Things HR and Personnel people need to knowby Fluid June 2010
Page 2Contents3-4 		Introduction to Fluid5-6		Terminology7-20		Strategy, real-life examples21-24	Shared services, Cambridgeshire 	County	Council25-27	Pay28-29	CIPD qualifications whilst working30-33	Surviving the downturn34-35	Assessing the contribution of HR36-37	Making HR more credible 38-39	Make the HR intranet work40-41	Exercise42-53	Outsourcing54-55	Case studies56-57	Conclusion and questions
Page 3Introduction
Page 4Introduction to FluidFluid Consulting Limited (Fluid) is a specialist human resources consultancy headed by Tim Holden MCIPD 10 years in banking10 years in Human Resources consultancyFluid trading since 2006The core services provided by Fluid are:Retention
Selection-  Attraction-  Remuneration & Reward -  Outplacement-  Training & HR consultancy
Page 5Terminology
Page 6TerminologyTERMINOLOGY
Change management
Coaching
High-performance working
HR business partner
Human capital
Knowledge management
Shared services
Talent management
Total rewardPage 7Strategy, real-life examples
Page 8CROYDON COUNCIL-THE CHALLENGE AND WHAT THEY DID
Croydon Council is the largest employer in the borough, spending more than £900M each year. However it was felt that the council’s HR service was struggling; decentralised and with no overall strategy
The council developed a people strategy, aligned with the council’s community strategy and corporate plan
Introduced a new leadership academy to develop talent
Workforce planning was focused on new ways of working for integrated workforce of council, police and health staff
Strategy monitored through annual plansStrategy, real-life examples 1 of 13
Page 9Strategy, real-life examples 2 of 13CROYDON COUNCIL-BENEFITS AND ACHIEVEMENTS
Croydon is now the best-performing London council for reducing sickness absence, now down to 5 working days
The council went from 68th to 6th in the human capital best value indicator for local authorities
The annual government inspection highlighted rapid improvement and increased productivity
More than £1.6M was saved in recruitment advertising and agency contractsPage 10HM PRISON SERVICE-THE CHALLENGE AND WHAT THEY DID
A new HR strategy was launched, aiming to deliver more effective working practices among its employees
Replaced large prison-based teams with a dedicated shared service centre, with HR business partners recruited to implement change
Sold the business case-reduction in costs by £148M over five years-to the board
Set challenging goals to improve diversity, restructure training, increase employee engagement, develop leaders and introduce qualifications for officersStrategy, real-life examples 3 of 13
Page 11Strategy, real-life examples 4 of 13HM PRISON SERVICE-BENEFITS AND ACHIEVEMENTS
BME representation has risen from 3% to 6% in a ten year period
New training plans were created for 600 people with increased training requests
A recent survey revealed that 75% were satisfied with their jobs, 72% felt they were treated with respect, and 88% were clear about what was expected from them
2000 candidates have taken a new NVQPage 12Strategy, real-life examples 5 of 13LANCASHIRE COUNTY COUNCIL-THE CHALLENGE AND WHAT THEY DID
The council provides a wide range of public services directly and through partnerships to citizens. It recognised the time-bomb of a ‘demographically imbalanced’ workforce propped up by costly agency staff. The council wanted to target different types of jobseekers and connect them with the authority
Developed a public sector work trial scheme called WorkStart, creating a route back to work for long-term welfare recipients, reducing agency costs
Re-engineered the apprenticeship programme to address demographic trends
Founded Future Horizons, which gives young people qualifications, career advice and a work placementPage 13Strategy, real-life examples 6 of 13LANCASHIRE COUNTY COUNCIL-BENEFITS AND ACHIEVEMENTS
Developed a ‘grow your own’ culture by recruiting apprentices, saving £120000 a year
Arranged placements for 60 people through WorkStart, with 43 securing employment
New workforce models have contributed towards £1M in savings on agency staff
18 young people completed pilot Future Horizons programme, with 14 going on to secure an apprenticeship with the councilPage 14Strategy, real-life examples 7 of 13MCDONALDS-THE CHALLENGE AND WHAT THEY DID
McDonalds needed to transform its reputation and reclaim the phrase ‘McJob’. Enhancing the brand would bring about improvements in recruitment, retention, customer and staff satisfaction as well as profitability
Friends and family contract, enabling two friends or family members to cover each other’s shifts
A hard-hitting campaign of press advertising and in-store posters highlighting their attractive benefits and signed off with the strapline ‘not bad for a McJob’Page 15Strategy, real-life examples 8 of 13MCDONALDS-THE CHALLENGE AND WHAT THEY DID
Ourlounge.co.uk, which is a lifestyle, career and personal development website for employees including the chance to obtain GCSE-literacy and numeracy qualifications through online learning
A public petition to change the dictionary definition of McJob
McTime-an online schedule enabling restaurant staff to check their shifts without having to contact the store directly
Designer uniforms to increase confidence and pridePage 16Strategy, real-life examples 9 of 13MCDONALDS-BENEFITS AND ACHIEVEMENTS
Accreditation from the QCA granting McDonalds UK awarding body status
Crew turnover reduced by 20% since reputation work began
84% said their perception of McDonalds had improved as a result of seeing the McJob campaign, with a 25% increase in those saying they would recommend it as an employer
73% said they feel motivated in their job
The McDonalds UK Brand Index Corporate Score rose 16 points (the biggest sector rise of the 1500 companies monitored)Page 17Strategy, real-life examples 10 of 13PFIZER UK-THE CHALLENGE AND WHAT THEY DID
A business transformation driven by internal and external pressures was needed to put the customer at the heart of Pfizer’s operating model. HR needed to lead a reorganisation to develop new ways of working with less resource and flatter structures that would deliver sustainable business growth

HR June 2010