Wendy's is launching a new advertising campaign to support the Dave Thomas Foundation For Adoption, founded by Wendy's late founder Dave Thomas who was himself adopted. The Foundation helps children in foster care find permanent homes. Last year's campaign that allowed customers to purchase $1 key tags for the Foundation raised $450,000, so this year Wendy's hopes to raise over $1 million for the Foundation through renewed key tag sales and a new series of TV and radio spots telling stories of children placed in loving homes.

1. Wendy’s Campaign Supports
Foster-Care Adoption
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Wendy’s Campaign Supports
Foster-Care Adoption
Thanks to their founder Dave,
Wendy’s has a solid campaign that
supports foster-care adoption.
Slide By :- Howard Davidson Arlington MA

3. You probably know Wendy’s for their square shaped burgers and
trademark redheaded logo. But a new ad campaign has started
for the unfortunately lesser-known Dave Thomas Foundation For
Adoption. The late Wendy’s founder, who was himself a product
of adoption, had a fiery passion for helping children lost in the
foster care system and it looks like the Foundation is going to be
making a more public push this year.
Slide By :- Howard Davidson Arlington MA

4. The nonprofit has usually flown under the
radar of the Wendy’s brand, but a new
series of ads for the Foundation itself are
slated to make their debut that correspond
to a return of a popular fundraising
campaign. The spots also include stories of
children whom The Foundation has
successfully placed into loving homes.
Slide By :- Howard Davidson Arlington MA

5. Wendy’s more public showcasing of charitable efforts is
pretty much in line with about a yearlong trend. In 2013
the restaurant gave customers the option of purchasing
a one-dollar key tag with all of the proceeds going to
the Foundation. And I think because of the success of
last year’s effort, which raised about $450K, the
company is feeling a little more confident with merging
their charitable wing with the huge platform of the fast
food empire. Ending later in the year, Wendy’s revived
key tag campaign has an ambitious goal of surpassing
the million-dollar mark.
Whether the Foundation hits its target largely depends
on the amount of public exposure, so this new slew of
TV and radio spots are a step in the right direction. And
contrary to Wendy’s treats, this campaign won’t make
you feel frosty inside.
Howard Davidson Arlington, MA
Slide By :- Howard Davidson Arlington MA

6. Wendy’s more public showcasing of charitable efforts is
pretty much in line with about a yearlong trend. In 2013
the restaurant gave customers the option of purchasing
a one-dollar key tag with all of the proceeds going to
the Foundation. And I think because of the success of
last year’s effort, which raised about $450K, the
company is feeling a little more confident with merging
their charitable wing with the huge platform of the fast
food empire. Ending later in the year, Wendy’s revived
key tag campaign has an ambitious goal of surpassing
the million-dollar mark.
Whether the Foundation hits its target largely depends
on the amount of public exposure, so this new slew of
TV and radio spots are a step in the right direction. And
contrary to Wendy’s treats, this campaign won’t make
you feel frosty inside.
Howard Davidson Arlington, MA
Slide By :- Howard Davidson Arlington MA