Content management process

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Content management process

  1. 1. 1. Create topics for blog article  Option 1: CM asks the client a week before order date  Option 2: CM asks the writer to refer to the client’s website  Option 3 (New): CM uses Google alerts/Digg to come up with relevant blog topics ▪ Asks clients for any specific events or promotions for FB/Twitter content
  2. 2. 2. CM orders content to writer in eLance  Topics  Number of blogs, FB posts, Tweets, Q&A  Due date  Client’s site, min words/blog, max characters for FB posts
  3. 3. 3. Writers should create relevant, engaging, and timely content Various Types of FB posts 1. Educational (Information) 6. Quotes 2. Marketing 7. Statistics 3. Polls (Ask for opinions) 8. Links to blog articles 4. Videos/Pictures 9. Fill in the blank post 5. News and Current Events • Example: This Christmas, I will buy myself a _____
  4. 4. 4. Writer submits content in Dropbox > Writer’s folder and notifies CM5. CM proofreads content for spelling, grammar, content relevance, and other requirements  If content does not pass QA, CM notifies writer in eLance to discuss how to improve content  If necessary, CM sends content to client for approval  Process goes back to Step 46. CM saves content in Dropbox > Client folder and notifies Mark’s team for publishing

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