SlideShare a Scribd company logo
Wix Spending Millions for Cheap
Web Design
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington MA
sraeli web-design company Wix is
spending millions of dollars on a Super
Bowl ad, in an effort to heighten
visibility for its dime-store service.
Slide By :- Howard Davidson Arlington MA
The irony here just slaps you in the face.
Wix, the hilariously inept web-design
company, will spend about $4.5 million on
a Super Bowl spot to advertise their
cheapskate, no-frills service. This news
feels roughly equivalent to a Syfy Original
movie receiving the advertising push of
“Avatar.” Imagine if your local grocery
chain suddenly started spending millions
to advertise their knockoff store-brand
Triscuits. (There’s the analogy I was
looking for!)
Slide By :- Howard Davidson Arlington MA
Wix is essentially SquareSpace for people
who can’t afford SquareSpace. It’s
Geocities for the 21st century. It’s Blogspot
for people too dumb to realize other sites
offer the same tools for free. It’s “Web
Design for Dummies” for people who don’t
read books. Yet, here they are, buying a
freaking Super Bowl ad, like it’s time to sit
at the big kids’ table or something.
Slide By :- Howard Davidson Arlington MA
Well, I’ve got news for you, Wix. You can’t
just buy your way into a spot at the big kids’
table and expect people to suddenly take
you seriously. Furthermore, Wix says this is
the start of a “far more aggressive
campaign.” How do you get more
aggressive than advertising during the
Super Bowl?
Slide By :- Howard Davidson Arlington MA
Are they going to start paying people to
tattoo “WIX” on their foreheads? Buy up
the naming rights for people’s children? (I
have to admit that Wix Davidson does
have a certain ring to it, if the price is
right.)
Do not get me started about a powered by
Wix logo.
Howard Davidson Arlington
Massachusetts
Slide By :- Howard Davidson Arlington MA
Are they going to start paying people to
tattoo “WIX” on their foreheads? Buy up
the naming rights for people’s children? (I
have to admit that Wix Davidson does
have a certain ring to it, if the price is
right.)
Do not get me started about a powered by
Wix logo.
Howard Davidson Arlington
Massachusetts
Slide By :- Howard Davidson Arlington MA

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Howard Davidson Arlington Massachusetts - Wix spending millions for cheap web design

  • 1. Wix Spending Millions for Cheap Web Design by Howard Davidson, Arlington, MA Slide By :- Howard Davidson Arlington MA
  • 2. sraeli web-design company Wix is spending millions of dollars on a Super Bowl ad, in an effort to heighten visibility for its dime-store service. Slide By :- Howard Davidson Arlington MA
  • 3. The irony here just slaps you in the face. Wix, the hilariously inept web-design company, will spend about $4.5 million on a Super Bowl spot to advertise their cheapskate, no-frills service. This news feels roughly equivalent to a Syfy Original movie receiving the advertising push of “Avatar.” Imagine if your local grocery chain suddenly started spending millions to advertise their knockoff store-brand Triscuits. (There’s the analogy I was looking for!) Slide By :- Howard Davidson Arlington MA
  • 4. Wix is essentially SquareSpace for people who can’t afford SquareSpace. It’s Geocities for the 21st century. It’s Blogspot for people too dumb to realize other sites offer the same tools for free. It’s “Web Design for Dummies” for people who don’t read books. Yet, here they are, buying a freaking Super Bowl ad, like it’s time to sit at the big kids’ table or something. Slide By :- Howard Davidson Arlington MA
  • 5. Well, I’ve got news for you, Wix. You can’t just buy your way into a spot at the big kids’ table and expect people to suddenly take you seriously. Furthermore, Wix says this is the start of a “far more aggressive campaign.” How do you get more aggressive than advertising during the Super Bowl? Slide By :- Howard Davidson Arlington MA
  • 6. Are they going to start paying people to tattoo “WIX” on their foreheads? Buy up the naming rights for people’s children? (I have to admit that Wix Davidson does have a certain ring to it, if the price is right.) Do not get me started about a powered by Wix logo. Howard Davidson Arlington Massachusetts Slide By :- Howard Davidson Arlington MA
  • 7. Are they going to start paying people to tattoo “WIX” on their foreheads? Buy up the naming rights for people’s children? (I have to admit that Wix Davidson does have a certain ring to it, if the price is right.) Do not get me started about a powered by Wix logo. Howard Davidson Arlington Massachusetts Slide By :- Howard Davidson Arlington MA