The document discusses conducting interviews. It explains that interviews are useful for gaining information and insights. The interviewer must plan questions to save both their and the interviewee's time. There are different types of interviews, including one-on-one, panel, and group interviews. Interviews can also be for broadcasting, opinion gathering, or learning about a person's personality. Interviews are used for research, checking facts, and obtaining individual statements. The structure of interviews can follow a funnel or inverted funnel format, starting with either easy or tough questions first.