Pubs have been successful at boosting their breakfast business, with visits growing 128% from 2008 to 2014. To stay ahead, venues need to focus on ambiance, pop-up cafes or restaurants, catering to special interest groups, and utilizing technology like contactless payment and codes for WiFi access. Across Europe, coffee shops and bakery cafes are popular places for quick meals and snacks due to busier lifestyles and mobility, and interior design and atmosphere are important factors. The key is for venues to keep innovating to stay ahead of the competition.