The document provides guidance on writing an effective online press release in under an hour. It recommends beginning with defining objectives and identifying the audience. It then outlines key sections of a press release - an attention-grabbing headline in under 20 words, a 2-3 sentence summary expanding on the headline, succinct body copy that focuses on the title and summary, and links to specific pages on the company's website. The guide also discusses adding impact with quotes, keywords, and multimedia attachments under 1 megabyte like photos.
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
INTRODUCTION
ERIK DEVANEY
Content Strategist, HubSpot
@BardOfBoston
Written & Designed by:
For some, the word “optimization” conjures
up thoughts of complicated mathematics
and data analysis. It can seem like one of
those things that only a true “data geek”
could ever hope to understand.
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
This presentation will explain the different types of freelance writing responsibilities such as keyword density, SEO content, Ezine and WordPress articles.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Starting a Blog! Avoid the 3 Most Critical Mistakes People Make When Getting ...MyLeadSystemPro
Starting a Blog? Have a blog? Avoid the 3 Most Critical Mistakes People Make when getting started! When we nailed #2 our traffic tripled.
This is not your typical 'tips' slideshare. This is an in-depth walkthrough on the most common mistakes bloggers make these days. If you make these three mistakes during this startup process, it's all for nothing. These go way beyond tips on starting a blog, these are flat out necessities.
We want to not only discuss these 3 mistakes here but also give you a roadmap on how to avoid them altogether. This will make your blog stand out from the masses and give your readers the best experience possible. More importantly, give them reasons to keep coming back.
Get access to the full post as well as a 32 page PDF for you on our blog:
https://blog.myleadsystempro.com/starting-a-blog-definitive-guide
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
#WCKC The Beginner's Guide to Writing in WordPressJamie's Notebook
Writing for online audiences is different than writing for print in several ways including different patterns and SEO considerations. This session from WordCamp Kansas City 2015 gives an overview of how online audiences read content, best practices for working through WordPress to get the best SEO and reader-friendly content, and best practices for writing engaging content.
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
15 ways to improve your content writing - Tereza Litsa for Summit on Content ...Tereza Litsa
What makes your content writing effective? It’s not enough nowadays to increase the quantity of your content to reach your readers. As content consumption increases, it is more important than ever to pay attention to your writing. Marketers and business owners can no longer afford to ignore the power of effective content, especially when it can bring them closer to their set goals. This session is for anyone interested in using content to increase traffic, engagement, or conversions to the site.
Watch the presentation on May 30 by registering here: http://bit.ly/2oj0tz3
Read more posts from me: http://www.terezalitsa.com/
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Starting a Blog! Avoid the 3 Most Critical Mistakes People Make When Getting ...MyLeadSystemPro
Starting a Blog? Have a blog? Avoid the 3 Most Critical Mistakes People Make when getting started! When we nailed #2 our traffic tripled.
This is not your typical 'tips' slideshare. This is an in-depth walkthrough on the most common mistakes bloggers make these days. If you make these three mistakes during this startup process, it's all for nothing. These go way beyond tips on starting a blog, these are flat out necessities.
We want to not only discuss these 3 mistakes here but also give you a roadmap on how to avoid them altogether. This will make your blog stand out from the masses and give your readers the best experience possible. More importantly, give them reasons to keep coming back.
Get access to the full post as well as a 32 page PDF for you on our blog:
https://blog.myleadsystempro.com/starting-a-blog-definitive-guide
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
#WCKC The Beginner's Guide to Writing in WordPressJamie's Notebook
Writing for online audiences is different than writing for print in several ways including different patterns and SEO considerations. This session from WordCamp Kansas City 2015 gives an overview of how online audiences read content, best practices for working through WordPress to get the best SEO and reader-friendly content, and best practices for writing engaging content.
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
Using a Blog to Serve Strategic Business GoalsKirsten Meyer
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
At Silverbean, we practice what we preach.
We've created the 10 Commandments of Creating Brilliant Branded Content, to help you avoid becoming a content marketing sinner and deliver consistently excellent content that complements your digital communications strategy and brand.
Created by Lisa Kelly and Vicky Cawthorne from our Content team. For more information on their expertise, visit our website: www.silverbean.com
Repurposing content is the art of stretching a single piece of content into as many other useful forms as possible. Your content is in an epic battle against every other piece of similar content out there. With social media algorithms dictating who sees what, ever-changing SEO tactics, and elusive ranking factors, content marketing success can feel impossible. Here are 13 ways to repurpose content, and squeeze every last bit of delicious juice from a single article.
Sheffield DM #9: Have your cake and eat it: How to write content for SEO & PR...Giorgio Cassella
Slides from Jess Peace, Content Strategist at Rise at Seven, presented at her talk at Sheffield DM Vol#9 on Thursday 14th May 2020, titled "Have your cake and eat it: How to write content for SEO & PR".
Tactics for Maximizing the Results of Your Press ReleasesCNW Group
Learn the digital media realities of today and give your press release an extreme makeover. Sarah Skerik will provide real world examples and tactical highlights.
Content is being increasingly considered as marketing currency. It is used to engage and nurture suspects, prospects and customer relationships. Content written using professional writing services needs to be in-line with the messaging strategy and like any other project, needs to be planned well. Creating and regularly tracking a content dashboard is a good way to begin
A calendar by itself isn’t particularly helpful, but the magic comes from what you put into it. When approached correctly, your calendar can drive your content marketing in the right direction. This guide will help you get started.
Here’s what we’ll be covering:
1. The Point of Content Marketing (The Why)
2. Channels (The Where)
3. Formats (The How)
4. Topics (The What)
5. Scheduling (The When)
The Top 4 Content Marketing MisconceptionsDocalytics
Are you operating on the assumption that content marketing isn't for you? Are you attempting to market with content but not getting the return you expected? You may be falling prey to some serious misconceptions that will affect your team's success with your content marketing strategy. This deck is a takeaway (including our speaking notes) based on a presentation we have given at several marketing workshops and conference.
It’s not just marketing and advertising executives who’ve discovered the benefits of a content marketing campaign. Small business owners are using digital marketing successfully, too.
According to Insideview, B2B companies that blog generate 67% more leads on a monthly basis versus companies that don’t. And, a whopping 80% of business decision-makers prefer to get company information in a series of articles—and not via advertising.
There are many different types of contents available online - and many sources of best practice. The focus here is on a high level over how to distribute useful content to your target audience.
Ignite Your Business with Content Marketing Part OneSterling Perry
Content marketing can dramatically change your business and attract a new audience that you've never reached before without it. In this SlideShare teaching you'll learn how to make awesome blogs, eBooks and videos that will ignite your business and attract solid sales leads.
4 steps to reuse and recycle your content so you save time and moneyNandy H
Learn how the old fashioned editorial calendar (now also known as content calendar) can help you improve your content. Plan how to re-use or recycle your knowledge across media platforms. You'll reach your stakeholders more effectively while saving time and money
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
5 Warning Signs Your BMW's Intelligent Battery Sensor Needs AttentionBertini's German Motors
IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Learn why monitoring your Mercedes' Exhaust Back Pressure (EBP) sensor is crucial. Understand its role in engine performance and emission reduction. Discover five warning signs of EBP sensor failure, from loss of power to increased emissions. Take action promptly to avoid costly repairs and maintain your Mercedes' reliability and efficiency.
5 Warning Signs Your Mercedes Exhaust Back Pressure Sensor Is Failing
How to write press releases
1. The Quick Guide to Writing Your First
Online Press Release
PRWeb’s online press releases are designed to help you increase your online visibility, push
your news to the top of search engines and reach millions of people. And the best part of
all—it’s easy to do. In fact, by simply following the steps we’ve outlined in this guide, you
can create and send your first online press release in less than one hour!
This guide will teach you tips and tricks to ensure that your online press release captures
the attention of the customers, prospects, stakeholders and media you are trying to reach.
You’ll also learn how your news can drive valuable traffic to your website, increase your
search engines rankings and appear on top news websites where millions of people go every
day.
Now, before we get started, you’ll want to make sure you do a little prep work.
1. Define your Objectives. Ask yourself the following questions to help establish goals
for your release:
• Are you trying to grab the attention of journalists and bloggers in hopes of
getting news coverage?
• Do you simply want to use the release to optimize your website for specific
keywords and increase traffic to your website?
• Are you trying to generate revenue?
2. Identify your audience. Understanding who you want to reach will help you create
news that will attract the attention of your target audience:
• Do you want the release to be a resource for journalists and bloggers as they
write a story?
• Is the release intended to reach consumers to interest them in a product or
service?
Understanding your goals and audience will help you direct the language of the release, the
features you use and the way you evaluate your results.
Now, let’s get started.
PRWeb’s Quick Guide to Writing Your First Online Press Release 1
2. The Anatomy of a Press Release
A PRWeb online press release provides your audience with an enhanced news experience,
with images, audio, video and web links, all designed to bring your release to life. Each
highlighted section below represents a critical feature of a PRWeb online press release. It
may seem complicated at first glance, but by the time you’ve finished with this guide, you’ll
see just how easy it is to craft your first online press release that will help drive valuable
traffic to your website.
PRWeb’s Quick Guide to Writing Your First Online Press Release 2
3. Attention-Grabbing Headlines
TIME: About 5-10 minutes
SUMMARY: Grabbing the attention of your audience is a challenge. In this guide we will help
you develop the initial idea, find associations that leverage top of mind awareness and then
turn those elements into a headline that gets you traffic and results from the media, search
engines, blogs and RSS feeds.
START STRONG: - You have a matter of seconds to grab your readers' attention, so you
want to capture it with a strong opening. Your headline, summary and first paragraph
should clarify your news. The rest of your news release should provide the detail.
"OilCanvas allows you GET CREATIVE - Your headline will show at the top of the web
to paint like Van Gogh, page and in the headline spot of your release. Make sure it's
Monet or O’Keefe with focused, engaging, unique, and causes your viewer to ask "how
do they do that?" or makes them want to know more about
your iPhone"
your release. This is the time to sizzle!
KEYWORDS - To ensure that your press release draws the right
Product name sort of traffic from the Search Engines (such as Google and
brand + tag line Yahoo), make sure you have an important "keyphrase" within
common search your headline – and don't forget to mention your brand or
terms on Google product name as well. Leverage keywords for Search Engine
Optimization and Search Engine Marketing and to enhance
organic search results!
170 characters KEEP IT SHORT - You have 170 characters (about 20 words) to
~20 words craft a grabbing, eye-catching, engaging title loaded with your
1 keyphrase keyphrase, brand and some action element. When you're
call to action! crafting your sample headlines, think about how you can
reorder the words to add impact while shortening the headline.
Keep message TIE TO BODY CONTENT - A killer headline that doesn't tie to
consistent message your actual summary and press release is a waste of the
top to bottom reader's time...and readers will remember that you played bait
FOCUS! and switch. Keep a consistent message from top to bottom and
you'll build a loyal following.
PRWeb’s Quick Guide to Writing Your First Online Press Release 3
4. Creative Summary
TIME: About 5-15 minutes (reuse content in Body Copy)
SUMMARY: - Making your story compelling enough
Big Canvas Applications for a journalist or customer to read in 2–3 sentences
Make iPhone an Artistic takes finesse and the ability to view your press
Tool for Creative release from the viewpoint of the reader. Don't
skimp here... this is your time to shine, and
Expression condense your key thoughts into succinct sentences
that develop readership.
Using your title, BUILD ON YOUR HEADLINE - You've already invested some
search your product time in crafting a "grabber" headline – now it's time to add
literature, competition some interesting "spin" to it by expanding on the more dynamic
and Web for new content within the body copy of your release. Don't repeat your
angles title – add impact with new, interesting thoughts.
ADD NEW ANGLE - Now's the time to add up to 2 more
Spin the main elements that are NOT in your headline, that will tie the
message with 1–2 headline to the body copy, and will help gain even MORE
secondary angles (not interest than the creative headline you crafted earlier. Look for
new messages) interesting angles that address unique characteristics of your
offering.
Using tools like
KEYWORDS - Now you can expand on the keywords by using
Google & "keyphrases", which are combination of words that are both
WordTracker,find related to your business and market, and are popular on the
Keyphrases for your search engines.
press release. Insert.
SECONDARY FOCUS - This is no time to take your eye off the
Support your main ball... but it is important to add a second focus to your release.
message with a The summary is a great place to talk to people, places, things
secondary message. or times that may be key to the release, and also encourage
Adds interest. the reader to dive in and learn more.
TIE TO BODY CONTENT - The summary is a perfect
Make the summary a
"transitional" tool - use it to elegantly blend to headline to the
transition from title to
body copy. Also, remember that this will be visible on your
body copy. Keep the
page on PRWeb.com, and will also be inserted into many sites
focus, spin it! that pull your content from RSS feeds & email.
PRWeb’s Quick Guide to Writing Your First Online Press Release 4
5. Succinct Body Copy
TIME: Approx. 15-20 minutes depending on word count and prep.
SUMMARY: Now that we're working on the actual body of your
release, it's important that you have a message that is
professional, somewhat newsworthy, and really connects with your
audience. Think in terms of what your release will look like in
print...and if it will garner further attention by journalists.
EVERYTHING UP FRONT - Aside from the date and location (and
The first paragraph
the PRWeb tag) it's important to very succinctly but with
says it all, succinctly.
sufficient information condense your release into a single
If that's all they read, paragraph. Make sure that you write it in such a way as to
they should "get it". make your reader say "I have to see more". Then craft
expanded body copy to give them more.
QUOTES FOR IMPACT - One of the most memorable elements
Interview yourself. of any release is a comment from a key spokesperson that
Ask yourself key supports the objective of the release. So if your release is
questions that accent about your new basketball, have your expert talk about why it's
the focus of the special, how you arrived at that product, etc...these sound
release. bites get repeated. Select a PRWeb release package that
includes “quotables” and your quote will be highlighted in large
text when it is displayed.
KEYWORDS - If you thought keywords in the headline and
3 similar Keyphrases, summary were good – wait until you have 350–1000 words of
5 total per release, 3 content you can play with. We suggest you not try to cram in
different as Anchor every keyphrase... just enough to reinforce your message and
Tags in links. ensure your release speaks to your web audience. Avoid more
than 5 of the same keyphrase per release.
Reflect on your EXPAND ON TITLE, SUMMARY - Now that you have a whole
page or two to expand on your message, remember to not go
title and summary
hog-wild and write about everything under the sun. Keep your
in your body copy
message focused on your primary and secondary messages...
for a clear message!
the ones in your title and summary.
CLOSE WITH ACTION - If you want your release to give you
For better results, both on AND offline results, you'll want to provide action items
focus your press that the reader can act on. Provide a free download, a
release content with whitepaper or a contest, give the viewer a reason to do
an ACTION item for something besides go on to the next release. Releases
the viewer. designed as landing pages leading to your website get 70%-
300% returns.
PRWeb’s Quick Guide to Writing Your First Online Press Release 5
6. The Magic of Links
TIME: About 5-30 minutes. Save links = save time later.
SUMMARY: Well-crafted links are one of the most powerful element of an online media
campaign. Make sure you know the format, and use them sparingly. A good press release
with links pointed at the right pages will provide you years of web activity... so do them
right, matching format to contribution level.
FORMAT FOR CONTRIBUTION - PRWeb provides three types of
When composing PR, link options . For those who think a link is a link, you'd benefit
think ahead to your from learning the value of titled links with keyphrase anchor
contribution level, tags. These "improved" links will pull significantly more traffic
then format to match over time, and look more finished as well.
$$
$80-$140 - For packages from $80 to $199, you can format
For $80+, links are your links in one of two ways: standard HTML
active. More $$ = "htttp://www.richcontent.com". This is good, but
More distribution & somewhat clumsy. PRWeb will also make the more elegant
more views & clicks www.richcontent.com links live.
$200-$360 - For more professional results, and more link
$200+ allows anchor activity from search engines, you might consider upgrading to
tag (keyword and the $200+ level (that's not the only benefit, but one of many).
titled) links A link at this level looks like "http://www.richcontent.com
professional [RIchContent Software __title__ RichContent PR Software]",
appearance & SEO where the RichContent Software is the active link.
MIX IT UP - We highly recommend creating 3-6 links within
Get 3 links in place,
your release. Search Engines frown on "link spam" (the same
but no more than 6,
link repeated). But you can easily create a link for each specific
and no exact
area of the release, and point it to a "landing page" on your
duplicates! website. Now you're keeping your message focused and
effective.
LANDING LINKS - Instead of sending traffic just to your home
Create links that page, find the pages on your web site that have the most
"Land" on specific specific message for your viewer, and tie links to those specific
pages of your site to pages. A single page with a message perfectly aligned for your
gain conversions. link is called a Landing Page.
PRWeb’s Quick Guide to Writing Your First Online Press Release 6
7. Your Signature
TIME: About 10-20 minutes + one-time Media Kit Development
Big Canvas' applications for the iPhone are a SUMMARY: Now the release is just about ready to
visionary series of web-based "creativity upload into PRWeb, but before we do that, let's
tools" that allow anyone with creative spirits look at who composed the release, and how you
to participate in the Internet Renaissance.
want to connect them to the release. Most of the
For more information or to download
PhotoShare, visit http://bcphotoshare.com/. time you want responses from the media coming
Media Contact: Leah Motz, Nyhus to your PR firm, if you have one. But if not, then
Communications LLC for Big Canvas Inc., make sure you have a person designated for the
(206) 323-3733, leah at nyhus dot com
media and interested consumers to contact.
WHO ARE YOU? - If you're the writer, the PR firm AND the
Create links that company you're writing about, then this is easy: just create a
"Land" on specific profile for you, a contact person's info and a little history, and a
pages of your site to link to your site (don't put email addresses in, as they are
gain conversions. available in protected format on PRWeb's site when viewers
come to visit.)
PRWeb.com provides YOUR RESUME' - Since this is either YOUR resume', bio, or
for your company company profile, you want to ensure this is accurate, somewhat
dynamic, and makes the viewer feel comfortable connecting
overview. Make it
with the contact person. But this is not the place to show off.
sincere, engaging.
Sincerity rules here.
KEEP IT REAL - Editors and journalists want to connect with a
Serve the media! real person who respects their presence in your life, and who
they are your can answer the questions posed by the press release. So
friends! No BS, be ensure that your release is accurate, and that you're
approachable. "approachable" and willing to give the media most or all that
they seek from you. It'll be worth it.
BE PREPARED - If you have a press release that has some
Have a media kit timely or interesting information, you are sure to receive some
ready for the press. sort of interest from the media. Be prepared with detailed
images/scans/photos of your product, service, people and
company. And give the media what they ask for in a timely
manner. It's key – not only today, but in the future.
Ensure you have a LINK HOME - This may sound redundant by now, but it's really
link pointing to your important: put a link in your signature to ensure that viewers
can easily find you. In addition, a link here also provides value
website from your
to your website, as PRWeb.com is a high Page Rank site, and
signature block
you benefit from every high Page Rank site you have linking to
you.
PRWeb’s Quick Guide to Writing Your First Online Press Release 7
8. Multimedia Attachments
TIME: About 5-20 minutes for 3-4 attachments
SUMMARY: One of the most valuable things you can add to a
press release is images, video documents and Adobe Acrobat
files. Fine-tuned, these elements will not only get you more
attention, but also help you receive better attention from
search engines. Here's how…
A PICTURE’S WORTH... - In an online press release, a picture is
A good photo can
truly worth 1,000 words, maybe more if it's the right image. So
add over 1,000
think about the most valuable image you'd like visitors to see...
clicks to your and how those images will reinforce your message. An SEO
release Visibility package with an "inline image" shows on PRWEb.com,
Yahoo and Google News.
RESOLUTION - Providing something more than a tiny thumbnail
Make images and image will make a big difference for viewers who repost or print
Attachments less your images. We recommend .jpg format images (visitors are
than 1 meg each, able to view them when they read your release), and less than
3 megs total 1 megabyte in size (100–250kbytes is perfect). Limit 3 Megs
total.
Focus images on the CLEAN IT UP - If your press release addresses your new
core message of widget, don't use a picture of your manufacturing plant. Get a
your release – use good photographer to shoot your widget against a high-
contrast background, and get multiple views (include 2–3 views
good images
as attachments on your release).
Attachments in many ADD MORE VALUE - Along with images, using documents (in
formats provide Word, Excel, PDF, text or any common format) will really add
media content for value to your release. Think of them as the steak that
publications accompanies the sizzle (provided by your brilliantly crafted
press release, right?)
Keywords on image, KEYWORDS - Here's where it gets really cool: you can name
title, description your image a popular or industry-centric keyphrase. Then add a
draw web traffic, keyword to the image title when you upload it into PRWeb.
Now, write a short paragraph describing what's in the image or
enhance results
document. You've just added significantly more search engine
content, my friend. Keywords are Key.
PRWeb’s Quick Guide to Writing Your First Online Press Release 8
9. Dynamic Details
TIME: About 5-30 minutes one-time setup
SUMMARY: Now that your Press Release is online, there are a number of additional details
you can do to increase its effectiveness.
RELATED PRESS RELEASES - Every release you distribute under
Link press releases the same RSS category (see below) will be a link below your
together – add current release. So if you want to ensure that a viewer sees not
momentum, increase only TODAY's PR from you, but last week and last years, simply
clicks like PPC plug them into the same RSS feed and enjoy the ride!
SITE PREVIEW - Another amazing feature of PRWeb is the site
Viewers can view
preview, available when you click the magnifying glass on the
YOUR SITE right from
Home page of PRWeb (for that day's releases) and below your
your press release on
Related PR. Make sure that you're showing the page of the site
PRWeb.com you want prospects viewing. (see above). Remember, this
doesn’t have to be your website – the right site could be a
unique landing page.
RSS - Really Simple Syndication, or RSS, provides a way for
Use PRWeb.com for you to get your press release delivered to blogs, forums, email
instant distribution and news readers (as well as many news sites and browsers).
to blogs, websites and Set this up with keywords (don't spam) and you'll provide a
journalists window from your press into the rest of the online world,
worldwide. PRWeb.com has over 20,000 RSS feeds and 8
million monthly RSS pulls.
SELECTED DISTRIBUTION - Every release is sent by email to
Select 1–10 unique the editors and journalists covering that specific area of
"channels" to focus or distribution. You can pick up to 10 "channels" at a time, to
expand distribution ensure that you not only get a major category (eg. Business),
but also the important sub-categories (Business: Marketing,
Business: Books)
PRWeb’s Quick Guide to Writing Your First Online Press Release 9
10. STATISTICS: One of the coolest part of driving awareness
through PRWeb.com is that you get to watch the results in
REAL-TIME, via the PRWeb Statistics page. Every release has
this feature, and as you increase contribution, you will receive
increased statistics with more granular detail.
Get your news in the YAHOO! AND GOOGLE NEWS - The kings of web traffic and the
top news sites top search engines receive your press releases as soon as they
go live (we recommend sending them by midnight. You may
through PRWeb
pick up thousands of international views and hundreds of clicks
between midnight and 7:00 am the day of the release).
PRWeb provides HELP! - You can ALWAYS get help at PRWeb – through the
24/7/365 support, website, a fast online help system, by email, and via phone.
editors and The 24/7/365 team of editors, technologists and support folks
distribution are at the ready.
About PRWeb
PRWeb is recognized as a leading online news and news release distribution service
worldwide. Since 1997, PRWeb has been changing the way businesses, marketing
departments and public relations firms think about press releases. PRWeb was the first
company to develop a distribution strategy around direct-to-consumer communication and
to build and offer a search engine optimized platform for press release distribution. PRWeb,
located in Ferndale, WA, is a wholly owned subsidiary of Vocus, Inc., a leading provider of
on-demand public relations management software. For more information please visit
www.prweb.com.
PRWeb’s Quick Guide to Writing Your First Online Press Release 10