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2012 06-14 learn tolisten-webinar slides
- 1. STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED 29-minute Afternoon Break Webinar Series Learn To Listen To Your Marketplace and Increase Your Sales Why You Need a Social Media Marketing System June 14, 2012
- 2. STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED Q&A will follow the presentation Enter your questions in the Question window and press Send An on-demand replay link will be sent To all registrants within 48 hours Moderator: Phil Clark Business Development Manager, Axis Global Partners
- 3. • Who are Axis Global Partners – Nearly 15 years of experience providing strategic solutions – Business management solutions and software – Small and medium-sized market – Core expertise • Customer Relationship Management • Enterprise Resource Planning – Sage 300 (formerly known as Accpac) • Business Intelligence • Sage Business Partner
- 4. STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED Presenter: Dan Kraus, President, Founder Leading Results, Inc. @LeadingResults dkraus@leadingresults.com
- 5. Who is this Dan Kraus guy? • 25 year sales & marketing veteran • UMASS Amherst, Marketing • Founded 3 companies Outsourced VP Marketing 12 companies Marketing coach/consultant 32 companies Run marketing mentoring for over 100 small businesses associated with a major software publisher
- 6. Leading Results Overview • Marketing services firm – coaching and consulting 1:1 Coaching, Group Coaching Fractional VP of Marketing Social Media Coaching and Learning Referral Marketing Coaching and Classes • Authorized Duct Tape Marketing coaches • Offices in Boston, Charlotte and Philadelphia • Clients throughout North America • We help our clients stop wasting money on marketing that does not create results
- 7. • Don't talk about the products you sell; talk about the problems you solve. • Then talk about the remarkably different way that I will experience working with you as you solve those problems. • Be sure you tell me what I get; NOT what you do. Because I don't have time to figure out if what I need is what you do.
- 9. Marketing has fundamentally changed! From:Outbound (Prospecting, Hunting, Interrupting) To: Inbound (Attracting, Educating, “Getting Found”) Print Ads Blogs, e-books, white papers Radio Ads Podcasts Television Ads Videos Tradeshows Webinars Cold Calling Search Engine Optimization E-mail Blasts RSS, Feeds
- 10. There are new tools and you have to use them
- 11. - Gen. Eric Shinseki
- 13. Marketing is… Getting someone, who has a need, to know, like and trust you…. So that they will try, buy, repeat purchase and refer you and your organization.
- 14. Who is ideal? • Profitable • Values you • Refers Ideal Customer Within This Context, then Define • Demographics • Psychographics • Geographics • Behavior
- 15. Social Media
- 16. Social Media/Social Marketing • Wikipedia: Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself. • Leading Results: Social Media Marketing is about helping someone get to know, like and trust you through their own initiatives as they look for a solution to a problem they have.
- 17. Digital interactivity is now at the center of marketing Website or Blog LinkedIn YouTube Facebook Flickr Digg Stumble Upon Twitter Online PR Friend Feed
- 19. Listen - Find Leads
- 20. Listen and Enhance Credibility
- 21. Keep up on your competitors
- 23. Where to Start? Pick Your Tools
- 25. Listen
- 26. Customer experience Brand mentions Competition Accuracy Media stalking Content A listening station
- 27. 5 Great Listening Tools Delivered To You Recent Comments
- 33. Twitter Is Great for Listening Figure out who to follow: • Twellow.com • Mr tweet • Just Tweet It • Tweepsearch.com • search.twitter
- 34. Create a routine • Daily • Weekly •Monthly • Quarterly
- 35. Dashboards help you organize
- 36. Dan Kraus President Leading Results, Inc Email: dkraus@leadingresults.com Phone: 978-562-4161 Twitter: @LeadingResults Web: www.leadingresults.com facebook.com/leadingresults
- 38. STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED Thank you for your time today… • How to contact us: • www.axisgp.com • 847-310-9200 • phil.clark@axisgp.com • www.leadingresults.com • 888-717-1715 • info@leadingresults.com
- 39. STRATEGIES & SOLUTIONS TO HELP CLIENTS SUCCEED See you on June 28, 230p CDT Learn To Listen To Your Marketplace and Increase Your Sales Part 2: What information should I be tracking?
Editor's Notes
- 2:25p….Welcome everybody, to our afternoon break webinar seriesWe hope you have got your coffee or tea or favorite beverage, and we will be starting the webinar in a few moments…2:30pGood afternoon everybody and welcome to our webinar,Learn To Listen to your Marketplace and Increase Your SalesWe are pleased that you could join us, and we are excited to be able to introduce you a hot-topic for many companies right now, particularly small and medium-sized businesses who are just starting to explore the brave new world of social mediaThis is the first of three 29 minute sessions that are designed to give you an introduction social media and the ways you can use it with your CRM (customer relationship) system.NEXT SLIDE
- My name is Phil Clark, Business Development Manager for Axis Global Partners.And before we get going, here are a couple of administrative items you need to know for this webinarWe have muted all the phone lines during the presentation and we will be answering questions at the end of the content portion of the presentation.So, if you think of a question during the presentation, please go ahead and type it into the Question window of the control panel, and we’ll provide all your answers at the end.We will be recording this session, and will send you an archived link so you can reference it back, or perhaps forward it to other colleagues.So let’s get startedNEXT SLIDE
- Before I introduce our speaker, I’d just like to highlight who Axis Global Partners to those not familiar with us.Axis is a consulting firm, based in Hoffman Estates, IL., who specializes in the implementation and support of business management software solutions for small and midsized enterprises. We challenge the status quo and ask the question ‘why’, and love to work with clients who have AttitudeAn attitude to growth, an attitude to finding new revenue streams, increasing operational efficiency and decreasing costs. We are a Sage premium business partner, and our clients benefit from nearly 15 years of our knowledge and expertise inCRM, ERP, BI and analyticsNEXT SLIDE
- And now I am very excited to introduce our guest speaker for today, Dan Kraus who is president and founder of Leading Results, Inc. Dan has more than two decades of experience in sales, marketing, and go-to-market strategies, and it is this deep portfolio of experience that he now uses to help small businesses profitably grow.He is frequent and well regarded speaker at industry conferences and associations, including the Sage Software Summit, SugarCRMSugarCon and the SAP Partner Summit.Here at Axis we have been fortunate to hear Dan expound on why social media is something that businesses of all sizes should consider as a marketing tactic, and we wanted to share his insights through this webinar series.So without further ado, over to you DanNEXT SLIDE
- So just one more slide about me and my company. This is our mantra that we try to instill in our clients.
- We want to welcome you to The Referral Engine Program. Let's set the table, about why referrals happen, how companies receive them
- Sometimes “old” marketing is referred to as outbound marketing.Inbound marketing uses many the tools we think of when we think of social media marketing
- Social media gives us a new set of tools to begin and participate in these conversations. With people we may not otherwise meetIt also allows us to participate in conversations without having to physically be thereIt also gives us new tools to form and nurture relationships
- The general was replaced when he could not keep up with the pace of change
- Digital interactivity, the ability for people to interact to build deeper relationships, both online and offline, is really now at the center of marketing. In a seven step system, it used to be that we talked about the Internet or our web presence as one component of marketing. Today is has really moved to be the common thread that runs throughout all of our ways that we collaborate.That includes our prospects and customers. But it also includes our partners and our vendors and even our employees. And at some degree, that we really have to tap into all that digital activity to understandwhat's going on.
- Add 2-3 Stats for each:
- Need to add a graphic
- There is an ever-growing list of tools designed to make managing social media easy.The problem is, there are so many. If you try to select tools first, you will spend a ton of timeSo determine your plan first, which will tell you your needs, and then select your toolsSome broad categories of tools include
- Lots to choose from
- So where to start?Going back to our idea about Strategy before Tactics, we should begin our social media activities by listening.I think one of the most important, and often overlooked, things to remember about social media is that it gives us a great ability to listen to what is going on in the market place.
- Use these listening tools to hear what people are saying about: You, your company, your brand Your competition Products you sell Organizations you belong to People expressing frustrations or problems (I’ve had my house on the market for 8 months and …) Local events
- Twitter lets you listen based on keyword, dates, and even in your local area
- Who to follow is always a big question when starting to use twitter.In addition to interesting people you found via the twitter searches you set up as part of your listening station, here are some popular resources for finding people to follow
- Perhaps you check FB & Twitter once or twice a dayPost to your blog weeklyWrite a newsletter and\\or find new people to follow monthly
- Free Solutions Netvibes iGoogle Yahoo Pipes FriendFeedPaid solutions - Filtrbox
- I’d like to take a couple of questions…My contact info is up on the screen as well.
- Thank you very much Dan, and I hope that everyone has had one or two ‘a-ha’ moments!Before I move to the Q&A session, I would like to invite everyone to join us for our next afternoon break, in 2 weeks, same time, same place, when we will continue with part 2 of our webinar series. We’ll be building on todays session and finding out what information should you be tracking.NEXT SLIDE
- That seems to be all the questions for now,Thank you for your time and we’ll see you in two weeks