scale up not down - Need to create new COOL markets
More opportunities to exploit COOL international USP
Exciting new opportunities in emerging international markets
Sustainable route to success through innovative organic growth
BE PART OF A GLOBAL CONVERSATION
www.cool-creative.co.uk
12. Your Brand . Your Story . Your People
SMART OBJECTIVES: COOL WEALTH CREATION
•
Capitalization of the business through targeted “crowd sourcing” from
strategic partners (significant increase in balance sheet value and external investment in
Cool Creative with no debt financing required).
•
•
•
•
•
•
Build brand equity and monetize the ‘Cool Creative’ brand as a saleable
asset with significant balance sheet value.
Monetize soft value appropriations and reflect in balance sheet.
Increase top line revenue by broadening service offer beyond current
capabilities and capacities.
Increase ROI by decreasing cost-base and increasing revenue through
shared channel equity in new markets.
Redefine ROI of Human Resources as ROI of ‘active work units’ across
partner joint contracts and reflect human equity in balance sheet.
Sell company in five years.
www.cool-creative.co.uk
13. Your Brand . Your Story . Your People
Harnessing the Power of SME informal networks
Understanding the
inky world of SME
relationships,
strategic partnerships
and peer referrals
www.cool-creative.co.uk
14. Your Brand . Your Story . Your People
Harnessing the Power of SME informal networks
Bimini Bahamas
Wild Dolphin
Colombian shoreline
Sauna
Miami Beach Florida
Moscow Riviera
Astrophysicist
How are they all related?
www.cool-creative.co.uk
President Putin
15. Your Brand . Your Story . Your People
Harnessing the Power of SME informal networks – our story
“I met one of our current business partners in a sauna, who knew a
Russian business consultant who was looking for creative UK companies
and checked it out through my Aunt's lodger in Sheffield, who happened to
be a Russian astrophysicist married to Putin's speech writer...
I met one of our US partners over rum cocktails on a tiny island in the
Bahamas whilst swimming with wild dolphins...
We have put the two partners together for a joint market entry into
Colombia through the US , using revenue from our Russian contracts to
fund it.
We are cross-channel marketing in Colombia with our UK Ad and FE
Education partners to build our brand equity in two Colombian markets
simultaneously“
www.cool-creative.co.uk
16. Your Brand . Your Story . Your People
“The future of competition is collaboration”
We heighten customer satisfaction by augmenting our own
capabilities with those of more proficient partners, outside our own
distinct specialisms – access to 50-60% more contract opportunities
The Three Marketeers!
www.coolcreativeco.co.uk
17. Your Brand . Your Story . Your People
“The future of competition is collaboration”
‘e-Learning Business’ - Florida
Joint venture with US partner
Skills development digital products
‘Digital Media Marketing’ - Colombia
Joint venture with our UK partner
Tier 1 brand creation and building brand equity
‘Digital Media Marketing’ - Russia
Joint venture with our UK and Russian partners
Well capitalized high growth start up companies
‘Digital Education Resources’ Colombia & India
Joint venture with our UK Education partner
Blended vocational and language training
www.cool-creative.co.uk
18. Your Brand . Your Story . Your People
“The future of competition is collaboration” UKTI value-added
UKTI adds value to these relationships by helping SMEs to formalize and
monetize the trading opportunities... and it does this very successfully...
Becoming match-fit for Global Trade:
•
•
•
•
•
•
•
•
Finding channel partners in US and Colombia
Access to experts in cyber-security plus lots more…
OMIS – customized research into target markets
Countdown to market entry support
Marketing materials support – Grant funding
Mentoring – the priceless value of a good ITA
Business Transformation “Hot-housing”
Improved performance in home territories
www.cool-creative.co.uk
19. Your Brand . Your Story . Your People
UKTI Kellogg Marketing Scholarship
UKTI sponsored an ‘ Executive Marketing Masterclass’
in Chicago, at the top Marketing School in the world
Competitive application process
Changed our whole approach to marketing
www.cool-creative.co.uk
20. Your Brand . Your Story . Your People
UKTI Kellogg Marketing Scholarship
We set up a US JV LLC and opened an office in Delray Beach Florida
www.cool-creative.co.uk
21. Your Brand . Your Story . Your People
UKTI Kellogg Marketing Scholarship
Access to a top UKTI US Expert – helped re-position our US market offering
www.cool-creative.co.uk
22. Your Brand . Your Story . Your People
“Adaptive Channel Marketing – shared channel equity”
www.cool-creative.co.uk
23. Your Brand . Your Story . Your People
“Adaptive Channel Marketing – shared channel equity”
Our adaptive channels are webs of capabilities embedded in an extended
enterprise. By sharing our resources and capabilities in novel ways and new
situations, we can take advantage of profit-making opportunities that SMEs could
not exploit alone.
Service and marketing operations are shared and costs fall by 20-25%.
Expectation of 50-60% more in sales with greater margins and less risk by
offering a broader selection of products and services than we could on our own.
www.cool-creative.co.uk
24. Your Brand . Your Story . Your People
“Adaptive Channel Marketing – shared channel equity”
Leveraging the Global Brain - Innovatively using connectivity for
business transformation
Global Telecommunications at Thunderbirds HQ Tracey Island
(skype for marionettes)
www.cool-creative.co.uk
25. Your Brand . Your Story . Your People
Innovation starts with letting go!
UKTI Passport to Export Program
We rewrote our whole business
plan!
Innovation is a mind set, an open way of
looking at the world that encourages
deviation and rewards early failure
Measure of success is new value, not
new technology or products
www.cool-creative.co.uk
26. Your Brand . Your Story . Your People
UKTI Kellogg wisdom - Market test with a pilot
Think big, start small, scale fast
Rapid, dirty, cheap pilots are the key to
speed
Break down projects into manageable
chunks
No project at Cisco is more than 90 days old
Avoid “percentage people”
Dedicated personnel are the only ways to
get focus and speed in action
Make executives accountable for
progress
Regular review meetings
www.cool-creative.co.uk
27. Your Brand . Your Story . Your People
Universal Truths for Innovative International Trade
“Value in business markets is the worth in monetary terms of the
technical, economic, service and social benefits a customer
receives in exchange for the price it pays for a market offering”
• Measure risk by cost of failure, not probability of failure
• Aggregate sales revenue and reduce cost-base through shared
channel equity
• Augment capabilities with those of more proficient partners,
outside our own distinct specialisms
•
Know your markets and your place within them!
www.cool-creative.co.uk
28. Your Brand . Your Story . Your People
“Life in the Brand Sphere” – 6 micro-stories in less than 1 minute…
www.cool-creative.co.uk
29. Your Brand . Your Story . Your People
“Thank you for listening…“
Now what’s your story?...
www.cool-creative.co.uk
30. The UK Government’s ambitions
1.
Doubling UK exports to £1 trillion a
year by 2020;
2.
Getting more UK companies exporting
by 2020;
3.
Doubling the UK’s stock of FDI to £1.5
trillion by 2020.
31. Who is UK Trade & Investment?
£49.6Bn Sales
33,000 Customers
120,000 Jobs
BIS & FCO
9 English Regions
3 Devolved
Administrations
41. Enterprise Europe Network
• Support services primarily aimed at SMEs,
research and innovation organisations
• Offered through a network of 600
organisations working in regional consortia
• Over 50 countries involved
• Midlands consortium – CUE Ltd, BCCI,
DNCC
43. Overseas Partnering Support Services
- Business and technology partnering
- Participation in EU research funded
project
44. Business and Technology Partnering
Services
- Partner search profiling
- Brokerage events and missions
45. Profile BOFR20130723007
A French company specializing in
engineering medical systems for
physiotherapists, podiatrists and all medical
professionals is looking for distributors of
biofeedback rehabilitation products in
Germany, UK and Switzerland.
46. Profile 20100527036 BR
Croatian company, specialized in the
development of video games for PC and
other devices and consoles (iPhone, iPad,
Nintendo, Wii, etc.) is looking for trade
intermediaries and subcontracting
partnership ("work for hire" on various
gaming platforms).
47. Profile 12 GB 45P2 3OLD TO
A UK battery company has strived to bring
the latest battery technology into the space
industry and is looking to exploit this
technology in the space industry and other
sectors. The company seeks to license the
existing techonlogy and work in joint ventures
for new development.
48. Profile 12 IT 532W 3O9N TR
An Italian SME active in the field of
renewable energies is searching for a
company/industry that manufactures thin
glass stocked in coils to use for multiple
purposes related to SME’s activity in design
and manufacturing of plant for energy
production. A commercial agreement with
technical assistance is proposed.
49. Brokerage Events
- European Space Solutions 2013, Brokerage
Event 7 November 2013, Munich
- Medica 2013, Fair and Brokerage Event, 20-22
November 2013, Dusseldorf
- Milipol Paris 2013 , Fair and Brokerage Event
20-21 November 2013, Paris
51. Profile RDES20130910001
A Spanish Technology Centre needs
partners for a proposal to develop novel
simulation approaches for real-time modeling
of manufacturing processes based on liquid
composite molding for designing optimal
control strategies. ERANET (AirTN)
52. Seminars
Presentation of the latest developments in
Horizon 2020 and an overview of the
proposed Work Programme:
• Food, agriculture and forestry – Harper
Adams University, 5th November 2013
• Space – Harwell, 12th November 2013
• ICT- Aston University Conference Centre,
20th November 2013
55. Doing Business in China - How to Succeed
•
Market & trade overview
•
Live business opportunities
•
Selling to China
•
Industry clusters
•
Managing risks
•
Help & Support
slide 2
56. China in numbers
•
•
•
Grown around 10% a year for 32 years
2nd largest economy
122 US$ billionaires (2nd after the US)
•
China’s GDP
- 2002: 90% of the UK
- 2012: three times of the UK
- 2020: five times of the UK (estimated)
•
•
•
Glowing domestic market
Moving towards to a consumer-based society
Spurring green growth
slide 3
57. China & UK trade overview
•
UK goods exports to China
doubled since 2009
•
7th biggest goods export
market in 2012 (4th by
2018)
•
14th largest services export
market (up from 17th 2009)
•
3rd largest market for East
Midlands firms (up from 9th
2012)
slide 4
60. Live business opportunities
Retail
•e-Commerce company wants to work with UK online retailers in the
Chinese market 31/12/2013
•Supermarket distributor seeks mothers and infant products from the
UK 31/01/2014
Healthcare
•Partners sought for continuous care retirement community (CCRC)
project in Qingdao 30/11/2013
Sports & Leisure
•Equestrian club in Chengdu seeks UK expertise 01/04/2014
and many more…
slide 7
61. Selling in China: Opportunities in All Sectors
Must Have USP
slide 8
62. Selling in China: Market Exploration
Preparation
•Research
•Tailor offering to the market (“Chinese plus”)
•Have an IP plan
Engaging
•Visit the market – on your own or
with an organised market visit
•Build your network
•Support anything you set up
slide 9
63. Selling in China: Market Entry
Follow up
•Be proactive – no “hands off”
•Flexibility – eg “localisation”
•Do you need local content?
•Do you need a presence in the
market?
•Take advice (CBBC, UKTI,
professional services,
independents)
slide 10
64. Ways to enter the Chinese market
Exporting
•Direct selling/exporting
•Agent/distributor
•Franchising
•Licensing/technology transfer
Investment
•Non trading presence:
- Incubator
- Representative office
•Trading presence:
- Joint Venture/Partnership
- Wholly Foreign Owned Enterprise
slide 11
69. We are here to help
CBBC:
•Leading source of China business information, advice & consultancy
•Over 60 years history
•Works closely with UKTI and other partners
•Membership organisation: 1000+ companies of all sizes
UKTI:
•Government organisation to ensure UK businesses’ success in
international markets
•East Midlands team headquartered in Derby
•Overseas teams are part of the British diplomatic network in more than
100 countries worldwide including China
slide 16
70. UK support network in China
CBBC Offices
Shenyang
Beijing
Qingdao
Nanjing
Shanghai
Hangzhou
Xi’an
Wuhan
Chengdu
British Embassy
Beijing
British Consulates-General
Shanghai
Guangzhou
Chongqing
Changsha
Shenzhen
Guangzhou
Chongqing
Xi’an
Changsha
slide 17
71. What support is available?
•
Tailored advice & information
•
Identify opportunities and potential customers & partners for your
products and services
•
Practical and on-going in market support
•
Grants for eligible SMEs to internationalise
slide 18
72. Save the dates
‘China in Your Hands’ conference
Hilton Hotel Leicester, 14 November
Doing Business in China Clinic
•Lincoln, 2 May
•Nottingham, 26 June
•Northampton, 25 July
•Leicester, 23 October
•Derby, 5 December
*Market Visit to Shanghai, Nanjing, Ningbo, 7-11 April 2014*
marketvisits@uktiem.co.uk
slide 19
77. ABOUT SYNYANG
“A SAFE GATEWAY TO CHINA”
By managing risks and providing auditable processes
we offer our clients a robust entry point to the
Chinese Market via an established infrastructure and
trusted business partnerships.
78. GLOBAL TRADING CREDENTIALS
We have also delivered goods and services in to
over 40 different countries spanning several major
global markets
82. WHY?
ANSWER:
a) It’s fashionable to have a China Strategy!
b) China’s massive so we are bound to make millions!
c) Our product is selling like “hot cakes” in the UK so the
Chinese market is bound to respond in the same way!
d) Careful market research and due diligence suggests that
our product is applicable, appropriate and commercially
viable in the Chinese market and that demand is likely to
be sustainable
83. ENTERING A FOREIGN MARKET: WHY?
Unless you have answered “D” that question, you are
likely to have massively UNDERESTIMATED THE
COMPLEXITIES,
and unless you get incredibly lucky, your China journey is
likely to be short-lived.
84. ENTERING A FOREIGN MARKET: CHALLENGES
PHYSICAL
GEOGRAPHY
ON-THE-GROUND
CONTACTS
LANGUAGE
BARRIERS
LOCAL
LEGISLATION
TIME
DIFFERENCES
CUSTOMARY
ASPECTS
OF BUSINESS
85. “A CHINA STRATEGY”
China is made up of 34 Administrative Regions
Each with their own regulatory nuances and
legislation
The criteria can vary between provinces
A single strategy will not do for China as a
whole.
86. “A CHINA STRATEGY”
Standards and accreditations will be very
different to the UK
Goods licensed for sale in the EU are not
necessarily licensed for sale in China.
Do not assume the standards in China will be
lower!
87. “A CHINA STRATEGY”
Eastern taste’s may often be very different to
those in the West in certain markets.
The availability of technology means China’s
development may often leapfrog certain
stages.
Price points may be very different.
Success in the UK does necessarily equal
success in China.
88. WE’VE BEEN DOING BUSINESS IN CHINA FOR YEARS!
Many countries have experience of sourcing from China.
Selling to China is a whole different ball game.
Now they are the client – You need to be prepared to do
business on there terms.
The UK is not the only nation who recognises the
opportunity that China represents.
Be prepared to compete globally.
Be aware that some of your global competitors will
probably have been in the market for sometime.
89. TIPS: IF GOING IT ALONE
Spend time building and understanding your supply chain.
Invest in your own resources in China.
Utilise Government Sponsored Initiatives.
Professional Advice – Taxation / Law / Intellectual Property /
Compliance Testing
Do your research.
Do not under estimate the importance of relationships with
China Partners.
90. TIPS: IF PARTNERING WITH A CHINA SPECIALIST
Partner well: Choose a partner with resource in China
Agree where responsibilities start and finish
Agree on a testing / sign off procedure
Professional Advice – Taxation / Law / Intellectual Property /
Compliance Testing
Do your research
Do not under estimate the importance of relationships with
China Partners