H&R Johnson (India) and Walt Disney have partnered to launch Disney-branded ceramic tile collections under the Johnson Tiles brand in Kerala, India. Market research found consumers seeking home elements that nurture child development. The tile collections will feature beloved Disney stories and characters. Johnson Tiles will promote the new line through their retail network and plans to open additional Disney-focused retail experience stores across Kerala. The partnership allows both companies to expand their product offerings and retail footprint in the Indian market.

1. FOR IMMEDIATE RELEASE
H&R Johnson (India) &Walt Disney tie-up to
jointly launch Disney Concepts in Kerala
Disney tie-up is part of Johnson Tiles strategy
for long term sustainable growth
Disney concepts to be marketed under Johnson Tiles brand
Johnson Tiles to expand retail footprint in Kerala
by setting up retail experiences stores
KOCHI, December 19, 2012: Disney Consumer Products (India) has tied-up with H&R Johnson
(India), a division of BSE-listed Prism Cement Limited (BSE Code 500338) to launch the Disney
branded ceramic tiles collection. Branded as Johnson Tiles’ Disney Concepts, these exciting
concepts will bring to life Disney’s best loved stories in vibrant colours in new and fun styles
inspired by new as well as classic Disney characters.The strategic tie-up with Disney to launch the
Johnson Tiles Disney Collection is an outcome of H&R Johnson’s extensive market research over
the last two years. H&R Johnson (India) today begins the roll-out of Johnson Tiles’ Disney
Concepts in Kerala.
Commenting on the roll-out of Johnson Tiles Disney Concepts from Kerala, Mr Dinesh Vyas,
Senior General Manager – Johnson Tiles said,“Our extensive market research on what consumers
seek in the home lifestyle segment threw up very interesting findings. Today new home buyers in
Keralaas well as young home owners renovating their domestic abode seek elements in home
space that will nurture and aid the development of their children. These new demands have
created an altogether new category of design solutions that cater not only to aesthetic
requirements but add developmental value to the children in that space. Our strategic tie-up with
Walt Disney to launch the Johnson Tiles Disney collection caters to these evolving needs. Our
collection is designed keeping in mind the significance attached to children’s amenities.”
“Disney Home products span across total home solutions including furniture, bedding, rugs,
tableware, kitchenware, fans, paints and bath accessories. As we continue to expand our offerings
for kids and families in India and build deeper emotional connections, we hope to bring in newer
products that would take the Disney experience to the next level,”said Roshini Bakshi, Managing
Director, Consumer Products, Retail and Publishing, Disney UTV.“We are excited to launch the
Disney branded tiles in association with one of the leading ceramic tiles company in India and hope
to bring Disney Magic alive for fans in a whole new way”,she added.

2. Through its association with Disney, Johnson Tiles has expandedits product range through various
innovations. The Disney collection is an important part of the company’s strategy to position
Johnson Tiles for long-term sustainable growth in the Indian market. This association will provide
H&R Johnson (India) new impetus to drive its leadership through continuous innovations in
emerging product categories.
H&R Johnson India has undertaken a technical upgrade at its manufacturing unit in Karaikal where
the Disney collection of wall tiles is being manufactured. Post this technical upgrade, the Karaikal
unit has started digital production which is a crucial requirement in ensuring the trueness of
Disney experience on its wall tiles. As part of its marketing initiatives to promote Johnson Tiles’
Disney Collection, H&R Johnson (India) will leverage its current network of 32 Retail Experience
Stores to offer customers the intrinsic Disney experience. Johnson Tiles plans to establish a pan-
India network of over 100 Retail Experience Stores by the end of the current fiscal.
The Johnson Tiles' Disney Bathroom concepts offered in India include A Sense of Adventure with
Winnie the Pooh & Friends, Mickey & Minnie’s Buds 'n' Blossoms, A Day in the Park with Mickey,
Donald, & Goofy, Snow White in the Summer Palace, Princesses concept featuring Cinderella,
Aurora, Belle, Rapunzel, Bountiful Plenty with Mickey & Minnie and a special highlighter in the
same concept.Each of these concepts consists of a set of 4 to 12 tiles depending upon the story
theme.Priced at a range of Rs. 3,000 to Rs. 9,000 per concept,this collection will be available in
India through a strong distribution and retail network of over 1200 dealers, 15,000 sub-dealers,
more than 54 modern retail outlets and a pan-India network of retail experience stores. In Kerala,
the Disney Bathroom concepts will be marketed through Johnson Tiles’ 3 marketing
offices, more than 140 dealers, over 200 sub-dealers as well as the company’s modern
retail stores.
H&R Johnson (India)’s plans to scale up retail footprint through its retail experience stores as well
as modern retail stores it operates in India. Johnson Tiles is planning to ramp-up its retail footprint
in Kerala by establishing Retail Experience Stores in the State. These Retail Experience Stores will
take the form of shop-in-shop with three key modules branded as Johnson Arena, Johnson Class
and Johnson Xclusiv. Johnson Tiles is setting up these retail experience stores across the country
with plans to set-up more than 300 experience stores over the next two to three years. Out of
these nearly 150 will be set-up in South India.By the end of the current fiscal, the company
will set-up 10 – 12 Retail Experience Stores in the State. Over the next two three years,
Kerala will account of nearly 25 to 30 per cent of the planned retail experience stores in
South. H&R Johnson focuses on driving penetration in Tier 2 & 3 markets of Kerala
through this retail expansion.
Commenting on the Retail Experience Stores being set-up by the company in KeralaMr
Ramakrishnan K P, Location Head for Kerala Market, H&R Johnson (India),“The Retail Experience
Stores we are setting up in Keralais the thrust we put on customer experience as the core of our
marketing activities. Through these retail experience stores we will focus on providing a
wholesome brand experience to the customer rather than just selling products. Today’s consumers
are clear that they expect a personalized customer experience. They want personalized experience
across every element of the product mix and at every layer of the decision making process.

3. Moreover, they want these experiences to be driven by their product, channel and frequency
preferences. Our retail expansion in Keralais in line with this customer needs."
The company also plans to expand the footprint of its large format modern retail stores to over 20
stores across India during the current fiscal. These large format modern retail stores are called
House of Johnson. In Kerala, H&R Johnson has already established its House of Johnson modern
retail storesin Kochi, Calicut and Ernakulum.
About H & R Johnson (India):Established in 1958, H & R Johnson (India) is the pioneer of ceramic tiles in
India. Over the past five decades, HRJ has added various product categories to offer complete solutions to
its customers. Today, HRJ enjoys the reputation of being the only entity in India to offer end-to-end
solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens. HRJ along with its Joint Ventures and
subsidiaries has a capacity of over 51 million m2 per annum spread at its manufacturing plants across the
country. Under its flagship brand, Johnson, HRJ offers glazed wall and floor tiles, bath products, kitchens,
laminate / engineered wooden flooring, and engineered marble and quartz. Johnson’s Marbonite brand
offers a complete range of vitrified tiles (polished and glazed), and Johnson’s Endura offers industrial tiles
and tiles for special applications like bathrooms / high traffic areas / swimming pools etc. During the fiscal
year-ended 31st March 2012, H&R Johnson’s gross revenues crossed Rs. 1729 crores with total sales
volume crossing over 46 million Square meters. Its pan-India distribution network is one of the largest in
the industry and comprises of over 54 modern retail stores called House of Johnson & Johnson Corners
besides 1,200 dealers, 15,000 sub-dealers and a large network of retail franchisees.
About Disney Consumer Products:Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys,
home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is
accomplished through DCP's various lines of business which include: Disney Toys, Disney Fashion & Home,
Disney Food, Health & Beauty, and Disney Stationery. Other businesses involved in Disney's consumer
products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and
magazines, and www.DisneyStore.com, the company's official shopping portal. The Disney Stores retail
chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. For
more information, please visit www.disneyconsumerproducts.com or watch us at
www.youtube.com/disneyliving.
DCP plays a critical role in allowing Indian consumers a chance to bring a piece of the Disney magic home
through a wide range of creative and locally-appealing merchandise. Today DCP India works with over 85
licensees across categories to deliver a broad range of Disney branded products at retail and through its e-
commerce platform (operated by net distribution).
For Media Inquiries Please Contact:
Freddy Castro | H&R Johnson (India) |M: +91 9594652255 |E: castro.frederick@hrjohnsonindia.com
AnidilMadhavan|MSL India|Mobile: +91 9847178836|Email: amadhavan1@rediffmail.com