What’s your story? What’s the story of you or your department? Who is the organisation you work for? What is the common purpose of your department and organisation? How can your health and safety initiative achieve the common purpose?
When messages don’t work Failure to Failure to recognise notice significance Failure to Believe they change can’t change behaviour Do not believe we can solve the problem
Your MESSAGE • Be clear about what the message is • What is the significance? • Specify what the behaviour change is • Give people the confidence to take ownership • Give people the belief that the problem can be solved
Be well prepared• Do your research• Link the message to your organisation’s operations• Set the standards you want to achieve• Highlight the benefits and risks• Align the message to strategic goals – Demonstrate intent!
Technical expertise• Don’t make assumptions• Get your facts right• Use well sourced information• Be proud of your membership of IOSH and use it• Be confident in your abilities• Know your limits
• Individual - The mind and body affect each other• Message - You are in charge of what you say and the results• Prepare – Research, research, research!• Audience – know who you are communicating to• Conviction – Be passionate• Technical backup – IOSH membership
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