The document discusses an Under Armour commercial featuring supermodel Gisele Bündchen kicking and punching a boxing bag. The commercial is part of Under Armour's new multi-million dollar campaign titled "I Will What I Want" to rebrand the company and attract powerful athletic women. By featuring Gisele, their first non-athlete spokesperson, Under Armour takes a risk but hopes to raise sales and challenge perceptions of women in sports.