Public Relations (PR) is an essential aspect of any business. The advent of social media has changed the way PR strategies are executed. The impact of social media on public relations has opened up new avenues for businesses to connect with their audience. Social media platforms have provided businesses with a unique opportunity to interact with their customers and build brand loyalty.

1. What are some great examples of
PR strategies executed in social media?"

2. Public Relations (PR) is an essential aspect of any business. The advent of social media
has changed the way PR strategies are executed.
The impact of social media on public relations has opened up new avenues for
businesses to connect with their audience.
Social media platforms have provided businesses with a unique opportunity to interact
with their customers and build brand loyalty.
Public Relations + = Social Media

3. In this slideshow, we will explore some examples of PR strategies
executed in social media and how they have impacted businesses.

4. Wendy's is a fast-food chain that has been able to create a significant
buzz on social media through its Twitter account. Wendy's is famous
for its witty and sarcastic replies to customer complaints and negative
feedback.
Wendy's has been able to turn negative feedback into an opportunity
to engage with its audience and build brand loyalty. Their social
media team has been able to create a unique brand voice that has
resonated with customers and helped Wendy's stand out in a
crowded market.
Wendy’s - Twitter Roasting

5. Wendy's Tweets

6. Wendy's Tweets

7. Old Spice is a brand that has been able to successfully execute a PR
strategy through social media.
The Man Your Man Could Smell Like campaign is an excellent
example of how a brand can leverage social media to create a viral
campaign.
The campaign features a suave and charismatic man who tells the
viewer that their man could smell like him if they used Old Spice.
The campaign was a massive success, and it helped Old Spice
increase its sales by 107%.
Old Spice - The Man Your Man Could Smell Like

8. https://www.youtube.com/watch?v=owGykVbfgUE

9. Airbnb is a company that has been able to create a positive image
through social media.
The #WeAccept campaign was launched in response to President
Trump's travel ban.
The campaign showed Airbnb's commitment to diversity and
inclusion.
The campaign went viral and received over 2 million views. The
campaign helped Airbnb gain a positive image, and it has helped
the company attract more customers.
Airbnb - #WeAccept

10. https://www.youtube.com/watch?v=yetFk7QoSck

11. The Share a Coke campaign is an excellent example of how a brand
can leverage social media to connect with its audience.
The campaign involved printing the names of people on Coca-Cola
bottles. Customers could buy a bottle with their name on it or the
name of someone they wanted to share a Coke with.
The campaign was a massive success, and it helped Coca-Cola
increase its sales by 2.5%.
Coca-Cola - Share a Coke

12. https://www.youtube.com/watch?v=6vFeM85Le9w

13. The Real Beauty Sketches campaign is an example of how a brand
can leverage social media to start a conversation about important
issues.
The campaign involved creating sketches of women based on their
descriptions of themselves. The sketches were then compared to
sketches of the same women described by someone else.
The campaign was a massive success, and it helped Dove increase
its sales by 1.5%.
Dove - Real Beauty Sketches

14. https://www.youtube.com/watch?v=XpaOjMXyJGk

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