H&R Johnson (India), a pioneer in ceramic tiles in India, has partnered with Disney Consumer Products to launch a Disney-branded ceramic tile collection in India. The collection will feature tiles with characters from Mickey and Friends, Disney Princesses, Cars, and Winnie the Pooh. Disney tiles will be produced and sold under the Johnson Tiles brand. The partnership allows Johnson Tiles to expand its product line and position itself for long-term growth in the evolving Indian market.

1. FOR IMMEDIATE RELEASE
H&R Johnson (India) & Disney announce association
Disney tie-up is part of Johnson Tiles strategy for long term
sustainable growth
Offers extensive opportunity to deliver design-led innovative
solutions that children can identify & relate
To jointly launch Disney branded ceramic tiles in India
Disney range to be marketed under Johnson Tiles brand
Johnson Tiles to set-up pan-India retail network
Of over 100 experience stores by FY13
New Delhi, December 6, 2012: Disney Consumer Products (India) has associated with H&R
Johnson (India), to launch the Disney branded ceramic tiles collection in India. The collection will
include some of kid’s favourite Disney characters such as Mickey & Friends, Disney Princesses,
Disney-Pixar Cars and Winnie the Pooh. Branded as Johnson Tiles’ Disney collection, this exciting
range will bring to life Disney’s best loved stories in vibrant colours in new and fun styles inspired
by new as well as classic Disney characters. H&R Johnson (India) is a pioneer of ceramic tiles in the
country. It is a division of BSE-listed Prism Cement Limited (BSE Code 500338).
The strategic association with Disney to launch the Johnson Tiles Disney Collection is an outcome
of H&R Johnson’s extensive market research over the last two years. Commenting on the
outcome of this strategic alliance with Walt Disney, Mr Dinesh Vyas, Senior General Manager –
Johnson Tiles said, “Our extensive market research on what consumers seek in the home lifestyle
segment threw up very interesting findings. Today new home buyers as well as young home
owners renovating their domestic abode seek elements in home space that will nurture and aid the
development of their children. These new demands have created an altogether new category of
design solutions that cater not only to aesthetic requirements but add developmental value to the
children in that space. Our strategic tie-up to launch the Johnson Tiles Disney collection caters to

2. these evolving needs. Our collection is designed keeping in mind the significance attached to
children’s amenities.”
“Through our association with Disney, we will expand our product range through various
innovations. The Disney collection is an important part of our strategy to position Johnson Tiles for
long-term sustainable growth in the Indian market. We believe this association will provide us new
impetus to drive our leadership through continuous innovations in these emerging segments," said
Mr. Arun Rao, Senior Vice President, Product Development & Technology – H&R Johnson (India).
“Disney Home products span across total home solutions including furniture, bedding, rugs,
tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings
for kids and families in India and build deeper emotional connections, we hope to bring in newer
products that would take the Disney experience to the next level,” said Roshini Bakshi, Managing
Director, Consumer Products, Retail and Publishing, Disney UTV. “We are excited to launch the
Disney branded tiles in association with one of the leading ceramic tiles company in India and hope
to bring Disney Magic alive for fans in a whole new way”, she added.
“The branded children's product segment is a highly attractive growth opportunity. Playgrounds,
theme parks, sports facilities, educational institutions, day care centres, libraries, children’s play
areas, recreational spaces are being developed as consumers are laying crucial emphasis on the
development of their children. These provide an extensive opportunity to deliver design-led
innovative solutions that children can identify with and relate to,” added Dinesh Vyas.
H&R Johnson India has undertaken a technical upgrade at its manufacturing unit in Karaikal where
the Disney collection of wall tiles is being manufactured. Post this technical upgrade, the Karaikal
unit has started digital production which is a crucial requirement in ensuring the trueness of
Disney experience on its wall tiles. H&R Johnson (India) will be distributing and marketing the
Johnson Tiles’ Disney collection across India through its strong distribution and retail network of
over 1200 dealers, 15,000 sub-dealers, more than 54 modern retail outlets and a pan-India
network of retail experience stores.
As part of its marketing initiatives to promote Johnson Tiles’ Disney Collection, H&R Johnson
(India) will leverage its current network of 32 Retail Experience Stores to offer customers the
intrinsic Disney experience. Johnson Tiles plans to establish a pan-India network of over 100 Retail
Experience Stores by the end of the current fiscal. H&R Johnson (India) will also launch a 360
degree marketing campaign to announce the launch of the Disney collection as well as extensively
leverage its Johnson Lifestyles social media assets to reach out to the nouveau consumers who
expect unique requirements for their young ones.
The Johnson Tiles’ Disney collection will be accessorized with an exciting series of borders as well
as floor tiles. The collection will be available across India at all House of Johnson modern retail
stores as well as the Retail Experience Stores of the company.
Johnson Tiles is offering seven Disney bathroom concepts in this collection. Each concept is a
theme of Disney characters in magical story settings. Each of these concepts consists of a set of 4

3. to 12 tiles depending upon the story theme. Johnson Tiles has priced each concept set at an MRP
that ranges between Rs. 3,000 to Rs. 9,000 approximately. The seven Johnson Tiles' Disney
Bathroom concepts are A Sense of Adventure with Winnie the Pooh & Friends, Mickey & Minnie’s
Buds 'n' Blossoms, A Day in the Park with Mickey, Donald, & Goofy, Snow White in the Summer
Palace, Princesses concept featuring Cinderella, Aurora, Belle, Rapunzel, Bountiful Plenty with
Mickey & Minnie and a special highlighter in the same concept.
About H & R Johnson (India): Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in
India. Over the past five decades, HRJ has added various product categories to offer complete solutions to
its customers. Today, HRJ enjoys the reputation of being the only entity in India to offer end-to-end
solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens. HRJ along with its Joint Ventures and
subsidiaries has a capacity of over 51 million m2 per annum spread at its manufacturing plants across the
country. Under its flagship brand, Johnson, HRJ offers glazed wall and floor tiles, bath products, kitchens,
laminate / engineered wooden flooring, and engineered marble and quartz. Johnson’s Marbonite brand
offers a complete range of vitrified tiles (polished and glazed), and Johnson’s Endura offers industrial tiles
and tiles for special applications like bathrooms / high traffic areas / swimming pools etc. During the fiscal
year-ended 31st March 2012, H&R Johnson’s gross revenues crossed Rs. 1729 crores with total sales
volume crossing over 46 million Square meters. Its pan-India distribution network is one of the largest in
the industry and comprises of over 54 modern retail stores called House of Johnson & Johnson Corners
besides 1,200 dealers, 15,000 sub-dealers and a large network of retail franchisees.
About Disney Consumer Products: Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys,
home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is
accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home,
Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer
products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and
magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail
chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For
more information, please visit www.disneyconsumerproducts.com or watch us at
www.youtube.com/disneyliving.
DCP plays a critical role in allowing Indian consumers a chance to bring a piece of the Disney magic home
through a wide range of creative and locally-appealing merchandise. Today DCP India works with over 85
licensees across categories to deliver a broad range of Disney branded products at retail and through its e-
commerce platform (operated by net distribution).
For Media Inquiries Please Contact:
Freddy Castro | H&R Johnson (India) |M: +91 9594652255 |E: castro.frederick@hrjohnsonindia.com
Namita Jadhav | Disney UTV | M: +91 9820547660 |E: namita.jadhav@disney.com
Rishi Girdhar|Hanmer MSL| M: +91 9899854279|E rishi.girdhar@hanmermsl.com
Prateek Thakur| Hanmer MSL| M: +91 8800814088|E: prateek.thakur@hanmermsl.com