The document provides a PR plan to address declining sales at Chick-fil-A following controversial statements by the CEO regarding gay marriage. The plan includes releasing a statement saying the company will leave gay marriage debates to the government, showing friendship between the CEO and LGBT leaders, launching an ad campaign promoting healthy options and environmental initiatives, opening new locations to create jobs, and expanding charitable partnerships and food options to appear more inclusive. The goals are to regain customers, increase sales in states with larger LGBT populations, and improve Chick-fil-A's public image around discrimination.