This document provides tips on using Facebook to generate traffic and leads for a business. It discusses driving website traffic through Facebook by posting engaging content and advertisements. The document also covers capturing leads on Facebook through contests, sweepstakes and other lead generation strategies. Overall, it aims to help marketers maximize their Facebook presence to attract more customers.
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry, and explains that optimizing websites and profiles around targeted keywords can help businesses get found online by potential customers performing related searches. Ongoing keyword research is important to gain insights into trends, demand, traffic opportunities, and pay-per-click campaign effectiveness.
The document provides statistics on social media usage and the effectiveness of Facebook for businesses. Some key points:
- 79% of US adults use social media, with the median age being 41.
- 51% of consumers are more likely to purchase a product or brand after liking them on Facebook.
- For targeted advertising, Facebook reaches its intended audience 90% of the time for narrow targeting and 95% of the time for broad targeting, compared to industry standards of 35% and 72% respectively.
- Spending on Facebook ads increased 93% in 2011.
- The webinar provided tips for using Facebook ads to accelerate fan growth, including identifying audiences, ad setup, reporting and optimization, and always-on
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
This document provides information about using Squidoo.com to market and promote websites. It discusses what Squidoo is as a Web 2.0 site that allows users to create "lens pages" on topics they are passionate about. The document then covers how to set up a lens page on Squidoo, including using their automated wizard. It also discusses how Squidoo differs from traditional content sites by focusing on pointing users to external information rather than hosting full content. The document outlines several ways users can make money using Squidoo, such as gaining backlinks, increasing search engine rankings, building email lists, and promoting affiliate programs. It emphasizes setting up lenses with relevant content in popular niches to best promote products and
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
Instagram power, second edition build your brand and reach more customers wit...Marketing College Forum
Publisher's note: Products purchased from third-party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The essential guide to marketing and building your business on Instagram - today's hottest social media platform.
While other social sites are declining in popularity, Instagram is hotter than ever - and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shoppable Posts, Stories, and Instagram Ads.
You'll discover how to:
Leverage Instagram to build and strengthen your business or personal brand
Design an effective marketing plan for the platform
Sell directly on Instagram with Shoppable posts
Avoid common pitfalls
And much more
If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry, and explains that optimizing websites and profiles around targeted keywords can help businesses get found online by potential customers performing related searches. Ongoing keyword research is important to gain insights into trends, demand, traffic opportunities, and pay-per-click campaign effectiveness.
The document provides statistics on social media usage and the effectiveness of Facebook for businesses. Some key points:
- 79% of US adults use social media, with the median age being 41.
- 51% of consumers are more likely to purchase a product or brand after liking them on Facebook.
- For targeted advertising, Facebook reaches its intended audience 90% of the time for narrow targeting and 95% of the time for broad targeting, compared to industry standards of 35% and 72% respectively.
- Spending on Facebook ads increased 93% in 2011.
- The webinar provided tips for using Facebook ads to accelerate fan growth, including identifying audiences, ad setup, reporting and optimization, and always-on
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
How to Use Blogging to Fuel Your Freelance Writing Businessdelonibalusi
Are you struggling to get clients as a freelance writer? Do you want to learn how to get more clients? This 29 pages slide gives some insights on how to leverage blogging to grow your client database.
This document provides information about using Squidoo.com to market and promote websites. It discusses what Squidoo is as a Web 2.0 site that allows users to create "lens pages" on topics they are passionate about. The document then covers how to set up a lens page on Squidoo, including using their automated wizard. It also discusses how Squidoo differs from traditional content sites by focusing on pointing users to external information rather than hosting full content. The document outlines several ways users can make money using Squidoo, such as gaining backlinks, increasing search engine rankings, building email lists, and promoting affiliate programs. It emphasizes setting up lenses with relevant content in popular niches to best promote products and
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
Instagram power, second edition build your brand and reach more customers wit...Marketing College Forum
Publisher's note: Products purchased from third-party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
The essential guide to marketing and building your business on Instagram - today's hottest social media platform.
While other social sites are declining in popularity, Instagram is hotter than ever - and shows no signs of cooling off any time soon. But it's not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can't afford to avoid.
Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shoppable Posts, Stories, and Instagram Ads.
You'll discover how to:
Leverage Instagram to build and strengthen your business or personal brand
Design an effective marketing plan for the platform
Sell directly on Instagram with Shoppable posts
Avoid common pitfalls
And much more
If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Paper...Marketing College Forum
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Glen Hopkins provides four tips for using article marketing to generate traffic and sales:
1. Do keyword research to target relevant search terms.
2. Write articles with readers and search engines in mind, naturally including keywords about 2-5% of the time.
3. Submit articles to top directories like EzineArticles.com to reach readers searching on those sites.
4. Focus the author's resource box on compelling the reader to visit your website by addressing their needs.
This document provides an overview of internet marketing strategies and tactics. It discusses how to research profitable niches and keywords, including hanging out on forums to understand customer problems and needs. It also covers building a website, content creation, promotion methods like articles and social media, paid advertising, and long-term business planning. The goal is to educate readers on a complete system for achieving success with internet marketing.
eBOOK: 9 Things You Need to Do Before You Log Into Social Networks - by Dea...Social Jack
It’s no secret that many of us get
sucked into LinkedIn, Facebook,
and Twitter. And, for businesses,
these sites offer opportunities to share
information, gain attention, and even
get sales.
But, all too often, businesses
approach these sites without a plan.
Here is my approach on how to get started into this wild world of Social Networks.
I hope you find it useful! - Dean R. DeLisle
This document discusses how to use blogging for business purposes. It outlines key benefits like getting visitors, building trust, and improving the bottom line. It recommends setting up a business blog on WordPress, identifying your target audience, and setting goals. The document emphasizes creating great content on a regular schedule and promoting it through social media and other channels. Regular analysis and optimization of the blog is also recommended.
The Blogging Revolution: Government in the Age of Web 2.0catdii
This document discusses the rise of blogging in the public sector. It examines how government officials at all levels, from members of Congress to city mayors, are increasingly using blogs to engage citizens and improve internal communications. The document provides examples of government blogging and analyzes lessons learned. It presents best practices for public sector bloggers and considers future research directions on the impact of blogging in government.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
This document is an introduction to inbound marketing analytics. It discusses why marketing analytics is important and provides an overview of the essential metrics to track for various marketing channels, including websites, SEO, paid search, blogging, social media, email marketing, and lead nurturing. The document aims to help marketers cut through data clutter by focusing on key metrics that can be used immediately to analyze and optimize marketing strategies. It also notes that once proficiency is developed using these core metrics, marketers can start looking at more granular data.
Comment gagner de l'argent avec un blog ? Le guide ultime pour vivre la vie ...Roland Weber
The document provides guidance on how to earn money with a blog in 3 steps:
1. Set up a blog and create valuable content that engages readers.
2. Build relationships with other influential bloggers and develop a community around your blog.
3. Establish yourself as an authority in your niche over time so people see you as a trusted source for information on your topic.
The document debunks common myths about needing huge traffic or being an expert to monetize a blog, emphasizing that making money depends more on providing value to readers.
A presentation I gave at SURF's meetup. You don't have to spend tons on marketing to get results. You DO have to make the effort, though. Lots of little tips and tools await...
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This document provides a step-by-step guide to creating a basic website. It begins by explaining that having your own website is essential for an online business to succeed. While free affiliate websites are available, they do not provide full control and require additional marketing efforts. The document then guides the reader through setting up their own free-hosting website using basic HTML coding. By following the steps, a reader can create a functional three-page website with links between pages to get their first online presence.
WordCamp Bulgaria: Making sure your content is found.Joost de Valk
At WordCamp Bulgaria I gave a quick tour of what real SEO is like in 4 steps:
1. be remarkable
2. optimize
3. engage your readers
4. measure and repeat
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
Invasion of the Blogs: Is a blog right for your businessfactsone1
This document discusses whether starting a blog is right for a business. It notes that many blogs fail because people start them without a clear purpose or plan to regularly update them. To decide if a blog makes sense, businesses should consider if they can publish high-quality, valuable content multiple times per week and engage in discussions with other blogs. Focusing a blog on a specific niche topic can help attract and retain an audience. While blogging tools are commonly used for blogs, they can also function as content management systems for regularly updating a website.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
The essential step by step guide to internet marketingAmin Charafi
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry and focus on optimizing their website and content around those keywords to increase their chances of being found online by potential customers performing searches. Ongoing keyword research is important to gain insights into trends and demand in a business's industry. A comprehensive keyword strategy can help grow organic traffic and inform paid search advertising campaigns.
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Paper...Marketing College Forum
This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
The three stages of customer relationships.
How to create and implement the one marketing plan you will never regret.
How to develop a sales funnel that attracts the right customers to your business.
The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.
The keys to wireframing a website that commands attention and generates conversions.
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Glen Hopkins provides four tips for using article marketing to generate traffic and sales:
1. Do keyword research to target relevant search terms.
2. Write articles with readers and search engines in mind, naturally including keywords about 2-5% of the time.
3. Submit articles to top directories like EzineArticles.com to reach readers searching on those sites.
4. Focus the author's resource box on compelling the reader to visit your website by addressing their needs.
This document provides an overview of internet marketing strategies and tactics. It discusses how to research profitable niches and keywords, including hanging out on forums to understand customer problems and needs. It also covers building a website, content creation, promotion methods like articles and social media, paid advertising, and long-term business planning. The goal is to educate readers on a complete system for achieving success with internet marketing.
eBOOK: 9 Things You Need to Do Before You Log Into Social Networks - by Dea...Social Jack
It’s no secret that many of us get
sucked into LinkedIn, Facebook,
and Twitter. And, for businesses,
these sites offer opportunities to share
information, gain attention, and even
get sales.
But, all too often, businesses
approach these sites without a plan.
Here is my approach on how to get started into this wild world of Social Networks.
I hope you find it useful! - Dean R. DeLisle
This document discusses how to use blogging for business purposes. It outlines key benefits like getting visitors, building trust, and improving the bottom line. It recommends setting up a business blog on WordPress, identifying your target audience, and setting goals. The document emphasizes creating great content on a regular schedule and promoting it through social media and other channels. Regular analysis and optimization of the blog is also recommended.
The Blogging Revolution: Government in the Age of Web 2.0catdii
This document discusses the rise of blogging in the public sector. It examines how government officials at all levels, from members of Congress to city mayors, are increasingly using blogs to engage citizens and improve internal communications. The document provides examples of government blogging and analyzes lessons learned. It presents best practices for public sector bloggers and considers future research directions on the impact of blogging in government.
An Introductory Guide to Facebook for Business Melih ÖZCANLI
This document provides an introduction to using Facebook for business purposes. It begins with an overview of Facebook and its terminology. It then discusses setting up both a personal Facebook profile and a business Facebook page, including the differences between the two. Finally, it provides best practices for using Facebook including posting content, measuring success, and additional resources. The overall document serves as an introductory guide for businesses new to using Facebook.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Black Hat SEO (The Complete Guide) - Chase ReinerChase Reiner
This Black Hat SEO tutorial is meant for informational purposes only. In no way do I endorse or recommend you implement any of these techniques.
It’s my hope that by learning how black hat seo is done, you will know what not to do and what to watch out for with competitors.
Black Hat SEO Tactics We Cover:
PBN’s
Keyword Stuffing
Paid Links
Social Signal Hacking
Purchasing Reviews
Content Scraping
OG Data Hacking
Blog Comment Spam
Paid Indexing Sites
Referral Spam
DDOSING & Malware Injection
This document is an introduction to inbound marketing analytics. It discusses why marketing analytics is important and provides an overview of the essential metrics to track for various marketing channels, including websites, SEO, paid search, blogging, social media, email marketing, and lead nurturing. The document aims to help marketers cut through data clutter by focusing on key metrics that can be used immediately to analyze and optimize marketing strategies. It also notes that once proficiency is developed using these core metrics, marketers can start looking at more granular data.
Comment gagner de l'argent avec un blog ? Le guide ultime pour vivre la vie ...Roland Weber
The document provides guidance on how to earn money with a blog in 3 steps:
1. Set up a blog and create valuable content that engages readers.
2. Build relationships with other influential bloggers and develop a community around your blog.
3. Establish yourself as an authority in your niche over time so people see you as a trusted source for information on your topic.
The document debunks common myths about needing huge traffic or being an expert to monetize a blog, emphasizing that making money depends more on providing value to readers.
A presentation I gave at SURF's meetup. You don't have to spend tons on marketing to get results. You DO have to make the effort, though. Lots of little tips and tools await...
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
This document provides a step-by-step guide to creating a basic website. It begins by explaining that having your own website is essential for an online business to succeed. While free affiliate websites are available, they do not provide full control and require additional marketing efforts. The document then guides the reader through setting up their own free-hosting website using basic HTML coding. By following the steps, a reader can create a functional three-page website with links between pages to get their first online presence.
WordCamp Bulgaria: Making sure your content is found.Joost de Valk
At WordCamp Bulgaria I gave a quick tour of what real SEO is like in 4 steps:
1. be remarkable
2. optimize
3. engage your readers
4. measure and repeat
Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.
Invasion of the Blogs: Is a blog right for your businessfactsone1
This document discusses whether starting a blog is right for a business. It notes that many blogs fail because people start them without a clear purpose or plan to regularly update them. To decide if a blog makes sense, businesses should consider if they can publish high-quality, valuable content multiple times per week and engage in discussions with other blogs. Focusing a blog on a specific niche topic can help attract and retain an audience. While blogging tools are commonly used for blogs, they can also function as content management systems for regularly updating a website.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
The essential step by step guide to internet marketingAmin Charafi
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry and focus on optimizing their website and content around those keywords to increase their chances of being found online by potential customers performing searches. Ongoing keyword research is important to gain insights into trends and demand in a business's industry. A comprehensive keyword strategy can help grow organic traffic and inform paid search advertising campaigns.
The document provides guidance on optimizing a website for search engine optimization. It discusses choosing relevant keywords and incorporating them throughout the website, including in page titles, meta descriptions, headings, images, and CSS. Regularly updating content will help search engines like Google crawl the site more frequently to find new keywords and keep the site fresh. Proper on-page optimization of key elements can help the site rank higher in search results.
The essential step by step guide to internet marketingAmin Charafi
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their business that people may use to search for their products or services online. Conducting thorough keyword research can help optimize a website and social media profiles to rank higher in search engines and drive more organic traffic. An ongoing keyword strategy requires testing different keywords and analyzing their effectiveness in attracting visitors to continuously improve marketing efforts.
The essential guide_to_internet_marketingLUONG NGUYEN
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their business that people may use to search and find them online. Conducting comprehensive keyword research can help optimize a website and social media profiles to increase traffic from search engines in a way that saves money by focusing organic traffic rather than paid campaigns. An ongoing process of keyword analysis provides insights into industry trends and demand.
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their business that people may use to search and find them online. Conducting comprehensive keyword research can help optimize a website and social media profiles to increase traffic from search engines. Ongoing keyword analysis also provides insights into industry trends and demand.
The essential guide to internet marketingMaria Cavero
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
This document provides an overview of optimizing a website for search engine optimization. It discusses 9 key on-page elements to focus on, including page titles, meta descriptions, headings, images, and domain info. Regularly updating content and optimizing these on-page elements can help increase a website's visibility and rankings in search engines.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
This document discusses how to integrate Facebook with websites by:
1. Creating a Facebook page to engage with audiences and spread word-of-mouth marketing.
2. Using applications, widgets, and the Open Graph API to display website content and interact with users directly on Facebook.
3. Implementing social plugins like the Like button to encourage sharing and promote websites through a user's social networks.
This document is an introduction to inbound marketing analytics. It discusses why marketing analytics is important and provides an overview of key metrics to track for various marketing channels, including websites, SEO, paid search, blogging, social media, and email marketing. The document is intended for marketers who want to better understand marketing analytics and use data to optimize their strategies. It recommends starting with a select set of crucial metrics across channels to analyze effectiveness and provides advice on using analytics for improvement. The overall goal is to help marketers cut through data clutter and get value from analytics.
This document discusses how businesses can use Pinterest to drive traffic and leads to their website. It begins by explaining what Pinterest is - a social network where users share images and videos by "pinning" them to visual boards. It then discusses how to create a Pinterest account and get followers. The document provides examples of how brands use Pinterest for marketing purposes, such as driving website traffic. It concludes by recommending additional resources for learning how to effectively use Pinterest for business.
Facebook can help businesses connect with customers and promote their brand. Setting up a business page allows businesses to share content and engage with fans. Promoting the page by inviting contacts and using Facebook ads can help attract more fans. Advertising, contests and integrating social media can help engage fans. Measuring engagement through Facebook Insights helps analyze a page's performance.
This document provides steps to optimize a Twitter profile and presence for search engine optimization purposes. It discusses optimizing the branding of a Twitter profile by utilizing features like cover photos, featured tweets, and custom backgrounds. It then outlines six steps to optimize Twitter for search, including keeping handles spam-free, including keywords in bios, building reach, linking to optimized pages, using keywords in tweets, and keeping tweets short and relevant. The goal is to help businesses attract customers and drive traffic through an optimized Twitter presence.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps for setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like marketing, PR, and customer service.
The essentials of a documentede content marketing strategyNuno Fraga Coelho
This document provides guidance on creating a documented content marketing strategy by outlining questions to consider in key areas:
1. The business case for content marketing addresses needs, audience size, business model, value proposition, and risks.
2. Persona development and content mapping involves understanding buyer personas, their engagement cycles, and sales/buying processes to determine relevant content.
3. The brand story outlines developing pillars of content by adapting a "hero's journey" framework to tell the brand's story and drive differentiation.
4. The content marketing channel plan evaluates existing channels, required changes, and objectives/goals for each channel based on personas. Developing a strategy in these areas with a documented plan leads to
This document provides definitions and analyses for key Twitter metrics including engagement, retweets, mentions, favorites, hashtags, potential reach, potential impressions, and response rate and time. It discusses how to measure account engagement, audience, share of voice, and visual content effectiveness. It also explains how to optimize for site traffic, measure customer service, campaigns, and influence. The document aims to help readers understand Twitter analytics and how to use metrics to improve strategies and prove social media value.
This document outlines 10 social media truths for 2014. It discusses how social media has become an essential part of business and culture. 97% of marketers now use social media and over half have started in the last two years. The document emphasizes that social media is a conversation and brands need to carry themselves like normal people to build relationships. It also notes that audiences are now creators themselves and consume many types of user-generated content. The document recommends focusing social efforts on Facebook, YouTube and blogging. It stresses that good content that speaks to the brand voice and products is most important.
Five steps to creatinga strong social media strategyNuno Fraga Coelho
The document outlines five steps to creating a strong social media strategy: 1) understand your goals and objectives, 2) know your audience, 3) choose the right social media platforms, 4) create a content plan, and 5) measure results and adjust accordingly. The strategy recommends tailoring your social media presence to be relevant for your target audience and aligning your outreach goals with the appropriate platforms.
This document provides an overview of how marketing automation can help marketing and sales teams. It discusses how marketing automation can help CMOs maximize ROI, gain insights, decrease lead costs, and drive sales. Specifically, it outlines how marketing automation allows teams to automate tasks like email marketing, qualify leads, measure campaign performance, and close deals faster through features like lead nurturing and automated follow ups. The document contains several chapters that will explore these benefits in more detail.
The document discusses the ROI of marketing automation. It outlines how marketing automation can optimize marketing programs, increase conversion rates, and improve alignment between marketing and sales teams. Case studies are provided of companies that have achieved significant benefits from implementing marketing automation, such as doubling lead generation, reducing costs and improving revenue. Marketing automation allows companies to personalize messaging, qualify leads more effectively, and track performance throughout the sales process.
This document provides an overview of why small businesses should establish a social media presence and how to go about it effectively. Some key points:
- Social media usage is skyrocketing and many customers now search for local businesses on social platforms. Having an online and social presence can put small businesses ahead of the competition.
- Choosing one high-potential platform like Facebook or Twitter to start and focusing efforts there is recommended over spreading resources too thin across multiple networks. Localizing outreach on these platforms to the target community is emphasized.
- Developing a social media strategy including defining the target audience, finding followers through ads or local community engagement, and creating a regular posting schedule around relevant, shareable content is
The document discusses how LinkedIn has evolved into an important marketing channel for brands, providing unprecedented opportunities to market directly to professionals on the world's largest professional network. It outlines best practices for leveraging LinkedIn for marketing, including creating an engaging Company Page, growing your audience, using targeted ads to reach new segments, and engaging your existing LinkedIn community through regular posting of relevant content. Following these guidelines will help companies make the most of LinkedIn's new tools to build their brand and generate leads.
The document provides guidance on basic lead nurturing campaigns, including incoming lead processing campaigns and stay in touch campaigns. It discusses determining if leads are ready to engage with sales, establishing permission for nurturing leads, and welcoming new leads. It also covers categorizing leads into stages, sending new lead welcome campaigns, and developing a stay in touch campaign matrix to systematically nurture leads over time. The goal is to foster relationships with prospects, make a positive first impression, and generate more qualified leads for sales through relevant, helpful content.
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
The document provides guidance on developing an effective social marketing strategy, outlining key considerations for goals, content, platforms, resources and governance. It emphasizes the importance of a solid foundation, including stakeholder buy-in, dedicated staff, and a focus on quality engagement over self-promotion. Various social media tactics are presented to incorporate social marketing throughout the customer journey.
The kiss (keep it s imple & smart) method to digital marketing successNuno Fraga Coelho
The document discusses adopting a "KISS" (Keep It Simple & Smart) approach to digital marketing. It argues that experts overcomplicate areas like SEO, social media marketing, and influencer outreach with excessive advice. The key is to focus on creating great content, which will naturally drive traffic, links, and engagement. For SEO, high-quality on-site content is more important than technical optimization tactics. For Facebook, posting engaging content will increase affinity and weight more than trying to "game" the algorithm. The document advocates keeping strategies simple rather than getting lost in complex details.
Esteban Kolsky outlines a five-step plan for businesses to implement a customer-to-business (C2B) model in response to the fundamental shift in how customers communicate and influence businesses through social media. The old "inside-out" model of businesses controlling messaging is being replaced by an "outside-in" model where customers communicate among themselves more quickly than businesses can internally. The five steps are: 1) establish clear social media governance and ownership, 2) cross-pollinate social insights across business functions, 3) create a single source of social data, 4) build a social media P&L, and 5) engage customers to co-create and co-market virally. Implementing C
This document provides summaries of various social media tools, including:
- Mention, which allows users to monitor brands and keywords across the web and social media.
- LikeAlyzer, a free tool that assesses Facebook pages and provides suggestions for improvement.
- Social Crawlytics, a free tool that identifies competitors' most shared content on social media.
- Agorapulse, HootSuite, ViralTag, Buffer, Nimble, and Dlvr.it, which are various social media management and analytics tools.
- A section with 101 tips for social media marketing across various platforms and activities.
The document outlines 5 ways that marketing will change in the next 5 years: 1) Massive data collection across multiple touchpoints will become standard as more data is collected on users, 2) Marketers will gain better control and access to user data to personalize experiences, 3) Social media will grow into a key source of user data and insights, 4) Permission-based marketing will become essential to maintain user privacy and trust, 5) Programmatic marketing will end generalized outreach by targeting users with highly personalized content based on their profiles and behaviors. The key will be for marketers to leverage big data, understand users, and respect their privacy.
This document is an eBook from Spredfast that explores elements of great social programs. It features articles from 12 leading brand strategists and visionaries on topics like driving customer loyalty through social media, creating engaging content, and incorporating social strategies into sales and marketing efforts. The contributors include experts from brands like Whole Foods, U.S. Cellular, Caterpillar, and HomeAway. The goal is to address common questions facing brands about expanding their social media presence and measuring the success of their programs.
Introduction to integrated marketing sales and marketing alignmentNuno Fraga Coelho
This document discusses the importance of alignment between sales and marketing teams. It provides 7 steps to achieve alignment:
1. Get sales and marketing to agree on buyer profiles and prospect traits.
2. Develop an integrated content strategy by auditing current assets and ensuring content meets buyer needs.
3. Agree on common metrics and definitions like what qualifies a "sales ready" lead to ensure both teams are measuring the same things.
4. Establish SLAs that set targets for lead generation and handoff between teams to increase accountability.
5. Create a clear process for handing off leads from marketing to sales and feedback loops.
6. Develop a shared sales/marketing pipeline for increased visibility
Marketers' main concern is maintaining high levels of engagement with social media audiences. A survey found that 42.2% of respondents said social media increases engagement. The top brands manage their social media presence across multiple networks, using an average of 4 networks each. These brands are more likely to create distinct social initiatives for each of their brands and report being more satisfied with their social media efforts. Engagement is a key priority for brands using social media to drive interactions across their various brand and media offerings.
This document analyzes email marketing metrics and benchmarks from Q1-Q4 2012 for 2,787 brands. It finds that open rates, click-through rates, message sizes, and churn metrics like bounce rates, unsubscribes, and spam complaints vary significantly between top-performing and bottom-performing email marketers as well as between different industries and global regions. The document emphasizes that benchmarks should be used to compare performance to goals and improve email programs, rather than just meeting averages. It also notes additional metrics like revenue and leads generated are important to measure success against business objectives.
The document provides tips for writing effective marketing services contracts. It recommends structuring contracts concisely with 2-3 pages, making contracts visually appealing, responding to client requests quickly, including relevant examples from past projects, and offering different pricing packages to allow for upselling. The overall goal is to create a reusable contract template that can be easily customized for prospects.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
4 Benefits of Partnering with an OnlyFans Agency for Content Creators.pdfonlyfansmanagedau
In the competitive world of content creation, standing out and maximising revenue on platforms like OnlyFans can be challenging. This is where partnering with an OnlyFans agency can make a significant difference. Here are five key benefits for content creators considering this option:
Call8328958814 satta matka Kalyan result satta guessing➑➌➋➑➒➎➑➑➊➍
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
2. 2 beYoNd THe FAcebook buSINeSS pAge
IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if
your level matches the content you are about to read. BEYOND THE FACEBOOK BUSINESS
PAGE: HOw TO GENERATE TRAFFIC
AND lEADS wITH FACEBOOOK
INTRODUCTORY
by Andrea Vahl
Introductory content is for marketers who are new to the subject.
This content typically includes step-by-step instructions on how
Andrea Vahl is a social media coach, speaker
to get started with this aspect of inbound marketing and learn its
and strategist. She’s been using social media
fundamentals. After reading it, you will be able to execute basic
and internet marketing for years. She is co-
marketing tactics related to the topic.
author of Facebook Marketing for Dummies,
All-in-One book. She enjoys coaching and
INTERMEDIATE This ebook! developing strategies to show small businesses
Intermediate content is for marketers who are familiar with the how to use Facebook, Twitter, LinkedIn, and
subject but have only basic experience in executing strategies and YouTube to find new customers and clients. FOllOw ME ON TwITTER
tactics on the topic. This content typically covers the fundamentals @ANDREAVAHl
and moves on to reveal more complex functions and examples.
After reading it, you will feel comfortable leading projects with this
aspect of inbound marketing.
ADVANCED
Advanced content is for marketers who are, or want to be, experts
on the subject. In it, we walk you through advanced features of
this aspect of inbound marketing and help you develop complete
mastery of the subject. After reading it, you will feel ready not only
to execute strategies and tactics, but also to teach others how to
be successful.
www.HubSpoT.com www.HubSpoT.com
3. CONTENTS
HOw TO DRIVE wEBSITE TRAFFIC wITH FACEBOOK /8
wHAT CONTENT TO POST ON FACEBOOK /12
HOw TO ADVERTISE ON FACEBOOK /19
HOw TO CAPTURE lEADS ON FACEBOOK /28
FACEBOOK CONTESTS & SwEEPSTAKES /46
CONClUSION & ADDITIONAl RESOURCES /53
www.HubSpoT.com www.HubSpoT.com
4. 6 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 7
Driving Traffic to Your Website
“ As you engage with your audience they
will begin to know, like, and trust you.
This critical step is what is often required
everyone loves traffic -- except for the “rush
hour” kind. The more eyeballs you can get on
”
your website, the more likely you are to convert
for them to purchase from you. those eyeballs into leads and eventual sales.
many people wonder if they should give up
their website and only focus on Facebook as
their business hub. I highly discourage this
approach because Facebook is an entity that
you have no control over. Facebook can change
their platform, shut down pages (not that they
You’ve set up your Facebook page, you post and interact regularly, and now would do that!), or discontinue apps on a whim,
you’re wondering, what to do next? How can you maximize your Facebook without any input from you. You have absolute
presence to actually make money? control over your website which should be the
hub of your business. don’t build your empire
No need to worry: in this ebook we will tackle the larger issue of how
on property you don’t own. That’s not to say
to attract more business with Facebook. using Facebook as a sales
that Facebook can’t be a major part of your
mechanism isn’t much more different than using any other marketing
strategy. Just make sure you are maintaining
medium.
your website and driving traffic to it.
The first step to using Facebook as a means to attract potential customers
In the next sections you will learn tips on how to make it easier for people to find your key web
is to ensure visitors ‘Like’ you. You may have a large base of “Likers” as
addresses on your Facebook page, how to use content to drive traffic to your page, and how to use
you grow your Fan page, and only a portion of them will engage with you.
Facebook ads to get more traffic.
That doesn’t mean your posts are going unnoticed! many fans will be Share This ebook!
“lurkers” who read your posts but don’t ‘Like’ or comment on them.
www.HubSpoT.com
5. beYoNd THe FAcebook buSINeSS pAge 9
“ Give people resources that will drive
”
traffic to the best places on your website.
CHAPTER 1
If you want more traffic to your website from Facebook, don’t
HOw TO DRIVE bury your address on your Info tab where visitors can’t find it.
display your website address in several places to make it easier
wEBSITE
for someone to find it and click on it.
The first place to showcase your website address is in the About
TRAFFIC wITH
field of the Info tab. The About field appears in the left sidebar
of your Facebook page, and it is this sidebar that gets the most
FACEBOOK
visibility. one caveat to the About field is that only the first 80
characters of the field will be displayed, and after that, a More
link appears, as shown in the following figure. If your website
address is in the latter part of the About field, people may not
click on that More link to find it.
The screenshot to the left shows you that the website address
is listed first and then people have the option to click More if
they want to read further. The About field has 250 total available
characters so while you may not be able to wax poetic about
your business, you’ll have enough space to give people a taste of
what you do and what you are all about.
Share This ebook!
www.HubSpoT.com www.HubSpoT.com
6. 10 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 11
The About field is the most important piece of real estate in your Info tab since it is displayed on You can make your website more visible by putting your website
the main part of your Facebook page. but you can also use the rest of your Info tab to drive traffic link directly in your profile picture. The link will not be clickable,
to different places. give people valuable resources that will drive traffic to the top pages on your as it’s not possible to make photos in Facebook clickable. Your
website. easy Lunch boxes, for instance, uses their Info Tab well, offering people different places profile picture can be 180 pixels wide by 540 pixels high and
to connect and showing them exactly where they can purchase the product. must be less than 4 mb in file size.
uSe THIS reAL eSTATe
To SHowcASe Your
buSINeSS ANd Your
webSITe.
You may notice that longer images push the links that appear on
your left sidebar to show lower on the page. This means those
links may not be as visible to people who visit your page because
they may not scroll down to see them. If you have installed
custom tabs and want to ensure people see them, try to balance
a longer image with showing those links “above the fold.” You
can hire someone to create a professionally designed profile
picture or, if you are handy with a graphics program, such as
photoshop or Illustrator, you can create the picture yourself.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
7. beYoNd THe FAcebook buSINeSS pAge 13
“ ”
Content is king on Facebook, too.
CHAPTER 2
wHAT CONTENT
A key strategy to driving traffic to your website will be the content that is available on your website.
If visitors find nothing more than a sales message, you’ll have a hard time getting them to come
TO POST ON
back.
Think of the reasons you visit a site. usually, you are looking for tips or answer to a pressing
FACEBOOK
question. If you can host that type of content, you can both refer people to it and have the search
engines display your website prominently. If you need help thinking of ways to create good content,
HubSpot has a content creation kit that will guide you in the right direction.
blogging can be extremely helpful
in these content creation efforts.
Fresh content not only engages your
Facebook community, but it also has
the potential to bring more Seo love
to your website. google loves fresh
posts and will display them higher in
the search results. A blog also gives
you a reason to send people to your
website on a regular basis. Share This ebook!
www.HubSpoT.com www.HubSpoT.com
8. 14 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 15
many corporate brands blog for just this reason. bigelow Tea, for instance, offers recipes, one word of caution on third-party applications that automatically post to your page: often the
highlights contests and even adds some social posts about celebrities. posts coming from an application are collapsed in the News Feed with other posts from that ap-
plication, so they are not as visible. However, this may be changing, as Facebook may be altering
In Facebook, a key strategy to getting more ‘Likes’ and connecting with your audience is to provide its algorithm (which happens often, as you know). posting directly to your page is always best, but
helpful information. If you can be the source of that helpful content via your own blog, all the some automation is not a bad thing.
better!
when you publish a new blog post, you can go to The NetworkedBlogs application offers a couple
Facebook and post the link there. If your post is of advantages as a means to automatically post
helpful to your audience, it will get shared with oth- to your Page:
ers. You can save some time if you make your blog
posts publish automatically to Facebook. There are
1
several applications that can help in this process. First, when you install the Net-
Here are three of the most popular Facebook appli- workedblogs application, you
cations for bringing in an rSS feed to your page: will also get a tab on your side-
• Networkedblogs bar, titled blog, that displays
• rSS graffiti all your previous blog posts as
• Social rSS shown on copyblogger’s Fan
Share This ebook! page to the left. Your Fans can
HubSpot also offers automatic social media sharing easily reference your most
links as part of its business blogging tool, making recent posts and click directly
content easily spreadable. to them, which is a good way to
create traffic.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
9. 16 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 17
2
Second, you can easily repost your blog entries from within the application.
It’s not a bad idea to re-post some of your entries since you have new fans
wHAT IF You doN’T HAVe A bLog?
who can benefit from some of your evergreen content.
If you don’t have a blog (or are just starting with blogging), think of other existing content that you
can publish to your Facebook page. For example:
?
Third, the Networkedblogs application has an area where people who are us-
3 ing the app can search through and find new blogs. The more places people
can find you, the better.
A FREqUENTlY ASKED qUESTIONS PAGE
every business has ten or more frequently asked questions.
rather than retyping the answers every time someone posts the
when you have a new blog post, your Networkedblogs post will pull in either the picture from your question on your Facebook page or inquires by email, list the
post or a screen shot of your blog. posts containing pictures are always more visible, so using Net- answers on an easily accessible page on your website.
workedblogs is a great way to make sure your post includes a picture. Here is an example of how a
Networkedblogs post looks in the Facebook News Feed:
SPECIAl ARTIClES
How about updating your site monthly or quarterly with some
special articles about your business? You can then use these
articles for a monthly newsletter as well.
A monthly newsletter gives you the opportunity to connect with
your audience through email while also putting new content on
your website. The articles don’t have to be long – 500 words is
absolutely acceptable. The key is to be consistent and make it
when people click on the post, they are taken directly to your blog entry, and your traffic stats work for you. keep it manageable!
reflect the fact that they came from the Networkedblog application, so you can track the effective-
ness of your postings.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
10. 18 beYoNd THe FAcebook buSINeSS pAge
ExAMPlES OF YOUR wORK
Any time you are able to showcase your work, you are
providing more information that will allow your pros-
pects to make a better purchasing decision. Take pic- CHAPTER 3
“
tures, post videos and give concrete examples of your
work to show potential clients.
HOw TO
ADVERTISE ON
TESTIMONIAlS
Testimonials are the most powerful form of marketing.
whenever you do business with someone, ask for a
testimonial, or better yet, a LinkedIn recommendation.
connect with the person on LinkedIn and then go to
FACEBOOK
profile, then recommendations. click the tab that says
Request Recommendations and select connections
that have used your business. when you request the
recommendation, ask if they would mind if you posted
the recommendation on your website with a link back
to their website. Now, when they give you a recommen-
dation, it will be displayed on your Linkedin profile, you
can use it on your website, and your customer gets a
link to their website. win-win-win!
Share This ebook!
www.HubSpoT.com www.HubSpoT.com
11. 20 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 21
$$$$$$ when I clicked on the ad, I was taken to a landing page about free marketing help. people love
free services, so they are likely to submit their name and address if they are interested in the offer.
make sure your offer is closely tied to a product that you could eventually sell to this lead.
Facebook advertising works on a bidding model similar to google ads. You bid on the price you
HOw TO ADVERTISE YOUR FAN PAGE
are willing to pay to have your ad shown, and then you are either charged when someone clicks on
your ad (cost per click) or you are charged per 1000 people who see your ad using the cpm model The following ad was served to me because
(cost per mille). of location targeting. You can see that there is
a ‘Like’ hyperlink in the ad and it displays the
google advertising uses keywords in your google searches to determine which ads to display. with name of a friend of mine who already likes this
Facebook ads, you bid on target demographics and keywords that appear in people’s profiles. page. This technique is also known as “social
because of this key difference, people may not need your widget since they are not searching for it. proof.” people are more likely to ‘Like’ a page if
but if they do click on your ad, you know that they will be in your target demographic. a friend has already ‘Liked’ it. even though this
ad is not driving traffic to this company’s web-
This ad was served to me. Note how
site, getting the ‘Like’ can be powerful because
the title of the ad uses the keywords of
your posts will now appear in your new fan’s
the ad campaign to catch my eye. I am
News Feed over and over, building up your rela-
a female and a business owner, so the
tionship with the fan.
company used those targeting options
in the ad setup as well as the ad copy.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
12. 22 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 23
FACEBOOK ADVERTISING CAMPAIGN PlAN
TrAckINg
goALS know what metrics you must watch
to determine if you are successful.
what do you want from your campaign? If you are directing the traffic to your make sure you know how to de-
website, what does success look like? A newsletter sign-up? A purchased prod- termine if the sale came from the
uct? If you are sending the traffic to your Facebook page, your conversions to Facebook ad versus other traffic.
‘Likes’ are tracked in the stats. Trackable links, special coupon
codes, and custom landing pages
budgeT are good options to track sales.
Ad cAmpAIgN pLAN How much are you going to spend
per day? For the whole campaign?
Once you have answered these key
questions, you can get your cam-
Set up a formal campaign that outlines different types of ads paign started at http://www.face-
to split test. Split testing involves changing one piece of the ad, book.com/business/ads/. Read
such as the photo, and keeping the other elements the same TArgeTINg the material there to become more
to see which ad performs better. rotate your ads every couple familiar with the best practices
days to keep them fresh. No one wants to see the same ad over research the targeting options before running the ad. watch and then click the green Create an
and over. how the estimated reach and the Suggested bid changes as Ad button.
you add different targets. optimize your bid price and reach to
get the best price.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
13. 24 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 25
The targeting section of the ad creation process will be where you select the demographics and INTERESTS
keywords of the Facebook profiles that will potentially see your ad. Interests are displayed in a person’s profile and are drawn from the keywords used in their infor-
mation. when you start typing, you may notice the # symbol next to some words. Facebook refers
lOCATION
to this as “topic targeting.” For example, there may be many pages or interests around the term
You can target by country, state, city and even zip “bicycle” and by selecting #bicycle, you are
code. including all of them so you don’t have to
individually select each one. If you want
AGE the specific term and not a broader match,
You can choose a range or no upper bound maxi- choose the term without the # symbol
mum. Facebook gives you the option to require in front. You can also click the Switch to
an exact match within an age range if you select broad category Targeting link to use a
the require exact Age match box. This means that broader range of general terms to target,
if a user turned 51 yesterday, that user will not such as “outdoor Fitness Activities.”
be shown the ad for which you selected the age
range of 25 to 50. CONNECTIONS ON FACEBOOK
The radio button is defaulted to “anyone,”
However, it’s better not to require an exact match but you can choose to include or exclude
because Facebook will give you a “discounted fans of the Fan pages where you are the
bid” for people who click your ad who are slightly admin of.
outside the range (although Facebook does not
provide an exact idea of “slightly” and it doesn’t ADVANCED DEMOGRAPHICS
specify its definition of “discounted bid”). many of these selections will limit your
audience heavily, so only choose these op-
SEx tions if you have a very specific purpose.
Straightforward choices of men, women and all.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
14. 26 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 27
PRICING & SCHEDUlING MEASURING YOUR TRAFFIC
Now that you are driving all this traffic to your website, make sure you are measuring it. Hopefully,
you have some tools to measure where your website traffic comes from and what terms people
group your ads by campaign, so you are able to compare statistics for relevant ads. when you
are using to find you. HubSpot’s software, for instance, includes an analytics tool that gives you
choose your daily budget, your ad will automatically shut off when that budget is reached. You can
exactly this information. It tells you not only where your traffic is coming from, but also how these
also run the campaign for a certain amount of time--three days, five days, etc.--so you don’t have
visits turn into leads and customers.
to worry about your campaign going over budget.
google Analytics is another great tool for in-depth analysis. If you don’t have google Analytics
on the bid, I suggest bidding in the middle of the Suggested bid range or higher. If you bid too low,
installed on your website, it isn’t hard to do. go to www.google.com/analytics and sign up. Fill out
your ad won’t show up. If your ad gets more clicks, you will be rewarded with a lower click price.
your profile and paste a snippet of code to your website, preferably into the footer or some other
give your ad the best chance to get more clicks by bidding high.
common area.
research what other ads are
using an analytics software, you can drill down into the Facebook statistics and see what is work-
out there by going to http://
www.facebook.com/ads/ad- ing and what isn’t. correlate
board/. These are going to be the spikes in traffic with events
the ads that your profile quali- and campaigns you might have
fies for viewing so it’s not a launched on Facebook.
complete list. but it’s good to
see what other users are do- we have talked about various
ing. ways you can drive traffic to
your website from Facebook.
Now let’s talk about capturing
leads on Facebook.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
15. beYoNd THe FAcebook buSINeSS pAge 29
“ ”
If content is king then email is queen.
CHAPTER 4
HOw TO don’t believe those over-hyped reports announcing “the death” of email. It’s alive and well, and
CAPTURE becomes a critical piece of converting your prospects into paying customers.
lEADS ON
Since it’s difficult to individually contact your fans from your Facebook business page, you can
establish a deeper relationship by collecting their email addresses. In this way, you build a list of
people who have raised their hands to let you know they are interested in your expertise, product
FACEBOOK or services.
You may have heard the phrase, “the
money is in the list.” The list in this case
refers to your list of email subscribers.
Share This ebook!
www.HubSpoT.com
16. 30 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 31
emAIL IS STILL A prImArY wAY peopLe wILL coNNecT wITH You.
In August 2011, the pew research center reported that 92% of online adults use email and
66% use email as part of their daily routine.
WHAT IS A LEAD?
Some people may see your post on Facebook and miss your email. others may see your tweet
The term “sales lead” has a cornucopia of definitions. Definitions
and get the message reinforced with the email you send. The point is, the more places you can
vary between companies and the “sales funnel” can look different for
send your message, the more likely someone is going to buy your new widget, sign up for your
different niches.
new class, or come to your big sale.
In general, a sales lead is defined as someone who has an interest in your product
STudIeS HAVe SHowN THAT peopLe Need To See AN oFFer be-
and has the authority to purchase your product. A lead is not just a Facebook ‘Like.’
TweeN 5-9 TImeS oN AVerAge beFore mAkINg A purcHASINg
Someone who likes your page may not have the authority or means to purchase your
decISIoN.
product.
So create a well-organized campaign that includes social media posts and emails to show your
Before someone can purchase from you, they must also have a need for your
offer multiple times or across different channels.
product. They may be interested in your product and have the means to pur-
chase it, but they may not need it at this time. For instance, they may
How do You coLLecT emAILS oN FAcebook?
already have a similar product or they could be hesitant to change
their current processes.
You can’t access your fan’s personal information on Facebook. You must have a custom tab
where you collect the email addresses or promote your own landing pages that will capture
leads.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
17. 32 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 33
Here are some examples of pages that have a custom tab that serves as a lead capture.
As these page serve the same goal as landing pages, they offer some incentive for the information exchange: give your email
to get a coupon, deal, or a free chapter. These custom tabs were created with Facebook applications. when you add certain
Facebook applications to your page, you will create a custom tab on your page that appears on your left sidebar. If you want to
create such a customized tab, use one of the other Facebook applications that are available.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
18. 34 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 35
If you know HTmL and know how to design a mini-web page with an opt-in form, then you can use one of these applications:
• wildfire iFrame app
• Static HTmL: iframe tabs
• Tabpress
If you do have a custom tab with an
email capture, you may want to make
but if you want something a bit easier with some drag-and-drop capabili-
this tab the default Landing Tab on
ties, use the following apps:
your Facebook page. This means that
• Lujure – drag-and-drop design form with some built-in tem-
all non-fans will land on this tab when
FACEBOOK
plates to create the custom tab easily.
navigating to your page. After they
• ShortStack - integrates seamlessly with the mailchimp and
‘Like’ your page, your fans will land on
APPS
constant contact Forms but can also use any email contact
the wall when they come to your page.
forms.
To change your default Landing tab, go
• HubSpot welcome – integrates with the HubSpot Lead gen-
to edit page, manage permissions, and
erations Forms for HubSpot customers.
select the tab from the list of available
• North Social Signup – this app integrates with the North
tabs on your page. Now you are ready
contact form rather than your own email forms.
to start collecting email addresses!
many of these apps have very helpful instructions on how to add them
to your page, as well as configure and design them. To install an app to
your page, go to the app in Facebook and click on the Add to my page
link on the left sidebar. Some apps will have different instructions for you
to follow and will lead you step-by-step through the installation.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
19. 37
OFFERING FREEBIES REwARDS
An enticing offer is a key requisite to getting leads. people are increasingly reluctant to rewards present another great opportunity for lead generation. Take a look at this
give their email addresses away unless they get something in return. “Sign up for my Facebook Application using booshaka (note: only available with the Top Fans Pro ac-
newsletter” doesn’t cut it anymore. count).
give away something valuable that relates to your business and you will get more target- Not only does this app collect email addresses, but fans must participate on the
ed leads. Social media examiner, for instance, gives away an hour-long Facebook market- page multiple times to get the reward! pretty slick.
ing video tutorial, but also makes sure people know that they will be getting additional
email updates. It’s always a good idea to set the right expectations.
www.HubSpoT.com www.HubSpoT.com
20. beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 39
“
Webinars that teach your audience
something valuable are a fantastic
”
way to capture leads.
wEBINARS ON
Free webinars serve great for lead generation purposes. They represent a content type that
the Facebook community often gravitates to. people love sharing free and educational re-
sources, so if they think your webinar is valuable, they won’t hesitate to spread the word, be
FACEBOOK
it on Facebook or elsewhere in the social mediasphere.
while you can integrate elements like live streaming video directly into your Facebook page,
you can’t collect email addresses easily. So I recommend using your own landing pages and
a third-party webinar service to collect email addresses. Some of these services include:
• webex
• LIVe meeTINg
• FuzemeeTINg
• gATHerpLAce
• goTowebINAr
These webinar platforms range in price and capabilities, so investigate which one fits your
needs. This is not an exhaustive list of webinar platforms by any means. You may find an-
other tool that works better for you. most webinar platforms charge a monthly fee so if you
do sign up, make sure you are working webinars into your monthly lead generation strategy.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
21. 40 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 41
FAcebook & webINAr promoTIoN exAmpLe
This means you will have to direct people to the webinar sign-up page using posts on your business page.
Notice above how the positive parenting Solutions founder promotes her webinar on Facebook.
A share link is included at the end of this post. As we
already mentioned, when you post something valuable,
people are more likely to share it. You can increase the
viral component by asking your fans to share the webi-
nar information with their friends right in the post. Vary
your promotion language around the webinar and be
Share This ebook! sure to leave at least one week for promotion. Share This ebook!
www.HubSpoT.com www.HubSpoT.com
22. 42 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 43
ASK PEOPlE TO SHARE
make sure several of your
posts instruct people to click
PROMOTE EARlY AND OFTEN
share, thereby inviting their
A good rule of thumb is to post a maxi-
friends to attend. outlining a
mum of one time per day about your free
clear call to action within the
webinar during the week leading up to the
&
post will help people share it.
event. make sure you have other content
webINArS
you are posting in addition to the promo-
tional posts.
FAcebook
ruN FAcebook AdS
Facebook ads can be targeted
to an exact demographic. If
you are willing to spend a little
REMIND PEOPlE
money for your leads, then this
remind people of the helpful tips in the webinar
is an excellent approach.
and don’t forget to include your call-to-action. If you
offer a replay of your webinar, send out a link that
will give people access to it. Again, make it easy for creATe A FAcebook eVeNT
them to take the next step from the email. Another option on Facebook is to create a Facebook event for your free webinar. There are a couple
advantages to this strategy. one is that when you invite someone to an event, they will receive a notifica-
tion that appears in their events area. A Facebook event is more visible than a standard Facebook post.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
23. 44 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 45
webINAr promo: FAcebook eVeNTS & AdS
This particular ad is a Sponsored Story from the Social Triggers Facebook page. when
you start your ad campaign, you can choose Sponsored Story and advertise your latest
wall post. Sponsored Stories are typically less expensive than the other Facebook ad
options.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
24. beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 47
“ A contest can draw attention
to your business and give you
a list of people who want your
”
CHAPTER 6 product or service.
FACEBOOK A recent exact Target study showed that the number one reason people will ‘Like’ a Facebook
CONTESTS &
page is to be notified of special offers and promotions. with that in mind, it’s a good idea to run a
contest on your Facebook page.
SwEEPSTAKES contests offer a range of benefits: they give people a reason to connect with you, make your page
more fun, and gains more exposure for your brand and site. They also give you an opportunity to
collect the emails of the people who entered the contest, and nurture them down the sales funnel.
different types of businesses can benefit from Facebook contests. For example, if you’re a con-
sultant, you can offer a consulting package that people may not know about. If you’re a florist, you
could offer a “Fresh Flowers for a month” package to get your community thinking about treating
themselves to flowers every week. If you’re a web designer, you could give away a free website
redesign to prompt others to use your services. when people enter your contest, you automatically
have a list of potential customers.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com
25. 48 beYoNd THe FAcebook buSINeSS pAge
coNTeSTS or SweepSTAkeS?
You can choose to run a true contest, in which some kind of vote determines the winner (or the Sweepstakes are also common on Facebook. The barrier to entry is low because people typically just have
winner could be judged by you), or a sweepstakes where the winner is chosen at random. to enter their name and e-mail address and ‘Like’ the page. As no judging is involved, the winner is chosen
at random. If you use a third-party application such as wildfire to run your sweepstakes, the application will
assist you in selecting a random winner.
There are different ways to set up the contest. whether you use a contest or a
For instance, you can organize it around a sweepstakes will depend on your
picture. Someone can upload a picture that is goals. Typically, contests are better
judged by your community. Nikon ran a photo for engaging your current community
contest on Facebook and whoever attracted and sweepstakes are better for grow-
the most ‘Likes’ on their photo, won a new ing your community. If you use the
Nikon camera. wildfire application to administer your
contest or sweepstakes, you can also
Another example might be a writing contest: choose to give away coupons.
one coaching professional had people write
a short statement about why they wanted to
come to her weekend retreat. She judged the
• CONTESTS: A contest will increase your community involvement by having users vote and may drive
entries herself and the winner was entitled to a
more of the entrants’ friends to your page, as users ask their friends to vote for them. but if the
free registration to her retreat.
entry requirements are too involved, you may not get the turnout you had hoped for.
• SwEEPSTAKES: A sweepstakes is better for growing your Facebook community or e-mail list. The
requirements for entering the sweepstakes are typically entering a name and e-mail address and
Share This ebook! possibly ‘Liking’ the page, which is very easy for most people to do. You will get more entries but
possibly not as many people sharing it with their friends.
www.HubSpoT.com
26. 50 beYoNd THe FAcebook buSINeSS pAge beYoNd THe FAcebook buSINeSS pAge 51
basically, you cannot collect entries, conduct a drawing, or notify
winners through Facebook directly. The notifications have to be
You should definitely understand Facebook’s promotion guide- done through a different tab on your Facebook page.
lines before starting your contest. while you may see others
violating the terms, Facebook does state that it can remove For exAmpLe, You cANNoT:
materials relating to promotion or even disable your page or ac- • put a post on your wall that says “everyone who
count. So it pays to follow the rules! Start by reading them over responds to this post is entered to win xyz.”
at: http://www.facebook.com/promotions_guidelines.php • Have people upload a photo to your wall to be en-
tered in a contest.
• Announce the winner of your contest with a post on
You shouldn’t admin- your wall.
ister a contest through • Have anyone who ‘Likes’ your page be automati-
cally entered in a drawing (you can have this be a
Facebook except condition of entry, but it cannot be the only way that
through an application. someone enters the contest).
Third-party applications make running a contest on Facebook a
snap. They are designed to comply with Facebook’s rules, they
collect the e-mail addresses and many include analytics to keep
You can use a third-party application designed to administer con- track of views, entries, and other statistics.
Here is an example of a contest on Facebook using Wildfire.
tests (such as wildfire, North Social, woobox, and others), or you • wildfire
can program an application yourself to collect entries, though • North Social
this is more involved. • Strutta
• woobox
• ShortStack
Share This ebook! • Votigo Share This ebook!
www.HubSpoT.com www.HubSpoT.com
27. 52 beYoNd THe FAcebook buSINeSS pAge
photo and video contests can
be fun and get more engage-
ment but may not get as many
entries. many of the photo
and video contest applications
make it very easy for some-
one who enters the contest to
share it with their friends so
CONClUSION
& ADDITIONAl
they can get votes, thus driving
a lot of traffic to your Facebook
page.
one of the biggest problems
with hosting a Facebook con-
RESOURCES
test is that you may get people who just want to try and get the freebie (especially if it’s something
good!), who aren’t interested in connecting with you later. make sure that these people can easily
unsubscribe from your list.
be very clear when people sign up that they will receive follow-up emails from you. Some people
will mark your email as spam if they are not expecting it, and you don’t want your email account
to be flagged multiple times for spamming. If that happens, your account could be shut down. The
horror after all that hard work!
Share This ebook!
www.HubSpoT.com
28. 54 beYoNd THe FAcebook buSINeSS pAge
“ The fortune is in the follow up.
” MEASURE THE ROI
OF FACEBOOK
generate Facebook leads and measure them more accurately:
get a custom demo of HubSpot.
Facebook marketing presents a great opportunity to attract the attention of potential
customers. but in most cases, you will need to nurture these contacts and create a
long-term relationship with them. So don’t let too much time go by before connecting
with your audience us. If, after your initial campaign, a prospect hasn’t heard from
you for weeks, they will forget about you and will be confused to be receiving an email
from you. And don’t forget...
deLIVer VALue IN Your poSTS.
doN’T JuST uSe THem To SeLL.
use creative ways to get visitors to come to you. Nurture your community with offers
like free webinars, 15-minute consultations, specials and bonus discounts, as well as
notifications of other fun things that you are doing online and off. get started in this www.HubSpot.com/demo
direction and Facebook will become a huge driver of traffic, leads, and sales for your
business.
Share This ebook! Share This ebook!
www.HubSpoT.com www.HubSpoT.com