1. IAM DriveAndSurvive
CaseStudy

2. 2
IAM approached3dMarketingGroupasitwantedtoraiseawarenessofthe
workitdoesandtoengagewithawideraudiencetofillupthefreeseminars.
IAMdriveandsurvivewaslookingtoworkwithamarketingpartnerthat
couldenablethem topenetratethefleetmarkettoagreaterextentand
generatehighqualityleads.
DuncanPickeringMarketDevelopmentManagerIAM Drive&Survive
“
”
TheChallenge
Forover25yearswehavedeliveredholisticriskmanagementanddrivertraining
solutionswhichhelpabusinesstoreducetheirexposuretodriverrisk.Weare
continuallyinvestinginthedevelopmentofnewproductsandservicestomaintain
ourpositionattheforefrontofthissafety-criticalaspectofmodernbusiness.
About
IAM Drive & Survive is a leading occupationaldriver risk management
providerandhelpscompaniesreduceon-roadincidents,minimisecostsandlook
after their drivers. It is the commercial subsidiary of The Institute of
Advanced Motorists(IAM),the UK’sleading independentroad safetycharity.

3. 3
TheSolution
3d Marketing Group has the largest fleet database in the UK with
over 204,000 telephone researched records. In addition to this 3d
Marketing Group runs an online new source,Fleetpoint,which is the
definitivesourceofnewsinformationandjobsforfleetdecisionmakers.The
newsletter goes out to over 100,000 subscribers every week.
IAM Drive&Surviverananadvertorial
onFleetpoint-Driventodistraction–
How toprotectyourfleet,thiswas
advice and information on how to
protectyourfleetthisadvertorialhad
aaphenomenaleffectinreachingthe
righttargetaudience,over15,000
uniqueopensandaclickthroughrate
ofover11%.Toputthisinperspective
thisadvertorialincreasedbusinessfor
IAM drive and survive more than
any othercampaign they had run
inin the past 12 months.
Followingonfrom theAdvertorialinFleetpoint,3dMarketingGroupthen
devised and implemented an emailcampaign designed to getpeople
toregisterforthefreeseminarsthatIAM driveandsurvivewouldberunning.
Thisagain resonated with thetargetaudiencewith over15,000people
opening the emailand 14,000 ofthose people being unique,again
anopenrateof12% fortheemailsmeantthat IAM Driveand Survive
waswasable to puton more free coursesdue to the demand generated
by the leads supplied from 3d Marketing Group.

4. 4
TheResult
3dMarketingprovidedthemarketingsupporttoenableIAM Drive& Survive
notonlyto raise awarenessofthe work theydo butalso to fillup their
seminars.Theyareso confidentthat3d Marketing Group can hitthetarget
audience they are looking to work with 3d Marketing Group further.
3dMarketingGroupenabledIAM Drive& Survivetopenetratefurtherthefleet
marketandgeneratespecifictargetedleadstoenrolpeopleonthefreeseminars
Fromtheoutsettheteamat3dMarketingGroupdemonstratedanexpert
levelofknowledgeofthefleetmarketandaccompanyingdata.Indoingsoit
enabledustoputtogetherarobustandengagingemailprospectingcampaign.
Withoutdoubttheresultsofthecampaignwereexceptionallygood,withtheinbox
fillingupalmostassoonasthecampaignhadbegun.Infacttheresponsetimes
were3timesgreaterthantheresultsfromothercampaignswiththesameaimthat
hadpreviouslybeenrun.
Sucharesponseistestimonytothethoughtgivenby3dMarketingGroup
tothehighqualitybusinessdatatheymaintainforthefleetindustry.Wearenow
lookingtoworkwiththemagainonnewandincreasinglycreativedigital
campaigns
DuncanPickeringMarketDevelopmentManagerIAM Drive&Survive
“
”

5. 4
•
•
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IAM Drive&Survivesawanuplift3timesgreater
Over15,000peoplerespondedtotheemailcampaign
IAM DriveandSurvivehasgreaterawarenessinthemarketplaceamongst
fleetdecisionmakers
Theresult
•
•
3dMarketingGrouprananadvertorialinFleetpoint
EmailcampaigntotargetedAudience
TheSolution
•
•
•
Challenge
Penetratethefleetmarket
LeadGenerationforIAM Drive&SurviveSeminars
DigitalCampaign
Summary