Email marketing is a powerful channel for driving business results and ROI. It allows companies to efficiently update and inform clients with news and products. Email marketing features include tools to create content and webpages without IT support, improve search rankings, and measure marketing across channels. Companies use email marketing to nurture leads through targeted emails and integrate it with social media campaigns as part of a holistic marketing approach.

1. Email Marketing
By: Robin Ezell & Lizzy Fillback

2. What is Email Marketing?

3. Inbound Marketing
• SEO
• Pay per click
• Blogging/ Blogosphere
• Social Media/ Buzz
• Targeted Landing Pages
• Marketing Analytics

4. Email Marketing
• Email Marketing is a
powerful channel for
driving real business
results and achieving
measurable ROI
(Hubspot).
• Allows a company to keep
its clients efficiently up-
dated and informed with
the last news and products.

5. Email Marketing Features
Website and Blogging Tools
• Easily create content and build webpages without needing IT
support.
Search Engine Optimization
• Improve search rankings and get found by qualified leads.
Multichannel
• Analytics Measure the effectiveness of your marketing across
channels.
Lead Nurturing
• Help leads in their buying process through targeted and
behavior-driven emails.

6. Targeting Clients

7. Companies Who Use Email Marketing

8. 3 Levels of Email Marketing
1. Introductory
2. Intermediate
3. Advanced

9. How To
• Set up email
marketing account
• Email segmentations
• Email design
• Create email content
• Contact
Management
• Schedule email
blasts

10. Process of Email Marketing

11. 5 Major Hurdles for Email Marketing
1. Integrating email data with
other data systems
2. Improving deliverability
3. Growing & retaining subscribers
4. Achieve measurable ROI
5. Using email for funnel
optimization.

12. Integrating Social Media with Email
Marketing Campaigns
http://www.staffingrobot.com/staffingrobot/email-marketing/

13. 6 types of Marketing Emails
1. Email Newsletter
2. Digest
3. Dedicated Email
4. Lead Nurturing
5. Sponsorship Emails
6. Transactional Emails

14. 9 Email Marketing Metrics
1. Bounce Rate
2. Delivery Rate
3. Growth Rates
4. CTR
5. Email Sharing
6. Conversion Rate
7. Revenue per email sent
8. Open Rate
9. Unsubscribe Rate

15. “Your email marketing campaigns
should be part of a holistic approach to
educate your contacts.”