This document summarizes the key habits of world-class companies for search engine optimization (SEO). The seven habits discussed are: 1) Making SEO a company-wide priority, 2) Establishing clear goals and expectations, 3) Knowing their sales funnel and the opportunity of SEO, 4) Focusing on content generation, 5) Evaluating SEO success in terms of revenue, 6) Flexibility, and 7) Knowing when to lean on experts. The document provides details on each habit and calls the reader to sign up for a SEO consultation to assess their SEO practices.
Live Demo: How SEJ Advertising Drives Awareness & Targeted LeadsSearch Engine Journal
Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals.
SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry.
From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz.
Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers.
In this webinar, you will learn:
- What SEJ advertising products are best suited for specific marketing goals
- Why the majority of SEJ advertisers are repeat customers
- And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.
Live Demo: How SEJ Advertising Drives Awareness & Targeted LeadsSearch Engine Journal
Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals.
SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry.
From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz.
Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers.
In this webinar, you will learn:
- What SEJ advertising products are best suited for specific marketing goals
- Why the majority of SEJ advertisers are repeat customers
- And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
SEO Habits of World Class Companies - May 13, 2014DemandWave
Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common?
Download our webinar and discover the 7 SEO habits of world class companies.
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
4 Signs That Your Agency is UnderperformingDemandWave
Does Your Agency live up to their Sales pitch?
#1 Getting lots of traffic but just a trickle of conversions? Your agency might be optimizing for the wrong keywords (and hasn’t changed direction).
#2 Does your Search Engine Optimization agency keep you in the loop? You should have regular visibility into how your program is performing against your unique key performance indicators (KPIs).
If you aren’t seeing a steady increase in traffic and conversions, your SEO Agency is denying you the potent lead generation you’re paying for. Join Mike Turner, Senior SEO Analyst and Director of Business Development, and learn the telltale signs of an underperforming agency.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Account-Based Content Marketing: Building an effective content strategy to su...Adam Monago
Building an effective #ContentStrategy to support your account-based #marketing efforts. Presented at the @Demandbase Impact Tour stop in San Jose on January 28, 2016. #ABMIMPACT #B2B #ABM
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
Masterclass: Advanced Strategies on LinkedIn LinkedIn
You’ve launched campaigns, A/B tested, and know LinkedIn best practices….
Now it's time to take your LinkedIn campaigns to the
next level. Learn how with the help of this deck from our Masterclass series!
SEO Habits of World Class Companies - May 13, 2014DemandWave
Not all SEO programs are created equal – and neither are their results. So we asked ourselves, what SEO habits do top performing marketers have in common?
Download our webinar and discover the 7 SEO habits of world class companies.
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
7 Steps To Take Your Marketing From Grody To YAAS with Predictive MarketingEverString
Predictive marketing enables you to use your existing marketing channels with a new level of precision to land bigger deals in a shorter sales cycle.
But predictive marketing isn't magic! Find out how you can use predictive to get your marketing #onfleek.
4 Signs That Your Agency is UnderperformingDemandWave
Does Your Agency live up to their Sales pitch?
#1 Getting lots of traffic but just a trickle of conversions? Your agency might be optimizing for the wrong keywords (and hasn’t changed direction).
#2 Does your Search Engine Optimization agency keep you in the loop? You should have regular visibility into how your program is performing against your unique key performance indicators (KPIs).
If you aren’t seeing a steady increase in traffic and conversions, your SEO Agency is denying you the potent lead generation you’re paying for. Join Mike Turner, Senior SEO Analyst and Director of Business Development, and learn the telltale signs of an underperforming agency.
The Latest Shifts in B2B Buyer Behavior: New Trends and Real-World Insights f...Demandbase
Your buyers are changing the way they make purchasing decisions. To help you understand how that will impact your business, Demand Gen Report and Demandbase are bringing you the latest trends and real-world insights on buyer behavior.
This webinar will provide a detailed look at the behavior patterns of primary decision-makers and influencers in B2B purchases over the past 12 months. The research shares direct anecdotes on:
-Where buyers typically see breakdowns in the marketing/sales process
-How buyers involve peers in the selection phase
-Where buyers look for information
-What content buyers view at different stages of the buying process
This presentation takes a deeper look into one of the most effective marketing strategies for B2B companies: account-based marketing. We'll discuss how to approach account-based marketing, create a strategy, and execute that strategy using HubSpot's software.
Global Minds Series #3 | Mark Roberge - The Sales Acceleration FormulaALPHA Camp Taiwan
Video Recording : https://www.youtube.com/watch?v=5z4SUD6pJIs
Global Minds Series #3 invites Mark Roberge, Chief Revenue Officer of HubSpot Sales Division. Prior to this role, Mark served as HubSpot’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. These results placed HubSpot #33 on the 2011 INC 500 Fastest Growing Companies list. Mark was ranked #19 in Forbes’ Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference.
In Global Minds Series #3 Mark shared "the secrets to creating revenue growth" by answering questions such as: How can effective marketing generate revenue? How can we use technology to improves sales? Also, how do you build a strong sales team? What kind of person has the talent to help you achieve your sales goals?
Co-hosted by Taiwan's first startup school, ALPHA Camp, and Taiwan Startup Stadium (TSS), Global Mind Series is a multi-site, cross-border lecture series with the aim of aligning Taiwan and Southeast Asian startups with the latest from the global tech scene, as well as strengthening the links between startups in America and Southeast Asia. We have brought together international experts from various fields to engage in an international discussion with startups from Singapore, Hong Kong, South Korea, and Taiwan.
DemandCon 2013: Kapost, inContact and Demandbase on Content MarketingKapost
Keith Burrows of Kapost, Marina Antestenis of inContact, and Jason Stewart of Demandbase discuss how to implement a content marketing strategy that drives results for B2B marketers.
5 Essential Steps to Build Targeted Campaigns Across ChannelsDemandbase
Attendees of this webinar will gain insights into specific recommendations and tactics marketers can apply to their programs to improve their overall results, particularly among key accounts. Some of the topics covered would include:
-Account-Based Advertising & Retargeting
-Social Account Nurturing
-Personalization
-Email
-Analog (Direct & Field Marketing)
Seeking to hire Digital Marketing Agency in Noida?? we are at PegaLogics, offering various Digital Marketing Service Like SEO, SMO, PPC to rank your business 1st page. Get Pegalogics Business Plan and here!!! https://www.pegalogics.com/
Account-Based Content Marketing: Building an effective content strategy to su...Adam Monago
Building an effective #ContentStrategy to support your account-based #marketing efforts. Presented at the @Demandbase Impact Tour stop in San Jose on January 28, 2016. #ABMIMPACT #B2B #ABM
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
Drive Traffic and Conversions: 3 Secrets Amazon Doesn't Want You To KnowSearch Engine Journal
Wishing your ecommerce site had more organic traffic and higher conversion rates? Want to be a dominant player in your space?
In this Search Engine Journal webinar, you'll learn how to swipe Amazon’s top three traffic and conversion strategies.
DJ Sprague, CMO at Shopper Approved, will show you exactly how Amazon leverages the “UGC Trust Stack” to drive massive conversion rates while getting tons of organic traffic in the process.
In this presentation, you’ll learn:
- How to increase organic traffic up to 400% for product or service pages and get a conversion rate of up to 75%.
- What the latest consumer research says about the power of product reviews and user-generated content.
- Why Google loves the “UGC Trust Stack” and how they reward companies that use it.
SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation.
Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.
"Digital Marketing agency Chennai and all over Tamil Nadu. Our EC4You professionals provide 24/7 strategic planning support, SEO services, Social media marketing, Email marketing, web designing, content marketing, social media optimization, and PPC with an outstanding level of generating leads, support, care, and communication, and we are providing 10% straight off on every package and free SEO audit for every new client. Contact us to avail best in class digital marketing service."
Digital Marketing Solution for MSME:
1) Carefully Curated Solution
2) our Approach
3) our service
4)Successful campigns
5) unique offer from EC4You
6) our Creatives
7) Our diverse client list
8)our process is simple
9) frequently asked
It’s always been difficult to quantify the effectiveness of marketing, as illustrated by the popular John Wanamaker quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” However, our survey of over 600 U.S. marketers shows some CAN prove marketing’s contribution to revenue with confidence. What’s their secret?
Check out the “5 Habits of Highly Effective Marketers” to see what they’re doing differently to succeed and how you can, too.
SEO Strategies You Can Bank On: Driving Traffic That Builds Real Revenue - Fu...Edge Multimedia
Sure, your financial institution's website is SEC compliant, but is it "Search Engine Compliant"? Are new customers and members able to find you amidst the noise? Zack Stack, Senior Digital & Creative Specialist at Edge Multimedia (www.edgemm.com) will guide you through the traffic with actionable insights on attracting, engaging and retaining more qualified customers online. Learn how to maximize the value of your website by increasing revenue and achieving measurable results with your digital marketing.
Stop Guessing & Get Smart with Lead AttributionDemandWave
With increasing pressure on marketers to show the return on their digital marketing investment, it is imperative to set-up the right measurement infrastructure and optimization strategy for success. Attribution empowers marketers to understand which touch points (first, last, or anywhere between) are the most influential and cost-effective in moving a lead down the sales funnel. 1. Measurement a Top Challenge 2. Understanding the Customer Journey 3. What can Attribution do for you? 4. Tie Search Marketing Data to your CRM. Webmarketing123 is a Bay-Area Digital Marketing Agency. Our distinctive approach: pair a metrics-rich methodology with an understanding of our clients’ unique business goals and challenges. We combine a deep expertise across industry verticals, smart use of automation, and efficient use of analytics to inform data-driven decision-making. At Webmarketing123, each client has a dedicated team employing Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and/or Social Media Marketing (SMM) to create remarkable, results-driven marketing programs.
9 CRO Hacks to Accelerate the B2B FunnelDemandWave
Effective CRO can dramatically improve lead quality, lead volume, cost per acquisition, and length of sales cycle. Check out "9 CRO Hacks to Accelerate the B2B Funnel" to get started today.
How to Brew the Perfect B2B Blend of ABM & InboundDemandWave
Ready to brew a bold approach to demand generation? Check out our webinar on-demand and taste the benefits of both account-based and inbound marketing.
7 Key Paid Search Plays for B2B MarketersDemandWave
71% of B2B marketers use paid search, but only 44% say it results in revenue. Check out our presentation to learn the paid search playbook we use to help clients drive more qualified leads and revenue.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
The Hottest B2B Marketing Trends of 2017DemandWave
Get ready to have your best marketing year, yet! Check out our webinar and discover the hottest B2B marketing trends for driving more sales-qualified leads in 2017.
5 B2B Content Marketing Hacks to Drive More LeadsDemandWave
Discover how to revamp your B2B content marketing strategy to drive more sales-qualified leads. This is a no-frills tutorial dedicated to delivering actionable tips to grow a stronger pipeline with great content.
New Rules of SEO: RankBrain, Links, & ContentDemandWave
How does Google's landmark RankBrain announcement impact SEO? It all boils down to optimizing for user intent and user behavior. Watch our webinar on-demand and score actionable tips to future-proof your SEO strategy.
How to Build an Effective B2B Content Marketing StrategyDemandWave
We teamed up with our friends at BrightEdge to help you tackle today's toughest B2B content marketing challenges. Watch the webinar on-demand and start creating content that converts!
2016 State of B2B Digital Marketing Report - SlidesDemandWave
Nearly 300 B2B marketing leaders weighed in the biggest digital marketing challenges of 2016. Check out presentation and discover:
- The most effective tactics for winning more customers with digital
- Where marketers are planning to invest in 2016
- How to take on the #1 B2B digital challenge - measuring and proving ROI.
Prep to have your best year, yet. Get insight from our team to get started!
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
The New Search Ranking Formula: 7 Elements You Need to KnowDemandWave
Catch up on the new search ranking factors you need to know. In this presentation, we'll cover how to increase qualified leads and traffic with 7 essential SEO tactics.
Digital Demand from Click to Close: Realigning Search Marketing for the B2B ...DemandWave
71% of B2B decision-makers begin their research with a search engine. Influencing the buyer’s journey at the first touch point is critical.
So, the question is how can you leverage SEO to build your sales funnel? Catch our webinar and learn 3 tips to get started!
Bridging the Gap: 6 Steps to Seamless Sales & Marketing Alignment - SlidesDemandWave
Sales and marketing are fundamentally separate departments, but their combined strength is an underestimated force. Learn 6 ways to drive more sales-qualified leads with cross-departmental alignment.
2. @webmarketing123#123webinar
ü Are the slides available?
ü We’re live tweeting
webinar highlights.
ü Stay informed by
following us.
ü Ready to take the next step with us?
Practical Matters
Yes! Just email
seo@webmarketing123.com
Request a Complimentary SEO Consultation Today.
@webmarketing123 | #123webinar
facebook.com/webmarketing123
webmarketing123
6. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
7. @webmarketing123#123webinar
Habit #1
Making SEO a company-wide priority
First, they understand (or educate) that Search is important. 90% of clicks
happen on 1st page of results, 60%+ are on the top 3 results
First three pieces of content we recommend:
Position CTR
1 45.46%
2 15.69%
3 10.09%
4 5.49%
5 5.00%
6 3.94%
7 2.51%
Eye tracking data from official Google blog Optify Study, 2011
8. @webmarketing123#123webinar
Habit #1
Making SEO a company-wide priority
Knowing its value isn’t enough. The top performing companies get all
stakeholders to buy-in.
All conduct a 1-2 day “Accelerator” workshop in order to:
§ Get all the right players in the room
§ Force decision making
§ Compress launch time by 15-30x
§ Complete buy in from the very beginning
9. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
10. @webmarketing123#123webinar
First three pieces of content we recommend:
The “Accelerator” Workshop helps:
ü Standardize metrics (custom KPIs per unique business)
ü Create common vision, shared goals
ü Detail accountability (who owns what)
Which KPIs are
your priorities?
What will
winning look
like?
What
benchmarks
should we
use?
What are the next
steps?
Habit #2
Establishing clear goals and expectations
11. @webmarketing123#123webinar
SEO Habits of World Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
12. @webmarketing123#123webinar
Top performers know their sales pipeline like the back of their hand
• Visitor-to-lead conversion rate
• Lead-to-qualified-lead conversion rate
• Qualified-lead-to-opportunity
Habit #3
Knowing their sales funnel and opportunity of SEO
13. @webmarketing123#123webinar
Top performers know their sales pipeline like the back of their hand
• And they know their “cost of not ranking on page 1”
Habit #3
Knowing their sales funnel and opportunity of SEO
71,729 new website visitors
1,793 new leads
269 new qualified leads
27 new deals
2,700,000 monthly revenue
32,400,000 annual revenue
14. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
15. @webmarketing123#123webinar
Habit #4
Focusing on content generation
They know their customers are empowered and embrace it.
Due to the proliferation of online resources, B2B buyers get as far as 70% of the
way through their purchase decision before contacting a sales representative
1. Introduction to
(your product category) –
Get into their purchase
decision process early
2. How to select the right
(your product) – Push them your
direction when they’re closer to
conversion
3. Top reasons to
select you as a vendor
– Your value proposition
and differentiators
Top 3 content pieces you need right away:
First three pieces of content we recommend:
(Corporate Executive Board, Google)
57-70%
16. @webmarketing123#123webinar
Habit #4
Focusing on content generation
B2B companies with an active
content curation strategy generate
67% more leads per month
than those who do not.
(Hubspot, socialmediab2b.com)
No content
Yes content
…and it works.
17. @webmarketing123#123webinar
Habit #4
Focusing on content generation
Content isn’t just for your prospects and customers.
But also for search engines.
Google algorithm updates increasing favor
high quality content.
ü Quality Content - originality, length,
authority, quality and relevance
ü Site Metrics - user experience, time on
site, bounce rate, load time, etc
ü Authority & Verification - establishes and
protects authorship
21. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
22. @webmarketing123#123webinar
Top companies know which channels, campaigns, or SEO keywords generate the most revenue for
their business.
TIP: In order to measure which campaigns generate revenue, set-up your CRM system so that
you can track closed deals back to the campaigns that influenced them. Then, you can start
allocating your marketing dollars most effectively.
Habit #4
Evaluating SEO success in terms of revenue
Measuring SEO success by the following metrics is no longer effective:
• Number of keywords on page 1
• Traffic to your website
• Leads
• Qualified Leads (SQL/MQL)
• Sales Pipeline
• Closed Deal Revenue
$
Measure the money metrics:
25. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
26. @webmarketing123#123webinar
First three pieces of content we recommend:
Top performers identify highest performing campaigns and increase
investment in what’s working. They also test frequently and don’t let perfect
get in the way of better.
$85,000
$60,000
$275,000
$
$
$
$
$
$
Campaign
Revenue
Opportunity
Allocation
$
Keyword A
Keyword B
Keyword C
Dynamic resource allocation:
Habit #6
Flexibility
Trusting objective data is your ticket to success!
27. @webmarketing123#123webinar
SEO Habits of World-Class Companies
1. Making SEO a company-wide priority
2. Establishing clear goals and expectations
3. Knowing their sales funnel and the opportunity of SEO
4. Focusing on content generation
5. Evaluating SEO success in terms of revenue
6. Flexibility
7. Knowing when to lean on experts
28. @webmarketing123#123webinar
When done right, SEO campaigns can be a large undertaking with several
moving parts, like content creation, engaging social media, and proper
keyword strategy, to name a few.
SEO Agencies specialize in providing all of these services and ensuring more
cost-effective results.
Habit #7
Knowing when to lean on experts
29. @webmarketing123#123webinar
Sign up for a SEO consultation and discover your
missed revenue opportunity from SEO and PPC.
Also, learn how our Keyword Predictor tool can uncover “not provided”
search terms that customers search.
Email: SEO@WEBMARKETING123.COM
In a 30 minute consultation, learn:
ü How to implement these world class habits
ü Where you rank against competitors
ü Percentage and quality of “not provided” traffic
ü How to measure revenue from your SEO program
Thank you!
Paul Taylor
CEO