1. HealthandSafetyCaseStudy

2. 2
Inaddition,thereisafullyfundedjointtrainingcourseonofferfor
managersandrepresentativesfromanyorganisation,aimedat
helpingtoestablishasharedperspectivetowardshealthandsafety
management.
ThroughPremierPartnership,athirdpartytrainingprovider,
theHealthandSafetyExecutive(HSE)providedsubsidised
trainingonbasicknowledgeofhealthandsafety
managementand‘soft’peopleskills(negotiating,persuasion
etc.)toallowcourseattendeestoaffectchangeintheirown
workplaces.
TheHSEapproached3dMarketingGrouptodevise,implement
andrunaleadgenerationcampaigntogettherequired2400
attendeestobeconfirmedfortheseriesofseminarsonthis
topic.
TheHSEwantedtorunaseriesofseminarsentitled“Safeand
SoundatWork–Doyourbit”thiswasaworkerinvolvement
campaignwhichwouldrunforayearintotalandwasaimed
atbothworkersandemployeesinnon-unionisedSmalland
Mediumsizedenterprises(SME)withintheconstruction,
manufacturing,andtransport/storagesectors.
TheHealthandSafetyExecutive(HSE)hasamissiontoprevent
death,injuryandillhealthinGreatBritain’sworkplaces.Oneofthe
methodstheHSEusesistorunseveraleducationprogrammesto
helpbusinessesunderstandtherisks.
TheChallenge

3. 3
“3dMarketingGroupmadeasignificantcontributiontopromote
andraiseawarenessoftheworkerinvolvementcampaign.Theworkisa
keytenetofHSE’snewstrategyandtheprofessionalandpositiveend
toendpromotionofourcampaigntoawideaudiencehasenabledus
toextendourmessagestobusinessthatwewouldhavedifficulty
reachingwithoutyourexpertise”
PaulCookLeadPolicyAdvisorHSEWorkerInvolvementandInclusionTeam
Phase2ofthecampaignneededtoensurethattheHSE
had2,400newHSErepresentativesinnon-unionisedSME’s
withthenecessarytrainingandsupporttohelpthem
makearealdifference.
3dMarketingalsoprovidedanon-goingsupportfunctionthroughan
Infolineinadditiontothisouragentstookthebookingsandpayments
fortheircoursesviathewebsiteandphonecalls.
3dMarketingGroupdevisedaleadgenerationcampaignthatwould
runona12monthbasis.Theaimwastocontact25,000Healthand
Safetydecisionmakerswhowouldbeinterestedinthecourses.The
initialcampaignstartedwithatradepressadvertandadedicated
website.
TheSolution

4. 4
TheHSEwereextremelyhappy
withthecampaignandtheyhadto
putonmoreseminarsasthe
campaigngainedgreat
momentum.
3dMarketingGroupwasthe
outsourcedmarketingteamforthe
HSE,ensuringtheseminarswere
full,sendingoutmarketing
collateralandjoininginstruction
andgivingadviceoverthe
infoinformationline.
“Weappreciatetheamountoftimeandeffortthatyouhaveput
intothecampaignfortheHSEandPremierpartners.Thecampaignthat
3dMarketingGroupdidforuscontributedgreatlytothecampaignand
awarenessandtrainingrecruitmentoftheSafeandSoundatWork
Campaign.IwouldliketoextendourgratitudeandthatofPremier
Partnerfortheworkthatwasdone”
PaulCookLeadPolicyAdvisorHSEWorkerInvolvementandInclusionTeam
Inadditiontothebuildingthedatabaseandtheleadgeneration
campaign3dMarketingGroupwentthroughamultiplecallprocessto
ensurethatalloftheseminarswerefullyattendedanddropoutswere
replacedbyattendeesonthewaitinglist.
3dMarketingGrouphadateamof10peoplededicated
solidlytotheHSEcampaign.Thisincludedovera
quarterofamillionpeoplebeingcalledovera5month
period.Thisgeneratedandbuiltupabespokedatabase
fortheHSEof25,000HSEdecisionmakers.
TheResult

5. 5
IncreasedbrandawarenessforSafeandSoundatWork
Campaign
IncreasedattendanceonHSEtrainingcoursesandseminars
MarketinginitiativesforHSE
Result
•
•
•
3dMarketingGroupransuccessfulleadgenerationcampaign
withNLPtrainedadvisorstoprovidebespokedatabaseof
25,000HSEdecisionmakers
3dMarketingprovideddirectmarketingsupport,seminar
booking,Infoline,paymentsandrefinedanddevelopedthe
databaseforHSE
•
•
Solution
GenerateleadstoenableHSEtomaximiseattendanceon
HSE/PremierPartnertrainingcourses–
SafeandSoundatwork
Reach2,400HSEdecisionmakerswhowouldattendthe
courses
•
•
Challenge
Summary