Howard Davidson from Arlington Massachusetts is marketing guy who helps brands connect with target audiences. www.howardjdavidson.com Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.

1. Thank You, Bayer, for Berocca
Hangover Pills
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA

2. Thank You, Bayer, for Berocca
Hangover Pills
A big thank you is in order for Bayer.
The pharmaceutical company is
bringing Berocca – a hangover cure
popularized in Australia – to America.
Aah, let the drinking begin…
Slide By :- Howard Davidson Arlington MA

3. Since the 1980s, drinkers in Australia
and New Zealand have been fighting
off hangovers using Berocca tablets.
The effervescent drink contains a mix
of B vitamins, zinc and vitamin C. It
proved so popular that it spread to
England, France, Korea and more,
conquering hangovers one country at
a time.
Slide By :- Howard Davidson Arlington MA

4. Now, Americans are finally able to try
Berocca. While it’s never been advertised
directly as a hangover cure, old television
spots certainly hinted quite strongly as a
cure.
Slide By :- Howard Davidson Arlington MA

5. A new spot, produced for American
audiences, unfortunately misses the mark by
a wide margin in almost every way
conceivable. The spot starts with a
relentlessly obnoxious loudmouth Joel
McHale shouting his way through the entire
90 seconds, which grows very tiresome by
the 15-second mark. I think Joel gives me the
feeling of a hangover.
Slide By :- Howard Davidson Arlington MA

6. McHale plays a character named Brock
Spedwell. Someone probably thought
that name was funny. That someone was
wrong. Spedwell is supposed to be “the
world’s most motivational speaker,”
which doesn’t make sense, seeing as his
act appears to be some combination of a
magic show and an infomercial.
Slide By :- Howard Davidson Arlington MA

7. Furthermore, all I learned from the painful
minute-and-a-half video was that Berocca
supports “mental sharpness” and “physical
energy.” Those incredibly generic
statements are just presented to the
viewer at face value. I guess it’s up to us to
figure the rest out.
Slide By :- Howard Davidson Arlington MA

8. Laura Pinkett, senior brand manager for
Berocca, says that now is “the right time and
the right moment” to bring the hangover
remedy stateside. (I respectfully disagree –
my college years were the right time and the
right moment for this product.) While I’m not
at all opposed to a means of minimizing the
effects of a hangover, having Joel McHale
scream at me for 90 seconds only makes my
headache worse. I’m done with the pain
across my temples.
Slide By :- Howard Davidson Arlington MA