Scatena Daniels Social Media for Non Profits
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Scatena Daniels' presentation Social Media for Non Profits that was shared at Social Media Camp San Diego 2011
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This document outlines how to write an effective communications strategy. A communications strategy is a written plan that collaboratively identifies objectives, audiences, messages, activities, timing, resources and risks. It provides a reference to measure progress and success. Key elements of a strategy include research, a mission and vision statement, SMART objectives, categorizing audiences, crafting tailored messages, selecting appropriate channels, creating a timeline, allocating resources, mitigating risks, and evaluating outcomes. The strategy should be a living document that is reviewed and updated annually.
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The document provides guidance on developing a digital advocacy communications plan with strategies for communications, online presence, and social media. It recommends establishing: 1) a communications strategy with research, objectives, audiences and messages, 2) an online strategy focused on a website and blogging, and 3) a social media strategy using platforms like Facebook, Twitter, and YouTube to engage supporters and drive action. The goal is for partners to independently create and implement sustainable digital advocacy plans.
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Scatena Daniels Social Media for Non Profits
- 1. Time Suck or Smart Connections? Social Media Strategy for Non-Profits Denise Scatena & Arika Daniels Founding Partners Scatena Daniels Communications
- 18. Questions? Let’s Discuss. Thank you!
Editor's Notes
- QUESTION TO GROUP: How else is marketing important?
- Message and Value Statement Messages that help convey your sentiment Should be customer or audience focused Demonstrates the “business” case “ Who cares?”
- Message and Value Statement Messages that help convey your sentiment Should be customer or audience focused Demonstrates the “business” case “ Who cares?”