A Brief Overview of the Capabilities of TopRight Creative

1. ®
creative
We’re TopRight Creative, a multi-channel, multi-media marketing firm dedicated
to uncompromising strategy, creativity and technology that is squarely aligned with
your desire to land results.

2. Who We Are
meld
Modern Visual Markitechts
Our special blend of artists,
designers, technologists, writers,
and consultants meld unorthodox
left-brained creativity with right-
brained analytics to deliver solutions
that are, not only cool, but highly
impactful.
We leverage many perspectives to
find just the right angle.

3. Our Difference
Comprehensive thinking,
visual impact and a
dash of magic…
Our strong work ethic and studio culture
that embraces passion, humor,
cooperation and dedication to our
customers make our service top notch.
At the same time our cohesive and
intuitive approach facilitates speed,
creativity, and accuracy on every project.
Accurate fast flexible
Reliable
CREATIVE

4. How We Do It
Form Meets Function
Every project uses a combination of
these three main disciplines. The key is
proper balance. Our vast yet streamlined
Strategy
knowledge of marketing, art and technology
allows us to adapt focused and cost-effective
Creative
solutions that meet the particular needs of our
clients time and again.
Programming

5. Our Toolbox
Creative
drupal
CMS
strategy
WORDPRESS
Maintenance
Tech for Task
Technology is no longer the sole
domain of techies. To stay competitive
it is critical for this domain to fuse
business and communication to create
effective solutions.
TopRight Creative leverages open-
platform Content Management Systems
that you control, not the agency. Now,
updates and modifications are instant
and accurate – the cornerstone of
today’s market.

6. Our Toolbox STRATEGY
Checkmate to Checkbox
From Strategy to Tactics.
TopRight Strategic Marketing methodologies
have proven effective in the most competitive
business environments by combining creative
strategy and innovative analytic techniques to
yield actionable insights and dramatic business
results.
• Discovering new sources of profitable growth
• Improving marketing returns
• Building brands
• Transforming organizations
TopRight Creative & TopRight Strategic
Marketing meld together by:
• Leveraging extensive industry and
marketing / sales expertise
• Bringing a mix of creativity & rigorous, fact-
based problem solving
• Delivering insights, making
recommendations & providing
implementation support

7. Our Toolbox CREATIVE
Our Right Minds… …Form Right Results.
At TopRight Creative we are We help our clients achieve their
continually Creating, Optimizing, and vision and move their business to the
Innovating new ways to drive “TopRight Quadrant” of performance
effective visual communication in their industry
Discovery Creation Execution
We begin with an analysis Our deliverables address We work with you to create
of your audience, and your usability and design issues a holistic approach to
strategic business and by providing visuals that implement your visual and
marketing goals. We think help you communicate strategic communication
with you, understand your more effectively. solutions into your
concepts and bring them overarching marketing
to life. strategy.

8. Our Toolbox CMS PROGRAMMING
Websites for Companies Large & Small
Businesses today are quickly recognizing the power of content
management systems and website platforms that allow you to interact
with your customers. The days of flash movie websites are on the way
out. Today, your clients demand that you engage them in dialogue,
provide interaction with compelling content, and give them an easy
way of understanding what you do and how you do it.
This might seem difficult or expensive, but it is not.
Content Management Systems provide:
• Fresh dynamic content
• Collaboration
• Speed to market
• Security
• Stability
grab the wheel - you
are in control!

9. Our Toolbox CMS PROGRAMMING
DRUPAL
iRobot Revolutionaries
Drupal is an award winning Content Management System, having acquired an InfoWorld
Bossie Award (making it one of the most popular enterprise open source projects
available). Drupal allows clients to easily publish, manage and organize a wide variety of
content on a website. TopRight Creative harnesses the power of Drupal to produce well-
balanced and distinctive communication platforms including:
• Corporate web sites
• Community web portals
• Aficionado sites
• Personal web sites or blogs
• Discussion sites
• E-commerce applications
• Social Networking sites
Some of the distinguished benefits of Drupal include:
• No proprietary licensing fees
• SEO friendly
• Scalable
• Safe and secure
• Browser-based administration
• High quality and stable code
• Customizable

10. Our Toolbox CMS PROGRAMMING
WORDPRESS
iRobot Revolutionaries
WordPress is an open source Content Management System often used as a blog
publishing application powered by PHP and MySQL. It has many features including a
plug-in architecture and an easy to use management system. Used by over 2% of the
10,000 biggest websites, WordPress is the most popular blog software in use today.
WordPress also features:
• Integrated link management
• A search engine-friendly, clean permalink structure
• The ability to assign nested, multiple categories to articles
• Support for tagging of posts and articles
in 2009 WordPress won the best Open Source CMS Award

11. Our Toolbox CMS PROGRAMMING
MAINTENANCE
Droid on Call
Your site is live… now what?
Now you need a way to keep your site updated with fresh, dynamic content. By regularly
updating your site, you’ll improve your search engine rankings, increase the number of
visitors, and strengthen your brand’s online presence.
TopRight Creative offers website maintenance to augment your in-house content
management efforts - ensuring your site stays current with the ever changing demands of
the Internet.
A one-stop, cost-effective
solution for:
• Hosting
• Monitoring
• Updates
• Upgrades
• 1st and 2nd tier back ups
• SEM and SMM programs
• On call support

12. Portfolio
Great things are done by
a series of small things
coming together.
-Vincent Van Gogh
TopRight Creative bolsters results
by assessing carefully how much
strategy, creative and programming
is needed before we start. Some
projects may need six programming
squares and three of creative while
others only require strategy squares.
Our proprietary square system assures
an efficient use of resources and
promotes an integrated approach that
delivers “ownable” results.

13. Portfolio
Web & Online Mktg
Presentations
Collateral
Identity
Illustration
for more samples
www.toprightcreative.com

14. Clients
TopRight Creative has delivered impact for some of the world’s most recognized and
accomplished brands. TopRight Creative offers a breadth and depth of industry expertise
spanning consumer packaged goods, food service and hospitality, healthcare, financial
services & technology.

15. Contact
Drop us a line
Denise Cowden
3350 Riverwood Parkway w. 678.384.6700
Suite 2050 f. 678.384.6711
Atlanta, GA 30339 www.toprightcreative.com