This document discusses various types of marketing relationships and strategies for developing successful international business partnerships. It provides information on four eras of marketing, elements of a marketing strategy including target markets and the marketing mix, and different types of nontraditional marketing. The document also offers tips on initiating relationships, learning about potential partners, maintaining communication, and using tools like websites, conferences and trade shows for promotion overseas. Finally, it outlines different types of marketing relationships including direct and indirect partnerships.
This document summarizes information provided by Cool Creative Concepts, a UK branding and marketing firm, about their business and international expansion efforts. Some key points:
- Cool Creative Concepts works with customers to redefine their brands, build brand equity, and create integrated digital marketing campaigns.
- They have expanded internationally by partnering with firms in other countries, such as a joint venture in the US and projects in Russia and Colombia.
- UK Trade & Investment (UKTI) has provided support through services like market research, mentoring, and a marketing scholarship program that helped Cool Creative reposition their offering for the US market.
- Cool Creative advocates an "adaptive channel marketing" approach of sharing resources
There's a surprising reason why your brand story is all wrong. Is it too complex? Too simple? Or maybe you have your characters mixed up. Let's go back to the beginning; let's talk about why we tell stories. In this presentation, we'll discuss the common pattern found in every great story, how to develop a brand story for your business, and once you have your story, how do you implement it to create engaging content. Let's do this.
Fran Redmon teaches MARKETING to Kentucky artisans and craftspeople participating in the Kentucky Small Business Development Center program, Access To Market.
eCommerce Competitive and Comparative AnalysisMark Waldo
The document provides a comparative analysis and recommendations for David's Bridal to increase registration rates, online sales, and engagement with vendors. It analyzes David's Bridal's website compared to other sites in areas like online sales processes, registration features, and vendor relationships. Key recommendations include making online gown purchasing more clear, limiting non-relevant promotions, improving gown search options, and emphasizing the benefits of registration. The analysis aims to identify best practices and provide actionable recommendations to improve David's Bridal's online presence.
10 principles for successful international web presence | Susanne Dirks - eVo...Enterprise Ireland
1) The document discusses 10 principles for successful international web presence, including starting with an international strategy, preparing for different business environments and competitors abroad, tuning into local culture, being tech-savvy, providing locally relevant content, and speaking the local language.
2) It emphasizes that an international web presence requires more than just translation - it means fully adapting websites for different export markets.
3) Examples are provided of how companies like Aldi, Siemens, and KPMG tailor their online content and messaging to be culturally appropriate and appeal to local audiences in various countries.
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
How to use best practice b2b branding, communications Eoin O Siochru
The document discusses achieving "pitch perfect" branding and communications for B2B companies. It outlines a 5-phase process including researching the market, clarifying the company positioning, developing brand elements, producing marketing materials, and refining the strategy over time. Executing this process well requires talent across various disciplines to create simple yet compelling messaging and content that engages prospects and builds trust.
This document summarizes information provided by Cool Creative Concepts, a UK branding and marketing firm, about their business and international expansion efforts. Some key points:
- Cool Creative Concepts works with customers to redefine their brands, build brand equity, and create integrated digital marketing campaigns.
- They have expanded internationally by partnering with firms in other countries, such as a joint venture in the US and projects in Russia and Colombia.
- UK Trade & Investment (UKTI) has provided support through services like market research, mentoring, and a marketing scholarship program that helped Cool Creative reposition their offering for the US market.
- Cool Creative advocates an "adaptive channel marketing" approach of sharing resources
There's a surprising reason why your brand story is all wrong. Is it too complex? Too simple? Or maybe you have your characters mixed up. Let's go back to the beginning; let's talk about why we tell stories. In this presentation, we'll discuss the common pattern found in every great story, how to develop a brand story for your business, and once you have your story, how do you implement it to create engaging content. Let's do this.
Fran Redmon teaches MARKETING to Kentucky artisans and craftspeople participating in the Kentucky Small Business Development Center program, Access To Market.
eCommerce Competitive and Comparative AnalysisMark Waldo
The document provides a comparative analysis and recommendations for David's Bridal to increase registration rates, online sales, and engagement with vendors. It analyzes David's Bridal's website compared to other sites in areas like online sales processes, registration features, and vendor relationships. Key recommendations include making online gown purchasing more clear, limiting non-relevant promotions, improving gown search options, and emphasizing the benefits of registration. The analysis aims to identify best practices and provide actionable recommendations to improve David's Bridal's online presence.
10 principles for successful international web presence | Susanne Dirks - eVo...Enterprise Ireland
1) The document discusses 10 principles for successful international web presence, including starting with an international strategy, preparing for different business environments and competitors abroad, tuning into local culture, being tech-savvy, providing locally relevant content, and speaking the local language.
2) It emphasizes that an international web presence requires more than just translation - it means fully adapting websites for different export markets.
3) Examples are provided of how companies like Aldi, Siemens, and KPMG tailor their online content and messaging to be culturally appropriate and appeal to local audiences in various countries.
How awards can lead to credibility and new opportunities for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry (presented at Retail Asia Expo 2016, Hong Kong)
Abstract: The Institute’s International Store Design Competition receives hundreds of entries from around the globe each year, however only a select few walk away with the coveted First Place & Store of the Year Awards. The entries that rise to the top have common characteristics built around their collaboration with suppliers or other specialty consultants - from lighting to photography. This session highlights how winning entries of the 45th International Store Design Awards can lead to credibility and new opportunity for retailers, design agencies & their shareholders, where the value on winning recognition has become priceless in this highly competitive industry. Takeaways:
- how to exploit your creativity and be recognized for your efforts
- highlights of category winners and merits
- showcase 45th ‘Store of the Year’
- an example of disruptive thinking from the innovations awards
How to use best practice b2b branding, communications Eoin O Siochru
The document discusses achieving "pitch perfect" branding and communications for B2B companies. It outlines a 5-phase process including researching the market, clarifying the company positioning, developing brand elements, producing marketing materials, and refining the strategy over time. Executing this process well requires talent across various disciplines to create simple yet compelling messaging and content that engages prospects and builds trust.
Peter Geisheker is the CEO of The Geisheker Group, a marketing firm. He is recognized as an expert in marketing and his expertise has been published in various magazines and newspapers. The document provides information on how to write an effective marketing plan, including conducting market research, describing products and competition, establishing goals and strategies, and monitoring results. It also lists over 100 marketing strategies for successfully promoting a business, such as pay-per-click advertising, trade shows, brochures, and signage.
How to use digital media to reach international markets| Conor Lynch | Connec...Enterprise Ireland
This document provides information about online marketing strategies and tactics. It discusses key performance indicators for online advertising campaigns including impressions, clicks, leads, and sales. It also outlines different types of online advertising such as search engine marketing, display advertising, video ads, and social media marketing. Case studies and examples of campaigns on platforms like Google Ads, Twitter, and LinkedIn are presented.
Bath Marketing Consultancy is a marketing firm founded in 2009 and located in Somerset, England. It has a team of 5 marketing professionals with over 70 years of combined experience. The firm provides tailored marketing solutions and services for businesses, including strategic marketing, website design, social media, and more. It has experience working with over 120 clients in various industries. The firm and its work have received several awards and recognitions.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Tweak is an award-winning marketing agency founded in 2011 specializing in branding, content, digital campaigns, and emotionally intelligent marketing. They have over £1 million in annual turnover and a team of experienced marketing professionals. Some of Tweak's clients include Experian, SITA, Fedr8, and Trustmarque, for whom they have run successful integrated marketing campaigns generating leads. Tweak offers a unique "Virtual Brand-Marketing Ecosystem" allowing clients to have an experienced in-house marketing team. They provide services including branding, lead generation, content creation, social media, and more.
Putting digital marketing at the centre of your international business strategyEoin O Siochru
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products or localizing online campaigns in multi-lingual markets. The key takeaways are to have a clear goal for the website, research the target markets, sharpen the value proposition for those markets, invest in a digital
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to stakeholders, and persuade them to invest in the business.
3. Fast Branding accelerates growth by helping businesses lead in new market spaces, own a core difference, explain their value proposition stickily, and engage audiences through integrated communications.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to stakeholders, and persuade them to invest in the business.
3. Fast Branding accelerates growth by helping businesses lead in new market spaces, own a core difference, explain their value proposition stickily, and engage audiences through integrated communications.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) creating digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different stakeholders and sales cycles, and having resources to support ongoing digital efforts.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to partners and investors, and persuade stakeholders to invest.
3. The process develops a multi-layered brand with emotional appeal, a solid business case, and compelling vision for customers, partners, and investors.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to partners and investors, and persuade stakeholders to invest.
3. The process develops a multi-layered brand with emotional appeal, a solid business case, and compelling vision for customers, partners, and investors.
* Team 2:
Đinh Ngọc Gia Bảo
Võ Đình Đình
Bùi Ngọc Thanh Ngân
Bùi Thị Kim Oanh
Đặng Trang Đan Phương
------------------------------------
What is brand?
What is marketing?
What are the roles of marketing and brand in business? (At least 2 examples of specific brands)
What are the roles of marketing and brand in personal life? (Each student gives example)
---------------------------------------
> Homework for Week 1 <
Accelerating International Growth with Perectly Tuned CommunicationsEnterprise Ireland
The document outlines Maverick's approach to developing effective branding and communications strategies for ambitious B2B companies seeking international growth. It discusses preparing foundations like understanding audiences and objectives. It then covers developing a communications plan, rethinking brand identity and visual style, creating brand materials like compelling copy, images and videos. It also discusses building a customer-centric website and sales supports to nurture engaged prospects. The overall approach involves 9 stages from preparing the ground to ongoing evolution.
Two-hour guest lecture to B2B marketing students at Lancaster University Management School, gathering feedback from B2B professionals on the skills gap for marketing graduates.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
This document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic digital building blocks that should be considered before building a website: 1) defining business goals for digital, 2) understanding the sales and customer buying process, 3) defining the target market, 4) sharpening the value proposition, 5) doing digital research, 6) having a plan to promote the business online, and 7) ensuring business processes are aligned. It then provides examples of successful client strategies that followed these fundamentals.
Best practice website globalisation for sme'sEoin O Siochru
The document provides best practices for website globalization for small and medium enterprises. It discusses starting with an international strategy aligned to business objectives. It recommends internationalizing websites before localizing by using a consistent global design. It also advises preparing for the new internal and external environments of target markets by examining impacts on resources, competitors and cultural factors. The document stresses the importance of localization through translated content, cultural adaptation and using local technology preferences. It concludes by recommending search engine optimization techniques tailored for each export market website.
Gina Cullen is a creative and relationship-building professional with over 30 years of experience leading brand development and marketing initiatives. She has a proven track record of growing brands and businesses through strategic planning, creative execution, and relationship building. Her experience spans various industries including retail, hospitality, advertising, and direct sales.
Solar Business Prospect & Marketing Plan for Bangladesh.pdfKazi Mohiuddin
Bangladesh presents a promising market for solar energy businesses due to its favorable geographic location, growing energy demand, and government initiatives to promote renewable energy sources. Here is a brief overview of the solar business prospects and potential marketing strategies in Bangladesh:
The country receives abundant sunlight throughout the year, making it ideal for solar power generation. The government has set ambitious targets to increase the share of renewable energy, including solar, in the national energy mix by 2041. This policy support, coupled with rising electricity demand from industrial and residential sectors, creates significant opportunities for solar companies.
A well-crafted marketing plan could focus on highlighting the cost-effectiveness of solar power compared to traditional fossil fuel-based sources, especially for industrial and commercial consumers. Partnering with local organizations and leveraging their networks could help penetrate the market effectively. Offering financing solutions and demonstrating successful case studies can also aid in overcoming the perceived high upfront costs. Additionally, emphasizing the environmental benefits and Bangladesh's commitment to climate goals could resonate with export-oriented industries seeking to meet international sustainability standards.
Overall, Bangladesh's solar energy market holds immense potential for businesses that can navigate the regulatory landscape, forge strategic partnerships, and effectively communicate the economic and environmental advantages of solar power to potential customers across various sectors.
This document provides an agenda and details for a DMA Awards workshop on presenting creative, strategy, and results for award entries. The workshop will include presentations on best practices for presenting creative work, strategy, and results. It will also cover DMA award categories and tips for selecting categories to enter. The goal is to help attendees develop strong award entries and learn judging criteria.
Marcus James has over 8 years of experience in print and online sales, specializing in niche publications. His most recent role was as Senior Account Manager at Attitude Media Ltd, where he exceeded sales targets and secured major sponsorship deals. Prior to that he held sales roles at Clear Channel Outdoor and Carmine SIPP Trusts. He has a proven track record of developing new clients and accounts across various industries such as media, fashion, and finance. Marcus has strong relationship building, presentation, and account management skills.
Adapting Your Brand Strategy During COVID-19Andrea Martin
The document provides strategies for adapting a brand's storytelling during COVID-19. It recommends reviewing how consumer needs, emotions, and the competitive environment have changed and adapting strategic brand elements accordingly. Five key strategies are outlined: 1) address customer concerns to ease fears, 2) highlight how the brand can help with problems customers now face, 3) act in alignment with core values, 4) expand digital brand experiences through social media and online engagement, and 5) monitor changing consumer behaviors and new habits to engage customers. The document stresses the importance of ongoing reaction, adaptation, and remaining relevant through brand storytelling during unprecedented times.
Peter Geisheker is the CEO of The Geisheker Group, a marketing firm. He is recognized as an expert in marketing and his expertise has been published in various magazines and newspapers. The document provides information on how to write an effective marketing plan, including conducting market research, describing products and competition, establishing goals and strategies, and monitoring results. It also lists over 100 marketing strategies for successfully promoting a business, such as pay-per-click advertising, trade shows, brochures, and signage.
How to use digital media to reach international markets| Conor Lynch | Connec...Enterprise Ireland
This document provides information about online marketing strategies and tactics. It discusses key performance indicators for online advertising campaigns including impressions, clicks, leads, and sales. It also outlines different types of online advertising such as search engine marketing, display advertising, video ads, and social media marketing. Case studies and examples of campaigns on platforms like Google Ads, Twitter, and LinkedIn are presented.
Bath Marketing Consultancy is a marketing firm founded in 2009 and located in Somerset, England. It has a team of 5 marketing professionals with over 70 years of combined experience. The firm provides tailored marketing solutions and services for businesses, including strategic marketing, website design, social media, and more. It has experience working with over 120 clients in various industries. The firm and its work have received several awards and recognitions.
Hosted by the Retail Design Institute, this highly visual store tour presentation features video, photos, downloadable content and a tour map, providing inspiration and motivation to make the most of your visit to NYC. James Farnell (International President, RDI & Creative Director of Little) is joined on stage by three of our Industry’s leading professionals, offering the varied perspectives of a designer, retailer & solutions provider. The session features short case studies by Nick Stowe, CEO of Nixon Watches; Chris Dieringer, IT Leader at Microsoft Retail; and Jonathan Luster, Vice President, Market and Concept Development at Lowe's Companies, Inc. Attendees will gain from insights shared on what it takes to create the successful store experiences that contribute to New York’s exciting retail landscape.
Tweak is an award-winning marketing agency founded in 2011 specializing in branding, content, digital campaigns, and emotionally intelligent marketing. They have over £1 million in annual turnover and a team of experienced marketing professionals. Some of Tweak's clients include Experian, SITA, Fedr8, and Trustmarque, for whom they have run successful integrated marketing campaigns generating leads. Tweak offers a unique "Virtual Brand-Marketing Ecosystem" allowing clients to have an experienced in-house marketing team. They provide services including branding, lead generation, content creation, social media, and more.
Putting digital marketing at the centre of your international business strategyEoin O Siochru
This document discusses putting digital marketing at the center of an international business strategy. It outlines 6 strategic digital building blocks to consider before building a website: 1) how digital supports business goals, 2) defining the target market, 3) sharpening the value proposition, 4) doing digital research, 5) having a plan to promote the business online, and 6) ensuring business processes are aligned. It then provides examples of digital marketing success stories when these fundamentals are followed, such as using videos to communicate technical products or localizing online campaigns in multi-lingual markets. The key takeaways are to have a clear goal for the website, research the target markets, sharpen the value proposition for those markets, invest in a digital
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to stakeholders, and persuade them to invest in the business.
3. Fast Branding accelerates growth by helping businesses lead in new market spaces, own a core difference, explain their value proposition stickily, and engage audiences through integrated communications.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to stakeholders, and persuade them to invest in the business.
3. Fast Branding accelerates growth by helping businesses lead in new market spaces, own a core difference, explain their value proposition stickily, and engage audiences through integrated communications.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
Kevin Moran of IMS Marketing discusses putting digital marketing at the center of international business strategies. He outlines 7 strategic digital building blocks companies should consider before building a website: 1) defining digital goals, 2) understanding sales processes, 3) focusing target markets, 4) sharpening value propositions, 5) conducting digital research, 6) creating digital marketing plans, and 7) aligning business processes. Moran stresses the importance of clarity, customizing digital strategies for different stakeholders and sales cycles, and having resources to support ongoing digital efforts.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to partners and investors, and persuade stakeholders to invest.
3. The process develops a multi-layered brand with emotional appeal, a solid business case, and compelling vision for customers, partners, and investors.
1. Fast Branding is a strategic brand development process that delivers a practical toolkit including a name, logo, and marketing materials to drive sales and business value.
2. It shapes innovations to meet market needs, communicate vision and potential to partners and investors, and persuade stakeholders to invest.
3. The process develops a multi-layered brand with emotional appeal, a solid business case, and compelling vision for customers, partners, and investors.
* Team 2:
Đinh Ngọc Gia Bảo
Võ Đình Đình
Bùi Ngọc Thanh Ngân
Bùi Thị Kim Oanh
Đặng Trang Đan Phương
------------------------------------
What is brand?
What is marketing?
What are the roles of marketing and brand in business? (At least 2 examples of specific brands)
What are the roles of marketing and brand in personal life? (Each student gives example)
---------------------------------------
> Homework for Week 1 <
Accelerating International Growth with Perectly Tuned CommunicationsEnterprise Ireland
The document outlines Maverick's approach to developing effective branding and communications strategies for ambitious B2B companies seeking international growth. It discusses preparing foundations like understanding audiences and objectives. It then covers developing a communications plan, rethinking brand identity and visual style, creating brand materials like compelling copy, images and videos. It also discusses building a customer-centric website and sales supports to nurture engaged prospects. The overall approach involves 9 stages from preparing the ground to ongoing evolution.
Two-hour guest lecture to B2B marketing students at Lancaster University Management School, gathering feedback from B2B professionals on the skills gap for marketing graduates.
Putting Digital Marketing at the Centre of your International Business Strat...Enterprise Ireland
This document discusses the importance of putting digital marketing at the center of an international business strategy. It outlines 7 strategic digital building blocks that should be considered before building a website: 1) defining business goals for digital, 2) understanding the sales and customer buying process, 3) defining the target market, 4) sharpening the value proposition, 5) doing digital research, 6) having a plan to promote the business online, and 7) ensuring business processes are aligned. It then provides examples of successful client strategies that followed these fundamentals.
Best practice website globalisation for sme'sEoin O Siochru
The document provides best practices for website globalization for small and medium enterprises. It discusses starting with an international strategy aligned to business objectives. It recommends internationalizing websites before localizing by using a consistent global design. It also advises preparing for the new internal and external environments of target markets by examining impacts on resources, competitors and cultural factors. The document stresses the importance of localization through translated content, cultural adaptation and using local technology preferences. It concludes by recommending search engine optimization techniques tailored for each export market website.
Gina Cullen is a creative and relationship-building professional with over 30 years of experience leading brand development and marketing initiatives. She has a proven track record of growing brands and businesses through strategic planning, creative execution, and relationship building. Her experience spans various industries including retail, hospitality, advertising, and direct sales.
Solar Business Prospect & Marketing Plan for Bangladesh.pdfKazi Mohiuddin
Bangladesh presents a promising market for solar energy businesses due to its favorable geographic location, growing energy demand, and government initiatives to promote renewable energy sources. Here is a brief overview of the solar business prospects and potential marketing strategies in Bangladesh:
The country receives abundant sunlight throughout the year, making it ideal for solar power generation. The government has set ambitious targets to increase the share of renewable energy, including solar, in the national energy mix by 2041. This policy support, coupled with rising electricity demand from industrial and residential sectors, creates significant opportunities for solar companies.
A well-crafted marketing plan could focus on highlighting the cost-effectiveness of solar power compared to traditional fossil fuel-based sources, especially for industrial and commercial consumers. Partnering with local organizations and leveraging their networks could help penetrate the market effectively. Offering financing solutions and demonstrating successful case studies can also aid in overcoming the perceived high upfront costs. Additionally, emphasizing the environmental benefits and Bangladesh's commitment to climate goals could resonate with export-oriented industries seeking to meet international sustainability standards.
Overall, Bangladesh's solar energy market holds immense potential for businesses that can navigate the regulatory landscape, forge strategic partnerships, and effectively communicate the economic and environmental advantages of solar power to potential customers across various sectors.
This document provides an agenda and details for a DMA Awards workshop on presenting creative, strategy, and results for award entries. The workshop will include presentations on best practices for presenting creative work, strategy, and results. It will also cover DMA award categories and tips for selecting categories to enter. The goal is to help attendees develop strong award entries and learn judging criteria.
Marcus James has over 8 years of experience in print and online sales, specializing in niche publications. His most recent role was as Senior Account Manager at Attitude Media Ltd, where he exceeded sales targets and secured major sponsorship deals. Prior to that he held sales roles at Clear Channel Outdoor and Carmine SIPP Trusts. He has a proven track record of developing new clients and accounts across various industries such as media, fashion, and finance. Marcus has strong relationship building, presentation, and account management skills.
Adapting Your Brand Strategy During COVID-19Andrea Martin
The document provides strategies for adapting a brand's storytelling during COVID-19. It recommends reviewing how consumer needs, emotions, and the competitive environment have changed and adapting strategic brand elements accordingly. Five key strategies are outlined: 1) address customer concerns to ease fears, 2) highlight how the brand can help with problems customers now face, 3) act in alignment with core values, 4) expand digital brand experiences through social media and online engagement, and 5) monitor changing consumer behaviors and new habits to engage customers. The document stresses the importance of ongoing reaction, adaptation, and remaining relevant through brand storytelling during unprecedented times.
Do you have a marketing strategy in place to emerge from COVID-19 ahead of your competition? Strategic marketing begins with a clear understanding of who your customer and potential customers are and the attributes that drives purchase behavior. Marketers often create personas trying to bucket certain characteristics of audiences together. Sometimes this exercise is done based on their feelings, interviewing customers or looking at what others say within the industry vs. relying on empirical audience data that can be readily available.
Data-driven customer acquisition is critical to high performing marketing campaigns and necessary to truly impact revenue growth.
Once you can more fully understand your customer and what the job to be done is, creating a customer journey map with pathways to purchase and developing a winning marketing strategy becomes clearer and more precise. Continuing to use loyal customer data attributes and insights allows brands to run hyper-targeted digital advertising and guide future campaign success.
Branding and strategy is an important part of every business. By defining and then communicating the brand both internally and externally, will impact directly on the capacity of a business to achieve its objectives.
A brand involves four key elements:
Vision – where the organisation is going
Values – what the organisation stands for
Personality – what the organisation is like to deal with
Positioning – what differentiates the organisation
The vision and values are internal factors, whilst personality and positioning are external factors.
Other elements of a brand include:
Services
People
Mission
Features
Attributes
Benefits
Essence
This seminar will explore the elements of a brand and why defining and communicating your brand effectively is so important.
Webcast - Creative Best Practices for Mortgage MarketingHarland Clarke
Most marketers agree that the list and the offer are integral to a winning direct marketing campaign. But some underestimate the power of creative, and that’s a mistake. Hard-working creative ensures that your communications get noticed and read. Watch the full webcast here: http://harlandclarke.com/media/webcasts/2014/05/u309/10-Creative-Best-Practices-to-Kick-Up-the-Effectiveness-of-Your-Mortgage-Marketing
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
95% of manufacturers invest in digital marketing...
But your sales and marketing process doesn’t need to be complicated.
You need regular orders to survive and grow. That means your sales and marketing need to work together to generate and close leads.
However, things aren’t the same as they used to be. In the last 5 years you may have found:
Generating leads and opportunities more difficult
Difficulty targeting the right audience
Challenge in creating enough high-quality content
Measuring success and ROI almost impossible.
This workshop is for ambitious manufacturing businesses that want to build a predictable stream of high-quality opportunities.
If you’re frustrated with your sales and marketing results, need clarification on how to build a successful sales production line or are keen to improve out-of-date marketing habits, then this is the ideal workshop for you.
This workshop will address the issues and challenges you face in growing your manufacturing business. It includes:
- an insight into UK manufacturing trends
- an overview of marketing
- challenges that businesses just like yours are facing
- reasons why your current lead generation is no longer working
- a guide to the new model for building predictable lead generation
- how you should be investing your
- marketing budget for the next 12 months.
The document discusses Growthink, a business plan consulting firm. It provides an overview of Growthink's Business Plan Guide, which helps clients prepare business plans to raise capital. It also describes Growthink's two main offerings - their Ultimate Business Plan Template and Consulting services. The template allows clients to quickly create an expert business plan, while consulting provides a fully customized plan developed by Growthink's team of experienced consultants. Both options aim to help clients raise funds and grow successful businesses.
This document provides an overview of entrepreneurship and growing a startup business. It discusses identifying markets by examining potential customers and their needs. Successful entrepreneurs should research their skills and structure their business accordingly. The document then discusses growing a startup, noting that only 30% grow to full companies in Cameroon. It recommends asking if demand is growing and if you can meet customer demands while maintaining quality. It suggests diversifying products/services, winning government contracts, and expanding online as ways to grow. Networking is said to be the fastest way to success by meeting people who can help with fundraising and results.
Neon Marcomms presented their capabilities for tactical retail selling across independent retail and HORECA channels. They discussed staffing resources and best practices, as well as case studies from their previous experience in alcohol, soft drinks, and food promotion. Neon believes their channel expertise and execution skills could benefit JTI, and they are eager to work in the tobacco sector.
Spencer Goudy has over 10 years of experience in sales, customer service, and property management. He holds a Bachelor's degree in Business and Legal Studies from the University of Waterloo. Goudy has excellent communication, problem-solving, and multi-tasking skills developed through roles in automotive sales and property management. He is seeking a new opportunity where he can apply his experience providing excellent customer service and building long-term client relationships.
This document discusses various traction channels that can be used to grow a startup. It begins by explaining key startup stages from ideation to establishing. It then provides details on 20 different traction channels, including viral marketing, PR, search engine marketing, social ads, content marketing, and engineering as marketing. The document emphasizes measuring channel performance and learning through testing different options. It presents the Bullseye Framework for choosing channels - brainstorming all options, ranking them, prioritizing the top 3 highest potential channels to test initially, and then focusing on the most promising one found through testing.
Branding unexplored how to make it discoverablehrvault
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Similar to Building Global Business Relationships - Dr. Said El Mansour Cherkaoui; (20)
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5 Types of Nontraditional
Marketing
1. Person Marketing
– To cultivate attention, interest, & preference of
a target market toward a person
2. Place Marketing
– Attract visitors to a particular area
3. Cause Marketing
– Identification & marketing of a social issue,
cause, or idea to selected target markets
4. Event Marketing
– Marketing of sporting, cultural, & charitable activities
to selected target markets
Ex. Visa & Olympics
5. Organizational Marketing
– Seek to influence others to accept the goods of,
receive the services of, or contribute in some
way to an organization
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ELEMENTS OF A
MARKETING STRATEGY
1. The Target Market
2. The Marketing Mix Variables (4Ps)
Once target market is chosen, how these variables are mixed determines
the success of marketing.
A. Product
B. Pricing
C. Place (Distribution)
D. Promotion
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ELEMENTS OF A
MARKETING STRATEGY
3. THE MARKETING ENVIRONMENT
• The marketing environment is important because it provides a
framework for all marketing activity.
– 5 Forces
1. COMPETITION
2. POLITICAL-LEGAL
3. ECONOMIC
4. TECHNOLOGICAL
5. SOCIAL-CULTURAL
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Strategic Alliances & Marketing Costs
• Strategic Alliances
• Partnership that creates competitive advantages e.g. Delta
and Disney
• Marketing Costs
• Creating time, place and ownership utility costs
• Most estimate that marketing costs are 40-60% of all overall
product costs
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Making Contacts: Some
Important Programs
• U.S. Commercial Service
• International Partner Search (IPS)
• Gold Key Service
• State Sponsored International Trade Agencies
• Foreign Trade Promotion Agencies and
Embassies.
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Initiating / Nurturing the
Relationship
All successful relationships are built on understanding,
trust, confidence, mutual respect, and on achieving a
positive image / reputation. Business relationships are no
exception.
The need to nurture and develop such relationships
become more crucial when we are dealing with a foreign
entity that may differ from us in their business and social
practices, cultures, habits, etc.
Generally, successful firms are the ones that extend
themselves in building positive and lasting relationships
with partners and customers.
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Initiating / Nurturing the
Relationship
To achieve successful relationships, businesses must:
Initiate the appropriate contacts.
Learn to properly respond to inquiries.
Learn as much as possible about their potential foreign
customers/partners, especially their business practices.
Work assiduously on nurturing the relationship once it has been
established.
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Responding to Inquiries
• Many successful exporters first started their international business
by responding to an inquiry from a foreign firm.
• Do not judge the foreign firm by American standards of
presentation or from grammatical or typographical errors in their
correspondence.
• Establish reliability by responding promptly, completely, clearly
and courteously. Provide an adequate introduction to the firm, to
its products/services, and to its policy on exports (cost, terms,
delivery). Also provide reputable bank and other references.
• Send your response by airmail, with copies by fax and/or e-mail.
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Learning About Potential Clients
• Sources of information on Potential Partner
The commercial sections of foreign embassies and consulates have directories
of firms.
Credit reports on foreign companies are available from many private sector
sources as well as from the U.S. Foreign Commercial Service.
International bankers have access to vast amounts of information on foreign
firms and are usually willing to assist corporate customers.
Several publications in the library list and qualify international firms. They also
house many regional and country directories.
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Nurturing the Relationship
• Maintaining Contact
Once a relationship has been established it is important that it be nurtured and
maintained.
A foreign contact should be treated and served as well as a domestic contact.
Communication should be maintained by regular visits, mail or telephone contact.
• Credibility
Keep promises and win the trust of your customer.
The biggest complaint from foreign importers about U.S. suppliers is failure to
ship as promised.
A first order is particularly important because it shapes the image formed of the
firm as either dependable or undependable.
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Nurturing the Partnership
• Social Practices
Try your best not to disrespect or offend your foreign customer.
Be polite and courteous.
Be friendly, but avoid undue familiarity or slang.
• Correspondence
Be wary of very brief letters. Some overseas firms view the usual brief U.S. business
letter as lacking in courtesy.
Personally sign all letters.
Form letters should be avoided as far as possible.
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Developing Your Image Using Promotional Tools
• Proper promotion of one’s company and
products/services is absolutely important to
initiating/developing meaningful and lasting
business relationships and to gaining a
market.
• It’s difficult to succeed if potential business
partners and customers don’t have some
positive image about who you are or what you
represent. Promotion can give you both the
needed visibility and impact, even with a
limited budget.
• There are several avenues available for
meeting this requirement. Among the most
effective are the Worldwide Web, Satellite
conferences, and Targeted Overseas
Promotion.
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Using Promotional Tools –
Worldwide Web
• The Global image you have created for your company and products is major key to
building solid and lasting business relationships.
• This image can be crafted globally by advertising on the Internet, where you can
potentially be seen by almost anyone in the world.
• You can design your company website as a virtual company/product catalog, with
text, images, price sheets, order forms, etc., and program it to respond with follow-up
letters or invoices.
• You should link your company to as many reputable search engines and trade sites as
possible.
• Web-page set-up costs are fairly low.
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Using Promotional Tools –
Satellite Conferences
In a rapidly changing technological environment, satellite-delivered conferences allow
companies to access and share live information about their company and
products/services with foreign companies and agents.
Companies can also be served by discussions/negotiations based around live video
conferences. These services are offered by the U.S. Commercial Service and many
other state sponsored agencies.
Live conferences can motivate businesses by helping initiate and build relationships, as
well as identifying business opportunities, all at a reasonable cost.
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Using Promotional Tools –
Targeted Overseas Promotion
• Overseas Trade Shows
Nothing beats show and high quality impact
You gain immediate access to hundreds or thousands of potential prospects at once.
• Overseas Trade Missions
Traveling with a group can lend impact to your visit, since an “official delegation” has more
prestige.
You are usually assured red carpet treatment and personalized matchmaking assistance.
• Personal Overseas Business Trips
Face to face promotion can be persuasive.
To facilitate your time schedule, individual trips can be organized for you to meet with
specific companies, groups, and organizations.
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Types of Relationships
• 2 Main types of relationships
– Direct
Your client is selling and has some physical presence
in the market.
– Indirect
The client’s presence in the market is based on
another entity or person.
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Teams or Teaming
• Means forming a mutually
beneficial relationship to achieve
a desired end. Teaming can
encompass several different forms
of other types of relationships
including manufacturer-supplier,
contractor-sub-contractor or
manufacturer-vendor.
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Partners
• Distributors should be thought as long-
term partners. It’s where the the U.S
firm appoints an independent party in a
foreign country who purchases its
products and resells them to users or
other parties.
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Partners
• Marketing Representative: A
company appoints an independent party
to act as its marketing representative.
This representative can’t legally bind
the company it has to send contracts
and agreements back to U.S. for
execution and approval.
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Partners
• Agent: A parent or sponsoring company
appoints an independent party in foreign
country to act as its legal representative in
selling products or services; an agent can
negotiate on behalf of the parent company
and legally bind parent to agreements.