Hilton Worldwide is one of the largest hospitality companies in the world, with over 3,800 hotels across 88 countries. It was founded in 1919 by Conrad Hilton and has grown to include 10 brands like Waldorf Astoria, Conrad, Hilton, DoubleTree, Embassy Suites, Homewood Suites, and Home2 Suites. Hilton follows a strategy of horizontal integration and operates hotels in various market segments from luxury to economy. It has experienced steady growth since its founding and continues expansion plans globally and in India.

1. Simanta Bora
Roll N0 23

2. INTRODUCTION
 Hilton Worldwide is one of the largest company in hospitality companies of the
world.
 Hilton Worldwide has 3,800 hotels with 630,000 rooms spread across 88 countries
in 6 continents stretching across 24 time zones.
 Hilton worldwide has a workforce of about 140,000.
 Hilton Worldwide has 10 different brands of hotels functioning under it.
 Current Owners
Joseph J. Sitt, President and CEO, Thor Equities LLC
Drew Williams, EVP, Hotel Group, Cornerstone Advisors
Julie Grimes, Managing Partner, P.H. Hotel Company
Ted Kahan President, Oasis West Realty LLC
Rick Smith, President and CEO, FelCor Lodging Trust Incorporated
Robert Kramer, Executive Managing Director Portfolio Management, USAA
Real Estate Company
Al Kite, Partner, Kite Realty

3.  It was founded by Conrad Hilton
in 1919. He was 32 years old when
he started his first hotel. Hilton
bought his first hotel, the Mobley
Hotel in 1919 in Cisco, Texas.
The hotel did such brisk business
that rooms changed hands as much
as three times a day.
 Conrad’s original intention had
been to buy a bank and had
already raised a share of the
amount agreed with the bank
manager himself with friends
chipping in the rest.
HISTORY

4.  The bank manager then upped his price, and
Conrad walked away from the deal. That night he
went to stay at Mobley and was quite impressed by
the idea that the room was sold for 8 hours shift 3
times a day due to the need for accommodation
during Texas oil boom.
 Deciding that selling a hotel room three times a
day seemed better than running a bank, Conrad
sought out the owner and asked to buy the hotel.
Wanting to get into the oil business himself, Mr.
Mobley accepted this offer, and Conrad used his
already raised capital of $35,000 (around $445,000 or
£238,000 today) to buy The Mobley.

5. After just one year of owning The Mobley, Conrad had made
his investment back and soon went on to expand his business.
Conrad did not set out to create the global chain of hotels that
exists today, but to expand his hotel chain in Texas, where he
saw the opportunity for better quality hotels.
 It was in 1923 that Conrad first developed the idea of the
Minimax hotels. After observing hotel facilities throughout
south-west USA and Texas in particular, he became convinced
that the hotel world needed a strictly first-class chain of hotels;
comfortable to the last degree and offering the public the
maximum amount of service and satisfaction for the
minimum cost.
 With this business concept firmly settled in his mind he
began in 1924 the building of the first hotel of the chain, the
Hilton hotel of Dallas. The Dallas Hilton was opened in
August of 1925, and was an immediate success. So much so
that soon after, Conrad began his search for another location
for a Hilton hotel.

6. Conrad’s success came about as a result of his vision and
innovation. It was reported that in the early days of building
his business he chose to buy hotels which had individual
reputations, and he claimed that ‘I buy tradition and make
the most of it’.
 The Great Depression hit the hotel industry, and Conrad’s
hotel chain, hard. Conrad had planned to open a new hotel
every year, however, shortly after announcing plans to build
a $1.75m ($22.5m or £12m today) hotel in El Paso, the stock
market crashed. He lost nearly everything: he was $500,000 in
debt and was forced to give up many of his properties.
Another setback occurred in the early years of the
Depression when Conrad’s dedication to the hotel business cost
him his marriage. Conrad and Mary Hilton divorced in 1934

7.  After defaulting on his loans, his hotels were foreclosed on by
the Moody family, owners of Galveston, Texas-based chain
Moody Hotels. An agreement was made, and Hilton
Hotels merged with Moody Hotels to form the National Hotel
Company.
Conrad was given the role of general portfolio manager and
one-third ownership of NHC, but the tumultuous relationship
with the Moodys resulted in the dissolution of the company in
1934. Conrad retained possession of three hotels from his
original portfolio, in addition to a small cash settlement
awarded in the dissolution.
Conrad was able to once again focus on the development and
growth of the Hilton Hotels in a strengthening economy.
 In 1949, at the Caribe Hilton Hotel's Beachcomber Bar in San
Juan, Puerto Rico, Ramon "Monchito" Marrero created the
Piña Colada.

8.  In 1954, Hilton hotels bought the Statler Hotel chain, making it
the largest hospitality company in the world.
Capital Hilton in Washington
D.C previously Statler Hotel
The Hilton Nicosia in Nicosia, Cyprus, was the scene of the
assassination of Youssef Sebai, an Egyptian newspaper editor
and friend of Egyptian President Anwar El Sadat, on February
19, 1978. The assassination and the hijacking of a Cyprus Airways
DC-8 at Larnaca Airport led to the Egyptian raid on Larnaca
International Airport by Egyptian forces. The intervention by
the Egyptians led to the deterioration of relations between
Cyprus and Egypt.
HILTON NICOSIA AT
CYPRUS

9. To Fill The Earth With The Light And Warmth Of
Hospitality
To Be the preeminent global hospitality company-
the first choice of guests, team members and others
alike

10. HOSPITALITY: Passionate about Delivering
Exceptional Guest Experience
INTEGRITY: Do The Right Thing All the time
LEADERSHIP: Leader in the Industry and in the
Community
Teamwork: Team Player In Everything we Do
OWNERSHIP: Owners Of our Action and
Decision
NOW: Operates with a sense of urgency and
discipline

11. BRAND PROFILE:
Luxury:
Waldorf Astoria Hotels and Resorts
Conrad Hotels and Resorts

12. FULL SERVICE HOTEL:
 HILTON HOTELS AND RESORTS:
It’s the flagship product of Hilton Worldwide.
There are more than 540 hotels in 78 countries Hilton Hotels & Resorts

13.  Double Tree:DoubleTree by Hilton is a worldwide brand
which includes luxury hotels and resorts as well as select
service hotels trademarked by Hilton Worldwide. There are
currently more than 220 locations with 55,000 rooms
worldwide in the United States, Canada, Costa Rica,
Peru, China, United Kingdom, Italy, Slovakia, Tanzania,
Norway and India.

14. Embassy Suites:
Its an all suite hotel with 200
Embassy Suites Hotels in the United
States, plus 8 Embassy Suites Hotels
internationally. Similar to other Hilton
brands, most Embassy Suites hotels
are independently owned and
operated by franchisees, though a
few are company owned and/or
managed.

15. FOCUSSED SERVICES:
 Hilton Garden Inn: Hilton Garden Inns are considered to be upscale
mid-priced hotels that are designed for both business and leisure
travelers. The hotel brand is similar to that of the Courtyard by Marriott
brand, a key competitor.

16. HAMPTON:
The Hampton hotel brand primarily caters to the budget-minded
business and leisure traveler. As of October 2011, the chain
comprises more than 1,800 hotels. An overwhelming majority of
Hampton's properties are located in the United States however,
international locations include Canada, Costa Rica, Ecuador, the
United Kingdom, and Mexico.

17. HOMEWOOD SUITES:
Its an American chain of all-suite residential-style hotels
managed by the Hilton Worldwide. As of February 2012,
the chain consists of 310 hotels and another 75 under
development.

18. HOME2 SUITES:
Home2 Suites by Hilton is a mid-tier, all-suite extended-stay
hotel featuring contemporary accommodations and
customizable guest room design. Launched in January
2009, Home2 Suites is the first new brand introduced by
Hilton Worldwide in 20 years. Home2 Suites hotels are
100% franchised.

19. MARKET SEGMENTATION:
 LUXURY
 FULL SERVICE
 FOCUSSED SERVICE
 VACATION SERVICE
MARKET STRATEGIES: Hilton Worldwide follows horizontal integration as its
marketing strategy.

20. HILTON JUMEIRA
DUBAI
HILTON NEW
YORK

21. HILTON IN INDIA
In India Hilton has 4 property:
 Hilton New Delhi, Janakpuri
 Hilton New Delhi Noida, Mayur Vihar
 Hilton Chennai
 Hilton Mumbai International Airport

22. NEW DELHI JANAKPURINEW DELHI JANAKPURI
CHENNAI
MUMBAI
INTERNATIONAL
AIRPORT
New Delhi
Noida

23. FACTS ABOUT HILTON:
 Hilton’s Guest Loyalty Program HHONOURS was opened in
1987 is one of the largest in its type.
 Hilton have around 45+ airline partners across the Globe.
The partner airline partner with India are Jet Airways and
Kingfisher Airlines.
 First Coast to Coast Hotel Chain In USA in 1943.
 First Online Central Reservation System HILTRON in 1973.
 Pioneers in Airport hotel concept with the introduction of
Sans Francisco Airport Hilton in 1959.
 First Central Reservation System is introduced in HILCRON
in 1955.

24. AWARDS AND ACCOLADES:
 Brand of the year – Full Service Hotel Harris Pole EquiTrend
Survey 2010, 2011.
 Ranked #94 in Top Franchise 500 Brands Entrepreneur, 2011.
 Ranked #5 Global Travel Brand, Digital IQ Index: Travel L2,2011
 Best Business Hotel Chain In the World, Best Business Hotel
Chain in North America, Best Hotel Website by Business Traveler
USA. Best in Business Travel Award 2011.
 Top Hotel Brand – Asia by TNSI Media, Asia’s top 1000 brands,
2010.
 Travel Category Finalist by American Brand Excellence Awards,
2010.
 Top Business to Business Hotel Brand- South Africa Sunday
Times Top Brand Awards, 2010.
 Best International Brand in India in the Hotel Business Guest
Server.

25. Expansion Plans:
IN India Hilton Worldwide plans to open 5 Hilton Hotels,
3 Double Tees, A Garden Inn and a Hampion.

26. FINANCIAL BRIEFING:
NOT AVAILABLE